Assistance League of Laguna Beach

What Assistance League of Laguna Beach does

Assistance League of Laguna Beach is an all-volunteer 501(c)(3) nonprofit charitable organization operating as the 29th-chartered local chapter of National Assistance League, headquartered at 547 Catalina Street in Laguna Beach, California. Founded in 1952 (chartered 1962), it is sustained by more than 160 member volunteers who contribute approximately 35,100 hours annually and operate a Thrift Shop at 526 Glenneyre Street. The chapter has no paid technology staff; its operating infrastructure is volunteer labor plus basic retail and e-commerce channels (physical thrift store plus an eBay storefront).

The organization delivers a portfolio of philanthropic programs across four community segments: the Infant Development Program (idp LAGUNA), established 1976 and operated in partnership with ICEC, which provides licensed therapy to developmentally delayed infants and their families at no cost; Operation School Bell, a registered trademark program providing school clothing, supplies, scholarships, food security, and cultural enrichment to children; Community Support and Outreach for adults and seniors (Lifelong Laguna, Sally's Fund, Collaborative Courts); and the Assisteens Auxiliary for grades 7-12. Additional funding flows to partners including the Laguna Food Pantry, Armed Services YMCA at Camp Pendleton, Homefront America, Shea Therapeutic Riding Center, Gigi's Playhouse, Waymakers Youth Shelter, and others.

The business model is a hybrid nonprofit revenue stack: Thrift Shop retail sales (gently used clothing, furniture, housewares, collectibles, plus a Boutique Department for premium brands like St. John) and an eBay online storefront generate unrestricted program funding; tax-deductible donations from individuals and organizations supplement income; membership dues from Voting Members ($75/year), Professional Members ($85/year), and Assisteens ($40/year) support chapter operations. In FY2024-25, the chapter returned $425,000 to local community programs and served 5,300 people across Orange County and Camp Pendleton.

Name

Assistance League of Laguna Beach

Legal name

Assistance League of Laguna Beach

Website

https://lagunabeach.assistanceleague.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistance League of Laguna Beach is an all-volunteer 501(c)(3) nonprofit chapter that funds philanthropic programs for infants, children, adults, and seniors in Orange County through Thrift Shop sales, donations, and membership dues.

Ownership category

akta.pro rank

Product category

Community Philanthropic Services

NAICS

Civic and Social Organizations (813410), Community Food Services (624210), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Inclusive Infant & Toddler Care (Special Needs / IFSP-Aligned) (EDACAGAI)

Keywords

• Community philanthropic programs
• Thrift shop retail
• Volunteer nonprofit services
• Infant development therapy
• School clothing assistance

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Thrift Shop Sales: Proceeds from Thrift Shop sales of donated gently used clothing, household goods, and other items. The shop is entirely staffed and managed by member volunteers.
2. Online Store Sales: Sales through eBay online store featuring specialty and collectible items. 100% of proceeds support philanthropic programs.
3. Donations: Tax-deductible donations from individuals and organizations to support community programs. Every dollar donated goes further due to volunteer organization structure.
4. Membership Dues: Annual membership dues from Voting Members ($75) and Professional Members ($85) that support chapter operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assistance League of Laguna Beach is an all-volunteer 501(c)(3) nonprofit that operates a Thrift Shop and eBay online store to generate funds for nine local philanthropic programs, including the Infant Development Program (IDP LAGUNA) and Operation School Bell. The organization serves community members — infants with developmental needs, school children, and vulnerable families — through donated time, goods, and money raised via retail and member support.

Product overview

Assistance League of Laguna Beach operates as an all-volunteer nonprofit organization with two primary revenue-generating services (Thrift Shop physical retail and eBay Online Store) that fund an integrated portfolio of philanthropic community programs. The core programs include the Infant Development Program (idp LAGUNA) for developmentally delayed infants, Operation School Bell with multiple sub-programs for school children, Community Support and Outreach for adults and seniors, and Assisteens Auxiliary for youth volunteers. Additional programs span cultural enrichment, education, food security, and health support. The organization does not offer a technology product; all offerings are volunteer-driven charitable services.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrift Shop A physical retail thrift store selling donated clothing, household items, and goods to the public; revenue funds the chapter's philanthropic programs.
• eBay Online Store

Quantifiable outcome

• $425,000 returned to local community in 2024-25
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• ICEC (Integrated Community Educational Center)coreStrategic or Co-development PartnerPartnership for the Infant Development Program (IDP LAGUNA). ICEC provides licensed occupational and physical therapists, developmental specialists, and behavioral professionals. Assistance League provides the facility and 100% of funding for the program serving developmentally delayed infants.
• Lifelong LagunacoreStrategic or Co-development PartnerSupports the Susi Q Community Center serving Laguna Beach seniors. Provides Alexa Echo Dot devices and iPads to help seniors remain connected and independent.
• Sally's FundcoreStrategic or Co-development PartnerProvides funding for affordable weekday transportation and supportive services for Laguna Beach seniors and individuals with disabilities. Includes door-to-door transportation, food delivery, and escort services.
• Collaborative CourtsminorStrategic or Co-development PartnerSupports adults who are repeat offenders of nonviolent crimes working towards reentry into society through rehabilitation rather than incarceration.
• Laguna Food PantrycoreStrategic or Co-development PartnerProvides funding to support food insecurity programs. The food pantry offers free, fresh, nutritious groceries including meat, dairy, eggs, produce, and shelf stable items.
• Armed Services YMCA Food Pantry at Camp PendletoncoreStrategic or Co-development PartnerProvides funding to support military families experiencing food insecurity at Camp Pendleton Marine Corps Base.
• Homefront AmericacoreStrategic or Co-development PartnerSupports military families through holiday programs including Thanksgiving meal packages and Christmas store events with $50 gift cards and teddy bears for children.
• Waymakers Youth SheltercoreStrategic or Co-development PartnerFunds enrichment programs and educational activities for teens in crisis. Assisteens assemble welcome kits for arriving children.
• J.F. Shea Therapeutic CentercoreStrategic or Co-development PartnerProvides scholarship funding for children with disabilities to attend therapeutic horse-related programs. In 2023, funded purchase of two horses (Boots and Jeri) for the center.
• Gigi's Playhouse of Orange CountyminorStrategic or Co-development PartnerFunds 1:1 literacy and mathematics tutoring programs for the Down Syndrome community using research-based methodology.
• Laguna Beach PlayhouseminorStrategic or Co-development PartnerFunds children's theater opportunities for underserved youth throughout Orange County and provides resources for schools to stage theatrical productions.
• Laguna LiveminorStrategic or Co-development PartnerHelps underwrite children's music programs in Laguna Beach schools. Musicians visit Boys and Girls Club for demonstrations.
• Waste Not Program PartnersminorStrategic or Co-development PartnerShares unsold donations with: Vietnam Veterans of America, Kathy's House, St. Vincent De Paul, Laguna Beach Animal Shelter, Alternative Sleeping Location, Vista Aliso Senior Housing, Working Wardrobe, and others.
• Ralph's (Kroger)minorGTM or Marketing PartnerCommunity Contribution Program allows Ralph's shoppers to link their Shoppers Card to earn donations for Assistance League of Laguna Beach.
• National Assistance LeaguecoreStrategic or Co-development PartnerAs a chapter of National Assistance League, part of a network of 95+ chapters and 22,000+ volunteers across the country. National organization provides governance support, training, and resources.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Baby2Baby: National nonprofit providing children with diapers, clothing, and basic needs. Comparable on child-focused philanthropic programs and goods-in-kind distribution model, though operating at national scale.
• Working Wardrobe (OC): Orange County nonprofit providing professional clothing and workforce services to job seekers. Directly comparable as a Waste Not Program partner that receives redistributed thrift donations for similar client populations.

Direct peers

• Orange County Food Bank: Regional food bank distributing food to partner agencies and families facing hunger. Comparable on food insecurity programs and chapter-supported partnerships fund all.
• Assistance League of Newport-Mesa: Sister chapter of National Assistance League serving the Newport-Mesa area, operating the same volunteer-run thrift shop + philanthropic program model including Operation School Bell, supporting nearly identical community programs and customer segments.
• Boys & Girls Club of Laguna Beach: Local youth development nonprofit serving school-age children in Laguna Beach with education and enrichment programs. Comparable on child-focused community programs and Laguna Beach service geography.
• United Way of Orange County: Local United Way chapter funding and coordinating community health, education, and financial stability programs across Orange County. Comparable on multi-program community support and fund-distribution model.
• Habitat for Humanity of Orange County ReStore: Operates ReStores selling donated furniture and home goods to fund affordable housing programs. Comparable on thrift-style retail revenue model supporting community development mission.

Regional players

• South County Outreach: Orange County nonprofit providing food, housing, and support services to low-income families and seniors. Comparable on the food security, senior support, and family assistance programs that Assistance League of Laguna Beach funds.

Broad incumbents

• Goodwill of Orange County: Regional Goodwill affiliate operating thrift retail stores whose proceeds fund workforce development and community programs in Orange County. Comparable on thrift-store revenue model and social-mission community services, but operates at much larger scale and broader scope.
• Salvation Army Orange County: National nonprofit operating thrift stores and emergency social services (food assistance, shelter, family support) in Orange County. Direct overlap on thrift-funded social services delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assistance-league-of-laguna-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistance League of Laguna Beach