Krone America Sales & Service Centers

What Krone America Sales & Service Centers does

KRONE America Sales & Service Centers (legal entity: KRONE America, LLC) is a privately held agricultural equipment dealer and subsidiary of the German family-owned manufacturer Maschinenfabrik Bernard Krone GmbH & Co. KG. The company was established in 1973 to bring KRONE-branded hay and forage equipment into the North American market and now operates five retail and service locations: three in California (El Centro, Tulare, Turlock) and two in Wisconsin (Appleton as headquarters and Platteville). Its core product portfolio centers on KRONE's hay and forage harvesting system — including BiG X self-propelled forage harvesters (630-1,156 HP), BiG M self-propelled mower conditioners, EasyCut and ActiveMow disc mowers, KW/Vendro rotary tedders, Swadro rotary rakes, Bellima/Fortima/Comprima round balers, BiG Pack large square balers, EasyCollect/Easy Flow/XDisc forage headers, and BaleCollect accumulators — supplemented by complementary partner brands such as Deutz Fahr tractors, Versatile tractors and implements, and H&S, Farm King, Salford, Wacker Neuson, Grouser, JBS Equipment, Macdon, Arcusin, Rowse, and Hustler products.

The business operates a three-stream revenue model: one-time equipment sales (new KRONE and partner-brand capital equipment plus pre-owned units, totaling roughly 128 active online listings), recurring parts sales through the Agroparts dealer shop at each location, and ongoing service revenue from factory-trained technicians providing both in-store and on-farm repair. Pricing is not publicly disclosed; equipment listings show "Call for price" with payment calculations surfaced through the CurrencyFinance financing partner. The go-to-market is sales-led, executed through the five physical dealer locations each staffed with dedicated sales representatives and supported by website-driven inventory visibility and direct phone contact. Customer segments target professional hay and forage producers, custom operators serving multiple farms, and dairy operations requiring consistent high-quality forage.

The company serves two of the largest U.S. agricultural states with heavy dairy and forage intensity (California's Central Valley and Wisconsin's dairy belt), generating geographic concentration risk tied to commodity cycles in those regions. Strategic posture is being broadened from a single-brand KRONE dealer toward a multi-brand agricultural equipment retailer, with recent moves adding Versatile, Deutz Fahr, H&S, and Hustler distribution agreements plus a CurrencyFinance financing integration to support larger capital-equipment transactions.

Name

Krone America Sales & Service Centers

Legal name

KRONE America, LLC

Website

https://kroneamerica.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

KRONE America Sales & Service Centers operates five retail and service locations across California and Wisconsin, distributing KRONE hay and forage harvesting equipment plus complementary tractor and implement brands to professional forage producers, custom operators, and dairy operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: New and pre-owned farm equipment sales including KRONE branded products and partner brands (Deutz Fahr, Versatile, H&S, etc.) through retail locations and online inventory
2. Parts Sales: Extensive supply of KRONE parts for all hay and forage products through Agroparts dealer shop portals
3. Service & Repair: Factory-trained technicians providing service for KRONE equipment at store locations or on-farm

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

KRONE America Sales & Service Centers is a multi-location agricultural equipment dealership that sells new and pre-owned KRONE hay and forage machinery and complementary partner brands (Deutz Fahr tractors, Versatile tractors and implements, H&S equipment) through five retail locations across California and Wisconsin. The company also supplies KRONE parts via Agroparts dealer shop portals and provides factory-trained technician service at store locations or on-farm.

Product overview

KRONE America Sales & Service Centers is a multi-location agricultural equipment dealer specializing in KRONE hay and forage products along with partner brand equipment. The product portfolio centers on KRONE's core offerings: BiG X self-propelled forage harvesters (630-1,156 HP), BiG M self-propelled mower conditioners, disc mowers (EasyCut/ActiveMow), rotary tedders (KW/Vendro), rotary rakes (Swadro), round balers (Bellima/Fortima/Comprima), large square balers (BiG Pack), and forage headers (EasyCollect/Easy Flow/XDisc). These products form an integrated hay and forage harvesting system. The company also distributes complementary partner brands including Deutz Fahr tractors, Versatile tractors and implements, H&S manure spreaders and hay rakes, Rowse dump rakes, and various other agricultural equipment lines. The company operates five locations across California (El Centro, Tulare, Turlock) and Wisconsin (Appleton, Platteville), providing sales, parts, and factory-trained service support.

Differentiator

Problem solved

Functional benefit

Products and services

• BiG X Self-Propelled Forage Harvesters
• BiG M Self-Propelled Disc Mower Conditioners
• Disc Mowers (EasyCut and ActiveMow)
• Rotary Tedders (KW and Vendro)
• Rotary Rakes (Swadro)
• Round Balers (Bellima, Fortima, Comprima)
• Large Square Balers (BiG Pack)
• Forage Headers (EasyCollect, Easy Flow, XDisc)
• Easy Wrap Bale Wrappers
• Deutz Fahr Tractors
• Versatile Tractors and Equipment
• H&S Agricultural Equipment
• Parts and Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered regional, core and minor.

• Hustler EquipmentregionalChannel Partner/ Reseller/ DistributorKRONE America and Hustler Equipment announced a collaboration to utilize KRONE America stores in Wisconsin to help distribute Hustler Equipment to farmers in the region. This partnership leverages KRONE's retail presence to expand Hustler's distribution network.
• Deutz FahrcoreChannel Partner/ Reseller/ DistributorKRONE America serves as a dealer for Deutz Fahr tractors, offering vineyard/orchard configurations and standard tractors ranging from 40HP to 340HP through their California and Wisconsin locations.
• VersatilecoreChannel Partner/ Reseller/ DistributorKRONE America is California's newest Versatile dealer, offering articulated 4WD tractors, MFWD tractors, and high-speed disk equipment through their locations.
• H&S ManufacturingminorChannel Partner/ Reseller/ DistributorDealer for H&S products including manure spreaders, hay rakes, and forage boxes through locations, particularly strong presence in Tulare, California.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Case IH (CNH Industrial): Case IH manufactures tractors, hay/forage equipment, and harvesters sold through franchised dealer networks. Comparable as a broad incumbent whose hay tools (e.g., disc mowers, balers) overlap with KRONE's product range across US dairy and grain operations.
• John Deere (Dealer Network): John Deere is the dominant US agricultural equipment manufacturer with an extensive independent dealer network (e.g., RDO Equipment, Stotz Equipment). Comparable as a broad incumbent with competing hay/forage equipment and much larger scale; KRONE America competes for premium positioning.
• AGCO Corporation (Hesston / Massey Ferguson): AGCO is a global full-line ag equipment manufacturer including the Hesston hay/forage brand (a direct KRONE competitor) and Massey Ferguson tractors. Comparable as a broad incumbent whose hay/forage product line competes with KRONE America's through independent dealers in the same dairy geographies.
• New Holland Agriculture: New Holland (CNH Industrial) produces full-line ag equipment with strong hay/forage offerings and a North American dealer footprint. Comparable as a broad incumbent offering competing mower-conditioners, balers, and rakes via similarly structured dealers.
• Kubota Tractor Corporation: Kubota is a major ag equipment manufacturer with a growing US dealer network covering compact and mid-size tractors and hay/forage implements. Comparable as a broad incumbent dealer-driven competitor; overlaps with KRONE America at the small-mid horsepower tractor and implement end.

Regional players

• RDO Equipment Co. RDO Equipment is a large multi-state John Deere dealer serving agriculture and construction markets in the western and midwestern US. Comparable as a larger-scale multi-location ag equipment dealer network with similar service/parts/sales business model.
• Stotz Equipment: Stotz Equipment is a large John Deere dealer network with multi-state locations across the western US. Comparable as a multi-location regional agricultural equipment dealer offering sales, parts, and service to dairy and crop producers in geographies overlapping with KRONE America.

Direct peers

• Pöttinger: Pöttinger is an Austrian premium hay/forage equipment manufacturer (mowers, tedders, rakes, loaders) with growing North American dealer presence. Directly comparable to KRONE America's European-engineering premium positioning in the same hay/forage equipment niche.
• CLAAS of America: CLAAS is a German premium hay and forage equipment manufacturer with a North American dealer footprint. Like KRONE America, CLAAS sells self-propelled forage harvesters, mowers, rakes, and balers to dairy and forage producers through regional dealer/service networks.
• Vermeer Corporation: Vermeer manufactures and distributes hay and forage equipment (round balers, mowers, rakes) and industrial equipment through North American dealers. Comparable to KRONE America as a competing premium hay/forage equipment brand with direct dealer/channel overlap in dairy states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krone-america-sales-&-service-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krone America Sales & Service Centers