Kula

What Kula does

Kula is a privately held, founder-operated wellness and hospitality business operating a single integrated yoga studio and all-day cafe in the Coolhaven district of Rotterdam, Netherlands. Founded in 2021 and employing 21 people, the company offers daily yoga classes in multiple styles (vinyasa, slow flow, yin, nidra, restorative) led by a team of 17 instructors, alongside a cafe serving breakfast through pre-yoga dinner and a program of weekly workshops and events including breathwork, cacao ceremonies, handpan yoga, live music, and DIY kombucha. The business generates revenue from six streams: cafe food and beverage transactions, yoga subscriptions and drop-in classes, event and workshop tickets, studio rental for private events and photoshoots, corporate group bookings with catering, and a small retail line featuring ceremonial cacao and The Inner Compass Cards Deck. All class, subscription, and workshop bookings run through the third-party Bsport.io platform; Kula has no proprietary technology stack, no mobile app, no API, and no AI capabilities. The company is owned and actively led by Annemijn (Yin, Vinyasa, and Restorative teacher) and Berend (meditation teacher and spaceholder), with marketing concentrated on Instagram (@thekulalife) and Facebook (@thisisthekulalife). Operations are confined to a single 90 m2 location at Abraham Tuschinskistraat 54, with no disclosed funding, no parent company, and no expansion beyond Rotterdam.

Name

Kula

Legal name

Kula

Website

https://kula.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kula is a founder-led Rotterdam-based yoga studio and all-day cafe, founded in 2021, serving wellness-focused individuals and local community members with daily yoga classes, healthy food and beverages, workshops, studio rental, and corporate catering from a single 90 m2 Coolhaven venue.

Ownership category

akta.pro rank

Product category

Yoga Studio & Cafe (Wellness Hospitality)

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Limited-Service Restaurants (722513)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga studio classes
• All day cafe
• Wellness workshops
• Event catering
• Studio rental

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. All Day Cafe - Food & Beverage: The cafe serves breakfast, lunch, snacks, drinks, and pre-yoga dinner throughout the day. Menu items include fluffy pancakes, açai bowls, fresh croissants, cold pressed juices, burgers, falafel bowls, tempeh bowls, and bar bites. The cafe also offers ceremonial cacao, kombucha, beer, wine, and coffee.
2. Yoga Classes: Daily yoga classes in various styles including vinyasa, slow flow, yin, nidra, and restorative. Customers can purchase individual classes or subscriptions/memberships. Classes are booked through the Bsport.io platform.
3. Studio Rental: The 90 m2 studio space is available for rental for private events, workshops, PR events, and photoshoots. The studio accommodates up to 25 people and is available daily outside of scheduled yoga classes, with weekday availability typically 12:00-16:30.
4. Workshops & Events: Weekly workshops and events including breathwork sessions, handpan yoga, cacao ceremonies, live music, DIY kombucha, and Kula Talks. Tickets are sold through the Bsport.io platform.
5. Retail Products: Kula sells retail items including ceremonial cacao bags and The Inner Compass Cards Deck in their retail corner. These products complement the wellness offerings and provide additional revenue.
6. Corporate Events & Catering: Kula hosts corporate groups in the cafe or studio and provides catering services for events. Group reservations are accepted for 6+ people with customized menu options. Catering includes breakfast, lunch, dinner, and snacks for events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kula operates a combined yoga studio and all day cafe out of a single 90 m2 venue in Rotterdam's Coolhaven district, selling daily yoga classes in multiple styles, cafe food and beverages from breakfast through pre-yoga dinner, weekly workshops and events (breathwork, cacao ceremonies, handpan yoga, live music), private studio rentals, event catering, and a small on-site retail offering. Yoga scheduling, subscriptions, and event ticketing are handled through the third-party Bsport.io platform.

