Laura Jayne James
Laura Jayne James is a sole proprietorship makeup artistry and beauty therapy business in Swansea, Wales, offering wedding, special occasion, editorial, and TV/film makeup plus beauty treatments directly to consumers in South Wales, with mobile and home studio delivery.
- Company typePrivate
- Founded2004
- HeadquartersPontlliw, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Laura Jayne James does
Laura Jayne James is a sole proprietorship professional makeup artistry and beauty therapy business based in Pontlliw, Swansea, Wales, founded in 2004 and operated by the eponymous founder with occasional assistance from her daughter Carys. The firm delivers wedding, special occasion, editorial, commercial, TV, and film makeup alongside a full menu of beauty treatments (eye, face and body, hands and feet, waxing, threading), with services available either mobile at the client's location across Swansea, Neath, Port Talbot, and Llanelli or at the home studio in Pontlliw. The business is built around the founder's 20+ years of hands-on experience and personal brand, supported by media accreditations (Sky TV, Sun Newspaper, S4C, Boom Cymru, Smarts PR London, magazines, films) and a 2017 Best Welsh Make-up Artist shortlisting.
The commercial model is direct-to-consumer, transaction-based service revenue with quote-based pricing that varies by service type, travel requirements, and event complexity; bookings are taken up to two years in advance. Acquisition is primarily organic through word-of-mouth, an active social media presence (Facebook, Instagram, LinkedIn), a WordPress-hosted blog and gallery portfolio, and reciprocal referrals from a network of South Wales wedding photographers and venues. The business also operates Fresh Therapy, a sub-brand agency of freelance makeup artists, beauty and holistic therapists covering all of Wales, which supplies mobile pamper party packages for hen parties, baby showers, and group events beyond what a solo operator could serve.
Monetization rests on four service streams: professional makeup services (weddings, editorial, commercial, TV/film, special occasions), beauty therapy treatments (mobile or studio), one-on-one or group makeup lessons, and pamper party services through Fresh Therapy. A retail line of Temple Spa prestige skincare products is also sold through the website. The firm has no external funding, no parent company, no subsidiaries, and no disclosed financials, operating as a bootstrapped lifestyle service business whose primary asset is the founder's personal reputation and craftsmanship.
Laura Jayne James firmographics
Firmographics- Name
- Laura Jayne James
- Legal name
- Laura Jayne James
- Website
- https://laurajaynejames.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laura Jayne James is a sole proprietorship makeup artistry and beauty therapy business in Swansea, Wales, offering wedding, special occasion, editorial, and TV/film makeup plus beauty treatments directly to consumers in South Wales, with mobile and home studio delivery.
- Ownership category
- akta.pro rank
Laura Jayne James industry classification
Industry- Product category
- Professional Beauty Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Mobile/On-Location Makeup Services (HSALAHAJ)
- akta.pro secondary industries
- Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Wardrobe, Hair & Makeup Services (MPADAFAH)
Keywords
Where Laura Jayne James is headquartered
LocationHeadquarters
- HQ city
- Pontlliw
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Laura Jayne James business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Professional Makeup Services: Individual service bookings for wedding, editorial, commercial, TV/film, and special occasion makeup. Includes bridal party and individual client bookings. Revenue is transaction-based per service with deposits and final payments.
- Beauty Therapy Treatments: Face and body treatments, eye treatments, hands and feet services, waxing and threading offered at home studio or mobile to client location. Transaction-based per treatment session.
- Make-up Lessons: One-on-one or group makeup instruction sessions teaching application techniques and looks.
- Pamper Party Services: Group beauty services organized through Fresh Therapy agency for events like hen parties and baby showers. Laura coordinates services through her agency network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Laura Jayne James product offering
Product offeringCore offering
Laura Jayne James is a professional make-up artist and beauty therapist based in Swansea, Wales offering bridal and special occasion make-up services, editorial/commercial/TV/film make-up, make-up lessons, and a range of beauty therapy treatments (eye, face, body, hands and feet, waxing and threading). Services are delivered as mobile bookings across South Wales (and UK/internationally) or at her home beauty studio in Pontlliw, with pamper party packages provided through her own agency Fresh Therapy.
Product overview
Laura Jayne James operates a service-based beauty business offering professional make-up artistry and beauty therapy services. The core offering includes wedding and special occasion make-up, editorial/commercial make-up for TV, film, and advertising, plus comprehensive beauty treatments (eye, face, body, hands, feet, waxing). Services are delivered both mobile (at client locations across South Wales) and at her home studio in Pontlliw. The business also retails Temple Spa prestige skincare products and offers pamper party packages through the affiliated Fresh Therapy agency. The portfolio spans bridal packages (make-up, trials, party services), professional commercial work (with media accreditations), and general beauty wellness treatments.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Therapy: An agency of freelance makeup artists, beauty and holistic therapists covering the whole of Wales, offering pamper party packages for Hen Parties, Baby Showers, and Girls Nights In
Products and services
- Wedding Make-Up Services
- Editorial, Advertising, Commercial, TV and Film Make-Up
- Prom and Special Occasion Make-Up
- Make-Up Lessons
- Eye Treatments
- Face and Body Treatments
- Hands and Feet Treatments
- Waxing and Threading
- Pamper Party Packages
- Temple Spa Products
Quantifiable outcome
- Makeup application that lasts all day without touch-ups
- +1 more outcomes
Companies that use Laura Jayne James
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Laura Jayne James technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laura Jayne James partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fresh TherapycoreFounded by Laura Jayne James, Fresh Therapy is an agency of freelance makeup artists, beauty and holistic therapists covering the whole of Wales. The agency provides pamper party packages for hen parties, baby showers, and girls' nights at venues of choice. This is a strategic extension enabling service of larger group events beyond individual bookings.
