Rote Kreuz

What Rote Kreuz does

Ausbildungszentrum des Wiener Roten Kreuzes GmbH is the regulated training and education arm of the Vienna Red Cross (Österreichisches Rotes Kreuz, Landesverband Wien), operating as a private limited company (GmbH, FN 160111h) headquartered at Nottendorfer Gasse 21, 1030 Vienna, with primary training facilities at Safargasse 4, 1030 Vienna. The organization delivers first aid courses, vocational healthcare training (Pflegeassistenz, Pflegefachassistenz, Heimhelfer*in), paramedic professional modules under SanG §43, continuing and advanced education for nurses (BLS, Praxisanleitung DGKP, Pflegemanagement), validation training per Naomi Feil, and support programs for family caregivers. Course fees range from free offerings (e.g., 'Ich pflege' for family caregivers) up to €6,930 for advanced part-time vocational programs, with typical first aid seats priced €79–€121.

The underlying technology stack combines the Austrian Red Cross's Moodle-based e-learning platform (wissen.roteskreuz.at) for theory delivery, a Kufer Software GmbH booking and course-management system (kursbuchung.wrk.at), Zoom for live webinars, and the SanArena simulation facility for hands-on practical training. Since 2024, the organization has shifted to a hybrid model in which students complete e-learning theory online and then attend shortened in-person practical sessions, reducing required presence by approximately 50%. The organization also invested in an 86-inch interactive digital whiteboard (April 2025) to modernize classroom delivery.

The business operates a self-serve, transaction-based go-to-market: individuals book and pay directly via the website, while corporate clients access group bookings via contact forms, and channel partners — including the Fahrschule Rainer network (8 Vienna locations), Fahrschule Schön, and Fahrschule Rapid — host driver's-license first aid courses at their premises. The organization trains more than 35,000 course participants annually across five customer segments: individuals, companies requiring ASchG §26 occupational first aiders, healthcare professionals, family caregivers, and paramedics, with the corporate compliance-driven segment flagged as the primary buyer. The entity is wholly owned by the Vienna regional association of the Austrian Red Cross; no external investment, venture capital, or public listing is present in the source data.

Name

Rote Kreuz

Legal name

ABZ Ausbildungszentrum des Wiener Roten Kreuzes GmbH

Website

https://kursbuchung.wrk.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ABZ Ausbildungszentrum des Wiener Roten Kreuzes GmbH is the Vienna Red Cross's regulated training arm, delivering first aid, nursing, paramedic, and continuing-education courses to more than 35,000 participants annually through hybrid online and in-person formats.

Ownership category

akta.pro rank

Product category

Healthcare Education and Training

NAICS

Technical and Trade Schools (6115), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industry

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• First aid training
• Healthcare vocational education
• Nursing assistant training
• Emergency medical training
• Occupational safety courses

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Course Fees: Primary revenue from course registration fees. A wide range of courses from €0 to €6,930 per participant. Individual, corporate, and group pricing available. Free courses include 'Ich pflege - Tipps für zuhause' and awareness courses. Some courses offered at no cost to support accessibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ABZ Wiener Rotes Kreuz is the education and training arm of the Vienna Red Cross, delivering first aid, healthcare vocational, nursing, and paramedic certification programs in Vienna, Austria. Its portfolio spans basic first aid courses (including 6-hour driver's license classes), 16-hour occupational first aid courses (compliant with §26 ASchG, §31 BauV, §40 AStV), vocational training for nursing assistants (Pflegeassistenz €6,500), home helpers (Heimhelfer*in €2,350), advanced nursing care (Pflegefachassistenz €6,930), paramedic professional modules under §43 SanG, validation training, and event awareness officer courses. Courses are delivered in a hybrid format combining online e-learning (theory) with shortened in-person practical sessions at the SanArena simulation facility.

Product overview

ABZ Ausbildungszentrum des Wiener Roten Kreuzes is an education and training organization offering a comprehensive portfolio of courses primarily focused on first aid, healthcare, and social care. The portfolio includes: Erste Hilfe Kurse (First Aid Courses) as the core product covering basic courses, refresher courses, driver's license courses, and child emergency courses, many available in hybrid online + practice format; Berufsausbildungen (Vocational Training) including Pflegefachassistenz, Heimhelfer*in, and Pflegeassistenz programs; Weiterbildungen (Advanced Training) such as nursing management courses; an Akademie for health and social sector with Validation training, caring relatives programs, and the Awareness Officer online course; SanitäterInnen training for paramedics; and specialized offerings through partner driving schools. The organization utilizes digital learning platforms including Moodle and partners with Kufer Software for course registration and Zoom for webinars.

Differentiator

Problem solved

Functional benefit

Brands

• Awareness Beauftragte: Event safety training program developed with Guardian Angels for awareness and conflict prevention at events.

