Keilor Park Soccer Club

Name

Keilor Park Soccer Club

Legal name

Keilor Park Soccer Club

Website

https://keilorparksc.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Soccer Club / Amateur Football Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Community soccer club
• Amateur football programs
• Youth soccer development
• Grassroots football pathways
• Inclusive women's football

Headquarters

HQ city

Keilor Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Registration fees for players across all programs including Little Eagles, Miniroos, Junior, and Senior teams. Fees fund coaching, facilities, uniforms, and competition costs.
2. Sponsorships: Platinum, Gold, and Club tier sponsorships providing logo placement, uniform branding, website exposure, and event recognition. Partners include Kia Australia, Unibuilt, Automaint, and others.
3. Events and Merchandise: Revenue from community events including Women in Football Luncheon ($45 adult, $30 children), plus merchandise and uniform sales through the Square storefront.
4. Keilor Cup Tournament: Annual youth soccer tournament generating registration fees and community engagement. Teams from U7 to U13 compete in Cup and Plate competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Keilor Park Soccer Club is a not-for-profit community football club that delivers age-structured soccer participation programs, coaching, and competition pathways for players from age 4 through to senior open age. Core offerings include Little Eagles (U4-U7), Miniroos (U7-U13), Junior Boys NPL / Junior Girls NPL (U13-U18), Senior Women NPLW and Senior Men VPL 2 squads, plus inclusive community programs (Go Soccer Mums, Go Girls) and the annual Keilor Cup youth tournament. Revenue is generated through player registration fees, sponsorships, merchandise, and community events.

Product overview

Keilor Park Soccer Club offers a comprehensive, age-structured soccer program with a clear developmental pathway from grassroots to elite competition. The core portfolio spans Little Eagles (ages 4-7), Miniroos (ages 7-13), Junior (ages 13-18), and Senior programs (open-age). The club also operates community programs including Go Soccer Mums and Go Girls for inclusivity. High-performance pathways include Junior Boys Youth State League 1 (NPL), Junior Girls NPL, and Pre-NPL Performance Program. In 2026, the club entered Senior Women NPLW and Senior Men VPL 2 competitions. The annual Keilor Cup tournament is a signature community event. All programs are supported by qualified technical directors and coaches focused on holistic player development.

Differentiator

Problem solved

Functional benefit

Brands

• Little Eagles: Soccer program for children aged 4-7 years, held every Saturday morning at 9am
• Miniroos
• Junior
• Senior
• Go Soccer Mums
• Go Girls
• Keilor Cup

Products and services

• Little Eagles Program Introductory soccer program for children aged 4-7, held every Saturday at 9am. Builds foundational football skills through guided activities and small-sided games in a fun, inclusive environment.
• Miniroos Program Junior soccer program for boys and girls aged 7-13 (Grades 2-8). Combines Discovery Phase and Skills Acquisition Phase training, with teams training 2-3 times weekly and playing competition football on Sundays.
• Junior Soccer Program Soccer program for players aged 13-18 (boys and girls). Builds on MiniRoos skills with focus on team play, game moment awareness, and possession-based play aligned with senior game style.
• Senior Soccer Program Open-age soccer program including Development (Reserves) and Senior Squads for both male and female players. Performance-focused with qualified coaching staff and advanced game analysis tools.
• Go Soccer Mums Beginner-friendly football program designed for women of all backgrounds to get active, have fun and connect through the game. No experience required, friendly and judgement-free environment.
• Go Girls Social football introduction for girls of all ages and abilities. Music, laughter and zero pressure format focusing on fun, freedom, and connection through play rather than results.
• Junior Boys Youth State League 1 (NPL) Program NPL-level junior boys program for ages 13-18. Comprehensive 3-night minimum weekly training program with high-performance football curriculum aligned with Football Australia's National Curriculum.
• Junior Girls NPL Program Junior girls NPL program aiming to be in the Top 4. Rising-fast program building from a strong debut season to elevate female football to the next level.
• Pre-NPL Performance Program High-performance environment for U10-U12 Boys and Girls Kangaroo players, bridging the gap between community football and full NPL competition.
• Keilor Cup Tournament Annual youth soccer tournament run by Keilor Park Soccer Club. Celebrating 25 years in 2026, one of Victoria's most recognised volunteer-led tournaments with teams from Under 7 through to Under 13.
• Senior Women NPLW Program New senior women's competition entry launching in 2026. Senior and U20 squads offer a clear pathway from junior NPL ranks to elite senior football in the NPLW competition.
• Senior Men VPL 2 Program New senior men's competition entry launching in 2026. U20s and U23 squads offer a clear pathway from junior boys NPL program to elite senior football in the VPL 2 competition.

