Piedmont Pediatrics

What Piedmont Pediatrics does

Piedmont Pediatrics, PLC is a privately held, physician-owned pediatric primary-care practice headquartered at 20 Rock Pointe Lane, Warrenton, Virginia. Founded in 1996 by Dr. Dennis Rustom, the practice serves families in Warrenton and Fauquier County with comprehensive pediatric care from newborn through young adulthood, delivered by four providers: Dr. Rustom, Dr. Diana Chalmeta (joined 1999), Dr. Lisa Kelly (joined 2021), and physician assistant Sinéad Arndt. Core service lines include well-child preventive visits, same-day sick visits, a no-appointment walk-in clinic Monday-Thursday and Friday with extended hours and Saturday mornings by appointment, telemedicine via doxy.me, ADHD evaluations, behavioral health coordination with community mental health providers, newborn care, and sports physicals.

The technology stack is largely vendor-provided and standard for an independent pediatric clinic. Patient-facing infrastructure includes a NextGen-powered patient portal for records access, secure messaging, and prescription refills; doxy.me for virtual visits with provider-specific entry points; BalanceCollect for online bill payment; Google Translate and bilingual English/Spanish patient materials; and AAP-aligned Bright Futures educational content. The practice operates a single physical location with on-site ancillary tools (satellite imagery, Mapbox/Google Maps directions, a weight-based medicine dosage calculator, and the "Is Your Child Sick?" symptom resource). There is no proprietary platform, mobile app, API, or external developer-facing surface — the practice exposes no public or partner APIs.

Revenue is generated on a fee-for-service professional-services model, billed through major commercial insurers and accepted Medicaid plans with patient co-pays collected at time of service; pricing is not publicly disclosed. The go-to-market is overwhelmingly direct-to-consumer, augmented by word-of-mouth, long-tenured family relationships, and community reputation earned via awards (Best of Fauquier 2025; Warrenton Lifestyle Magazine and Fauquier Times Reader's Choice for Best Pediatrician; Washingtonian Magazine Top Doctors). Mid-funnel demand is supported by prenatal "Meet the Doctor" consultations and newborn hospital referrals. The practice does not raise external capital, has no parent company or PE ownership, and operates as a Virginia professional limited liability company (PLC).

Name

Piedmont Pediatrics

Legal name

Piedmont Pediatrics, PLC

Website

https://piedmontpediatrics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont Pediatrics is a privately held, physician-owned pediatric primary-care practice in Warrenton, Virginia, serving families in Fauquier County with well-child visits, sick visits, walk-in clinic, telemedicine, ADHD, behavioral health, and newborn care.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric healthcare services
• Well-child visits
• Sick child visits
• Immunization services
• Pediatric telemedicine

Headquarters

HQ city

Warrenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pediatric Healthcare Services: The practice generates revenue through fee-for-service healthcare visits including well-child visits, sick visits, walk-in clinic visits, telemedicine appointments, and other pediatric services such as ADHD evaluations, behavioral health, newborn care, and sports physicals. Revenue is collected through insurance billing and patient co-pays at time of service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Piedmont Pediatrics is a pediatric medical practice providing comprehensive healthcare services for children from newborn through young adulthood. Services include well-child preventive visits, same-day sick visits, a walk-in clinic, telemedicine consultations, ADHD evaluations, behavioral health support, newborn care, sports physicals, and immunizations following American Academy of Pediatrics guidelines.

