KERS immobiliare

What KERS immobiliare does

KERS Immobiliare is a privately held, Milan-based residential real estate brokerage operating under the tagline 'L'arte di trattare Milano' and serving individual property buyers and sellers in Milan and adjacent Italian markets. The firm runs on a transaction-based commission model, listing properties on the major Italian real estate portals and supplementing portal-led demand with a signature Open House marketing format that uses geotargeted social advertising, territory signage, and local press to drive competitive in-person viewing events. Its product surface spans standard brokerage mandates alongside proprietary programs — Patto Chiaro (a transparent sales mandate with portal-coverage and no-upfront-cost guarantees), Acquisto Sicuro (notary-managed escrow for sellers and buyers), and Nuda Proprietà (bare-ownership transactions where the seller retains lifetime use rights). The technology stack is conventional for the sector — a property listing platform syndicated to portals, a website, social channels, and an email newsletter — with no disclosed APIs, apps, or AI/ML capabilities.

The company differentiates structurally through its 'BroKers' concept and Kers Broker Academy. BroKers are framed as a proprietary professional category, distinct from common real estate agents, who manage collaboration across multiple agencies of different brands; the Patto di Collaborazione e Trasparenza and associated Codice Etico formalize cross-agency referrals, joint viewings, and commission splits with partner brokerages. The internal Kers Broker Academy, run by co-founder Paolo Vitali in the 'Founder Broker Trainer' role, delivers continuous, personalized training rather than standardized curricula, intended to embed the Metodo Kers negotiation approach across the workforce. The organization is founder-led and lean: two co-founders (Sergio Merli as Founder Broker Manager, Paolo Vitali as Founder Broker Trainer), roughly six brokers and broker associates, and a small back-office/admin team — totaling ~10-15 people. Active listings span Lombardia, Liguria, and Sardinia, with no external funding, parent company, or acquisitions disclosed.

Name

KERS immobiliare

Legal name

Kers Immobiliare

Website

https://kersimmobiliare.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KERS Immobiliare is a Milan-based residential real estate brokerage of ~10-15 staff that uses a proprietary BroKers model, Kers Broker Academy, and Open House events to serve individual property buyers and sellers across Milan, Lake Como, Liguria, and Sardinia on a transaction-commission basis.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property sales services
• Real estate marketing events
• Broker training academy
• Property listing services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Kers earns commissions on successful property transactions (both sales and rentals). The company operates on a transaction-based model where fees are earned upon deal completion. They also collaborate with other agencies through revenue-sharing arrangements defined in their Collaboration Pact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KERS immobiliare is a Milan-based real estate brokerage that facilitates residential property sales and rentals through a proprietary network of brokers (BroKers) trained via the Kers Broker Academy. The company provides property valuation, marketing through Open House events and major Italian real estate portals, negotiation services, and safe-purchase protections (Acquisto Sicuro, Patto Chiaro, Nuda Proprietà) for individual buyers, sellers, and investors in Milan and surrounding areas.

Product overview

KERS immobiliare is a Milan-based real estate company that operates as a full-service residential and commercial property brokerage. Their offering combines a proprietary broker model (BroKers), the Kers Broker Academy training program, and various specialized services including Open House marketing events, safe purchase (Acquisto Sicuro) and bare ownership (Nuda Proprietà) transactions. The company differentiates itself through their 'Metodo Kers' approach, which emphasizes human-centered service over rigid protocols. Property listings span apartments, villas, commercial spaces, and parking across Milan and surrounding provinces (Como, Lecco, Pavia, Savona, Sassari, Varese).

