Kingparking

What Kingparking does

Kingparking (legal entity KING.MI S.R.L.) is an Italian parking operator founded in 2014, headquartered in Fiumicino near Rome, operating a national network of 20+ parking facilities at Italy's major transportation hubs — including airports (Fiumicino, Malpensa, Linate, Orio al Serio, Turin, Naples, Bari, Lamezia, Palermo), cruise and ferry ports (Civitavecchia, Trapani, Terracina, Milazzo, Taranto), and train stations (Rome Termini, Reggio Emilia Mediopadana, Rosarno). The company sells two primary service tiers: a Basic package offering uncovered/economy parking with free shuttle transfer, and a King premium package featuring Car Valet terminal pickup, covered parking, and optional car wash.

The underlying technology platform includes a website booking engine (kingparking.it), native iOS and Android apps, shuttle dispatch coordination, and a uniquely automated mechanical parking system at Rome Termini using elevators and movable platforms. The Fiumicino location deploys Car Scanner technology for documented vehicle condition capture. The company monetizes through per-day parking transaction fees, Car Valet surcharges (€15/leg at some locations), optional car wash services, and affiliation fees from partner parking operators joining the Kingparking branded network.

Kingparking's go-to-market is primarily direct-to-consumer via digital self-serve booking, supplemented by an affiliated operator network that extends brand coverage without proportionate capex, and B2B partnerships including a Blue-Biz corporate program, tour operator rates, and group discounts. Corporate logos (Air France, KLM, ENI, TIM, Fiat, Mercedes, INPS, Poste Italiane) reflect partnership/corporate-rate relationships rather than concentrated volume accounts. Marketing channels include the website, mobile apps, Facebook, Instagram, and 2025 sports sponsorships with Team Go Eleven Ducati and AS Roma C5.

Name

Kingparking

Legal name

KING.MI S.R.L.

Website

https://kingparking.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingparking (KING.MI S.R.L.) operates 20+ parking facilities at Italy's major airports, ports, and train stations, offering Basic and King packages with shuttle and Car Valet services to individual travelers through digital booking and an affiliated operator network.

Ownership category

akta.pro rank

Product category

Parking Services

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAJAIAB

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYTLAJAIAG

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYTHABALAF

Airport Parking, Ground Access & Landside Mobility

Travel & Hospitality/Airlines & Air Travel/Airport Services & Passenger Experience (Lounges, Ancillaries)

Keywords

• Airport parking
• Valet parking
• Shuttle transfer
• Cruise port parking
• Train station parking

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Parking Reservation Fees: Primary revenue from parking space reservations at airports, ports, and train stations across Italy. Customers pay per day/period of stay. Two main packages: Basic (economy outdoor parking with shuttle) and King (premium with Car Valet service). Prices vary by location and package.
2. Car Valet Service: Premium service where staff collects vehicles at airport terminals and delivers them upon return. Customers can hand over keys directly at departures area. Additional fee ranging from €15 per leg at some locations.
3. Car Wash Services: Optional car wash service (interior and exterior) available on request at select locations, allowing customers to find their vehicle cleaned upon return.
4. Affiliation Fees: Revenue from affiliated parking operators who join the Kingparking network, paying for brand access, booking platform visibility, and network benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kingparking operates a national network of private parking facilities at major Italian transportation hubs, including airports (Fiumicino, Malpensa, Linate, Torino, Orio al Serio, Napoli, Bari, Lamezia Terme, Palermo), cruise ports (Civitavecchia, Trapani, Terracina, Taranto, Milazzo), and railway stations (Roma Termini, Reggio Emilia Mediopadana, Rosarno). Services are sold as Basic (economy outdoor parking with free shuttle) or King (premium with Car Valet and covered parking) packages, bookable online or via mobile apps, with optional add-ons such as car wash.

Product overview

Kingparking operates a national network of private parking facilities across Italy, offering two primary service tiers: the Basic Package (economical uncovered parking with free shuttle) and the King Package (premium service including Car Valet, covered parking options, and additional amenities). Services are available at major airports (Fiumicino as the only authorized parking, Malpensa, Linate, Orio al Serio/Bergamo, Torino, Napoli, Bari, Lamezia Terme, Palermo), cruise ports (Civitavecchia, Trapani, Terracina, Taranto, Milazzo), and train stations (Roma Termini featuring innovative automated parking, Reggio Emilia Mediopadana, Rosarno). Supplementary services include Car Valet delivery, free shuttle transfers, and on-request car wash. The network extends beyond owned facilities through affiliated partners throughout Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Pacchetto Basic: An economical parking package offering uncovered parking with free shuttle service and 24/7 video surveillance.
• Pacchetto King

Products and services

• Parcheggio Fiumicino Official authorized parking facility at Rome Fiumicino Airport featuring a dedicated shuttle stop inside the airport terminal, Basic and King package options, 24/7 surveillance, and the Car Scanner vehicle documentation system on entry.
• Parcheggio Malpensa Parking service at Milano Malpensa Airport (MXP) located five minutes from the terminal, offering Basic and King packages with shuttle and Car Valet services.
• Parcheggio Linate Uncovered private parking located 400 meters from Milano Linate Airport terminal, allowing direct pedestrian access without requiring shuttle service.

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Team Go Eleven DucatiminorOthersKingparking sponsors Team Go Eleven Ducati, a reference team in world motorcycle racing competitions. The partnership aligns with Kingparking's values of speed, reliability, and precision.
• AS Roma C5minorOthersKingparking sponsors AS Roma C5, a futsal team representing the yellow-red colors in Italian futsal. Partnership demonstrates commitment to supporting sports disciplines requiring speed, reliability and precision.
• Blue-BizminorGTM or Marketing PartnerBlue-Biz corporate program offering exclusive discounted parking rates for Blue-Biz business travelers. Kingparking provides preferential pricing through this B2B channel.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• SpotHero: North American airport and urban parking booking platform. Similar pre-booking and aggregator model but operates in a different geography.
• JustPark: UK parking booking marketplace for driveways, hotels, and commercial lots. Comparable consumer booking platform but focused on UK market.

Direct peers

• ParkVia: UK-based airport parking booking platform with a pan-European affiliate network. Comparable in offering online pre-booked airport parking with shuttle transfers at major hubs.
• Parclick: Spanish online parking booking aggregator with an affiliate/partner network across Europe including Italy. Closest comparable in business model — online platform aggregating off-airport parking operators with shuttle service.
• Looking4Parking: UK-headquartered airport and port parking aggregator operating across European markets. Directly comparable aggregator model with shuttle-based parking product.
• EasyPark: European parking app covering on-street and off-street parking across multiple countries including Italy. Comparable mobile-first parking platform with consumer and B2B offerings.

Others

• Telepass: Italian mobility and tolling services provider with a parking payment service via its app. Adjacent player providing complementary payment infrastructure for Italian parking.

Broad incumbents

• Aeroporti di Roma (ADR): Operator of Rome Fiumicino and Ciampino airports, including on-airport parking facilities. Direct competitor for the largest hub Kingparking serves.
• Holiday Extras: UK-based travel ancillary provider including airport parking, hotels, and lounges. Larger incumbent with broader product portfolio overlapping on airport parking and travel pre-booking.
• SEA Aeroporti Milano: Operator of Milan Malpensa and Linate airports with their own on-airport parking products. Direct competitor at two of Kingparking's flagship locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kingparking.it
• Instagraminstagram.com/kingparking.it
• LinkedInlinkedin.com/company/kingparking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingparking