LA BOUTIQUE DES GROUPES

What LA BOUTIQUE DES GROUPES does

La Boutique des Groupes is a French tour operator specializing in customized group travel packages, operating as a wholly-owned subsidiary of Groupe Salaün (Salaün Holidays), a diversified French tourism conglomerate. Founded in 1983 and headquartered in Pont-de-Buis-lès-Quimerch, Brittany, the company serves five primary customer segments: CSEs (Comités Sociaux et Économiques), local and regional government entities, associations and friendly societies, groups of friends and families, and corporate/school clients. It claims the position of French leader in group travel with a stated 98% customer loyalty rate, 1,600+ groups served in 2024, and over 500,000 lifetime customers.

The product portfolio comprises core group travel packages (Voyages de Groupes), CSE-specific travel programs, regional bus tours (Voyages Autocar) departing from western and southern France, and an integrated B2C online reservation platform within the Salaün group ecosystem. Complementary add-on modules include repatriation assistance, cancellation/baggage, and multi-risk travel insurance (up to €150,000 medical coverage), visa processing, and carbon offset programs (€1 per customer to SETOSPHERE). Distribution operates through 25 commercial agents across all French departments, a self-serve online booking system, independent travel agency resellers, and phone-based inside sales. The company maintains partnerships with Air France-KLM (handling 65%+ of flights), TMS and Europ Assistance for insurance, Ecotree and A Tree for You for reforestation, Agrisud International for sustainable development, and SETOSPHERE for certified carbon capture.

Revenue is generated via quote-based transaction fees on customized group packages, with deposit at booking and final balance due 45 days before departure; pricing varies by destination, duration, and group size (e.g., Morocco trips from €495 to €895 per person). No disclosed revenue, funding rounds, or M&A activity are reported. The company operates as a private SAS with €359,090 share capital and maintains required French Tourism Code compliance via APST financial guarantee and HELVETIA professional liability insurance (€10M coverage).

Name

LA BOUTIQUE DES GROUPES

Legal name

LA BOUTIQUE DES GROUPES

Website

https://laboutiquedesgroupes.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Group Travel Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Group travel services
• Customized tour packages
• CSE employee travel
• Escorted bus tours
• Corporate travel organization

Headquarters

HQ city

Pont-de-Buis-l??s-Quimerch, Brittany

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Group Travel Packages: Revenue generated from organizing and selling customized group travel packages including transport, accommodation, guided tours, and related services. Customers pay for complete travel packages with final balance due 45 days before departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Boutique des Groupes is a French tour operator that organizes and sells customized group travel packages including transport, accommodation, guided tours, and related services for associations, local authorities, CSEs (employee social committees), companies, schools, and family/friend groups. Operating for nearly 100 years as part of the Salaün Holidays group, the company employs 25 commercial agents across France and delivers packages to worldwide destinations including Europe, North Africa, the Middle East, Asia, and the Americas.

Product overview

LA BOUTIQUE DES GROUPES is a French tour operator specializing in customized group travel, operating as part of the Salaün Holidays group since nearly 100 years. The company offers a comprehensive portfolio of travel products organized into core group travel packages (Voyages de Groupes), CSE-specific travel programs, and regional bus travel (Voyages Autocar). The product ecosystem includes complementary add-on modules such as travel insurance (repatriation assistance, cancellation, multi-risk), visa processing services, and sustainable tourism initiatives including carbon offset programs and solidarity tourism projects. Additional offerings include corporate event services through Events by Salaün Holidays and an online reservation system. With 80 employees and 25 sales representatives across France, the company serves associations, local authorities, CSEs, and groups throughout Europe and worldwide destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Voyages de Groupes - Packages et Circuits Customized group travel packages including cultural circuits, short breaks, beach stays, cruises, and European city weekend trips for associations, local authorities, CSEs, and friend/family groups across worldwide destinations.
• Voyages Groupes CSE Specialized travel packages designed for Social and Economic Committees (CSE), offering customized group trips tailored to CSE budgets and employee benefits programs.
• Voyages Autocar Bus travel packages departing from western and southern France regions, featuring escorted tours and short breaks across European destinations.
• Online Reservation System B2C online booking platform enabling group travel reservations, integrated within the Groupe Salaün ecosystem.
• Events by Salaün Holidays Corporate event services including seminars, team building, and incentive travel, offering customized travel solutions for business events.
• Tourisme Solidaire Solidarity tourism operations across 7 countries, including reforestation projects with Ecotree and A Tree for You, supporting local communities and environmental sustainability.

