Kiin.co - Linkedin Ads Agency

What Kiin.co - Linkedin Ads Agency does

Kiin is a London-based specialist marketing agency serving B2B SaaS companies exclusively. Founded circa 2018 by Phil, the firm employs six people and operates as an independent, founder-owned private company with no disclosed institutional funding. Its client base spans Series A startups through established mid-market SaaS businesses in the UK, US, and international markets, targeting sales-led software companies with annual contract values of £20K-£200K, sales cycles of 3-9 months, and monthly ad budgets of £5,000 or more.

The firm's core offering is an integrated three-channel GTM engine comprising LinkedIn ads management (thought leader ads, conversation ads, retargeting), signal-based outbound (orchestrated through Trigify for signal detection, Clay for enrichment and ICP filtering, Aimfox/Smartlead for LinkedIn delivery, and Instantly/HeyReach for email), and founder content ghostwriting (~10 strategic LinkedIn posts per month in the executive's voice). A LinkedIn Ads Coaching add-on extends the product surface. The technology stack is built entirely on third-party SaaS integrations rather than proprietary models, with a notable emphasis on CRM-linked influenced-pipeline attribution rather than last-click reporting.

Revenue is generated primarily through recurring monthly management fees starting at £3,000 per client, with ad spend paid separately and directly to LinkedIn. Higher-tier Full GTM packages incorporating dedicated founder content and advanced outbound are priced on a custom quote basis. Go-to-market is direct sales, with founder-led organic LinkedIn content, the agency's own thought leader ads, and 'Book a Call' CTAs driving inbound, alongside signal-based outbound targeting SaaS marketing leaders. Disclosed client outcomes include 1,700+ demos booked, $23M+ in influenced pipeline, and an average 33× ROAS across the client base — figures that measure client performance, not company revenue.

Name

Kiin.co - Linkedin Ads Agency

Legal name

Kiin

Website

https://kiin.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kiin is a London-based boutique agency that builds integrated go-to-market systems for B2B SaaS companies, combining LinkedIn ads, signal-based outbound, and founder content into a single pipeline engine. It serves sales-led SaaS firms with £20K-£200K ACVs across the UK, US, and international markets.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. LinkedIn Ads Management: Monthly management fees for full-funnel LinkedIn ads including strategy, campaign management, creative production, thought leader ad content, reporting, and bi-weekly strategy calls. Ad spend is paid separately to LinkedIn.
2. Full GTM Packages: Comprehensive packages including dedicated founder content and advanced signal-based outbound. Priced based on scope with custom recommendations per client budget and goals.
3. LinkedIn Ad Spend (Pass-through): Client ad spend paid directly to LinkedIn for impression-based advertising. Agency minimum recommendation is £5,000 per month for meaningful full-funnel coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kiin is a specialist B2B SaaS marketing agency that builds integrated go-to-market systems combining three services: full-funnel LinkedIn ads management (thought leader ads, conversation ads, retargeting), signal-based outbound that triggers warm outreach from prospect engagement signals, and founder content ghostwriting for LinkedIn. The agency delivers these as one compounding pipeline engine for sales-led SaaS companies with annual contract values between £20K and £200K and monthly ad budgets of £5,000 or more.

Product overview

Kiin is a specialist B2B SaaS marketing agency that builds full go-to-market systems combining three integrated services: LinkedIn Ads Management (full-funnel thought leader ads, conversation ads, and retargeting), GTM Outbound (signal-based and warm outbound orchestrated via Clay, Trigify, Aimfox/Smartlead, and Instantly/HeyReach), and Founder Content (strategic LinkedIn content ghostwriting amplified as thought leader ads). These three channels operate as one compounding pipeline engine where LinkedIn ads generate engagement signals, outbound converts those signals into meetings, and content builds trust that makes both channels more effective. Packages start at £3,000/month for LinkedIn ads management with exec content lite and signal-based outbound included at no extra cost.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedIn Ads Management Full-funnel LinkedIn ads management for B2B SaaS companies, including thought leader ads (promoted from personal profiles), conversation ads with incentive offers (e.g., $100 Amazon gift card for demo booking), retargeting campaigns, and lead gen forms with Calendly integration. Tracks influenced pipeline through CRM integration rather than last-click attribution.
• GTM Outbound Signal-based outbound service that triggers automated outreach when prospects take specific actions (ad engagement, website visits, competitor content interaction, hiring signals). Includes six outbound flows: TL ad engagers, website visitors, content/demo lead follow-up, topic listening, warm outbound, and cold outreach. Orchestrated via Clay with LinkedIn and email delivery.
• Founder Content Content ghostwriting service that creates strategic LinkedIn posts for founders and key team members (~10 posts per month in the executive's voice). Content is amplified through thought leader ads and builds the organic engine on LinkedIn. Part of the three-bucket content strategy: social proof, product-led, and problem-led content.
• LinkedIn Ads Coaching One-on-one coaching service for founders and marketing teams looking to build LinkedIn ads expertise in-house. Provides guidance on strategy, campaign setup, and optimization techniques.

Quantifiable outcome

• 1,700+ demos generated across client base
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Scale indicators12 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Refine Labs: B2B marketing agency focused on demand generation, content, and category creation for SaaS and technology companies. Direct competitor in B2B SaaS marketing services with overlapping demand gen playbooks.
• Directive: B2B SaaS marketing agency specializing in paid media, SEO, and content marketing for software companies. Direct peer serving SaaS clients with similar contract sizes and a demand generation focus that overlaps Kiin's core offering.
• Salted Stone: B2B SaaS growth agency providing digital marketing, web design, and HubSpot services for software companies. Comparable integrated GTM service model targeting SaaS clients in similar size tiers.
• Kalungi: Specialist B2B SaaS marketing agency providing full-stack go-to-market services for software companies. Directly comparable to Kiin in serving Series A through mid-market SaaS with integrated marketing systems and similar ACV bands.
• Single Grain: Digital marketing agency specializing in SaaS and ecommerce with services in paid media, SEO, and content marketing. Direct competitor serving overlapping SaaS client profiles with similar service scope.
• Heinz Marketing: B2B marketing agency providing sales and marketing alignment, demand generation, and pipeline acceleration services for technology companies. Comparable B2B-focused agency model serving similar buyer profiles.

Broad incumbents

• Demandbase: Enterprise B2B demand generation and account-based marketing platform serving B2B companies broadly. While a software platform rather than an agency, it competes in the same B2B pipeline generation category and overlaps on signal-based targeting capabilities.
• Marketo (Adobe): Enterprise B2B marketing automation platform owned by Adobe. Broad incumbent serving B2B marketers with automation, email, and demand generation capabilities that overlap with Kiin's integrated multi-channel approach.
• 6sense: Enterprise B2B revenue intelligence and demand generation platform using intent data and AI. Operates in the same B2B pipeline generation category as Kiin and has direct technology overlap with signal-based outbound workflows.

Emerging players

• Metadata.io: B2B demand generation automation platform focused on paid media and signal-based campaign execution. Emerging technology player addressing the same signal-based outbound and paid social use cases that anchor Kiin's tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kiin-linkedin-ads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiin.co - Linkedin Ads Agency