KinderWijs TV

What KinderWijs TV does

KinderWijs TV is the commercial brand of Project24 BV, a Dutch private limited company headquartered in Druten, Netherlands, founded by pedagogical trainer Cynthia van Mulekom. The company operates an online e-learning platform serving the Dutch childcare (kinderopvang) sector, delivering permanent education to pedagogical professionals, managers, guest parents (gastouders), and parents. Its product architecture follows a platform-plus-modules model: Leermodules (extended courses with exams and certificates), Specials (shorter modules with participation certificates), and an Online Academy for childcare organizations that provides team assignment, progress monitoring, and bespoke module curation. Supporting product lines include the IKK-certified BabyWijs baby care series (five modules), an annual SummerSchool program (six topical modules, with SummerSchool 2025 referenced), and the Meldcode A–F suite covering mandatory Dutch child-abuse reporting procedures; the catalog totals 90+ pedagogical titles.

The platform is built on a WordPress/WooCommerce backend and exposes a dedicated B2B portal (b2b.kinderwijstv.nl) plus integrations, most notably with AFAS HR software for automated compliance and certification tracking. The business model combines B2C individual module sales (€39.95–€59.95 per module via webshop, with comprehensive courses reaching €1,595) with B2B organizational subscriptions, license codes, and group licensing for 20+ seats at annual billing. The company holds CRKBO registration (assessed by CPION) and the NRTO Keurmerk, providing industry-recognized quality accreditation required by Dutch childcare buyers. Distribution is direct via the webshop and a small inside-sales / account-management team, supplemented by content marketing (blog, newsletter) and paid social (Meta platforms tracked via Facebook Pixel), with website analytics on Google Analytics 4.

The named customer base consists of approximately a dozen Dutch childcare organizations spanning enterprise, mid-market and SMB tiers (Forte Kinderopvang, Kindercentrum Ratatouille, Kinderdagverblijf Het Bergje, Kinderopvang Peter Pan, Kinderopvang Babino, Flow Kinderopvang, KDV/BSO Flexikids, JuliKids Kinderopvang, Eige Wijzz, Kinderopvang De Hooijbergh, Kinderopvang De Vlindertuin, J/M Kinderopvang), all operating in the Netherlands. The internal team is small (roughly 13 named staff covering founder, backoffice, success manager L&D, marketing/communications, sales, experience design, writer/coaches, and graphic design), supplemented by an external network of credentialed pedagogical experts and coaches who co-develop content. The company has no disclosed funding rounds, no M&A activity, no parent company, and no subsidiaries, and operates exclusively in the Dutch market.

Name

KinderWijs TV

Legal name

Project24 BV

Website

https://kinderwijstv.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KinderWijs TV (Project24 BV) is a Dutch e-learning platform delivering certified online training modules and a custom online academy for childcare professionals and organizations in the Netherlands, with 90+ pedagogical titles aligned to IKK and meldcode compliance.

Ownership category

akta.pro rank

Product category

Professional E-Learning for Childcare

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project- & Inquiry-Based Digital Learning Modules (EDAFACAD)

akta.pro secondary industry

Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)

Keywords

• Childcare professional education
• Online e-learning platform
• Pedagogical training modules
• IKK certification training
• Corporate learning academy

Headquarters

HQ city

Druten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Sales: One-time purchase of individual modules and specials via webshop, ranging from €39.95 to €59.95 per module
2. Organizational Academy Subscriptions: Custom online academies for childcare organizations with subscription-based access to training modules and team management features
3. License Codes: Purchase of license codes that can be assigned to employees or given as gifts, allowing access to specific modules
4. Group Licensing: Volume licensing for organizations (20+ licenses) with discounts for team-wide training initiatives

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

KinderWijs TV delivers online e-learning modules and a customizable online academy for permanent professional education of Dutch childcare staff. The platform combines theory, exercises, videos, and creative learning forms into certified courses (Leermodules), short topical modules (Specials), IKK-recognized BabyWijs baby care training, SummerSchool seasonal programs, Meldcode child-abuse reporting modules, and subscription-based organizational academies with team management and progress tracking.

