JOBBSTREKKEN // NORDIC PAUSE

What JOBBSTREKKEN // NORDIC PAUSE does

Kilde AS, operating under the JOBBSTREKKEN™ brand since 2001, is a privately held Norwegian workplace wellness provider headquartered in Oslo at Olaf Helsets Vei 5. The company's core offering is a 12-minute workplace exercise program delivered twice weekly by professional dance pedagogues at client offices across more than 30 Norwegian cities. The program was developed in collaboration with a physiotherapist and targets muscles under greatest strain in sedentary office work — specifically stiff shoulders, mouse arm, back pain and neck pain — with the stated goal of preventing musculoskeletal strain injuries and improving energy and productivity.

Beyond the core JOBBSTREKKEN™ product, Kilde operates a portfolio of adjacent offerings: a digital video platform (kildevideo.no) providing workout content (JOBBSTREKKEN™, yoga, pilates and strength training) for remote workers; Mer bevegelse til barn™, a digital toolkit for movement activities in kindergartens and primary schools; Dans i skolen, dance education delivered as an elective subject in middle schools; Event og underholdning, custom entertainment for corporate events and conferences; and Seniorstrekken, an upcoming program targeting elderly populations. The technology stack is modest — primarily a standard digital video streaming platform — with no disclosed AI, API, or integration capabilities.

The business model combines recurring subscription revenue from corporate workplace wellness contracts (annual billing, custom-quoted pricing with free trial offers), subscription access to the digital video platform, and professional services revenue from schools and corporate events. Distribution is delivered via a network of 50+ freelance instructors conducting 270+ sessions weekly, sold primarily through direct field sales to enterprise clients. Disclosed enterprise customers include Handelsbanken, BDO, Sweco, Asplan Viak, Multiconsult, Equinor and Sectra. Kilde remains founder/management-owned with no external funding events, no M&A activity, and is led by Hilde Sandstad, Katrine Lorentzen Epland, Anette Teveldal and Elisabeth Oterholt Peersen.

Name

JOBBSTREKKEN // NORDIC PAUSE

Legal name

Kilde AS

Website

https://kilde.as

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Kilde AS is a Norwegian workplace wellness provider operating the JOBBSTREKKEN™ brand since 2001, delivering 12-minute on-site exercise sessions twice weekly via 50+ instructors to enterprise office clients across more than 30 Norwegian cities, complemented by digital video, education and event offerings.

Ownership category

akta.pro rank

Product category

Workplace Wellness Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate/Workplace Yoga & Pilates (HSADACAJ)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Workplace wellness programs
• Corporate fitness services
• Occupational exercise training
• Workplace stretching sessions
• Employee health programs

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workplace Wellness Programs: On-site workplace exercise programs delivered by professional instructors at client offices. Programs run regularly (typically 2x per week) to prevent musculoskeletal injuries and improve employee well-being.
2. Digital Training Subscriptions: Online video platform offering workout content (JOBBSTREKKEN, yoga, pilates, strength training) for remote workers and existing customers. Access provided through login to kildevideo.no.
3. School Dance Education: Dance education services provided as elective subject in middle schools, teaching fundamental dance steps, choreography and improvisation.
4. Event Entertainment: Custom entertainment services for corporate events, parties, seminars and conferences, featuring professional dancers and tailored performances.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

KILDE AS delivers the JOBBSTREKKEN™ workplace wellness program — a 12-minute exercise session conducted twice weekly at client offices by professional instructors (dance pedagogues), developed in collaboration with physiotherapists to prevent musculoskeletal strain injuries among office workers. The offering is supplemented by a digital video platform (kildevideo.no) providing JOBBSTREKKEN, yoga, pilates and strength training content, plus additional concepts including Mer bevegelse til barn (children's movement), Dans i skolen (school dance), and Event og underholdning (corporate event entertainment).

Product overview

KILDE AS operates as a total solutions provider offering workplace health and exercise programs, primarily centered around the JOBBSTREKKEN™ brand. The core product is a 12-minute workplace exercise program conducted twice weekly, supplemented by a digital platform providing yoga, pilates and strength training videos. Additional offerings include Mer bevegelse til barn™ for children's movement activities, Dans i skolen for school dance education, Event og underholdning for corporate entertainment, and the upcoming Seniorstrekken for elderly populations. The company has delivered services since 2001 and operates across more than 30 cities in Norway with over 50 instructors conducting more than 270 sessions weekly.

Differentiator

Problem solved

Functional benefit

Brands

• JOBBSTREKKEN™: 12-minute workplace exercise program performed twice weekly, designed to prevent strain injuries such as stiff shoulders, mouse arm, back and neck pain, and provide more energy in a hectic workday.
• Digital Jobbstrekk og Trening
• Mer bevegelse til barn™
• Seniorstrekken
• Dans i skolen
• Event og underholdning

Products and services

• JOBBSTREKKEN™ A 12-minute workplace exercise program conducted twice weekly at offices and home workspaces throughout Norway, delivered on-site by professional instructors (dance pedagogues). Developed in collaboration with physiotherapists, the program prevents strain injuries such as stiff shoulders, mouse arm, back and neck pain, and increases energy in busy workdays. Targeted at Norwegian companies with office-based employees.
• Digital JOBBSTREKKEN og Trening Digital exercise offering providing JOBBSTREKKEN™, yoga, pilates and strength training videos ranging from 20-30 minutes, accessible via login on kildevideo.no for remote workers and home office employees of existing corporate clients.
• Mer bevegelse til barn™ Digital toolkit for employees in kindergartens, elementary schools and institutions, providing creative dance activities that enhance children's body control, rhythm understanding, and self-confidence.
• Dans i skolen Dance education offered as an elective subject in middle schools, covering basic dance steps, choreography, improvisation, and multiple dance genres with focus on creativity and performance.
• Event og underholdning Entertainment services for parties, seminars, conferences and corporate events, utilizing professional dancers and sub-suppliers to deliver customized entertainment for businesses.

Quantifiable outcome

• Increased mobility and flexibility
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HK NorgeminorGTM or Marketing PartnerCollaboration with HK Norge (the Norwegian Confederation of Professional Unions) for delivering JOBBSTREKKEN sessions during their national meeting (Landsmøte) 2024. Approximately 300 participants attended the sessions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Yogobe: Yogobe is a Swedish/Nordic digital yoga and meditation platform; it overlaps with KILDE's digital pilates/yoga offering but is primarily consumer-facing rather than corporate-led, making it a regional adjacent player.
• Friskis & Svettis: Friskis & Svettis is a Nordic non-profit fitness association offering group training and corporate partnerships; it overlaps with KILDE's group-instructor workplace wellness concept but operates as a member-driven organization primarily in Sweden.

Direct peers

• Wellbeats: Wellbeats provides on-demand fitness, wellness, and mindfulness content to corporate clients and health plans — directly comparable to KILDE's hybrid digital-plus-on-site workplace wellness offering, especially the kildevideo.no arm.
• Yogaia: Yogaia is a Nordic-origin live and on-demand yoga/wellness streaming platform that also serves corporate clients; it mirrors KILDE's digital yoga/pilates offering while competing for the same hybrid remote-worker segment.
• Wellable: Wellable is a US-based corporate wellness platform offering on-site and digital wellness programming to enterprises, making it a direct functional peer to KILDE's workplace wellness delivery model across customer base and GTM motion.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a global enterprise well-being and engagement platform; it overlaps with KILDE in the workplace wellness category but operates at much greater scale and broader scope (mental, physical, financial well-being).
• SATS Group: SATS is the largest Nordic fitness chain, offering gym memberships, group classes, and corporate partnerships; it competes with KILDE for the same corporate wellness budget but at much broader scale and via facilities rather than on-site delivery.
• Limeade: Limeade is a larger corporate well-being platform combining engagement, mental health, and physical wellness for enterprises; it competes for the same buyer (HR/wellness budget) but as a broader incumbent offering rather than a niche instructor-led program.
• Actic Group: Actic is a Nordic gym and training operator with corporate wellness offerings; it competes for employer wellness spend across the Nordics but via physical facilities rather than KILDE's on-site instructor model.

Emerging players

• Headspace for Work: Headspace for Work is the B2B arm of Headspace offering mental wellness and mindfulness to employees; it competes for the same corporate well-being budget but focuses on mental rather than physical wellness, positioning it as an adjacent emerging player.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jobbstrekken
• LinkedInlinkedin.com/company/jobbstrekken-nordic-pause
• Instagraminstagram.com/jobbstrekken

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOBBSTREKKEN // NORDIC PAUSE