La Baguette Bistro
Family-owned French bistro and bakery in Oklahoma City, founded in 1990 by the Buthion brothers, serving breakfast through dinner plus bakery, wine retail, private events, and DoorDash delivery to local diners and event hosts.
- Company typePrivate
- Founded1990
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Baguette Bistro does
La Baguette Bistro is a family-owned French restaurant and bakery operating from a single location at 7408 North May Avenue in Oklahoma City, founded approximately in 1990 by brothers Michel and Chef Alain Buthion, whose culinary heritage traces back over 50 years to their father Jean's boucherie in the South of France. The business operates across multiple dayparts — breakfast, brunch, lunch, and dinner — offering a menu that spans Eggs Benedict ($13), omelettes, crêpes, French toast, sandwiches ($15-$18), pasta ($21-$49), seafood, chicken, steaks ($30-$59), lamb ($46), lobster ($49), and a fine-dining appetizer tier that includes caviar ($90-$140) and house-made foie gras. The in-house bakery produces croissants, pastries, whole cakes, cheesecakes, pies, tarts, and Norman Love truffles, with whole cakes priced from $19 to $169 for a full-sheet chocolate mousse. Beverages include coffee ($3-$6.50), cocktails ($7.50-$15), and a French/international wine list with bottles starting at $40.
The company monetizes through at least six revenue streams: dine-in restaurant service, bakery and pastry sales (dine-in and takeout), beverage service (wine, cocktails, champagne), online ordering and delivery via a DoorDash marketplace partnership, private events and catering in a dedicated gallery/dining space, and an adjacent retail sub-brand, Buthion Fine Food and Wine, which sells fine French wines, hand-selected groceries, pre-made gourmet meals, and handcrafted spices. The technology stack is conventional for the segment: a Point-of-Sale system, OpenTable for online reservations, DoorDash for delivery, and the SpotHopper platform powering the website, social media marketing, and email newsletter.
The company serves a horizontally segmented base of Oklahoma City metro diners across four primary use cases: fine-dining enthusiasts seeking romantic and celebratory meals, event hosts booking private functions, casual diners visiting for breakfast/brunch/lunch, and business professionals using the venue for client meetings. With 7 reported employees, no external investors, no parent company, and no public-company ambitions disclosed, La Baguette Bistro is positioned as an independent, founder-led lifestyle hospitality business whose competitive position rests on brand heritage, the founder's culinary expertise, and its recognizable 30-foot Eiffel Tower landmark rather than on scale or technology.
La Baguette Bistro firmographics
Firmographics- Name
- La Baguette Bistro
- Legal name
- La Baguette Bistro
- Website
- https://labaguettebistro.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned French bistro and bakery in Oklahoma City, founded in 1990 by the Buthion brothers, serving breakfast through dinner plus bakery, wine retail, private events, and DoorDash delivery to local diners and event hosts.
- Ownership category
- akta.pro rank
La Baguette Bistro industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Retail Bakeries (311811), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where La Baguette Bistro is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Baguette Bistro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service French bistro dining offering breakfast, brunch, lunch, and dinner menus. Revenue generated from table service including appetizers, entrees, desserts, and beverages consumed on premises.
- Bakery and Pastry Sales: Fresh pastries, croissants, cakes, cheesecakes, pies, and tarts available for dine-in and takeout. Whole cakes sold in multiple sizes (6-inch to full sheet) for celebrations.
- Online Ordering and Delivery: Partnership with DoorDash for delivery orders, offering full menu access for off-premises consumption.
- Private Events and Catering: Private dining room and gallery space available for intimate gatherings, milestone celebrations, rehearsal dinners, birthday parties, and corporate events. Team provides customized dining experiences for events.
- Beverage Service: Wine, cocktails, champagne, and specialty beverages including French wines, classic cocktails, and brunch cocktails like Mimosas and Bloody Marys.
