Larry’s On The Lake
Larry's On The Lake is a personal WordPress blog by "Larry the Fisherman" that publishes narrative articles and gear recommendations about lake fishing for Bass, Trout, Catfish, and Crappie, serving recreational fishing enthusiasts with no commercial products.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Larry’s On The Lake does
Larry's On The Lake, formally "Larry's Fishing on the Lake," is a personal content blog founded in 2022 and operated by an individual author identified as "Larry the Fisherman." The site publishes narrative articles about lake fishing gear, tackle recommendations, species-specific techniques targeting Bass (Largemouth and Smallmouth), Trout, Catfish, and Crappie, as well as reference content such as Arizona state bass records sourced from the Arizona Game and Fish Department. The two visible posts are dated August 3, 2022 and August 16, 2022; the site references fishing activity in the Ozarks region, while the headquarter location is given as Camdenton, Missouri.
The underlying technology is a standard WordPress installation using the "Polite Minimal" theme by Template Sell, with no proprietary features, custom applications, APIs, or data integrations. Distribution is entirely digital and self-serve: all content is freely accessible via the public website without registration, paywall, or gated access. The site cross-references Shaggy Outdoors (shaggyoutdoors.com) as a third-party source for professional fishing gear reviews.
The business model is best characterized as a content-led personal blog with an implicit affiliate/referral revenue potential. Product mentions for brands such as Kong Coolers and Canyon Coolers, along with references to fishing rods, motors, and fish finders, suggest possible affiliate link monetization, but no monetization is explicitly disclosed, no products are sold directly, no services are offered, and no pricing exists. There is no evidence of paid advertising, sponsorship arrangements beyond the Shaggy Outdoors cross-reference, subscription revenue, or e-commerce. The target audience is fishing enthusiasts — a horizontal persona segment — and there are no enterprise customers, formal segments, or contracted relationships of any kind.
Larry’s On The Lake firmographics
Firmographics- Name
- Larry’s On The Lake
- Legal name
- Larry's Fishing on the Lake
- Website
- https://larrysonthelake.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Larry's On The Lake is a personal WordPress blog by "Larry the Fisherman" that publishes narrative articles and gear recommendations about lake fishing for Bass, Trout, Catfish, and Crappie, serving recreational fishing enthusiasts with no commercial products.
- Ownership category
- akta.pro rank
Larry’s On The Lake industry classification
Industry- Product category
- Fishing & Outdoor Content / Recreational Fishing Blog
- akta.pro industry
- Freshwater Fishing Specialty RetailBoat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders)
Keywords
Larry’s On The Lake business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Affiliate/Referral Product Recommendations: The blog contains affiliate-style product recommendations for fishing gear (boats, motors, coolers, rods, fish finders) and references to external review sites like Shaggy Outdoors. While not explicitly stated as revenue-generating, the content suggests a potential affiliate/referral revenue model through product mentions and external links.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Larry’s On The Lake product offering
Product offeringCore offering
Larry's On The Lake is a personal fishing blog that publishes free articles covering lake fishing gear recommendations, tackle and wader guides, fishing techniques for Bass, Trout, Catfish, Crappie, and Pike, and Arizona state bass fishing records. The site does not sell any commercial products or services directly; all content is informational and reference-based, with affiliate-style references to external review sites such as Shaggy Outdoors for fishing rod and equipment reviews.
Product overview
Larry's On The Lake is a personal fishing blog that publishes articles about fishing gear reviews, tackle recommendations, and fishing experiences in Arizona lakes. The site does not offer any commercial products or services for sale. Content consists of blog posts discussing external products and brands such as fishing rods, coolers, fish finders, and waders, as well as state bass fishing records.
Differentiator
Problem solved
Functional benefit
Products and services
- Larry's On The Lake Fishing Blog Free content blog publishing articles about fishing gear recommendations, tackle and wader guides, fishing techniques for Bass, Trout, Catfish, Crappie, and Pike, and Arizona state bass records, targeted at recreational fishing enthusiasts.
Companies that use Larry’s On The Lake
Customer profileSegments1 record
Ideal customer profiles1 record
Larry’s On The Lake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Larry’s On The Lake partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shaggy OutdoorsminorLarry's Fishing on the Lake references Shaggy Outdoors (shaggyoutdoors.com) as a trusted source for fishing gear reviews. Shaggy Outdoors provides professional product reviews for fishing rods and equipment that Larry shares with his audience, effectively cross-promoting their content.
Recent moves3 records
Expansion highlights1 record
Larry’s On The Lake competitors and assessment
Company assessmentDirect peers
- In-Fisherman: Long-running freshwater fishing media property covering Bass, Catfish, Crappie, and other species that match Larry's content focus. Operates the same content-led model across similar species.
- Tackle Warehouse: Large online fishing tackle retailer with an editorial/blog component covering gear and technique. Combines content and commerce in the same way Larry's site aspires to via affiliate references.
- Wired2Fish: A leading bass-fishing media site publishing gear reviews, technique content, and tournament coverage. Closest direct comparable as a content-and-affiliate-driven fishing publisher.
- Game & Fish Magazine: Regional hunting and fishing publication covering species, gear, and destinations. Comparable as a content-led fishing publisher targeting enthusiast readers.
- Shaggy Outdoors: A fishing gear review site that Larry's On The Lake explicitly references and cross-promotes. Operates the same content-led, affiliate-style model targeting freshwater anglers shopping for rods and tackle.
Broad incumbents
- Bassmaster: The dominant bass-fishing media brand, producing editorial content, video, and tournament coverage. Defines the editorial category Larry's blog operates in but at vastly greater scale.
- Outdoor Life: Mainstream outdoor and fishing media outlet publishing gear reviews and how-to content. Comparable incumbent covering the same recreational fishing audience.
- Field & Stream: Established outdoor media brand with significant freshwater fishing editorial coverage. Comparable as a broad incumbent fishing content publisher with a much larger audience and team.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Larry’s On The Lake social profiles
Digital presenceLarry’s On The Lake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larry’s On The Lake leadership team
Management profileNumber of profiles
Profiles1 record
Larry’s On The Lake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larry’s On The Lake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larry’s On The Lake
What does Larry’s On The Lake do?
Larry's On The Lake is a personal fishing blog that publishes free articles covering lake fishing gear recommendations, tackle and wader guides, fishing techniques for Bass, Trout, Catfish, Crappie, and Pike, and Arizona state bass fishing records. The site does not sell any commercial products or services directly; all content is informational and reference-based, with affiliate-style references to external review sites such as Shaggy Outdoors for fishing rod and equipment reviews.
Is Larry’s On The Lake a public or private company?
Larry’s On The Lake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Larry’s On The Lake founded?
Larry’s On The Lake was founded in 2022. It employs 1 to 10 people.
How does Larry’s On The Lake make money?
One revenue line is on record: affiliate/Referral Product Recommendations.
Who are Larry’s On The Lake's main competitors?
Direct peers on record are In-Fisherman, Tackle Warehouse, Wired2Fish, Game & Fish Magazine and Shaggy Outdoors. Broad incumbents are Bassmaster, Outdoor Life and Field & Stream.
Does Larry’s On The Lake have an API?
No public API is recorded for Larry’s On The Lake.
What industry is Larry’s On The Lake in?
Larry’s On The Lake's product category is Fishing & Outdoor Content / Recreational Fishing Blog. Its primary akta.pro industry code is CRAMALAB, Freshwater Fishing Specialty Retail, with a secondary code of CRAMALAM, Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders).