KeepRise
KeepRise is a Russian SaaS company that provides AI-driven pricing optimization and commercial analytics for large retail chains, distributors, and manufacturers. Its Keeprise platform automates repricing, models demand elasticity, and integrates with client ERP/BI systems via direct sales and channel partners.
- Company typePrivate
- Founded2022
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What KeepRise does
KeepRise (legal entity: OOO «KIPRAIZ», OGRN 1227800092442) is a Russian enterprise software company founded in 2022 and headquartered in Saint Petersburg, focused on automated pricing optimization for large retail chains, distributors, and manufacturers with annual turnover from 20 billion rubles. Its core product, the Keeprise platform, centers on a proprietary PDT (Pricing Decision Tool) — a non-code pricing logic engine that allows business users to define repricing rules for any store-category combination without developer involvement — and is delivered either as a commercial license or as a SaaS/cloud service. The platform models demand elasticity, ingests competitor prices, simulates financial effects before changes are applied, and can reprice approximately 2,000 stores and 15,000 SKUs in 1.5 hours, with full price-campaign recalculation reported at 1–2 minutes. Documented reference customers include Vympelcom/Beeline (1,142 retail outlets, +7% revenue / +2% margin), METRO, Riv Gosh, Magnit, Sokolov, Profpotok (+4.5% revenue / +18% gross profit over a 4-month pilot), and Agrokomplex.
The company's revenue model blends multi-year enterprise contracts (individually quoted per project based on retail network scale, data volume, modules connected, and ERP/BI integration complexity) with implementation, customization, and ongoing technical support services. GTM is sales-led and predominantly domestic, combining a direct enterprise field-sales motion (led by Commercial Director Pavel Voroshilov) with a two-tier channel: system integrators that handle ERP/BI/e-commerce integration and receive up to 60% of deal revenue, and strategic consulting partners providing pricing-strategy advisory that receive up to 20%. Inbound is driven by website demo requests and active PR coverage in Russian business media (CNews, Interfax, RBC, RB.RU, ComNews, Retail.ru, VC.RU).
Ownership signals include a May 2023 investment from Korus Consulting at company creation and a November 2023 strategic 25% stake by Vympelcom (Beeline), the platform's reference enterprise customer. KeepRise holds Skolkovo resident status (since December 2023), Ministry of Digital Development accreditation, and inclusion in the Russian register of small technology companies. Leadership combines pricing domain depth (CEO Sergey Vorobyov with 12 years in pricing management), ML expertise (ML Product Owner Alena Gaibatova, with 8 years of ML systems experience at IBM and Alfa Bank and a kandidat nauk), and dedicated sales and PR functions, supporting both product credibility and go-to-market execution in the Russian enterprise segment.
KeepRise firmographics
Firmographics- Name
- KeepRise
- Legal name
- OOO «KIPRAIZ» (Общество с ограниченной ответственностью «КИПРАЙЗ»)
- Website
- https://keeprise.ru
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KeepRise is a Russian SaaS company that provides AI-driven pricing optimization and commercial analytics for large retail chains, distributors, and manufacturers. Its Keeprise platform automates repricing, models demand elasticity, and integrates with client ERP/BI systems via direct sales and channel partners.
- Ownership category
- akta.pro rank
KeepRise industry classification
Industry- Product category
- Retail Pricing Optimization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where KeepRise is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
KeepRise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing (Commercial License): The Keeprise platform is provided to customers under a commercial license model. Pricing is calculated individually per project depending on retail network scale, data volume, number of connected modules, and integration complexity with customer's internal systems (ERP/BI).
- SaaS / Cloud Service: The Keeprise platform is available as a cloud service (SaaS) alongside the commercial license option.
- Implementation, Customization & Technical Support Services: Professional services including implementation, customization, and technical support are provided alongside the software. Cost is calculated individually per project. Full-cycle software development from business requirements gathering and database architecture design to continuous technical support and system administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial License or SaaS — individually priced per project |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
KeepRise product offering
Product offeringCore offering
KeepRise develops and sells the Keeprise Platform, an intelligent pricing optimization and commercial analytics software for retail chains and distributors. The platform automates pricing across large store networks, models demand elasticity, monitors competitor prices, simulates financial effects of pricing changes, and provides end-to-end commercial analytics. It is delivered as a commercial license or SaaS deployment to large enterprises with annual turnover from 20 billion rubles, bundled with implementation, customization, and technical support services.
Product overview
KeepRise offers the Keeprise Platform — a unified SaaS pricing optimization solution for retail. The platform integrates the core Keeprise pricing engine with the PDT (Pricing Decision Tool) for configuring pricing rules, a Pricing Analytics Dashboard for monitoring commercial metrics, and Demand Elasticity Modeling for optimizing markups based on price sensitivity. The system operates on a cloud licensing or SaaS model, providing pricing automation, competitor price monitoring, financial effect simulation, and rapid network-wide repricing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Keeprise Platform Intelligent pricing optimization and commercial analytics platform for retail trade that provides end-to-end pricing automation including demand elasticity modeling, competitor price monitoring, financial effect simulation, and rapid network-wide repricing. Delivered as commercial license or SaaS to large retail chains and distributors with annual turnover from 20 billion rubles, bundled with implementation, customization, and technical support services.