- Buthion Fine Food and Wine Shop: Gourmet grocery and wine shop extension offering fine French wines, hand-selected groceries, pre-made gourmet meals, and handcrafted spices for retail purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast/Brunch items |
| Unit Pricing | Pay-as-you-go | Dinner Entrees |
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Bakery Items |
| Unit Pricing | Pay-as-you-go | Beverages and Cocktails |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
La Baguette Bistro product offering
Product offeringCore offering
La Baguette Bistro operates a full-service French bistro restaurant in Oklahoma City serving breakfast, brunch, lunch, and dinner, supported by an in-house bakery producing fresh pastries, croissants, cakes, and breads. The business also offers private dining and catering for special occasions, a curated selection of French and international wines and cocktails, and the Buthion Fine Food and Wine gourmet shop selling French wines, groceries, and handcrafted spices.
Product overview
La Baguette Bistro operates as a single-location French bistro restaurant with multiple dining offerings. The core product is the full-service restaurant serving French-inspired breakfast, brunch, and dinner. The business has expanded into a related sub-brand, Buthion Fine Food and Wine, which is a gourmet grocery and wine shop selling French wines, groceries, pre-made meals, and spices. The restaurant's food offerings are organized into three main product categories: Breakfast & Brunch Menu, Dinner Menu, and an in-house Bakery producing pastries and cakes. Beverage offerings include Wine and Cocktail menus. Additional services include Private Events and Catering for special occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Buthion Fine Food and Wine: An extension of La Baguette Bistro offering fine French wines, hand-selected groceries, pre-made gourmet meals, and handcrafted spices.
Products and services
- La Baguette Bistro Restaurant Full-service French bistro restaurant in Oklahoma City offering breakfast, brunch, lunch, and dinner service with French-inspired cuisine, pastries, croissants, entrees prepared by Chef Alain, and a full bar with French wines and cocktails.
- Buthion Fine Food and Wine Gourmet grocery and wine shop extension of La Baguette Bistro offering fine French wines, hand-selected groceries, pre-made gourmet meals, and handcrafted spices for retail purchase.
- Breakfast and Brunch Menu Morning and midday menu featuring Eggs Benedict, omelettes, crêpes, French toast, waffles, croissants, quiches, burgers, sandwiches, and pastries.
- Dinner Menu Evening dining featuring appetizers, salads, soups, charcuterie and cheese platters, entrées including steaks, seafood, pasta, and duck, and desserts.
- In-House Bakery Fresh pastries, cakes, tarts, pies, and cheesecakes prepared in-house, including croissants, chocolate mousse cake, carrot cake, tiramisu, and Norman Love truffles, available for dine-in and takeout.
- Wine Menu Selection of French and international wines including sparkling, Champagne, rouge, and blanc varieties from regions such as Bordeaux, Bourgogne, and Napa Valley.
- Cocktail Menu Classic and signature cocktails including French 75, Negroni, Sidecar, Espresso Martini, and French Manhattan, along with brunch cocktails such as Mimosas and Bloody Marys.
- Private Events and Catering Private dining and event services for gatherings including birthday parties, rehearsal dinners, corporate events, and milestone celebrations with tailored dining experiences on-site.
Companies that use La Baguette Bistro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
La Baguette Bistro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
La Baguette Bistro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DoorDashcoreDoorDash integration enables online ordering and delivery service, expanding customer access beyond dine-in to include delivery of pastries, breads, and full menu items to Oklahoma City customers.
- SpotHoppercoreWebsite design, social media marketing, and email marketing services provided by SpotHopper platform for digital presence and customer engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
La Baguette Bistro competitors and assessment
Company assessmentDirect peers
- Bouchon Bakery: Thomas Keller's bakery concept serving viennoiserie, breads, pastries, and cafe fare with French culinary heritage. Directly comparable on authentic French bakery craft and cafe-style service extension of a fine-dining brand.
