What Kidcare Pediatrics does

Kidcare Pediatrics is a private, founder-owned pediatric medical practice operating in the South Fulton and West Atlanta metropolitan area of Georgia. Established in 1988 by Dr. Helena Bentley, the practice provides comprehensive pediatric care including well-child visits, sick visits, newborn and infant care, asthma and allergic conditions management, and developmental assessments, serving children from infancy through adolescence. The practice operates two physical office locations — at 2565 Jolly Road in College Park, GA and at 910 Dannon View in Atlanta, GA — staffed by three physicians (Dr. Helena Bentley, Dr. Maria Axelrod, and Dr. Jessica Livsey) and a support team of approximately 14 additional employees for a total headcount of 17.

The practice's technology footprint is minimal: a basic informational website hosted on Google Sites, no mobile app, no public API, and no disclosed clinical technology stack. Distribution is entirely direct-to-patient through in-person visits at the two office locations, with no telehealth, no third-party booking platform, and no digital channel beyond the practice's own contact email. Patient acquisition relies on community engagement, word-of-mouth, and referrals rather than formal marketing.

The revenue model is fee-for-service pediatric care billed primarily through insurance. Kidcare accepts nine payers spanning commercial (Cigna, Aetna, Anthem BCBS, Humana/Tricare) and public/managed-Medicaid (Georgia Medicaid, CareSource, Amerigroup, PeachState) plans. For uninsured or underinsured families, the practice operates a sliding fee scale program that requires photo ID, income documentation, and proof of address. Pricing is not publicly disclosed, and revenue figures are not reported. The customer base is a long-tail of individual pediatric patients and families, with no enterprise or institutional contracts and no disclosed customer concentration beyond the geographic concentration in the South Fulton / West Atlanta service area.

Name

Kidcare Pediatrics

Legal name

Kidcare Pediatrics LLC

Website

https://kidcarepediatrics.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidcare Pediatrics is a private pediatric practice founded in 1988, operating two offices in College Park and Atlanta, Georgia, with three physicians providing comprehensive primary and acute care to children in the South Fulton community.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric healthcare services
• Primary care pediatrics
• Well-child visits
• Newborn and infant care
• Child medical practice

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Revenue generated from providing pediatric healthcare services to patients. The practice accepts multiple insurance providers including Georgia Medicaid, CareSource, Amerigroup, PeachState, Humana/Tricare, Cigna, Aetna, and Anthem BCBS. Additionally offers a sliding fee scale program for qualifying patients who may not have insurance coverage.

Pricing tiers

Distribution channels1 record

Core offering

Kidcare Pediatrics is a private pediatric medical practice delivering comprehensive healthcare services for children from infancy through adolescence. The practice provides well-child visits, sick visits, newborn and infant care, asthma and allergic conditions management, and developmental assessments across two Georgia office locations staffed by three physicians. Services are billed through accepted insurance plans and a sliding fee scale program for uninsured patients.

Product overview

Kidcare Pediatrics is a single-location pediatric healthcare practice providing comprehensive healthcare services for children. The practice operates as a unified service offering with no modular products—the core offering is pediatric medical care delivered by three physicians across two Georgia locations. Additional administrative offerings include an insurance-based payment program and a sliding fee scale program for qualifying patients.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CVS MinuteClinic (pediatric services): Retail-clinic provider offering acute pediatric care, vaccinations, and screenings in pharmacies across metro Atlanta. Comparable as an alternative for low-acuity pediatric visits, exerting price and convenience pressure on traditional practices like Kidcare.

Direct peers

• Pediatric Associates: Large multi-site pediatric primary-care group practice across multiple U.S. states. Comparable in core offerings (well-child visits, immunizations, acute sick visits) and multi-site operating model, though at much larger scale.
• Children's Medical Group (Atlanta): Multi-physician pediatric primary-care practice operating across metro Atlanta. Directly comparable as a multi-location pediatric practice serving similar suburban Atlanta families with the same well-child / sick-visit model.

Broad incumbents

• Grady Pediatrics: Pediatric primary care within the Grady Health System, with significant focus on Medicaid and underserved populations in metro Atlanta. Comparable in mission and Medicaid-heavy payer mix, though operated as a safety-net system rather than a private practice.
• Wellstar Pediatric Group: Pediatric primary care operated as part of the Wellstar Health System across metro Atlanta. Comparable in offering outpatient pediatric care in the same geography, but with the scale, technology, and referral infrastructure of a large health system.
• Piedmont Pediatrics: Pediatric services operated within Piedmont Healthcare's network across Georgia. Comparable as a system-affiliated pediatric primary-care provider in the same metropolitan market, with broader specialty and hospital referral capacity.
• Emory University Pediatrics: Emory-affiliated pediatric primary care in metro Atlanta. Comparable as a tier of pediatric practices in the same catchment that Dr. Bentley trained at, with academic-medicine affiliation and integrated referral pathways.
• Northside Pediatrics (Atlanta): Pediatric primary care offered through the Northside Hospital system in metro Atlanta. Comparable as a system-affiliated pediatric provider competing for the same families in the North Atlanta / suburban corridor.
• Children's Healthcare of Atlanta: Large pediatric hospital system serving metro Atlanta and Georgia. Dr. Bentley is on its medical staff. Comparable as the dominant pediatric specialty provider in the same geography, though it operates inpatient and specialty services rather than the primary-care model Kidcare focuses on.

Others

• American Academy of Pediatrics (AAP): Professional association for U.S. pediatricians, of which Dr. Axelrod is a Fellow. Comparable as the standards-setting body whose guidelines shape Kidcare's clinical practice, coding, and reimbursement frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kidcare-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidcare Pediatrics