- Temple SpaminorTemple Spa is a prestige skincare and beauty brand retailed through Laura Jayne James. Links to Temple Spa products are available through the website shop.
- Craig y Nos CastleminorWedding venue in Wales recommended on the Friends page of Laura's website as a preferred vendor partner.
- Gower Golf ClubminorWedding venue partner listed on Friends page for referrals.
- Wedding Venue PartnersminorNumerous local and national wedding venues recommend Laura's services. Partners include King Arthur Hotel, Oldwalls, Caerhyn Venue, Norton House Hotel, and others across Wales.
- Wedding Photographer PartnersminorPhotographers including Martin Ellard, Justin Harris, Nick Burrett, Kate Richards Photography, and others recommend Laura's makeup services and appear frequently in her blog and portfolio work.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Laura Jayne James competitors and assessment
Company assessmentRegional players
- Glamsquad: US-based on-demand mobile beauty services company delivering hair, makeup, and skincare to clients' homes. Operates the same mobile-beauty-at-home business model as Laura but serves North American markets.
Emerging players
- HD Brows: UK-based brow treatment and beauty services brand operating through a network of trained stylists. Comparable on brow and beauty services delivered through a distributed professional network in the UK.
Direct peers
- Blow Ltd: London-headquartered mobile blow-dry and beauty services company delivering on-demand hair and beauty to homes, hotels, and offices. Comparable mobile beauty service model with similar occasion-driven customer base.
- Ruuby: UK-based on-demand platform for mobile beauty services including makeup, hair, and nails delivered to client locations. Highly comparable mobile, in-home service model targeting similar premium occasion-driven demand.
Others
- Treatwell: UK's largest online marketplace for booking hair and beauty appointments. Functions as a customer acquisition channel and competitor for individual beauty professionals operating in the UK, including makeup artists and beauticians.
- Temple Spa: UK prestige skincare and spa brand retailed through Laura Jayne James's website. Relevant as an established adjacent/partner brand in the same premium beauty category and channel.
Broad incumbents
- Benefit Cosmetics: Global brow and beauty services brand with in-store brow bars and beauty services. Comparable as a destination for brows, makeup, and beauty services but operates a retail chain rather than mobile/individual model.
- Bobbi Brown: Estée Lauder-owned prestige makeup brand with a strong bridal and artist-services positioning. Comparable on professional makeup artistry for weddings and special occasions but as a global brand rather than independent practitioner.
- Charlotte Tilbury: Global prestige makeup and skincare brand with a dedicated bridal offering and flagship beauty services. Comparable on bridal/wedding makeup category but operates at vastly larger scale and as a brand rather than an individual practitioner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Laura Jayne James social profiles
Digital presenceLaura Jayne James financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laura Jayne James leadership team
Management profileNumber of profiles
Profiles1 record
Laura Jayne James funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laura Jayne James M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laura Jayne James
What does Laura Jayne James do?
Laura Jayne James is a professional make-up artist and beauty therapist based in Swansea, Wales offering bridal and special occasion make-up services, editorial/commercial/TV/film make-up, make-up lessons, and a range of beauty therapy treatments (eye, face, body, hands and feet, waxing and threading). Services are delivered as mobile bookings across South Wales (and UK/internationally) or at her home beauty studio in Pontlliw, with pamper party packages provided through her own agency Fresh Therapy.
Is Laura Jayne James a public or private company?
Laura Jayne James is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laura Jayne James founded?
Laura Jayne James was founded in 2004. It employs 1 to 10 people.
Where is Laura Jayne James based?
Laura Jayne James is headquartered in Pontlliw, United Kingdom, in the Europe region.
How does Laura Jayne James make money?
Four revenue lines are on record. Professional Makeup Services are the primary driver. The others are beauty Therapy Treatments, make-up Lessons and pamper Party Services.
Who are Laura Jayne James's main competitors?
Glamsquad is listed as a regional player. HD Brows is listed as an emerging player. Direct peers are Blow Ltd and Ruuby. Others are Treatwell and Temple Spa. Broad incumbents are Benefit Cosmetics, Bobbi Brown and Charlotte Tilbury.
Does Laura Jayne James have an API?
No public API is recorded for Laura Jayne James.
What industry is Laura Jayne James in?
Laura Jayne James's product category is Professional Beauty Services. Its primary akta.pro industry code is HSALAHAJ, Mobile/On-Location Makeup Services, with a secondary code of HSALAMAM, Mobile Beauty Packages & Group/Party Services (e.g., pamper parties). Its NAICS code is 81211.