- La Madeleine: US-based French country cafe chain combining dine-in breakfast/lunch/dinner with on-site bakery and pastry cases. Highly comparable concept: full-service French dining plus fresh bakery retail, similar price-point positioning, and family/heritage branding heritage.
- Tartine Bakery: San Francisco-based artisan bakery and cafe known for bread, pastries, cakes, and a sit-down cafe menu. Directly comparable on French/European-style in-house bakery serving both retail and on-premise dining.
- Maison Kayser: French artisanal bakery and bistro chain founded by master baker Eric Kayser, offering traditional viennoiserie, breads, and full sit-down French meals. Directly comparable on authentic French heritage, in-house bakery, and cafe-bistro hybrid model.
- Balthazar Restaurant: Iconic New York French brasserie serving full breakfast, lunch, and dinner with an in-house bakery and patisserie. Comparable on full-meal French brasserie service, in-house pastry program, and landmark/identity-driven branding.
- Le Pain Quotidien: International bakery-cafe concept serving French-inspired breakfast, lunch, and dinner alongside a retail bakery counter. Closely matches La Baguette's combination of dine-in brasserie service and fresh-baked goods.
- Republique: Los Angeles French bistro offering full breakfast-through-dinner service, in-house bakery, and private events in a historic space. Comparable as an upscale French brasserie with bakery program and special-occasion/event positioning.
Others
- Whole Foods Market: National gourmet grocer stocking fine wines, specialty groceries, and prepared meals. Comparable as a distribution/retail benchmark for the Buthion Fine Food and Wine gourmet shop extension, though not a direct competitor.
Broad incumbents
- The Melting Pot: National fondue-focused full-service chain with strong private-dining and special-occasion event business. Comparable on the full-service dining plus private-event/catering monetization model La Baguette uses in its gallery space.
Regional players
- Café Du Monde: New Orleans French Market coffee and beignet cafe with iconic landmark status, offering coffee and fresh-baked French-style pastries. Comparable concept (French cafe-bakery landmark) but operates in a different geography with a narrow menu focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Baguette Bistro social profiles
Digital presenceLa Baguette Bistro compliance and trust
Trust signalCompliance1 record
La Baguette Bistro financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Baguette Bistro leadership team
Management profileNumber of profiles
Profiles2 records
La Baguette Bistro subsidiaries and ownership
Company hierarchySubsidiaries1 record
La Baguette Bistro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Baguette Bistro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Baguette Bistro
What does La Baguette Bistro do?
La Baguette Bistro operates a full-service French bistro restaurant in Oklahoma City serving breakfast, brunch, lunch, and dinner, supported by an in-house bakery producing fresh pastries, croissants, cakes, and breads. The business also offers private dining and catering for special occasions, a curated selection of French and international wines and cocktails, and the Buthion Fine Food and Wine gourmet shop selling French wines, groceries, and handcrafted spices.
Is La Baguette Bistro a public or private company?
La Baguette Bistro is a private company. It is classified as family owned and is currently operating.
When was La Baguette Bistro founded?
La Baguette Bistro was founded in 1990. It employs 1 to 10 people.
Where is La Baguette Bistro based?
La Baguette Bistro is headquartered in Oklahoma City, United States, in the North America region.
How does La Baguette Bistro make money?
Six revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are bakery and Pastry Sales, online Ordering and Delivery, private Events and Catering, beverage Service and buthion Fine Food and Wine Shop.
Who are La Baguette Bistro's main competitors?
Direct peers on record are Bouchon Bakery, La Madeleine, Tartine Bakery, Maison Kayser, Balthazar Restaurant, Le Pain Quotidien and Republique. Whole Foods Market is listed as an others. The Melting Pot is listed as a broad incumbent. Café Du Monde is listed as a regional player.
Does La Baguette Bistro have an API?
No public API is recorded for La Baguette Bistro.
What industry is La Baguette Bistro in?
La Baguette Bistro's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 722511 and its SIC code is 5810.