Fresh Breath Therapy
Fresh Breath Therapy is a private North Carolina mental health counseling practice operating seven physical offices and statewide telehealth, delivering evidence-based therapy for anxiety, depression, trauma, relationships, and family dynamics to individual consumers across the Triangle, Triad, coastal, and Charlotte markets.
- Company typePrivate
- Founded2018
- HeadquartersCary, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fresh Breath Therapy does
Fresh Breath Therapy is a private mental health counseling practice founded in 2018 and headquartered in Cary, NC, operating a group practice model across North Carolina. The practice provides evidence-based therapy for anxiety, depression, trauma/PTSD, relationship issues, family dynamics, child/adolescent mental health, grief, and life transitions, delivered through seven physical offices in Cary, Raleigh, Greensboro, Winston-Salem, Fayetteville, Wilmington, and Charlotte, and a HIPAA-compliant telehealth platform serving the entire state. The clinical team is led by Kaylee Meyers, LCSW (Clinical Director and Owner) and includes approximately 20 licensed therapists across LCSW, LMFTA, LCSWA, LCMHCA, and LMFT credentials, with deliberate use of associate-level clinicians supported by an in-house clinical supervision program that functions as a talent pipeline.
Fresh Breath Therapy firmographics
Firmographics- Name
- Fresh Breath Therapy
- Legal name
- Fresh Breath Therapy
- Website
- https://freshbreaththerapy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fresh Breath Therapy is a private North Carolina mental health counseling practice operating seven physical offices and statewide telehealth, delivering evidence-based therapy for anxiety, depression, trauma, relationships, and family dynamics to individual consumers across the Triangle, Triad, coastal, and Charlotte markets.
- Ownership category
- akta.pro rank
Where Fresh Breath Therapy is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Fresh Breath Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Therapy Sessions: Standard 50-minute individual therapy sessions billed per session at $150. Primary revenue stream for adult clients seeking anxiety, depression, trauma, and other mental health treatment.
- Couples Counseling Sessions: Couples and marriage therapy sessions. Private-pay only (not billed through insurance). Rate starts at $150 per 60-minute session; 90-minute extended sessions available at $225. Sessions focus on communication, trust repair, and relationship dynamics.
- Family, Couples & Parenting Counseling: 50-minute family, couples, or parenting counseling sessions billed at $150; 90-minute extended sessions at $225. Covers co-parenting, family systems therapy, and parenting support.
- Telehealth / Online Therapy: HIPAA-compliant virtual therapy sessions offered across all North Carolina locations, enabling statewide service delivery and geographic expansion without physical offices.
- Clinical Supervision: Clinical supervision services for associate-level therapists pursuing licensure (LCSWA, LCMHCA, LMFTA). Part of talent development and pipeline strategy.
- Insurance Reimbursement: The practice accepts insurance from Aetna, United Health Care/Optum, Cigna/Evernorth, BCBS (except Blue Home), and Medicaid, billing sessions through these carriers as an in-network or participating provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Therapy — $150 per 50-minute session |
| Subscription | Pay-as-you-go | Family, Couples, or Parenting Counseling (50 min) — $150 per session |
| Subscription | Pay-as-you-go | Family, Couples, or Parenting Counseling (90 min) — $225 per session |
| Subscription | Pay-as-you-go | Couples Counseling — starting at $150 per 60-minute session |
| Subscription | Pay-as-you-go | Accepted Insurance Providers — Aetna, UHC, Cigna, BCBS, Medicaid |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Fresh Breath Therapy product offering
Product offeringCore offering
Fresh Breath Therapy is a licensed mental health counseling practice that delivers in-person and HIPAA-compliant telehealth therapy across North Carolina. Its core offerings comprise individual therapy, couples counseling, family therapy, child/adolescent therapy, EMDR and other specialty trauma treatments, and clinical supervision for associate-level therapists, priced at $150 per 50-minute session (and $225 for 90-minute sessions), with insurance accepted from Aetna, United Health Care/Optum, Cigna/Evernorth, BCBS, and Medicaid.
Product overview
Fresh Breath Therapy is a mental health counseling practice offering comprehensive in-person and telehealth therapy services across North Carolina. The practice operates as a single unified service offering with multiple therapy modalities including Individual Therapy, Child/Adolescent Therapy, Family Therapy, Couples Counseling, and Online Therapy (Telehealth). Specialized treatment approaches include EMDR Therapy for trauma and anxiety, along with clinical supervision for developing therapists. Services target various populations and mental health concerns including anxiety, depression, trauma, life transitions, identity and gender, and relationship issues. The practice has physical locations in Cary, Raleigh, Greensboro, Fayetteville, Wilmington, and Charlotte (coming soon), with telehealth availability statewide.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions with a licensed therapist addressing personal mental health concerns including anxiety, depression, trauma, and life transitions, billed at $150 per 50-minute session.
- Couples Counseling Marriage and relationship therapy focused on communication, trust, and connection using evidence-based approaches including EFT, Gottman Method, and Imago relationship therapy, offered on a private-pay basis starting at $150 per 60-minute session with 90-minute sessions at $225.
- Family Therapy Therapeutic services addressing family dynamics, improving communication, and strengthening relationships among family members, priced at $150 per 50-minute session and $225 per 90-minute session.
- Parenting/Co-parenting Support Guidance and counseling for parents navigating parenting challenges, co-parenting after separation, and family transitions, priced at $150 per 50-minute session or $225 per 90-minute session.