Product overview

Piedmont Pediatrics is a pediatric healthcare practice in Warrenton, VA providing comprehensive medical services for children from newborn through young adulthood. The practice operates as a unified service offering centered around Well Child Visits for preventive care and Sick Child Visits for acute illness treatment, supplemented by Walk-In Same Day Clinic for urgent concerns without appointments. The practice offers Telemedicine for virtual consultations via doxy.me, ADHD Evaluations, Behavioral Health Services, Newborn Care, and Sports Physicals. Additional patient engagement includes a NextGen Patient Portal for record access and secure messaging, After Hours On-Call physician services, Prenatal Consultations for expecting families, and educational resources including a Symptom Checker and Medicine Dosage Calculator. The practice follows American Academy of Pediatrics immunization guidelines and has served the community since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Preventive care check-ups following American Academy of Pediatrics guidelines, covering growth monitoring, developmental assessments, and immunizations from newborn through young adulthood.
• Sick Child Visits Same-day appointments for acute illness evaluation and treatment including flu, earaches, sore throat, asthma, rashes, and minor injuries.
• Walk-In Same Day Clinic No-appointment walk-in service for acute symptoms including cough, congestion, sore throat, ear pain, and fever, available Monday-Thursday 8am-5pm and Friday 8am-4pm.
• Telemedicine Virtual visit platform for remote consultations with pediatric providers using doxy.me video conferencing.
• ADHD Evaluations Initial evaluation and ongoing treatment for children experiencing attention and focus difficulties.
• Behavioral Health Services Evaluation and treatment coordination for behavioral concerns and school problems including inattention, anxiety, and depression in partnership with community mental health providers.
• Newborn Care Post-hospital discharge care including newborn examinations, weight and feeding checks, jaundice monitoring, and parent guidance.
• Sports Physicals Pre-participation physical examinations evaluating health and fitness for sports or school activities.
• Immunization Services Vaccination services following American Academy of Pediatrics guidelines covering HepB, DTaP, HIB, IPV, PCV, Rotavirus, MMR, Varicella, HPV, Meningococcal, Tdap, and annual flu shots.
• After Hours On-Call Services 24-hour physician availability for emergency calls outside regular business hours, reachable via main office number.
• Prenatal Consultations Meet-the-doctor appointments for expecting parents to become acquainted with providers before the first newborn visit.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Community Mental Health ProviderscoreStrategic or Co-development PartnerPiedmont Pediatrics works in cooperation with community-based mental health providers to evaluate and treat children for behavior concerns and school problems including inattention, anxiety, and depression. This partnership extends the practice's behavioral health services.
• Fauquier Free ClinicminorStrategic or Co-development PartnerDr. Chalmeta volunteers at the Fauquier Free Clinic and is responsible for volunteer physician recruitment and scheduling. Her husband serves as Director of the clinic.
• Mental Health Association of Fauquier CountyminorStrategic or Co-development PartnerDr. Chalmeta serves on the Board of the Mental Health Association of Fauquier County and chairs the Access to Care Committee to improve access to mental health services for patients and bring teaching opportunities to clinicians.
• Georgetown School of MedicineminorStrategic or Co-development PartnerDr. Lisa Kelly serves as a Clinical Instructor of Pediatrics at Georgetown School of Medicine and has won multiple teaching awards. The practice precept students from medical programs.
• Fauquier HospitalcoreOthersDr. Chalmeta has served as co-Chair and then Chair of the Department of Medicine at Fauquier Hospital and has been the Chair of the Peer Review Committee.
• American Academy of PediatricscoreStrategic or Co-development PartnerPiedmont Pediatrics follows the immunization guidelines and well-child visit schedules recommended by the AAP. The practice provides patient education materials developed by the AAP including Bright Futures handouts.
• CDC (Centers for Disease Control and Prevention)minorStrategic or Co-development PartnerPractice directs patients to CDC resources for COVID-19 information and vaccination guidance, as well as general public health information.
• FindHelp.orgminorGTM or Marketing PartnerPractice promotes FindHelp.org to connect families with community support services including food assistance, housing, and financial help.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Anytime Pediatrics: Telehealth platform purpose-built for pediatric practices, offering integrated virtual visit workflows. Comparable to the doxy.me functionality Piedmont currently uses, but with pediatric-specific features and a path to a more differentiated digital front door.
• Blueberry Pediatrics: Subscription-based pediatric telehealth and house-call service offering 24/7 virtual access to pediatricians. Overlaps with Piedmont's telemedicine and after-hours on-call offering, but as a tech-enabled, geographically unbounded model that can serve Warrenton families remotely.

Broad incumbents

• Inova Children's Hospital: Northern Virginia pediatric hospital system that competes for complex pediatric cases and also funnels newborns into community practices. Comparable patient population and regional competitor to Piedmont's catchment, with deeper specialty capability.
• PM Pediatrics: National pediatric urgent care chain with extended evening/weekend hours and walk-in model. Overlaps directly with Piedmont's Walk-In Same Day Clinic and after-hours offering, but operates at scale across multiple states and represents the chain-competition threat.
• Children's National Hospital: Major regional pediatric health system in the DC/Virginia area where founder Dr. Rustom completed residency. Provides specialty pediatrics and primary care referrals that flow into and out of community practices like Piedmont; a key ecosystem counterparty and potential consolidator.
• Pediatric Associates: One of the largest independent pediatric practice groups in the U.S., operating dozens of locations across multiple states. Comparable core offering (well-child, sick visits, immunizations, behavioral health) but at a vastly larger, multi-site scale — illustrates both the scale ceiling and consolidation pathway for an independent practice like Piedmont.

Others

• Bright Horizons (pediatric back-up care / family care): Large employer-sponsored child care and family support provider. Not a direct clinical competitor but an adjacent ecosystem player increasingly partnering with pediatric practices for employer-sponsored family benefits — relevant if Piedmont expands into employer contracting.
• American Academy of Pediatrics (AAP): Professional society whose clinical guidelines, Bright Futures handouts, and immunization schedules Piedmont follows. Ecosystem participant and standards-setter rather than competitor, but shapes operating protocols and continuing-education pathways for all pediatric peers.

Direct peers

• Northern Virginia Pediatric Associates: Multi-physician independent pediatric practice in Falls Church/Northern Virginia where Dr. Lisa Kelly practiced for nearly 20 years before joining Piedmont. Closest direct peer: comparable size, fee-for-service model, similar mix of well-child/sick/acute services for suburban Virginia families.
• Bluefish Pediatrics: Independent multi-provider pediatric practice serving a suburban community with well-child, sick visits, and behavioral health services. Closely matches Piedmont's service mix and independent-ownership model, illustrating the peer set of similarly sized private pediatrics groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Pediatrics