Differentiator

Problem solved

Functional benefit

Brands

• BroKers: A specialized real estate intermediary professional invented by Kers who manages collaboration among multiple real estate agencies of different brands, Italian and foreign.
• Kers Broker Academy
• Patto Chiaro
• Acquisto Sicuro

Products and services

• Real Estate Brokerage (Sales and Rentals) End-to-end residential property brokerage service for buying, selling and renting apartments, villas, and commercial spaces in Milan and surrounding provinces (Como, Lecco, Pavia, Varese, Savona, Sassari), delivered through the firm's BroKers network and proprietary Metodo Kers.
• Nuda Proprietà (Bare Ownership) Transaction Service Specialized brokerage formula for bare ownership transactions, where the seller retains lifetime habitation/use rights and receives immediate liquidity, while the buyer acquires the property at below market value with eventual full ownership.
• Acquisto Sicuro (Safe Purchase) Service Exclusive transaction protection service in which all sums are entrusted to a notary and released only after verification of the sales process and registration of the contract in the land registry, protecting both buyer and seller.
• Patto Chiaro (Clear Agreement) Sales Mandate Transparent exclusive sales mandate guaranteeing maximum client rights and all agency obligations, with property listings published on property search sites covering nearly 100% of the market for the entire mandate duration and no upfront costs if the property does not sell.
• Open House Marketing Event Service Marketing event service in which properties are opened to the public for simultaneous viewings, supported by neighborhood marketing, geolocated social announcements, online portal advertising, and territory signage to maximize buyer reach and accelerate sales.
• Analisi Comparativa di Mercato (Comparative Market Analysis) Free market analysis provided within 30 days of mandate, comparing similar properties across portals using price per square meter ratios drawn from FIMAA, FIAIP, Agenzia delle Entrate and Borsino Immobiliare databases.
• Kers Broker Academy Proprietary training program for aspiring brokers that delivers personalized, continuous professional development to prepare candidates for the BroKers role at KERS immobiliare.

Quantifiable outcome

• Properties sold up to 30% above market average through Kers' marketing and negotiation methods
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner Real Estate AgenciescoreChannel Partner/ Reseller/ DistributorKers collaborates with other real estate agencies through their 'Patto di Collaborazione e Trasparenza' (Collaboration and Transparency Pact) and 'Codice Etico' (Ethical Code). This enables cross-agency referrals, joint property viewings, and commission sharing for property transactions. The pact ensures ethical behavior, transparent dealings, and fair commission splits between collaborating agencies. Partner agencies gain access to Kers' exclusive listings and vice versa, expanding market reach for all parties.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Casavo: Italian proptech offering instant-buy and brokerage services for homeowners. Comparable as a Milan-active residential real estate intermediary, but using a tech-driven iBuyer model rather than KERS's traditional boutique brokerage.
• Dove.it: Italian proptech combining digital listing tools with traditional brokerage services in major cities including Milan. Comparable in offering a hybrid tech-plus-agent model for residential transactions.

Broad incumbents

• Immobiliare.it: Italy's leading real estate listing portal and broader real estate services platform. While not a direct brokerage competitor at KERS's boutique level, it is a primary distribution channel for KERS listings and a structural force in the Italian property market.
• Idealista: Leading Southern-European real estate portal with strong Italian (and Milan) traffic. Comparable as a property-discovery platform feeding buyer leads into Italian brokerages including KERS.

Direct peers

• Re/Max Italia: Global real estate franchise with an active Italian network covering Milan. Comparable on residential brokerage commission model and agent-network distribution, but with significantly larger agent headcount.
• Lionard Luxury Real Estate: Italy-focused luxury real estate firm with significant Milan presence. Comparable on high-end residential brokerage in Milan and Lake Como, where KERS also operates vacation-home listings.
• Tecnocasa: Italy's largest franchised real estate brokerage network with deep Milan coverage. Both operate commission-based residential brokerage in Italy, but Tecnocasa competes on franchise density and brand recognition versus KERS's boutique positioning.
• Coldwell Banker Italy: International real estate franchise operating in Italy with Milan coverage. Comparable on residential brokerage model, agent-affiliation structure and premium-brand positioning aimed at higher-value transactions.
• Engel & Völkers Italia: International premium residential real estate brand with a strong Milan office. Comparable on premium residential positioning, brokerage commissions and emphasis on agent training/brand standards.
• Gabetti: Established Italian real estate brokerage offering residential sales and rentals nationally, including Milan. Directly comparable on transaction-based revenue model and Milan customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KersImmobiliare
• Facebookfacebook.com/KersImmobiliare
• LinkedInlinkedin.com/company/kersimmobiliare
• Instagraminstagram.com/kersimmobiliare

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERS immobiliare