Keller Williams City Views Realty

What Keller Williams City Views Realty does

Keller Williams City Views Realty is a privately held Keller Williams franchise market center headquartered at 2200 Fletcher Ave., Suite 502, Fort Lee, New Jersey. Founded in 2000 and operating with approximately 23 employees, the firm provides full-service residential real estate brokerage across northern New Jersey and into New York, supported by a dual Broker of Record structure (NJ and NY). It recruits both new and experienced agents, offers dedicated coaching, transaction coordination, compliance oversight, and a luxury division (KW Luxury) for high-end properties.

The office's core technology is supplied by the parent Keller Williams stack — including KW Command (CRM/business management), KW Connect (training and resources), KW App (mobile), KW Marketing Center (marketing tools), and KW Leverage (transaction coordination) — supplemented by an in-house digital marketing function (Prism Digital Marketing) and a social media manager. It has also built a proprietary agent-development program, KSCORE, that delivers no-cost online pre-licensing and career-launch training in partnership with Kaplan Real Estate Education, functioning as a recruiting funnel for the brokerage.

Revenue is generated primarily through a commission-sharing/transaction-fee model where producing agents retain the majority of their commission while paying desk fees or commission splits back to the brokerage. Secondary revenue includes unit-priced credit-check services ($40–$50 per applicant) and potential cross-sell economics from affiliated business partners (Carnegie Title, Carnegie Mortgage Partners, Carnegie Home & Auto) and a broad preferred-vendor network covering moving, inspection, cleaning, photography, legal, HVAC, and storage services.

Name

Keller Williams City Views Realty

Legal name

Keller Williams City Views

Website

https://kwcityviews.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams City Views Realty is a privately held Keller Williams franchise brokerage in Fort Lee, New Jersey, recruiting and supporting real estate agents across NJ and NY with proprietary KW technology, coaching, transaction coordination, and affiliated business partners.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Real estate sales services
• Agent training programs
• Luxury real estate
• Transaction coordination

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Sharing: As a Keller Williams franchise office, the company operates on a commission-sharing model where agents retain the majority of their commission while paying a desk fee or commission split to the brokerage. Revenue is generated through agent production and transaction volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keller Williams City Views is a residential real estate brokerage that recruits, trains, and supports licensed real estate agents who represent buyers and sellers in New Jersey and New York transactions. The firm provides agents with proprietary technology, transaction coordination, marketing concierge services, compliance oversight, and a luxury division, while the KSCORE program onboards aspiring agents at no cost.

Product overview

Keller Williams City Views Realty operates as a Keller Williams franchise brokerage offering a comprehensive suite of real estate services centered on transaction coordination, agent training, and marketing support. The portfolio consists of core brokerage services, the KSCORE career development program for aspiring agents, the KW Luxury division for high-value properties, and the KW Real Estate mobile application for agent productivity. Additional services include credit check processing, conference room booking, and access to Keller Williams' proprietary Command technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• KSCORE: Keller Successful Career Opportunities in Real Estate - A program providing training and tools to become a real estate agent in New Jersey, offered 100% online at no cost.
• Keller Williams Luxury

Products and services

• Residential Real Estate Brokerage Services Core brokerage service delivered through licensed independent agents who represent residential property buyers and sellers in New Jersey and the New York metro area on a commission-sharing basis.
• KSCORE (Keller Successful Career Opportunities in Real Estate) 100% online program providing free training, licensing education through Kaplan, and tools to launch a real estate career in New Jersey; targeted at aspiring agents with no prior license.
• KW Luxury Division Specialized service for high-net-worth buyers and sellers of luxury residential properties, featuring white-glove representation, sophisticated marketing, and premium branding for qualified luxury agents.
• Credit Check Services Tenant screening and credit verification services offered to landlords and property managers, charged per applicant on a pay-as-you-go basis.
• Transaction Coordination Services Back-office support service that reviews, manages, and ensures regulatory compliance of real estate transaction files from contract through closing for brokerage agents.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Alpha MovingminorOthersPreferred moving company vendor providing relocation services to clients. Contact: Max Hansen, President at [email protected].
• Top Notch Moving NJminorOthersPreferred moving company vendor for local moves in New Jersey. Contact: David Pinuel, Owner at [email protected].
• Clean Slate CleanoutsminorOthersClean out company providing property preparation services. Contact: Bill Whitman, CEO | Founder.
• eMaidsminorOthersProfessional cleaning services for properties. Contact: Anthonio Ferrigno, Managing Director.
• Westy StorageminorOthersStorage company serving Hackensack location. Contact: Janet Daly, Assistant Director.
• ICU Home InspectionminorOthersHome inspection services. Contact: John Greco, Home & Building Inspector.
• Elite Vision Home InspectionsminorOthersHome inspection services. Contact: Greg Laterovian, Home Inspector.
• Let Go Organized (LGO)minorOthersOrganization services for homes. Contact: Gayle M Gruenberg, Chief Executive Organizer.
• Septic Design NetworkminorOthersSeptic services for properties. Contact: Shari Hellman, Business Development Representative.
• AceEast Real Estate PhotographyminorOthersReal estate photography services serving NYC & NJ. Contact: Bojan Mitov, Photographer.
• SnapHoussminorOthersOrganization and creative services for real estate including SnapHouss Bergen and Hudson locations. Contact: Tanya Mackenzie, Franchise Partner.
• Atlantic Heating & CoolingminorOthersHVAC services for properties. Contact: Phil Chiellini, Senior Manager.
• JGT Development IncminorOthersDevelopment company partner for real estate projects.
• BCP Preferred Real Estate AttorneyscoreOthersNetwork of preferred real estate attorneys including Charles Arakelian, Albert Birchwale, Ben Cooper, Joseph DiPiazza, Susana Manna, Fawad Khan, Juan Carlos Moran, Rob Silber, Felix Nihamin, Melissa Suarez, and Zare Khorozian providing legal services for real estate transactions.
• Carnegie TitlecoreStrategic or Co-development PartnerAffiliated business partner providing premier title insurance and settlement services for New Jersey real estate transactions.
• Carnegie Mortgage PartnerscoreStrategic or Co-development PartnerAffiliated business partner providing personalized mortgage solutions for homebuyers, building relationships with customers and agents.
• Carnegie Home & AutocoreStrategic or Co-development PartnerAffiliated business partner providing insurance coverage tailored to each client's needs.
• BCP SupportcoreTechnology or IntegrationLive Zoom support available 9AM to 9PM, 7 days a week for agent technology and operational support.
• KW LeveragecoreTechnology or IntegrationTransaction coordination services providing support for agent transactions and paperwork management.
• Kaplan Real Estate EducationminorStrategic or Co-development PartnerState-approved education courses provided through KSCORE program for real estate licensing and continuing education.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Century 21 Real Estate: Established global franchise residential brokerage with comparable commission-based, agent-recruitment model and similar technology, training, and luxury sub-brand offerings in the NY/NJ metro.
• RE/MAX: Global franchise residential brokerage with comparable commission-split model, recruiting focus, and technology platform; directly competes for independent and experienced agents in the NJ/NY corridor.
• Sotheby's International Realty: Luxury-focused residential brokerage network; directly comparable as a competitor for high-end listings and luxury buyer representation in the NY metro and Northern New Jersey luxury corridor.
• Weichert, Realtors: New Jersey-headquartered residential real estate brokerage with deep NJ market presence, directly comparable as a regional residential brokerage competing for the same agents and buyers/sellers in the Bergen County / Fort Lee trade area.
• Compass: Tech-forward residential brokerage with very strong NY metro presence and a luxury focus; competes head-to-head for luxury agents and high-net-worth buyers/sellers in the same NJ/NY geographies KW City Views serves.
• Coldwell Banker: Major residential brokerage brand with strong NJ/NY metro presence; competes for the same agents and residential clients in the Fort Lee/Bergen County market and offers a similar franchise-style agent model with luxury sub-brands.
• Better Homes and Gardens Real Estate: National franchise residential brokerage under Realogy/Anywhere; comparable franchise structure, technology platform, and luxury positioning, competing for the same franchisees and agent talent in the US residential market.
• Berkshire Hathaway HomeServices: Large national residential real estate franchise with significant NJ/NY presence, comparable commission and agent-services model, and a recognized luxury sub-brand (HSIR) competing in the same metros.

Emerging players

• eXp Realty: Cloud-based, low-overhead residential brokerage model that competes on agent economics and remote-enabled productivity; relevant peer as a disruptive model targeting the same agent recruitment pool as traditional franchises.

Regional players

• Howard Hanna Real Estate Services: Privately held regional residential brokerage with Northeast US footprint including NJ/NY; comparable as a privately owned brokerage competing for agents and listings in the same geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keller-williams-city-views-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams City Views Realty