- Child/Adolescent Therapy Age-appropriate therapeutic support for children (ages 3–12) using play therapy and CBT, and adolescents (ages 13+) for anxiety, behavioral issues, emotional challenges, depression, social difficulties, and family conflict.
- Online Therapy (Telehealth) HIPAA-compliant virtual therapy sessions accessible across North Carolina for clients who prefer remote appointments; telehealth EMDR is available with auditory bilateral stimulation or self-administered tapping.
- Clinical Supervision Supervision services for associate-level therapists (LCSWA, LCMHCA, LMFTA) working toward licensure, providing mentorship, supervised clinical hours, and professional development including CEU support.
- EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for trauma, anxiety, PTSD, and distressing memories using bilateral stimulation techniques, available in-person and via telehealth.
Quantifiable outcome
- Approximately 70% of couples engaging in evidence-based couples therapy report significant improvement in relationship satisfaction, communication, and overall wellbeing
- +2 more outcomes
Companies that use Fresh Breath Therapy
Customer profileSegments8 records
Ideal customer profiles6 records
Fresh Breath Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fresh Breath Therapy partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fresh Breath Therapy competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Large online therapy marketplace offering individual, couples, and teen therapy via subscription telehealth. Comparable to Fresh Breath Therapy's telehealth arm as a direct substitute for clients choosing virtual-only therapy, especially for NC residents outside the physical office catchments.
- Talkspace: Public telehealth therapy and psychiatry provider with insurance-network options. Overlaps with Fresh Breath Therapy's online therapy and anxiety/depression treatment offerings, particularly for clients preferring fully virtual, asynchronous-friendly care.
- LifeStance Health: Large, publicly traded outpatient mental health platform operating hundreds of clinics across the U.S. with in-person and telehealth services, in-network with major insurers. Direct competitive overlap with Fresh Breath Therapy in therapy modalities, insurance acceptance, and multi-site model, but at materially larger scale.
Emerging players
- Brightside Health: Telemedicine mental health provider treating anxiety and depression via therapy and medication management. Comparable to Fresh Breath Therapy's anxiety and depression treatment offerings, particularly for clients seeking medication-assisted or combined therapy-plus-prescribing virtual care.
- Octave: Outpatient mental health clinic operator offering in-person and virtual therapy across multiple U.S. markets with insurance acceptance. Comparable to Fresh Breath Therapy in service breadth, in-network model, and multi-site clinic format, with similar early-stage scaling trajectory.
- Headway: Tech-enabled platform that helps independent therapists accept insurance and grow their practices. Comparable to Fresh Breath Therapy as an alternative channel for clients seeking in-network therapy in NC, and as a competitive alternative for therapists considering employment versus independent practice.
- Two Chairs: Therapy practice operator combining in-person clinics with virtual therapy, focused on matching clients to specialized therapists. Comparable to Fresh Breath Therapy in clinical-quality positioning, hybrid delivery, and multi-location outpatient model.
- Charlie Health: Virtual and hybrid intensive outpatient program (IOP) provider focused on teens, young adults, and families with mental health and substance use conditions. Comparable to Fresh Breath Therapy's child/adolescent and family therapy services, particularly for higher-acuity cases that may step up from outpatient therapy.
Direct peers
- Thriveworks: Multi-location outpatient mental health and counseling practice offering in-person and telehealth therapy across multiple U.S. states. Highly comparable to Fresh Breath Therapy in service mix (individual, couples, family therapy), hybrid delivery model, and emphasis on local-SEO-driven client acquisition.
- Refresh Mental Health: Multi-brand outpatient mental health platform operating regional therapy and psychiatry practices across the U.S. Directly comparable to Fresh Breath Therapy as a scaled multi-location outpatient mental health operator with similar service mix and insurance-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Fresh Breath Therapy social profiles
Digital presenceFresh Breath Therapy compliance and trust
Trust signalCompliance1 record
Fresh Breath Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Breath Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Fresh Breath Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Breath Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Breath Therapy
What does Fresh Breath Therapy do?
Fresh Breath Therapy is a licensed mental health counseling practice that delivers in-person and HIPAA-compliant telehealth therapy across North Carolina. Its core offerings comprise individual therapy, couples counseling, family therapy, child/adolescent therapy, EMDR and other specialty trauma treatments, and clinical supervision for associate-level therapists, priced at $150 per 50-minute session (and $225 for 90-minute sessions), with insurance accepted from Aetna, United Health Care/Optum, Cigna/Evernorth, BCBS, and Medicaid.
Is Fresh Breath Therapy a public or private company?
Fresh Breath Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Breath Therapy founded?
Fresh Breath Therapy was founded in 2018. It employs 51 to 100 people.
Where is Fresh Breath Therapy based?
Fresh Breath Therapy is headquartered in Cary, United States, in the North America region.
How does Fresh Breath Therapy make money?
Six revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples Counseling Sessions, family, Couples & Parenting Counseling, telehealth / Online Therapy, clinical Supervision and insurance Reimbursement.
Who are Fresh Breath Therapy's main competitors?
Broad incumbents on record are BetterHelp, Talkspace and LifeStance Health. Emerging players are Brightside Health, Octave, Headway, Two Chairs and Charlie Health. Direct peers are Thriveworks and Refresh Mental Health.
Does Fresh Breath Therapy have an API?
No public API is recorded for Fresh Breath Therapy.