Lab Belajar Ibu

What Lab Belajar Ibu does

Lab Belajar Ibu (LBI) is an Indonesian nonprofit community organization founded on 20 November 2021 in Depok, Indonesia, operating as a learning and peer-support platform for Indonesian women ("Ibu" and "sisters") across life stages. The organization delivers four flagship programs: Bubela (Ibu Pembelajar Bahagia), an e-learning portal launched 31 May 2024 with courses in writing, school preparation, entrepreneurship, and career transition, delivered via e-library, video lessons, live sessions, mentoring, and assessments; Ibu Back to School (IBTS), an event-driven program that prepares mothers to return to education and surfaces scholarships and mother-friendly schools; Beasiswa Belajar Mahasiswa (BBM), which deploys LBI members as soft-skills teachers for students at Indonesian private universities; and four member-exclusive clubs covering Writing, Book, Language, and School topics. Underlying technology is a standard e-learning portal plus a multi-channel content layer (Instagram, YouTube, Spotify podcast, LinkedIn, website blog), with no proprietary AI components disclosed.

The business model is nonprofit: there are no membership dues, and most activities are free. The only direct monetization signals are fee-bearing, quota-based enrollment in Bubela and associated costs for some IBTS participants. Go-to-market is community-led and event-driven — participation in a workshop, seminar, or webinar automatically enrolls a participant as a member, with prospective members also able to join as penggerak (community leaders) or contributors. The organization was co-founded in movement with MG (Mata Garuda) LPDP, anchoring it within the LPDP scholarship-awardee ecosystem, and lists additional collaborations with PT Bekasi Cerdas, MomAcademy, Dekayu, Ladang Lima, Keartas Studio, and PRFM. The community comprises 4,830+ members and 490 penggerak (49 core), the latter distributed across Indonesia and 6 other countries, with 160K Instagram followers and 2,220 YouTube subscribers. Leadership consists of a five-person governance team: Chairperson Annisa Anindita, Vice Chairperson Riska Ayu Purnamasari, Treasurer Tami Astie Ulhiza, and Supervisory Board members Murdiati and Neng Tanty Sofyana.

Name

Lab Belajar Ibu

Legal name

Lab Belajar Ibu

Website

https://labbelajaribu.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Lab Belajar Ibu is an Indonesian nonprofit community founded in 2021 that supports Indonesian mothers and women through peer learning, four flagship programs (Bubela e-learning, IBTS, BBM, and member clubs), and multi-channel content distribution across Instagram, YouTube, podcast, and LinkedIn.

Ownership category

akta.pro rank

Product category

Women's Community Education and Empowerment

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

akta.pro secondary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Women's empowerment community
• Mothers learning platform
• Nonprofit education community
• Personal development programs
• E-learning community

Headquarters

HQ city

Not specified

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Community / Membership model (non-profit): Lab Belajar Ibu is explicitly described as a nonprofit community that does not charge membership dues. Some programs and events (e.g., Ibu Back to School) have associated costs. The organization appears to rely on grants and partnerships rather than direct revenue generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lab Belajar Ibu is a nonprofit community organization that supports Indonesian women and mothers through four flagship programs: Bubela (an e-learning portal offering online classes in writing, school preparation, entrepreneurship, and career transition), IBTS (Ibu Back to School, a program to inspire mothers to return to education), BBM (Beasiswa Belajar Mahasiswa, a platform for mothers to teach soft skills to university students), and Member-Exclusive Clubs (writing, book, language, and school clubs). The community supplements these programs with content distributed across Instagram, YouTube, Spotify podcast, LinkedIn, and a blog, fostering peer support, learning, and personal development among 4,830+ members and 490 penggerak across Indonesia and 6 other countries.

Product overview

Lab Belajar Ibu (LBI) is a nonprofit community organization that serves as a platform for Indonesian women and mothers to learn and grow together. The organization operates as a content and community platform offering four main programs: (1) Ibu Pembelajar Bahagia (Bubela) - an e-learning portal launched in May 2024 with online learning classes in writing, entrepreneurship, and career transition; (2) Beasiswa Belajar Mahasiswa (BBM) - a scholarship program for teaching soft skills to university students; (3) Ibu Back to School (IBTS) - inspiring mothers to return to education; and (4) Member-Only Clubs covering writing, books, languages, and school topics. The organization also maintains a digital content platform with articles, blog posts, and social media channels across Instagram, YouTube, Spotify, and LinkedIn.