Product overview

KinderWijs TV is an e-learning platform offering permanent education for professionals working with children in the Dutch childcare sector. The platform operates on a platform-plus-modules architecture consisting of three main product types: (1) Leermodules - extended online courses with exams leading to certificates; (2) Specials - shorter, more concise modules covering specific topics; and (3) an Online Academie - a comprehensive platform for childcare organizations to manage training needs. Supporting offerings include BabyWijs (IKK-certified baby care training series of five modules), SummerSchool (seasonal program with six topical modules), and six Meldcode modules (A through F) covering mandatory reporting procedures for child abuse. All products share interactive learning elements combining theory, exercises, videos, and creative learning methods for direct theory-to-practice application.

Differentiator

Problem solved

Functional benefit

Brands

• BabyWijs: A sub-brand specializing in baby care training modules, including IKK-recognized baby care certification programs.

Products and services

• Leermodules (Learning Modules)

Quantifiable outcome

• High completion rates reported by organizations - most employees complete courses timely
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AFAS SoftwarecoreTechnology or IntegrationIntegration between KinderWijs TV e-learning platform and AFAS HR software enables childcare organizations to manage administrative and training processes in one system. Benefits include streamlined compliance tracking, automated certification monitoring for VVE and EHBO, and single sign-on access to training.
• CRKBO (Centraal Register Kort Beroepsonderwijs)coreOthersKinderWijs TV is registered as a training institute in the CRKBO register, based on independent quality assessment by CPION. This registration indicates compliance with quality standards for professional education.
• NRTO (Nederlandse Raad voor Training en Opleiding)coreOthersKinderWijs TV is a member of NRTO and holds the NRTO Keurmerk. NRTO is the umbrella organization for private training and education providers in the Netherlands, providing quality assurance and adherence to codes of conduct.
• External Pedagogical ExpertsminorStrategic or Co-development PartnerNetwork of external experts including Christel Lubse (children's relaxation coach), Susanne Akkermans (childcare consulting), Susan van Asten (SOS children and emotions), and others contribute content and expertise to modules.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LOI: Major Dutch distance-learning institution offering vocational and professional courses online. Comparable to KinderWijs TV in online/distance course delivery and Dutch professional education market, but with a broader portfolio and larger incumbent scale.
• NHA Opleidingen: Established Dutch home-study and online education provider with broad curricula across dozens of subjects. Comparable as a Dutch online education brand with one-time/perpetual module sales, though operating at much larger scale and without KinderWijs TV's childcare specialization.
• NCOI Opleidingsgroep: Largest Dutch private education group offering vocational, professional, and management training across many fields including childcare-adjacent programs. A broad incumbent operating at much greater scale than KinderWijs TV but with overlapping professional development offerings.

Others

• Springest: Dutch learning marketplace that aggregates training and education providers for comparison and purchase. Related to KinderWijs TV as ecosystem/comparator infrastructure where Dutch professionals discover training options, though not a direct competitor in course delivery.

Direct peers

• Studytube: Dutch B2B e-learning platform offering course libraries and learning management for organizations. Closely comparable to KinderWijs TV in product-led/self-serve plus enterprise SaaS motion, but serves a much broader set of industries rather than specializing in childcare.
• GoodHabitz: Major Dutch online learning provider for businesses and consumers, with a broad content library delivered via SaaS. Comparable to KinderWijs TV's e-learning-plus-modules model and B2B sales motion, though operating at much larger scale across many verticals.
• KinderopvangAcademie: Dutch training provider specifically focused on continuing education and certification for the childcare (kinderopvang) sector. Most directly comparable peer to KinderWijs TV in terms of vertical specialization, content focus (IKK/meldcode/EHBO), and Dutch childcare buyer.
• Pro Education: Dutch professional training provider offering accredited short courses, in-company training, and e-learning modules for professionals. Comparable to KinderWijs TV's target buyer (working professionals) and short-course/self-paced delivery, with some overlap in the childcare/social work verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinderwijs-tv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KinderWijs TV