Quantifiable outcome

• 98% customer satisfaction and loyalty rate
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SETOSPHEREcoreStrategic or Co-development PartnerCarbon offset partnership through the SETOSPHERE endowment fund created in 2022 by SETO (Syndicat des Entreprises du Tour Operating). Company commits to reversing €1 per customer to fund sustainable carbon capture projects certified by international bodies.
• Air France-KLMcoreTechnology or IntegrationPrimary airline partner handling over 65% of flights. Strategic partnership supporting company's commitment to sustainable tourism with Air France's decarbonization strategy targeting 30% CO2 reduction per passenger/km by 2030.
• EcotreeminorStrategic or Co-development PartnerReforestation partner through which company has planted over 2,500 trees in Breton forests since 2016. Trees are geolocated on Ecotree website.
• A Tree for YouminorStrategic or Co-development PartnerPlantation partner in collaboration with Air France. Company participated in planting 57,470 trees in Madagascar's Itasy region in April 2019, supporting 700 families in agroecology practices.
• Agrisud InternationalminorStrategic or Co-development PartnerPartner for sustainable development projects in Madagascar, specifically supporting agroforestry and forestry programs in the Lake Itasy region affected by silting.
• HELVETIA Assurances SAcoreOthersProfessional liability insurance provider. Company has subscribed to RCP No. 92007189 with HELVETIA Assurances SA covering worldwide risks up to €10,000,000 in accordance with French Tourism Code.
• TMS and Europ AssistancecoreOthersInsurance partners providing travel assistance and cancellation coverage options to customers. Europ Assistance covers medical repatriation and travel assistance services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Voyage Privé: French members-only flash-sale travel club offering discounted tours, hotels, and packages. Comparable as a French private travel platform competing for the same leisure and group customers but with a fundamentally different digital, deal-based model versus La Boutique's bespoke, agent-mediated approach.

Broad incumbents

• TUI France: French arm of global tourism group TUI, offering package holidays, tours, and cruises across Europe and long-haul. Comparable as a broad incumbent selling packaged and customized tour products to French consumers, including group formats, though with a much larger portfolio.
• Club Med: French-founded global all-inclusive resort operator with premium group, family, and corporate incentive offerings. Comparable for French CSE/corporate incentive travel and group bookings, though product (resort stays) and price point differ from multi-day escorted tours.
• FRAM (TUI France): Heritage French tour operator now part of TUI, offering packaged group tours, clubs, and escorted itineraries to French customers. Comparable as a major French tour-operator competitor with overlapping destinations and group-travel products, but operates at significantly larger scale.

Direct peers

• Voyages Gallia (Groupe Voyage Gallia): French tour operator specializing in group travel, pilgrimages, and customized itineraries for associations, schools, and CSEs. Closely comparable in target customer (French associations, CSE, religious and cultural groups) and customized group tour product.
• Salaün Holidays: Parent brand of La Boutique des Groupes and direct sister operator within Groupe Salaün. Both target French travelers with packaged tours, brochures, and physical distribution; the retail Salaün Holidays brand overlaps on customized multi-day tours but serves individual travelers rather than group accounts.
• VoyageSNCF / SNCF Connect: French national rail and multi-modal travel booking platform operated by SNCF. Comparable for selling packaged and group rail-based travel within France and Europe, competing for similar French leisure and association customers with broader but less customized offerings.
• Havas Voyages: One of the largest French travel agency networks, distributing group and individual tour packages through a network of franchise branches. Comparable as a French travel retailer offering tour-operator products to CSEs, associations, and leisure customers with a similar multi-channel agency model.
• Voyages E.Leclerc (Voyages Leclerc): Travel agency and tour operator arm of French retailer E.Leclerc, selling packaged tours, group travel, and CSE benefits. Highly comparable business model targeting French CSE, association, and family group segments with in-store distribution and tour-operator products.
• Selectour Afat: Largest cooperative network of independent travel agencies in France, offering group tours, customized itineraries, and CSE packages. Direct peer in distributing group travel to French associations, CSEs, and corporate clients through a local-proximity agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Customer concentration

• YouTubeyoutube.com/@salaunholidays
• Facebookfacebook.com/Salaun.Holidays
• LinkedInlinkedin.com/company/la-boutique-des-groupes
• Instagraminstagram.com/salaunholidays
• Pinterestpinterest.fr/salaunholidays

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA BOUTIQUE DES GROUPES