Quantifiable outcome
- +7% revenue increase for Beeline (Vympelcom) after implementing Keeprise across 1142 retail outlets
- +4 more outcomes
Companies that use KeepRise
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
KeepRise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
KeepRise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- System Integrator PartnerscoreSystem integrators with both business consulting and technical skills are sought as partners to integrate Keeprise with client systems including e-commerce platforms, CRM, competitor parsers, and ERP/BI. Partners receive up to 60% of deal revenue and are responsible for technical integration work.
- Strategic Consulting PartnersminorStrategic partners provide business and pricing strategy consulting to companies and recommend Keeprise for pricing strategy implementation. They do not handle technical implementation. Partners receive up to 20% of deal revenue for helping clients align pricing policy with business goals.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
KeepRise competitors and assessment
Company assessmentRegional players
- 1C: The dominant Russian enterprise software vendor providing ERP, retail, and accounting systems widely used by Russian retailers. As a regional incumbent with deep distribution, 1C could be both a competitor and the most likely integration/partner channel for KeepRise's domestic enterprise rollout.
Broad incumbents
- PROS: A publicly-traded provider of AI-powered pricing, revenue optimization, and CPQ solutions for B2B and B2C enterprises. Comparable to KeepRise in pricing optimization capabilities, but operates as a broad incumbent across multiple verticals with a much wider product portfolio.
- Blue Yonder: A major supply chain and retail planning platform (formerly JDA) offering category management and pricing solutions as part of a much broader suite. Overlaps with KeepRise on category/pricing functionality but as part of an end-to-end retail platform serving large global retailers.
- SAS Retail Solutions: SAS's retail analytics suite includes demand-based pricing, markdown optimization, and category management. Comparable to KeepRise in analytical pricing functionality, but bundled within SAS's broader enterprise analytics platform.
Direct peers
- Zilliant: A B2B-focused pricing and sales optimization platform that uses AI/ML for price management, deal guidance, and rebate optimization. Directly comparable to KeepRise's pricing intelligence capabilities, especially for B2B distribution use cases like Profpotok.
- Vendavo: A B2B pricing and commercial excellence SaaS vendor serving industrial distributors and manufacturers. Comparable to KeepRise's B2B distribution pricing use case (Profpotok) and to its manufacturer segment targeting.
- Competera: A Ukrainian-founded pricing optimization platform serving global retailers with demand-based pricing, elasticity modeling, and competitive intelligence. Directly comparable to KeepRise as a category-specialized pricing SaaS for retail, though larger and with broader geographic reach.
- Pricefx: A global pricing software vendor offering configure-price-quote (CPQ), price optimization, and rebate management. Comparable to KeepRise in the pricing optimization layer, particularly for B2B and B2B2C scenarios similar to KeepRise's Profpotok deployment.
- Omnia Retail: A European-based dynamic pricing and assortment optimization SaaS for retail and brands. Comparable to KeepRise as a focused retail-pricing specialist serving mid-to-large chains with elasticity-driven repricing.
- Revionics: An enterprise SaaS platform providing price optimization, markdown, and demand-based pricing for retail chains. Closely comparable to KeepRise in core functionality (elasticity, lifecycle pricing, category management) and target customer (large retail networks).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KeepRise social profiles
Digital presenceKeepRise compliance and trust
Trust signalCompliance3 records
KeepRise financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeepRise leadership team
Management profileNumber of profiles
Profiles5 records
KeepRise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeepRise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeepRise
What does KeepRise do?
KeepRise develops and sells the Keeprise Platform, an intelligent pricing optimization and commercial analytics software for retail chains and distributors. The platform automates pricing across large store networks, models demand elasticity, monitors competitor prices, simulates financial effects of pricing changes, and provides end-to-end commercial analytics. It is delivered as a commercial license or SaaS deployment to large enterprises with annual turnover from 20 billion rubles, bundled with implementation, customization, and technical support services.
Is KeepRise a public or private company?
KeepRise is a private company. It is classified as venture growth investor backed and is currently operating.
When was KeepRise founded?
KeepRise was founded in 2022. It employs 11 to 50 people.
Where is KeepRise based?
KeepRise is headquartered in Saint Petersburg, Russia, in the Europe region.
How does KeepRise make money?
Three revenue lines are on record. Software Licensing (Commercial License) is the primary driver. The others are saaS / Cloud Service and implementation, Customization & Technical Support Services.
Who are KeepRise's main competitors?
1C is listed as a regional player. Broad incumbents are PROS, Blue Yonder and SAS Retail Solutions. Direct peers are Zilliant, Vendavo, Competera, Pricefx, Omnia Retail and Revionics.
Does KeepRise have an API?
No public API is recorded for KeepRise.
What industry is KeepRise in?
KeepRise's product category is Retail Pricing Optimization Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 51821 and its SIC code is 8742.