The Lab Victoria

What The Lab Victoria does

The Lab Victoria (operating as LAB Studios) is a privately held, dual-location yoga and wellness studio business headquartered in Victoria, British Columbia. It operates through two British Columbia–incorporated entities — The Lab Yoga Victoria Ltd. (founded 2010 by Heather Macleod) and The Lab Yoga Westshore Ltd. (opened 2014) — under ownership that transitioned in 2023–2024 to Mila (Westshore) and Sheena Naidu with Cody White (Victoria). The company serves wellness-oriented individuals, with secondary outreach to healthcare workers and aspiring yoga teachers, delivering heated and non-heated yoga classes, wellness services (Registered Massage, Acupuncture, Reiki, Hot Stone, Crystal Therapy, Indian Head Massage, Abhyanga), a 200-hour Yoga Teacher Training certification, international retreats, and in-studio and online retail.

The underlying technology stack is operationally oriented rather than proprietary: Mariana Tek powers scheduling, memberships, and account management across the website and mobile apps (iOS and Android), while Squarespace hosts the public-facing site with integrated e-commerce for retail and passes. Studio capacities total roughly 99 mats across the Sun Room (45), Moon Room (12), and the Westshore studio (42), with bookings rolling out 14 days in advance (21 days for members) and limited walk-in capacity.

The business operates on a direct-to-consumer, community-rooted go-to-market with multiple revenue streams: auto-renewing memberships with a 3-month minimum (SunRISE Prepaid Annual ~$950 is the headline tier), non-refundable prepaid class packs (3-Month Summer Pass at $297), per-class drop-ins, one-time wellness service fees, retail hardware, a multi-trainer 200HR YTT program, and India retreat deposits of $500. Marketing relies on organic Instagram, email, the mobile app, and a Friendship Card referral program, with seasonal acquisition campaigns such as the Summer Rhythm Sale and a Nurses Week complimentary pass.

Name

The Lab Victoria

Legal name

The Lab Yoga Victoria Ltd. and The Lab Yoga Westshore Ltd.

Website

https://labstudios.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lab Victoria operates two community yoga and wellness studios in Victoria and Westshore, BC, offering heated and non-heated classes, massage and acupuncture services, a 200-hour teacher training, international retreats, and in-studio retail under the LAB Studios brand.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Yoga studio services
• Wellness treatments
• Yoga teacher training
• Yoga retreats
• Fitness memberships

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Auto-renewing memberships including the SunRISE Prepaid Annual plan offering unlimited morning classes ending before 12pm. Members receive perks including 10% off retail and workshops, complimentary mat and towel rentals, guest passes, early booking access, and community partner discounts.
2. Class Packs and Prepaid Passes: One-time prepaid passes including the 3 Month Summer Pass at $297 and class cards. Class packs are non-refundable and expire according to purchase terms.
3. Per-Class Drop-In: Individual class attendance with walk-in spots available (5 at Victoria, 2 at Westshore) on a first-come first-serve basis after the late cancel window.
4. Retreats: International retreat offerings including India retreats, with a $500 deposit to reserve spots.
5. Teacher Training Programs: 200HR LAB Method Yoga Teacher Training with multiple modules covering practice, philosophy, anatomy, and business of yoga.
6. Wellness Services: Westshore Wellness Loft and Victoria Wellness Den offering Registered Massage, Acupuncture, Hot Stone, Reiki, Crystal Therapy, Indian Head Massage, and Abhyanga treatments.
7. Retail Sales: Fully stocked boutique selling practice accessories, mats, props, and various retail products in-studio and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Lab Victoria operates two community-rooted yoga and wellness studios in Victoria and Westshore, British Columbia, offering heated and non-heated yoga classes (Roots, Mobility, Flow, Restore, Blend, Pilates, Original Hot), wellness treatments including registered massage, acupuncture, hot stone, reiki, crystal therapy, Indian head massage, and Abhyanga, a 200-hour LAB Method yoga teacher training program, international yoga retreats to India, auto-renewing memberships with unlimited class access, and a boutique retail offering practice accessories.

