Zorgmensen

What Zorgmensen does

KleinGeluk (formerly De Zorgmensen) is a Dutch non-profit foundation (stichting) headquartered in Apeldoorn, Netherlands, providing comprehensive elderly care services across 17+ locations in the Apeldoorn region. Formed in June 2018 through the merger of De Zorgmensen and De Goede Zorg, the organization delivers a vertically integrated continuum of care including home nursing (Thuiszorg), residential care centers (Woonzorgcentrum), small-scale living (Kleinschalig Wonen), day care programs (Dagbesteding), specialized in-home nursing (Specialistische zorg thuis), dementia case management, household help, and a personal alarm system (Personenalarmering). The operating philosophy centers on the 'Samen-met-model' (Together-with model) and small-scale, personalized care emphasizing 'geluksmomentjes' (happiness moments). Bert Blaauw serves as bestuurder (CEO/director).

The underlying technology and infrastructure stack is modest and care-delivery focused rather than technology-product focused. KleinGeluk operates the 'Leefcirkels' (Life Circles) home automation system providing freedom-with-safety for residents, a 24/7 personal alert transmitter service staffed internally, and Passief Bouwen (Passive Building) sustainable construction (gas-free, solar panels, high insulation) deployed at its Veldhuis location. The organization uses no AI/ML capabilities, no proprietary software products, and no public APIs; digital touchpoints are limited to its informational website (kleingeluk.nl), careers portal (werkenbijkleingeluk.nl), and presence on the Zorgkaart Nederland quality rating platform.

Revenue mechanics are entirely funded through the Dutch public healthcare system: WLZ (Wet langdurige zorg) for long-term residential and nursing care, WMO (Wet maatschappelijke ondersteuning) for municipal home help and day care, VPT (Volledig Pakket Thuis) for comprehensive at-home care packages, and PGB (Persoonsgebonden Budget) personal budgets. Specific pricing is not publicly disclosed as it is administered through health insurers and government allocations. The organization has no parent company, no institutional investors, no subsidiaries, and no public listing; leadership is a single-director governance model under the stichting structure. Recent strategic activity has focused on infrastructure renewal (the 2026-2027 De Matenhof renovation) and regional ecosystem integration via partnerships with housing corporations and regional healthcare providers.

Name

Zorgmensen

Legal name

KleinGeluk

Website

https://kleingeluk.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

KleinGeluk (formerly De Zorgmensen) is a Dutch non-profit foundation in Apeldoorn delivering comprehensive elderly care — home nursing, residential living, day care, and dementia case management — across 17+ locations, funded primarily through the Dutch WLZ and WMO healthcare systems.

Ownership category

akta.pro rank

Product category

Elder Care Services

NAICS

Home Health Care Services (6216), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAAAE

Independent Living with Supportive Services (Light ADL/IADL Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAIAD

Chronic Care & Complex Care Management

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Elderly care services
• Home nursing care
• Residential care
• Dementia care
• Day care programs

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. WLZ-funded care (Wet langdurige zorg): Long-term care funding for residential care and nursing services under the Dutch WLZ system.
2. WMO-funded services (Wet maatschappelijke ondersteuning): Municipal-funded support services including home help and day care through WMO-beschikking.
3. VPT (Volledig Pakket Thuis): Full Package at Home - comprehensive care and support services enabling independent living with care facilities nearby.
4. PGB (Persoonsgebonden Budget): Personal budget funding where clients manage their own care arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KleinGeluk is a non-profit foundation that provides integrated elderly care services across the Apeldoorn region, including home care (thuiszorg), residential care, small-scale living, day care, dementia case management, specialist home care, full-package-at-home (VPT), household help, and 24/7 personal alarm monitoring. Care is delivered through a network of 22 neighborhood locations and in clients' own homes, financed through Dutch healthcare schemes WLZ, WMO, VPT and personal health budgets (PGB).