Quantifiable outcome

• Over 630 registered players with nearly 40% female participation
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Kia AustraliacoreGTM or Marketing Partner · 1 January 2025Platinum sponsor providing vehicle sponsorship. New sponsorship in 2025 supporting the club's growth ambitions and total football club vision. Logo placement on website, uniforms, and event recognition.
• UnibuiltcoreGTM or Marketing Partner · 1 January 2025Platinum sponsor and construction/building partner. Supports club facilities and infrastructure development. Logo placement and uniform branding as platinum partner.
• AutomaintcoreGTM or Marketing Partner · 1 January 2025Platinum sponsor providing automotive services or support. Logo placement and uniform branding as platinum partner.
• Nextgen LandscapeminorGTM or Marketing Partner · 1 January 2025Gold sponsor providing landscaping services for club grounds and facilities.
• Brimbank City CouncilcoreStrategic or Co-development Partner · 1 January 2025Key strategic partner supporting club's growth. Provided endorsement for FV Advanced Competition Junior Boys YSL1 licence submission. Supports facilities and community development initiatives at Keilor Park Recreation Reserve.
• Football VictoriacoreStrategic or Co-development Partner · 1 January 2025Governing body partner providing competition licensing, regulatory oversight, and pathway connections. Awarded Keilor Park SC the boy's FV Advanced Competition Junior Boys YSL1 licence for 2026 season.
• GTMminorGTM or Marketing Partner · 1 January 2025Club partner with logo placement on website and event recognition.
• OZ CutminorGTM or Marketing Partner · 1 January 2025Club partner - likely cutlery/food service supplier. Logo placement on website.
• HDFminorGTM or Marketing Partner · 1 January 2025Club partner with logo placement on website and event recognition.
• Sportsco WatergardensminorGTM or Marketing Partner · 1 January 2025Sports equipment retailer partner. Logo placement and likely provides equipment support.
• Termine Prestige MotorsminorGTM or Marketing Partner · 1 January 2025Automotive dealer partner. Logo placement on website and uniform branding.
• AustabilityminorGTM or Marketing Partner · 1 January 2025Club partner with logo placement on website and event recognition.
• Wooden Spoon CateringminorOthers · 1 January 2025Catering partner for the Women in Football Luncheon and other club events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hume City FC: Northern Melbourne community soccer club operating NPL junior teams and senior pathways in Football Victoria competitions. Directly comparable geography and a similar vertical pyramid model.
• Avondale FC: Community soccer club in Melbourne's western/northern corridor operating from a similar grassroots-to-elite pathway with NPL-aligned junior programs. Highly comparable in scale, location and member-driven operating model.
• Altona City SC: Western Melbourne community soccer club operating junior development programs and senior teams in Football Victoria. Comparable scale, community-led model and competitive context.
• Port Melbourne Sharks SC: Established Victorian soccer club operating across junior NPL and senior tiers in Football Victoria. Comparable product structure (junior-to-senior pathway) and overlapping talent pool with Keilor Park.
• Heidelberg United FC: Northern Melbourne soccer club with NPL junior programs and senior pathways in Victorian competitions. Comparable in membership-driven governance and pathway structure.
• Pascoe Vale FC: Northern Melbourne community soccer club competing in Football Victoria's NPL and community tiers. Directly comparable catchment and community-membership operating structure.
• Melbourne Knights FC: Long-standing Melbourne community soccer club with heritage roots (Croatian community) operating a full junior-to-senior pathway. Comparable community-led model with strong ethnic-heritage identity.
• Bentleigh Greens SC: Southern Melbourne soccer club with NPL and community participation programs. Comparable full-pyramid community-to-elite structure and Football Victoria affiliation.

Broad incumbents

• FFA / Football Australia: National governing body for football/soccer in Australia, setting the National Curriculum that Keilor Park's NPL programs align with. Broad incumbent setting the rules and standards for the club's high-performance pathway.
• Football Victoria: Governing body for soccer in Victoria that awards licences (including Keilor Park's recent YSL1 award) and operates competition frameworks. Indirectly comparable as the regulatory ecosystem the club operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keilorparksc
• Instagraminstagram.com/keilorparksc
• LinkedInlinkedin.com/company/keilor-park-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keilor Park Soccer Club