Kingsmen Vietnam Co. Ltd

What Kingsmen Vietnam Co. Ltd does

Kingsmen Vietnam Co. Ltd is the Vietnamese regional subsidiary of Kingsmen Creatives Limited (SGX: KCL), a Singapore-headquartered experiential design and production group founded in 1976. Operated from offices in Ho Chi Minh City (Harbour View Tower) and Hanoi (Capital Place) with 117 employees, the entity sits within a 21-office network spanning Asia-Pacific, the Middle East and the United States. It delivers integrated design-build engagements for exhibitions and events, museums and galleries, themed attractions, retail interiors, corporate interiors and digital marketing activations for enterprise and government clients.

The service architecture is organised around three families: Creative Solutions (storytelling, ideation and concept, spatial design development, visual branding), Integrated Services (digital and multimedia production, experiential marketing, spatial design and build, design and project management), and sector-specific vertical practices — Exhibitions & Events, Museums & Galleries, Thematic & Attractions, Retail Interiors, Corporate Interiors, Digital Marketing, and a Research & Design sub-brand (KR+D) that conducts user-centred research upstream of physical build work. Underlying technical capabilities include VR/AR services, holographic projections, interactive virtual platforms, multimedia integration and digital learning journeys; the group also owns and operates the Nerf Action Xperience (NAX) Centre, an 18,000 sq ft permanent indoor attraction in Singapore representing a move from pure project services into recurring-attendance revenue.

The business model is project-based and enterprise-led, generating revenue through custom design and build contracts, integrated service offerings, and (at the group level) location-based entertainment admissions. No public pricing is disclosed; contracts are quoted per scope. The go-to-market relies on direct enterprise field sales to multinationals and government agencies (e.g., Coca-Cola Vietnam, Singtel, RIMOWA, BMW, Tencent, DHL, Hasbro, Changi Airport Group, Singapore Supreme Court, Land Transport Authority of Singapore), supplemented by presence at industry trade events such as ITAP, TFWA and World Routes Expo. Marquee project collaborations — The Macallan Experience at Raffles Hotel (with Rebel & Soul and FUTURELABS), Singapore Bicentennial Experience (with MET Studio, ZARCH Collective, Anomalyst, Zhao Wei Films), Changi Experience Studio (with Milla & Partner and Moment Factory), and UNBOXED by Singtel (with FITCH) — show a partnership-driven model for high-complexity experiential work.

Name

Kingsmen Vietnam Co. Ltd

Legal name

Kingsmen Vietnam Co. Ltd

Website

https://kingsmen.com.vn

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Kingsmen Vietnam Co. Ltd is the Vietnamese regional subsidiary of SGX-listed Kingsmen Creatives Limited, delivering integrated design-build services for exhibitions, museums, themed attractions, retail interiors, corporate interiors and digital marketing engagements for enterprise and government clients across Asia-Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Design & Build Services: Kingsmen generates revenue through comprehensive project-based engagements covering design, production, and execution of exhibitions, themed attractions, museums, retail interiors, and corporate interiors. Projects are typically custom engagements for enterprise clients.
2. Integrated Services: Revenue from integrated service offerings including creative solutions, digital & multimedia production, experiential marketing, and design & project management.
3. Location-Based Entertainment Operations: Operating attraction sites such as the Nerf Action Xperience (NAX) Centre - a permanent indoor attraction generating revenue through admissions and related activities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kingsmen Vietnam Co. Ltd is the Vietnamese operating arm of Kingsmen Creatives Limited, providing end-to-end experiential design and production services for global enterprise clients. The company designs, fabricates, and delivers exhibitions, museums and galleries, themed attractions, retail and corporate interiors, digital and multimedia experiences, and brand activations. It serves multinational corporations, luxury brands, and government agencies on a project-based, custom-quote basis through direct enterprise sales.

Product overview

Kingsmen Vietnam Co. Ltd is a leading experiential design and production company offering a comprehensive portfolio of services across brand experiences. The company's core offerings include Creative Solutions (storytelling, ideation, spatial design, visual branding), Integrated Services (digital/multimedia production, experiential marketing, spatial build, project management), and specialized vertical services including Exhibitions & Events, Museums & Galleries, Thematic & Attractions, Retail Interiors, Corporate Interiors, Digital Marketing, and Research & Design (KR+D). Operating as a single unified service offering rather than a platform-plus-modules architecture, the company delivers end-to-end solutions from concept development through execution and build.

Differentiator

Problem solved

Functional benefit

Brands

• KR+D: Kingsmen's Research & Design division focusing on creative design services

Products and services

• Creative Solutions

Quantifiable outcome

• 18,000+ attendees at single BMW event
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• IdeactiominorStrategic or Co-development Partner · 27 March 2021Design partner for 'Making Future Memories' Webinar, sharing insights on creating remarkable and positive impact through design in the 'phygital' world.
• Rebel & SoulcoreStrategic or Co-development Partner · 26 October 2020Creative partner for The Macallan Experience at Raffles Hotel, creating the whiskey brand experience with experiential design and storytelling elements including whiskey bar, lounge, and Sensory Cinema.
• FUTURELABScoreStrategic or Co-development Partner · 26 October 2020Technology partner for The Macallan Experience, providing innovative solutions for the immersive whiskey brand experience including multimedia and interactive elements.
• BLK J HavasminorGTM or Marketing Partner · 18 October 2019Creative agency partner for Scoot's The Yellow Converter event at Wisma Atria, realizing the creative concept for the brand activation.
• MET StudiocoreStrategic or Co-development Partner · 30 May 2019Collaborative partner for Singapore Bicentennial Experience - a major production requiring multidisciplinary collaborators for the commemorative event at Fort Canning.
• ZARCH CollectivecoreStrategic or Co-development Partner · 30 May 2019Design collaborator for Singapore Bicentennial Experience, contributing to the multisensory exhibition showcasing 700 years of Singapore's history.
• Zhao Wei FilmsminorStrategic or Co-development Partner · 30 May 2019Film partner for Singapore Bicentennial Experience, contributing cinematic elements to the immersive storytelling experience.
• FITCHcoreStrategic or Co-development Partner · 1 January 2019Design partner for UNBOXED by Singtel - Singapore's first 24-hour unmanned telco store, providing the unique mobile retail space design.
• Milla & PartnercoreStrategic or Co-development Partner · 1 January 2019Co-conceptualizing partner for Changi Experience Studio - a 3,000 sqm interactive zone with over 20 touchpoints at Changi Airport.
• Moment FactorycoreStrategic or Co-development Partner · 1 January 2019Co-conceptualizing partner for Changi Experience Studio, bringing multimedia expertise and immersive experience design to the airport attraction.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jack Morton Worldwide: Jack Morton is a global brand experience agency specializing in experiential marketing, events, and content. Comparable to Kingsmen in serving large multinational brands with integrated brand experiences across multiple geographies.
• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency with significant APAC presence. Closely comparable to Kingsmen in scope and scale, offering end-to-end event and brand experience services for enterprise clients.
• Hot Shoppes Group: Hot Shoppes is a global brand experience and design firm. Comparable to Kingsmen in delivering large-scale retail environments, exhibitions, and brand experiences for global enterprise clients.
• Pico Global: Pico Global is a Singapore-based experiential marketing and brand activation firm with deep APAC presence. It directly competes with Kingsmen across exhibitions, museums, retail interiors, and corporate events, serving similar global enterprise clients in Asia-Pacific.
• MKG: MKG is a global brand experience agency focused on experiential marketing and creative campaigns. Comparable to Kingsmen in serving global enterprise clients with brand activations and experiential design.
• Sparks (Cheil): Sparks is a Cheil-owned experience-led brand agency with strong global reach. Comparable to Kingsmen in combining digital, retail, and experiential capabilities for global enterprise brands.
• Optimist: Optimist is a global creative agency specializing in brand experiences and content. Comparable to Kingsmen in delivering integrated brand experiences for enterprise clients across multiple regions.
• SEDGWICK RICHARDSON: SEDGWICK RICHARDSON is a Hong Kong-based brand experience design firm. Comparable to Kingsmen in serving enterprise clients across Asia-Pacific with retail, exhibition, and corporate interior design services.
• Octagon: Octagon is a global sports and experiential marketing agency with major brand experience programs. Comparable to Kingsmen in delivering large-scale activations and brand experiences for enterprise clients.

Regional players

• Wild Apple Singapore: Wild Apple is a Singapore-based brand experience and design firm. Comparable to Kingsmen's Singapore operations in delivering exhibition, retail, and event design services across Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/kingsmenvnm
• Facebookfacebook.com/104354481647553
• LinkedInlinkedin.com/company/kingsmen-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingsmen Vietnam Co. Ltd