Differentiator

Problem solved

Functional benefit

Products and services

• Thuiszorg (Home Care)

Quantifiable outcome

• Positive client experiences shared on Zorgkaart Nederland quality rating platform

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Woonzorg NederlandcoreStrategic or Co-development Partner · 11 March 2026Housing corporation partnership for renovation and transformation of De Matenhof. Woonzorg Nederland is the property owner while KleinGeluk provides care services. Collaboration on creating future-proof residential care facilities.
• Van Wijnen Deventer BVcoreImplementation/ SI/ Consulting Partner · 11 March 2026Construction company engaged for the renovation of De Matenhof, including demolition, rebuilding, and modernization work scheduled until end 2027.
• De Goede WoningcoreChannel Partner/ Reseller/ Distributor · 28 August 2025Housing corporation partnership for care apartments at Avondzon location. Opens homes for viewing and provides rental housing combined with KleinGeluk care services.
• WoonmensencoreChannel Partner/ Reseller/ Distributor · 28 August 2025Housing corporation partnership for care apartments at De Symfonie location. Collaboration for independent living with nearby care services.
• AtlantcoreStrategic or Co-development Partner · 5 June 2020Regional healthcare partner in crisis coordination and COVID-19 response. Collaboration on cohort care locations and shared staffing during pandemic.
• Zorggroep ApeldoorncoreStrategic or Co-development Partner · 5 June 2020Major regional healthcare provider partnership for crisis coordination, COVID-19 cohort care, and general elderly care cooperation.
• Gelre ZiekenhuizencoreStrategic or Co-development Partner · 5 June 2020Regional hospital partnership for patient flow coordination, COVID-19 response, and ensuring appropriate care settings for elderly patients.
• Green Deal Zorg ConsortiumminorStrategic or Co-development Partner · 19 February 2020Sustainability partnership with De Passerel, IrisZorg, Talma Borgh, Atlant, Zozijn, Leger des Heils, 's Heerenloo, and municipalities Apeldoorn and Voorst to achieve energy sustainability goals.
• GSG-ArchitectencoreImplementation/ SI/ Consulting PartnerArchitecture firm responsible for the design and renovation plans for De Matenhof transformation project.
• Stichting StruikrovenminorOthersVolunteer organization that helps rescue plants and shrubs during construction projects. Assisted with 'Struikroof' event at De Matenhof renovation.
• MonutaminorOthersDonor organization that gifted 1,000 euros for a cycling labyrinth at location Avondzon.
• Nederlandse Spoorwegen (NS)minorOthersDutch railway company partnered with Alzheimer Nederland to provide the 'Hoofdreiscoupe' (head train compartment) - a dementia therapy initiative at Juliana location.
• Crisis Coördinatiepunt Apeldoorn (CCPA)coreStrategic or Co-development PartnerMulti-organization crisis coordination point for elderly care in Apeldoorn region, enabling GPs to find appropriate care placements within 24 hours. Partners include Atlant, HRA, Vérian, Viattence, Zorggroep Apeldoorn, Gelre ziekenhuizen.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Pieter van Foreest: Elderly-care provider in the Delft/Westland region offering nursing home, residential, and home care services. Comparable integrated service model and Dutch elderly-care client base, though geographically distinct from KleinGeluk.
• tanteLouise: Regional Dutch elderly-care provider in West Brabant offering residential, home care, and day care services. Comparable integrated service portfolio serving a similar elderly clientele, though operating in a different region.
• Atlant: Regional elderly-care provider operating in Apeldoorn and surrounding areas, offering nursing home, home care, and dementia services. Direct peer with overlapping geography and similar service portfolio, and an explicit crisis-coordination partner of KleinGeluk.
• Vérian: Regional care provider in the Apeldoorn area offering home care, nursing, and support services for elderly clients. Direct peer with overlapping client segments and identified CCPA partner of KleinGeluk.
• HRA (Het Raamwerk): Regional home-care and domestic-help provider in the Apeldoorn region. Comparable service lines in WMO-funded home help and household assistance, and named CCPA partner alongside KleinGeluk.
• Viattence: Elderly-care provider in the broader Apeldoorn/region offering residential and home care. Comparable service mix and identified as a KleinGeluk partner within the regional crisis-coordination network (CCPA).
• Zorggroep Apeldoorn: Major Apeldoorn-based elderly-care organization providing residential, home, and specialized nursing care. Closest direct competitor given shared geography and parallel service lines; also a KleinGeluk partner in CCPA and COVID-19 cohort care.

Broad incumbents

• Espria: National Dutch healthcare group operating multiple care brands across elderly care, mental health, and disability services. Broad incumbent competing for the same WLZ/WMO-funded clients and caregiver pool.
• Cordaan: Large Amsterdam-based care provider offering home care, residential elderly care, and disability services across multiple Dutch regions. A broad incumbent that competes for Dutch elderly-care funding and talent, though with a much larger and more diversified footprint than KleinGeluk.

Others

• ActiZ: Dutch industry association for employers and providers in the elderly-care, home-care, and youth-care sectors. Acts as a sector-wide representative and lobbying body rather than a direct care provider; relevant as ecosystem/context for KleinGeluk's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dezorgmensen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorgmensen