LA POUDRIERE
La Poudrière is a Belgian Emmaüs-affiliated non-profit (ASBL, founded 1958) operating three second-hand stores and a Recupel WEEE collection center across Brussels, Péruwelz, and Anderlecht, plus an organic farm at Rummen. It serves individual consumers through affordable reuse retail and farm-product sales, anchored in a community living model.
- Company typePrivate
- Founded1958
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LA POUDRIERE does
La Poudrière is a Belgian non-profit community organization (ASBL, VAT BE 0406 730 797) founded in 1958 by Père Léon and P. Aimé at the request of Abbé Pierre, formally part of the Emmaüs movement. It operates a community living model across four sites in Belgium — a main community house and second-hand store at 52-60 rue de la Poudrière in Brussels (1000), a second-hand store at 80 rue Neuve Chaussée in Péruwelz (7600), a Recupel-affiliated collection and tri center (CTR) for reusable goods and WEEE at 33 rue d'Aa in Anderlecht (1070), and a rural community house with organic orchards, livestock, and beekeeping at 187 Grote Steenweg in Rummen (3454).
The organization's commercial activity comprises two principal revenue streams: retail sale of donated second-hand goods (furniture, clothing, household items, bicycles, tools, books, electrical appliances) through its physical stores, and sale of farm products (apple juice, Liège syrup, fruits, vegetables, eggs, and recently compotes) produced at the Rummen site and distributed through the Brussels store, market events, and on-site. There is no e-commerce platform; distribution is exclusively physical and regional (Brussels-Capital Region and Wallonia). The organization is governed by a Board of Directors led by President Giovanni Mario Lorenzo Morocutti, with Yves Dosimont as Administrateur-délégué and Alain Durbecq handling day-to-day management.
La Poudrière employs approximately 15 staff supplemented by community members, companions, and volunteers. Its go-to-market is community-led — word-of-mouth, a website blog (active 2014–2026), an email newsletter, and recurring seasonal events (Marchés Fermiers, open days, theatre, Easter and Christmas celebrations) drive foot traffic and engagement. Pricing is not publicly disclosed; goods are sold at affordable, accessible levels consistent with the organization's social mission. The organization holds no patents, discloses no revenue, and operates without external venture capital or institutional funding.
LA POUDRIERE firmographics
Firmographics- Name
- LA POUDRIERE
- Legal name
- La Poudrière ASBL
- Website
- https://lapoudriere.be
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Poudrière is a Belgian Emmaüs-affiliated non-profit (ASBL, founded 1958) operating three second-hand stores and a Recupel WEEE collection center across Brussels, Péruwelz, and Anderlecht, plus an organic farm at Rummen. It serves individual consumers through affordable reuse retail and farm-product sales, anchored in a community living model.
- Ownership category
- akta.pro rank
LA POUDRIERE industry classification
Industry- Product category
- Second-hand Retail and Reuse Services
- NAICS
- Fruit and Vegetable Retailers (44523)
- SIC
- Retail-Food Stores (5400), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Donation, Resale & Disposal Coordination (HSAFAAAK)
- akta.pro secondary industries
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)
Keywords
Where LA POUDRIERE is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
LA POUDRIERE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Second-hand goods sales: Revenue is generated through the sale of second-hand goods, reused items, furniture, clothing, and miscellaneous objects collected through community donations and pick-up services. Sales occur through physical retail stores in Brussels (52-60 rue de la Poudrière), Péruwelz (80 rue Neuve Chaussée), and Anderlecht (33 rue d'Aa).
- Farm products sales: The community operates a farm in Rummen producing apple juice, Liège syrup, fruits, vegetables, and eggs which are sold at stores and during market events. Revenue is generated from the sale of these agricultural products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LA POUDRIERE product offering
Product offeringCore offering
La Poudrière is a non-profit Emmaüs community that sells donated second-hand goods (furniture, clothing, household items, bicycles, books, electrical appliances) through physical stores in Brussels and Péruwelz, and operates a Recupel/WEEE collection and tri center in Anderlecht. It also produces and sells organic farm products (apple juice, Liège syrup, fruits, vegetables, eggs) from its Rummen farm, and runs community events, farmer's markets, a bicycle repair workshop, and seasonal celebrations.
Product overview
La Poudrière is an Emmaüs community organization operating second-hand shops and recycling services across Belgium, with locations in Brussels (rue de la Poudrière), Péruwelz (rue Neuve Chaussée), and Rummen. Their activities include the sale of second-hand items (furniture, clothing, dishes, toys, books, bicycles, hardware), recycling services for electrical and electronic equipment through Recupel, and farm production including apple juice, syrup, fruits, vegetables, and eggs. The organization also operates a bicycle repair workshop and organizes community events, farmer's markets, and seasonal celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Second-hand shop — Brussels
Quantifiable outcome
- Collects and resells tonnes of second-hand goods annually through three store locations
- +1 more outcomes
Companies that use LA POUDRIERE
Customer profileSegments2 records
Ideal customer profiles2 records
LA POUDRIERE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LA POUDRIERE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Emmaüs Movement / Emmaüs EuropecoreLa Poudrière is an integral part of the Emmaüs movement, founded at the request of Abbé Pierre to join the movement and share its ideal of fighting against the causes of poverty. The community participates in Emmaüs Europe gatherings, sends delegates (e.g., Julio as President of Emmaüs Europe), and benefits from the movement's solidarity network across Europe, Asia, America, and Africa. Members benefit from solidarity, shared values, and participation in collective projects.
- MollekeminorMolleke is a nearby associative space (epicerie and café) at number 64 rue de la Poudrière, dedicated to sustainable living. Molleke operates an online and physical epicerie with healthy, fairly-priced, short-chain products, a café for refreshments and homemade food, and a citizen space for sharing practices. La Poudrière collaborates with Molleke for joint events and community activities, including market days.
- Parc naturel des Plaines de l'Escaut (GAL des Plaines de l'Escaut)minorThe Local Action Group (GAL) of the Plaines de l'Escaut partners with La Poudrière to organize farmer's markets and promote local producers and products from the GAL territory. The partnership supports local food systems and short supply chains.
- CAP BiodiversitéminorLa Poudrière participates in CAP Biodiversité initiatives, promoting biodiversity awareness at its events such as the farmer's market.
- Ecolo PéruwelzminorEcolo, the Belgian ecologist political party in Péruwelz, co-organizes the farmer's market with La Poudrière and promotes local ecological initiatives.
- Brasserie CaulierminorBrasserie Caulier, a local brewery, participates as a partner in La Poudrière's farmer's market events, providing beverages alongside local food producers.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
LA POUDRIERE competitors and assessment
Company assessmentDirect peers
- Spullenhulp: Belgian non-profit collecting and reselling second-hand goods (furniture, household items) with a focus on social reintegration in Brussels. Comparable in second-hand retail model, geography, and social-economy positioning.
- Emmaüs France: French federation of Emmaüs communities operating second-hand shops, community living, and solidarity programs. Directly comparable as a sister Emmaüs community organization with the same foundational mission and operating model.
- Oxfam-Magasins du Monde (Oxfam Belgium): Belgian non-profit operating a network of fair-trade and second-hand/world shops with a similar social-economy and volunteer-based retail model. Comparable in non-profit structure, physical-store distribution, and reliance on community engagement in Belgium.
- Les Petits Riens: Belgian non-profit organization operating second-hand shops, collection services, and social reintegration programs across Brussels and Wallonia. Directly comparable to La Poudrière in mission, second-hand retail model, and geographic overlap.
- Terre ASBL: Belgian non-profit social enterprise focused on reuse, second-hand goods, and professional reintegration. Comparable in mission, second-hand retail activity, and Belgian non-profit structure.
- De Kringwinkel: Flemish/Belgian network of reuse and second-hand shops organized under a cooperative structure, collecting and reselling donated goods. Closely comparable in core second-hand reuse activity and Belgian market overlap.
Others
- Recupel: Belgian compliance organization coordinating collection and recycling of waste electrical and electronic equipment (WEEE). Comparable as the framework partner for La Poudrière's WEEE collection activity at the Anderlecht CTR depot.
Emerging players
- Vinted: Online peer-to-peer marketplace for second-hand clothing and goods. Comparable as a competing channel for second-hand consumer demand but operates digitally rather than through physical community stores.
Broad incumbents
- ThredUp: Large-scale online resale platform for second-hand apparel with an adjacent reuse/recommerce business model. Comparable in addressing second-hand consumer demand but operates as a broad, for-profit incumbent rather than a community-based nonprofit.
Regional players
- Kringloop (Netherlands): Network of Dutch second-hand/reuse shops with similar donation-driven retail and social-employment models. Comparable in second-hand reuse activity but operates primarily in the Netherlands rather than Belgium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LA POUDRIERE social profiles
Digital presenceLA POUDRIERE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA POUDRIERE leadership team
Management profileNumber of profiles
Profiles7 records
LA POUDRIERE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA POUDRIERE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA POUDRIERE
What does LA POUDRIERE do?
La Poudrière is a non-profit Emmaüs community that sells donated second-hand goods (furniture, clothing, household items, bicycles, books, electrical appliances) through physical stores in Brussels and Péruwelz, and operates a Recupel/WEEE collection and tri center in Anderlecht. It also produces and sells organic farm products (apple juice, Liège syrup, fruits, vegetables, eggs) from its Rummen farm, and runs community events, farmer's markets, a bicycle repair workshop, and seasonal celebrations.
Is LA POUDRIERE a public or private company?
LA POUDRIERE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LA POUDRIERE founded?
LA POUDRIERE was founded in 1958. It employs 11 to 50 people.
Where is LA POUDRIERE based?
LA POUDRIERE is headquartered in Brussels, Belgium, in the Europe region.
How does LA POUDRIERE make money?
Two revenue lines are on record. Second-hand goods sales are the primary driver. The others are farm products sales.
Who are LA POUDRIERE's main competitors?
Direct peers on record are Spullenhulp, Emmaüs France, Oxfam-Magasins du Monde (Oxfam Belgium), Les Petits Riens, Terre ASBL and De Kringwinkel. Recupel is listed as an others. Vinted is listed as an emerging player. ThredUp is listed as a broad incumbent. Kringloop (Netherlands) is listed as a regional player.
Does LA POUDRIERE have an API?
No public API is recorded for LA POUDRIERE.
What industry is LA POUDRIERE in?
LA POUDRIERE's product category is Second-hand Retail and Reuse Services. Its primary akta.pro industry code is HSAFAAAK, Donation, Resale & Disposal Coordination, with a secondary code of AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces). Its NAICS code is 44523 and its SIC code is 5400.