Products and services

• Erste Hilfe Kurse (First Aid Courses)

Quantifiable outcome

• 35,000+ course participants trained annually

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kufer Software GmbHcoreTechnology or IntegrationProvides and maintains the course booking/management system (kursbuchung.wrk.at) and local course management software. Acts as data processor under Art. 28 DSGVO. Technical support and software maintenance provided under contractual agreement.
• Österreichisches Rotes Kreuz (Austrian Red Cross)coreTechnology or IntegrationOperates the e-learning platform wissen.roteskreuz.at used for online course delivery. Also handles finance/accounting for the ABZ (Landesverband Wien) and newsletter distribution. Acts as data processor under Art. 28 DSGVO.
• Guardian AngelscoreStrategic or Co-development PartnerCo-development of the Awareness Beauftragte (event awareness officer) training program with Guardian Angels (experts in event psychology and awareness). The 8-module eLearning course was created jointly to address Vienna's new event safety law requirements.
• Fahrschule RainercoreChannel Partner/ Reseller/ DistributorNetwork of 8 driving schools across Vienna (locations including 1040 Wiedner Hauptstraße, 1110 Guglgasse Gasometer, 1150 Mariahilfer Straße, 1210 Floridsdorfer Spitz, etc.) that host first aid courses for driver's license applicants. Courses are booked through ABZ's system but delivered at driving school premises.
• Fahrschule Schön and Fahrschule Rapid (Ottakring)minorChannel Partner/ Reseller/ DistributorDriving schools in the Ottakring district of Vienna that host first aid courses for driver's license at their premises (Schön at 1210 Schlosshofer Str. 11-15, Rapid at 1140 Hütteldorfer Str. 90).
• SanArenacoreTechnology or IntegrationTraining simulation facility (sanarena.at) used for realistic first aid scenario-based practical training. Referenced as the venue for hands-on first aid exercises including CPR, AED use, and emergency scenarios.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• WIFI Wien (Wirtschaftsförderungsinstitut): WIFI Wien is the Austrian Economic Chamber's vocational training institute offering healthcare and nursing continuing education programs in Vienna. It competes with ABZ on the Berufsausbildung, Pflegemanagement, and post-secondary healthcare tracks, applying a more business-school format to similar content.
• bfi Wien (Berufsförderungsinstitut): bfi Wien is a major provider of vocational and continuing education in Vienna, including healthcare, nursing, and care training. It competes with ABZ on the same career-training audience for Pflegeassistenz, Heimhilfe, and validation courses, though it operates from a broader vocational umbrella rather than a dedicated healthcare academy.
• Hilfswerk Österreich: Hilfswerk is a major Austrian non-profit providing home care services and Heimhilfe/Pflegeassistenz training in Vienna and across Austria. It is a peer in the vocational care-training segment and competes with ABZ for the same pool of aspiring nursing assistants and migrant entrants into the care workforce.

Broad incumbents

• St. John Ambulance (UK): UK's leading first aid and ambulance training charity, offering first aid at work, paediatric first aid, and EMS training. It is a useful international comparable for ABZ's operating model, course catalog breadth, and charity-driven training centre structure.
• American Red Cross Training Services: American Red Cross Training Services is the largest first aid, CPR/AED, BLS, and EMR certification body in the US. It is a clear international sibling to ABZ within the Red Cross movement, offering a benchmark for the breadth of awareness officer and corporate programme opportunities.
• Deutsches Rotes Kreuz (DRK) - Ausbildung: German Red Cross operates a much larger national training network spanning first aid, paramedic, and nursing education across Germany. While not active in Austria, it is the closest comparable umbrella structure to ABZ within the broader Red Cross movement and offers a benchmark for scale and programme breadth.

Direct peers

• Malteser Hospitaldienst Austria: Malteser Austria, part of the Order of Malta, delivers first aid, CPR/AED, and emergency response training programs in Austria. Comparable to ABZ in humanitarian organisational background, course offerings, and target audience (individuals, drivers, corporate occupational first aiders in Vienna).
• Arbeiter-Samariter-Bund Österreich (ASBÖ): ASBÖ is one of Austria's four recognised rescue organizations and runs first aid, EMT, and corporate occupational safety training courses alongside ambulance services. Like ABZ, it issues legally mandated first aid certificates for driver's licenses and workplace compliance, making it a direct functional competitor in Vienna.
• Johanniter-Unfall-Hilfe in Österreich: Johanniter Austria is the Austrian arm of the St. John Ambulance humanitarian organization and operates parallel first aid, EMT, and occupational first aid training programs. It is the most direct competitor to ABZ in Vienna for both individual and corporate first aid certifications, sharing the same Red Cross/cross-sector equivalent category.

Regional players

• Wiener Berufsrettung (Vienna Professional Rescue Service): The municipal ambulance and rescue training arm of the City of Vienna. While primarily a rescue service provider, it offers first aid and EMS training aligned with Austrian regulation, overlapping with ABZ on paramedic training, BLS courses, and corporate first aid certifications in Vienna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@roteskreuz
• Facebookfacebook.com/roteskreuzwien
• LinkedInlinkedin.com/company/rote-kreuz
• Instagraminstagram.com/roteskreuzwien

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rote Kreuz