Stepper
Stepper is an AI-native workflow automation platform that lets non-technical users build automations via a conversational AI editor and visual builder. Operated under Paperform in Sydney, Australia, it offers 410+ integrations on a freemium PLG model for small businesses and teams.
- Company typePrivate
- Founded2025
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stepper does
Stepper is an AI-native workflow automation platform headquartered in Sydney, Australia, and operated under the Paperform corporate umbrella. The product enables non-technical users to build business automations through a conversational AI editor (natural-language prompts that generate or modify workflow steps), complemented by a visual workflow editor for manual editing and a library of reusable modular components. The platform supports 410+ native integrations spanning CRM, communication, project management, marketing automation, payments, e-commerce, databases, storage, and AI services, with new apps being added on a stated weekly cadence.
Technically, Stepper exposes its capabilities via a web application, an MCP (Model Context Protocol) server compatible with Claude Desktop, Cursor, and Windsurf, and a CLI tool distributed via npm (`stpr`). It integrates with a model-agnostic set of foundation-model providers (OpenAI, Anthropic, Google Gemini, Azure OpenAI, Groq, Mistral, Cohere, xAI, DeepSeek, Cerebras, Perplexity), and combines these with rule-based orchestration, AI OCR for document processing, and Skill Sets that bundle curated integration actions for agent and MCP clients.
The business model is a self-serve, product-led growth funnel: a free tier ($0/month, 200 steps/month, 5,000 credits) funnels users into a Pro subscription at $19/month (unlimited steps under a fair-use threshold of 250,000 steps/month, plus 15,000 additional credits), with a usage-based overlay of $1 per 1,000 purchased credits and the option to bring your own API keys for AI and email services. The company describes itself as self-funded and reliant on word-of-mouth rather than paid acquisition, and a Team Plan (unlimited credits, collaboration features, advanced permissions) is positioned as coming soon. Primary customer segments are small businesses and teams with horizontal use cases (lead qualification, customer onboarding, support routing, document processing, sales pipeline automation), and no named customer logos are publicly disclosed.
Stepper firmographics
Firmographics- Name
- Stepper
- Legal name
- Stepper
- Website
- https://stepper.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stepper is an AI-native workflow automation platform that lets non-technical users build automations via a conversational AI editor and visual builder. Operated under Paperform in Sydney, Australia, it offers 410+ integrations on a freemium PLG model for small businesses and teams.
- Ownership category
- akta.pro rank
Stepper industry classification
Industry- Product category
- Workflow Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Stepper is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Stepper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Plan: Monthly subscription at $19/month providing unlimited workflows, unlimited steps within fair use policy, and 15,000 additional free credits. Primary revenue stream for paying customers.
- Credits System: Credits are tokens spent on AI features, sending emails/SMS, and premium APIs. Additional credits purchasable at $1/1,000 credits. Free plan includes 5,000 credits, Pro includes 15,000 additional credits.
- Free Plan: Free tier with unlimited workflows, 200 steps/month, and 5,000 free credits. Serves as acquisition/funnel for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry tier for individual users |
| Subscription | Monthly | Pro Plan - Most popular paid tier |
| Subscription | Monthly | Team Plan - Coming soon for teams |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Stepper product offering
Product offeringCore offering
Stepper is an AI-native workflow automation platform that lets non-technical users build multi-step automated processes through a conversational AI interface backed by a visual workflow editor. The platform connects to 410+ third-party applications, exposes reusable modular Skill Sets, and ships with developer-facing tooling (MCP Server and CLI). It is sold via self-serve subscription plans with usage-based credits for AI execution.
Product overview
Stepper is an AI-native workflow automation platform that provides a unified product portfolio centered around its core automation engine. The platform consists of the main Stepper application (featuring a conversational AI editor and visual workflow builder), the Stepper MCP Server for programmatic/API access, the Stepper CLI for developer integration, Skill Sets for bundling integration actions, and Workflow Templates for quick-start automation. The platform supports over 410 native integrations across CRM, communication, project management, marketing, AI/ML, database, payment, e-commerce, and other categories. Pricing tiers include a Free Plan (200 steps/month), Pro Plan ($19/month, unlimited steps), and an upcoming Team Plan. The platform is positioned as AI-first rather than AI-as-an-afterthought, leveraging multiple AI model providers including OpenAI, Anthropic, Google Gemini, Azure OpenAI, Groq, Mistral, Cohere, xAI, DeepSeek, Cerebras, and Perplexity.
Differentiator
Problem solved
Functional benefit
Products and services
- Stepper Platform Core AI-native workflow automation SaaS that lets non-technical users design, run, and monitor multi-step automated workflows across 410+ third-party apps via a conversational AI editor and visual canvas. Target users are small businesses, teams, and individual power users.
- Stepper MCP Server
Quantifiable outcome
- 10x more cost-effective than alternatives
Companies that use Stepper
Customer profileSegments2 records
Ideal customer profiles2 records
Stepper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration179 records
AI capability9 records
Feature6 records
Stepper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PaperformparentStepper is a Paperform product, built and operated as part of the Paperform family. Registration and account management occurs through Paperform platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stepper competitors and assessment
Company assessmentBroad incumbents
- Tray.io: General-purpose iPaaS for integration and workflow automation, with a strong enterprise customer base. Overlaps with Stepper on the workflow automation layer but targets larger organizations.
- Workato: Enterprise integration platform-as-a-service (iPaaS) targeting mid-market and large enterprises. Comparable in workflow automation but operates at a higher price point and complexity than Stepper's SMB focus.
- Microsoft Power Automate: Microsoft's enterprise workflow automation suite bundled with the Microsoft 365 / Dynamics ecosystem. Competes with Stepper in the broader automation market with significant incumbency advantage in enterprise.
Emerging players
- Relay.app: AI-assisted workflow automation platform focused on SMBs and teams, with strong human-in-the-loop and collaboration features. Direct overlap with Stepper's horizontal SMB automation thesis.
- Lindy.ai: AI agent builder that lets users create automated workflows and assistants using natural language. Comparable to Stepper's conversational AI editor in the AI-agentic automation space.
- Bardeen: AI-powered browser-based automation tool for GTM and ops teams. Closely comparable to Stepper's AI-native, no-code positioning and target SMB persona.
Direct peers
- Zapier: The category-defining horizontal workflow automation platform with 6,000+ app integrations. Stepper explicitly positions itself as an alternative to Zapier with AI-native workflow building and lower-cost pricing.
- Pipedream: Developer-oriented integration and workflow platform with code-level control and a large app catalog. Comparable to Stepper for technical users who want programmatic workflow building.
- n8n: Open-source, AI-augmented workflow automation platform with a strong developer following. Competes with Stepper in the AI-first, cost-conscious segment and supports self-hosted deployments.
- Make: Visual workflow automation platform (formerly Integromat) serving SMB and mid-market users with deep scenario builders. Directly comparable to Stepper in horizontal automation and a named competitor in Stepper's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stepper social profiles
Digital presenceStepper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stepper leadership team
Management profileNumber of profiles
Profiles1 record
Stepper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stepper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stepper
What does Stepper do?
Stepper is an AI-native workflow automation platform that lets non-technical users build multi-step automated processes through a conversational AI interface backed by a visual workflow editor. The platform connects to 410+ third-party applications, exposes reusable modular Skill Sets, and ships with developer-facing tooling (MCP Server and CLI). It is sold via self-serve subscription plans with usage-based credits for AI execution.
Is Stepper a public or private company?
Stepper is a private company. It is classified as corporate owned and is currently operating.
When was Stepper founded?
Stepper was founded in 2025. It employs 11 to 50 people.
Where is Stepper based?
Stepper is headquartered in Sydney, Australia, in the Oceania region.
How does Stepper make money?
Three revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are credits System and free Plan.
Who are Stepper's main competitors?
Broad incumbents on record are Tray.io, Workato and Microsoft Power Automate. Emerging players are Relay.app, Lindy.ai and Bardeen. Direct peers are Zapier, Pipedream, n8n and Make.
Does Stepper have an API?
Yes. Stepper offers an MCP (Model Context Protocol) server for programmatic access to the platform. The MCP server enables integration with AI coding assistants including Claude (via Claude Desktop), Cursor, and Windsurf. Authentication methods include static tokens for scripts and cron jobs, and OAuth 2.0 for user-facing applications. The CLI tool is available via npm (`npm install -g stpr`). The platform supports building automations programmatically through the MCP interface.
What industry is Stepper in?
Stepper's product category is Workflow Automation Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 518 and its SIC code is 7372.