Product overview

Kula is a yoga studio and all day cafe offering a unified wellness experience in Rotterdam. The core offerings include an all day cafe serving nourishing food from breakfast through pre-yoga dinner, and a 90 m2 yoga studio hosting daily classes in various styles (vinyasa, slow flow, yin, nidra, restorative). Additional offerings include weekly events and workshops (breathwork, cacao ceremonies, live music), studio rental for private events and photoshoots, and event catering services. The booking is managed through the Bsport platform for class scheduling and subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• All Day Cafe An on-site cafe serving breakfast, lunch, drinks with snacks, and pre-yoga dinner throughout the day, with seating on an outdoor terrace and indoors under the Kula tree. Menu items include pancakes, açaí bowls, croissants, cold-pressed juices, burgers, falafel bowls, tempeh bowls, ceremonial cacao, kombucha, beer, wine, and coffee; open to walk-in customers.
• Yoga Classes Daily yoga and meditation classes in multiple styles including vinyasa, slow flow, yin, nidra, and restorative, taught by a team of 17 instructors and offered to practitioners of all levels. Available as single class drop-ins or monthly subscriptions, with scheduling and payment handled through Bsport.io.
• Workshops & Events Weekly ticketed workshops and events including breathwork sessions, handpan yoga, cacao ceremonies, live music, DIY kombucha workshops, and Kula Talks, with tickets sold through the Bsport.io platform.
• Studio Rental Rental of the 90 m2 Kula studio for private events, workshops, PR events, and photoshoots, accommodating up to 25 people and typically available weekdays 12:00–16:30 outside scheduled classes. Pricing is provided on inquiry via [email protected], and catering can be added.
• Event Catering Catering for studio-rented events and group bookings, drawing on the cafe menu for breakfast, lunch, dinner, and snacks, with customized menu options for group reservations of 6+ people booked via [email protected].
• Retail Products In-store retail corner selling complementary wellness goods including ceremonial cacao bags and The Inner Compass Cards Deck, available for purchase during cafe visits.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with extensive yoga and group-class programming across the Netherlands. Comparable on fitness class delivery to Dutch consumers but operates at much broader scale and lower price point.
• David Lloyd Clubs: Premium family fitness and wellness club operator with yoga, F&B and social spaces — directly comparable to Kula's combined wellness-plus-hospitality concept but at multi-site, premium-club scale.
• Pure Yoga: International premium yoga studio chain with diverse teacher rosters and multi-style programming. Comparable to Kula on multi-style class variety and teacher depth, though at much larger footprint.

Regional players

• Hot Yoga Rotterdam: Regional yoga studio operator with multiple Dutch locations including Rotterdam. Comparable on service offering (scheduled yoga classes, memberships) and Rotterdam customer overlap.
• Bagels & Beans: Dutch all-day cafe chain serving breakfast, lunch and casual bites — directly comparable to Kula's cafe F&B component, target customer (urban health-conscious consumers), and operating hours.

Direct peers

• Conscious Club: Amsterdam-based yoga and holistic wellness studio offering classes, workshops, and community events. Closely mirrors Kula's integrated yoga-plus-wellness-event positioning and target audience.
• Spirit Yoga: Largest dedicated yoga studio chain in the Netherlands with multiple locations and a broad schedule of styles. Directly comparable to Kula on core service (multi-style group yoga), customer segment (urban wellness consumers), and country market.

Others

• Alo Yoga: Yoga-rooted lifestyle brand combining yoga apparel, studio experiences, and digital content. Comparable to Kula's positioning of yoga as a community/lifestyle identity rather than pure fitness instruction.
• Urban Sports Club: European corporate-wellness aggregator offering multi-studio memberships including yoga. Comparable as a distribution channel for Kula's class subscriptions in the Dutch market.

Emerging players

• Y7 Studio: Boutique yoga brand combining yoga classes with a strong lifestyle/community identity. Conceptually similar to Kula in fusing yoga practice with brand-driven community, though US-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thisisthekulalife
• Instagraminstagram.com/thekulalife
• LinkedInlinkedin.com/company/thekulalife

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kula