Product overview

The Lab Victoria operates as a dual-location yoga and wellness studio business offering yoga classes and wellness services. The core product is yoga instruction at two studio locations: LAB Victoria in downtown Victoria and LAB Westshore in Langford. Supporting offerings include wellness services through the Westshore Wellness Loft (offering Registered Massage, Acupuncture, Hot Stone, Reiki, Crystal Therapy, and Indian Head Massage) and The Wellness Den in Victoria (offering Registered Massage, Abhyanga, and Acupuncture). Membership products include the SunRISE Prepaid Annual membership (unlimited morning classes with perks) and the 3 Month Summer Pass. Additional offerings include a 200HR LAB Method Yoga Teacher Training program, the Friendship Card loyalty/referral program, and international yoga retreats to India. The business also distributes its services via a mobile app available on Apple App Store and Google Play.

Differentiator

Problem solved

Functional benefit

Products and services

• LAB Victoria Yoga studio location in Victoria, BC at 1088b Fort Street offering yoga classes (heated and non-heated), wellness services, and teacher training programs with Sun Room (capacity 45) and Moon Room (capacity 12).
• LAB Westshore Yoga studio location in Langford/Westshore, BC at 895 Langford Pkwy #311 offering yoga classes (heated and non-heated), wellness services, and community events with a studio capacity of 42.
• Westshore Wellness Loft

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mariana TekcoreTechnology or IntegrationMariana Tek is the booking and account management platform powering LAB Studios' website and mobile app operations. This technology partnership enables class scheduling, membership management, and customer account functionality across both studio locations.
• Apple App Store and Google PlaycoreTechnology or IntegrationMobile app distribution platforms enabling LAB Studios to reach customers through iOS and Android app ecosystems. Apps are available for download with booking and account management capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Modo Yoga: Canadian-origin heated yoga chain (formerly Moksha Yoga) operating studios across North America with environmentally-focused branding, teacher training programs, and membership-driven revenue. Closely comparable for heated yoga format, community positioning, and YTT pipeline.
• YYoga: Canadian yoga studio chain offering multiple class styles including heated and non-heated yoga, with membership models and wellness amenities. Directly comparable as a multi-location Canadian yoga brand targeting similar wellness-oriented consumers.
• Hot 8 Yoga: US heated yoga chain with multiple locations, offering power and traditional hot yoga classes via membership and class packs. Directly comparable as a heated-yoga multi-location operator with similar pricing tiers and community focus.
• Y7 Studio: US boutique yoga chain offering heated, music-driven flow classes in candlelit studios with strong brand identity. Comparable as a boutique heated-yoga operator emphasizing community and lifestyle branding over traditional instruction.
• CorePower Yoga: Large US-based yoga chain specializing in heated power yoga with multi-tiered memberships and teacher training. Comparable as a scaled operator of heated yoga studios serving similar wellness-oriented consumers with subscription models.
• Sweat Yoga: Multi-location yoga studio chain offering a mix of heated and non-heated classes with membership and drop-in options. Comparable as a mid-sized yoga operator running community-driven studios with similar GTM.
• Pure Yoga: Premium yoga studio chain offering diverse class styles, teacher training, and wellness services in multiple locations. Comparable as a diversified yoga brand operating multi-unit studios with broad class libraries and instructor development.

Broad incumbents

• Altea Active: Canadian premium fitness and wellness club operator offering yoga alongside broader fitness, recovery, and wellness services. Comparable as a multi-service wellness operator serving similar demographic in a broader fitness club format.

Regional players

• Stretch Yoga Studios: Canadian yoga studio chain with locations across multiple provinces, offering various class types and memberships. Comparable as a multi-location Canadian yoga operator, though primarily Eastern Canada focused rather than competing directly in BC.
• Karma Yoga Studio: Western Canadian yoga studio offering heated and non-heated classes, memberships, and teacher training. Comparable as a regional yoga operator with similar community positioning, though operating in different metro markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/labstudios
• LinkedInlinkedin.com/company/the-lab-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lab Victoria