Differentiator

Problem solved

Functional benefit

Brands

• Bubela (Ibu Pembelajar Bahagia): An e-learning portal program designed specifically to support the development of skills and knowledge for mothers.
• IBTS (Ibu Back to School)
• BBM (Beasiswa Belajar Mahasiswa)
• Klub Khusus Member

Products and services

• Ibu Pembelajar Bahagia (Bubela) E-learning portal program designed specifically to support Indonesian mothers in developing skills and knowledge. It offers online learning classes in writing, school preparation, entrepreneurship and business management, and mother transition (back to work), with features including e-library, learning videos, support groups, mentors, live sessions with tutors, final projects, and assessments.
• Ibu Back to School (IBTS) Program aimed at inspiring and preparing mothers to return to school, supporting school preparation, and providing showcase of scholarships and mother-friendly schools. Event-based program with associated costs for participants.
• Beasiswa Belajar Mahasiswa (BBM) Scholarship and learning program that serves as a platform for LBI community mothers to teach soft skills to university students from various private universities in Indonesia through online sessions.
• Klub Khusus Member (Member-Only Clubs) Online discussion activities for LBI community members aimed at sharpening skills that support mothers, including four active clubs: Klub Sekolah (School Club), Klub Bahasa (Language Club), Klub Menulis (Writing Club), and Klub Buku (Book Club). Members gain access through community participation.

Quantifiable outcome

• 4,830+ community members
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MG (Mata Garuda) LPDPcoreStrategic or Co-development Partner · 20 November 2021Lab Belajar Ibu officially launched in movement with MG (Mata Garuda) LPDP on 20 November 2021. MG is a community of LPDP scholarship awardees, suggesting LBI was co-founded or incubated within this ecosystem.
• PT Bekasi CerdasminorOthersPartner organization listed in the collaboration section of the About Us page. Nature of collaboration not explicitly detailed.
• MomAcademyminorOthersPartner organization listed in the collaboration section. Nature of collaboration not explicitly detailed.
• DekayuminorOthersPartner organization listed in the collaboration section. Nature of collaboration not explicitly detailed.
• Ladang LimaminorOthersPartner organization listed in the collaboration section. Nature of collaboration not explicitly detailed.
• Keartas StudiominorOthersPartner organization listed in the collaboration section. Nature of collaboration not explicitly detailed.
• PRFMminorOthersPartner organization listed in the collaboration section. Nature of collaboration not explicitly detailed.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• theAsianparent Indonesia: A large Indonesia-targeted parenting platform combining content, community, and commerce for mothers. Comparable in persona and community-led growth model, though significantly larger in reach and commercial scale.
• Zenius Education: An Indonesian education platform offering structured, video-based learning modules and live classes. A direct adjacent competitor in the modular online learning category that Bubela operates in.
• Quipper Indonesia: Indonesia-facing online learning platform affiliated with a regional edtech group, serving students and professionals. Comparable incumbent in the Indonesian online learning space where Bubela competes for learner attention.
• Sekolah.mu: An Indonesian online education company offering structured learning content and cohort-based programs. Comparable as a domestic e-learning incumbent whose course-style and women/family segments partially overlap with Bubela.
• Ruangguru: One of Indonesia's largest edtech platforms offering K-12 tutoring, test prep, and learning content. Comparable as a broad incumbent with the scale and curriculum depth that any Indonesian e-learning entrant must compete against.

Direct peers

• MomAcademy: An Indonesia-based community/education platform for mothers offering classes, coaching, and content. MomAcademy is the most direct comparable, targeting the same persona (Indonesian moms) with similar learning-format offerings, and is listed as an LBI partner.
• Ibu Profesional: An Indonesian community organization running training programs, seminars, and self-development classes for mothers. Highly comparable in mission, audience (Indonesian women/mothers), and program structure (cohort-based learning and member communities).
• Cikal Komunitas Ibu Profesional & Keluarga Cikal: An Indonesian mothers' empowerment community with learning tracks, mentorship, and family/parenting education. Directly comparable persona and content model to LBI's community-led empowerment approach.

Regional players

• Belajar bersama Mama (BBm) / Komunitas Mama Muda: Grassroots Indonesian mom communities running Instagram-led educational content and meetups. Comparable as a community-led, social-media-first women/mom learning community with overlapping content themes.

Emerging players

• YukBisa Indonesia: An Indonesian nonprofit/learning platform offering courses, scholarships, and career-readiness programs for women and youth. Comparable as a mission-driven learning platform targeting similar life-stage and empowerment outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@labbelajaribu
• LinkedInlinkedin.com/company/lab-belajar-ibu
• Instagraminstagram.com/labbelajaribu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Lab Belajar Ibu