Kelly Green Irrigation

What Kelly Green Irrigation does

Kelly Green Irrigation is a family-owned irrigation services company founded in 1973 and headquartered in Victoria, Minnesota, serving the Minneapolis-St. Paul / Twin Cities metropolitan area. The company designs, installs, and maintains irrigation systems for residential homeowners, commercial properties (corporate headquarters, office buildings, medical facilities), municipalities (schools, parks, streetscapes), sports and athletic facilities, homeowners' associations, and cemeteries. The product line spans custom underground residential sprinkler systems, large-scale commercial systems (including centrally controlled systems, athletic turf irrigation, synthetic-field cooling systems, and pump stations), maintenance and emergency repair services, and a three-tier seasonal subscription offering (Standard, Water Saver, and Custom plans). It also delivers a Water Management service built around smart irrigation controllers, rain sensors, and rebate-program advisory.

Underlying technology consists of professional-grade components from preferred-vendor partners Toro, Hunter Industries, and Rainmaster, augmented by the company's own diagnostic equipment for valve-location and broken-wire detection and satellite tracking of service vehicles to support same-day response. The GTM motion is sales-led and field-based: the website and a direct phone line convert free-estimate requests into on-site property evaluations by an in-house design team, followed by direct in-house delivery of installation and maintenance — no subcontractors are indicated.

Revenue comes from one-time installation project work, recurring subscription revenue from the seasonal plans, on-demand maintenance and emergency repair (with evening and weekend coverage), and managed water-conservation services; pricing is quote-based and not publicly disclosed. Over the past 15 years the business has executed an M&A roll-up, absorbing three recognized Twin Cities irrigation firms and numerous smaller shops, contributing 150+ years of combined field experience and reinforcing its position as a top-three Twin Cities contractor across five decades.

Name

Kelly Green Irrigation

Legal name

Kelly Green Irrigation

Website

https://kellygreenirrigation.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned irrigation services provider founded in 1973, serving the Minneapolis-St. Paul / Twin Cities area with design, installation, and maintenance of residential and commercial irrigation systems, plus seasonal subscription plans and water-management services.

Ownership category

akta.pro rank

Product category

Irrigation Services

NAICS

Landscaping Services (56173), Landscaping Services (561730)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro industry

PRIMARYIMAIAIAC

Irrigation Systems Installation & Maintenance

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

SECONDARYHSAIAEAB

Sprinkler System Installation (New Systems)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Irrigation & Sprinkler Systems

SECONDARYHSAIAEAC

Irrigation Repair & Troubleshooting (Leaks, Valves, Heads)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Irrigation & Sprinkler Systems

SECONDARYHSAIAEAD

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Irrigation & Sprinkler Systems

SECONDARYHSAIAEAJ

Commercial & HOA Irrigation Services (Large-Scale Systems)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Irrigation & Sprinkler Systems

SECONDARYBPABADAE

Irrigation Systems Installation & Maintenance

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

Keywords

• Residential sprinkler installation
• Commercial irrigation systems
• Irrigation maintenance services
• Water management solutions
• Seasonal irrigation plans

Headquarters

HQ city

Victoria, Minnesota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Irrigation System Installation: Design, installation, and maintenance of irrigation systems for residential and commercial properties. One-time project-based revenue from new installations.
2. Seasonal Service Plans: Recurring service plans including spring start-up, fall winterization, and mid-season maintenance. Available in Standard, Water-Saver, and Custom tiers.
3. Maintenance and Repair Services: On-demand repair services and maintenance visits. Emergency service available including evenings and weekends with same-day response.
4. Water Management Services: Water conservation solutions and water-saving technology products. Proactive information on local conservation rebate programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kelly Green Irrigation designs, installs, and services underground sprinkler and irrigation systems for residential properties, commercial sites, municipal grounds, and athletic fields throughout the Minneapolis-St. Paul area. The company supplements installation work with recurring seasonal service plans (spring start-up, mid-season check-ups, fall winterization), on-demand maintenance and emergency repairs, and water conservation solutions using smart controllers and rain sensors.

Product overview

Kelly Green Irrigation is a family-owned irrigation services company established in 1973, offering a comprehensive suite of irrigation products and services for residential and commercial clients in the Minneapolis-St. Paul area. The core product portfolio includes Residential Sprinkler Systems (custom-designed underground irrigation) and Commercial Irrigation (large-scale municipal and athletic facility systems), supported by Maintenance & Services (repair and emergency response). The company also offers tiered Seasonal Plans—Standard, Water Saver, and Custom—which provide recurring maintenance services including spring start-up, fall winterization, and mid-season check-ups. Water Management services round out the offering, providing water conservation technology and smart irrigation solutions. All products and services are delivered through the company's large fleet of service vehicles and veteran technician staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sprinkler Systems Custom-designed underground irrigation systems for residential properties that provide automatic, efficient watering with even coverage based on a property-specific landscape evaluation. Targeted at homeowners seeking to protect their landscape investment.
• Commercial Irrigation Large-scale irrigation system design, installation, and maintenance for commercial, municipal, and athletic facilities. Includes centrally controlled systems, specialized athletic turf, cooling systems for synthetic turf fields, and pump stations. Plans are developed in-house by Kelly Green's design team working with architects and irrigation consultants.
• Maintenance and Repair Services On-demand repair and maintenance services including winterization, spring reactivation, water-saving summer check-ups, and general service. Same-day emergency response is available including evenings and weekends.
• Water Management Water conservation solutions featuring smart irrigation controllers, rain sensors, and advanced water-management product installation, with guidance on local conservation rebate programs.
• Standard Service Plan Annual seasonal plan including spring start-up, fall winterization with flushing to manufacturer specifications, mid-season maintenance check, full inspection during spring and summer services, and sprinkler adjustments with controller programming.
• Water Saver Service Plan Enhanced annual seasonal plan that includes all Standard Plan services plus an additional in-season maintenance check-up to ensure optimal water application without waste.
• Custom Service Plan Tailored service plan allowing customers to customize visit frequency and services, with options for monthly visits to fine-tune and optimize system performance.

Quantifiable outcome

• 90%+ of clients receive service within 24 hours
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered preferred vendor and core.

• Toropreferred vendorTechnology or IntegrationPreferred vendor partner for irrigation equipment. Professional-grade Toro products used for installations including sprinkler heads and controls.
• Hunter Industriespreferred vendorTechnology or IntegrationPreferred vendor partner providing professional-grade irrigation equipment. Hunter products utilized for installations to ensure quality and reliability.
• Rainmasterpreferred vendorTechnology or IntegrationPreferred water technology equipment partner. Rainmaster products featured as preferred water-saving technology solutions for customers.
• Minnesota Nursery Landscape Association (MNLA)coreStrategic or Co-development PartnerKelly Green played a pivotal role in establishing the Irrigation Industry Committee for the MNLA. Partner Duggan Kelly serves as committee member and past chairman, involved with legislative issues related to the irrigation industry.
• MPSTMA (Minnesota Parks and Sports Turf Managers Association)coreStrategic or Co-development PartnerActive member and supporter of MPSTMA, demonstrating commitment to sports facility irrigation excellence and industry standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rachio: Direct-to-consumer smart irrigation controller company enabling homeowners to remotely manage sprinkler systems. Overlaps with Kelly Green's water-management offering but bypasses the traditional service contractor model.
• LawnStarter: Online marketplace connecting homeowners with lawn care and irrigation service providers. Comparable end customer and broader services category, but operates a tech-enabled marketplace rather than a direct service technician model.

Broad incumbents

• Rain Bird Corporation: One of the largest manufacturers of irrigation products and smart controllers globally. Comparable in irrigation category but operates as an upstream equipment manufacturer rather than service contractor; key supplier and category shaper.
• Hunter Industries: Major manufacturer of irrigation, landscape lighting, and outdoor living products. A preferred vendor partner for Kelly Green; comparable through direct product category overlap and broad market presence.
• SiteOne Landscape Supply: Publicly traded national distributor of irrigation, hardscape, and landscape supplies with growing services portfolio. Comparable end customers and category exposure, though primarily a supply chain player rather than direct service provider.
• Toro Company: Large outdoor equipment manufacturer with a significant irrigation business. Comparable in category and a key preferred vendor partner for Kelly Green; broader product portfolio beyond irrigation.
• Ewing Irrigation & Landscape Supply: Largest distributor of irrigation and landscape products in North America with adjacent installation and service capabilities. Comparable in the irrigation category with significantly broader scale, distribution, and product breadth.

Direct peers

• Conserva Irrigation: National franchise specializing in residential and commercial irrigation installation, repair, and water-saving upgrades. Directly comparable service offerings, customer base, and operational model to Kelly Green Irrigation, with a larger geographic footprint.
• Mr. Sprinkler: Regional irrigation service provider offering residential and commercial installation, repair, and maintenance. Directly comparable service-based business model targeting the same customer profile as Kelly Green.

Regional players

• Spring-Green Lawn Care: Franchise-based lawn care and irrigation services provider focused on the Midwest. Comparable vertical and customer profile, with a multi-region franchise model complementing Kelly Green's single-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kelly-green-irrigation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Green Irrigation