LARS PROD

What LARS PROD does

LARS PROD is a French event production and technical management agency headquartered in Paris, Île-de-France, operating as a B2B professional services firm. The company delivers end-to-end production oversight for live events — music festivals, concerts, fashion shows, touring productions, and corporate events — across France and Europe. Its offer is organized into three service pillars: Direction de Production (feasibility studies, team recruitment, planning, budget management, artist routing, and artistic logistics), Direction Technique (site layout planning, technical rider creation, security dossiers, and installation setup), and Régie de tournée (tour logistics, technical setup supervision, and routing). The agency is small (6 employees, 3 named production managers) and founder-led, with Lara Scheidt-Ruiz serving as Directrice.

The revenue model is project-based professional services fees negotiated per engagement; pricing is not publicly disclosed. Customer acquisition relies on industry reputation, direct relationships, and word-of-mouth referrals rather than a structured marketing or sales operation. The agency maintains a portfolio of long-tenured clients including Garorock (since 2005), Rock The Pistes (since 2014), V and B Fest' (since 2019), and Positiv Festival (since 2020), alongside premium fashion and luxury work for Louis Vuitton (haute joaillerie exhibition 2024 St-Tropez, Coming of Age 2022), Givenchy (Fashion Week 2024), and Valentino (2018–2024). Other enterprise clients include Orange Vélodrome (David Guetta Monolith Tour, June 21, 2025), Devialet, Paco Rabanne, and an ecosystem of 20+ producer partners including Live Nation.

There is no proprietary technology, software product, or AI capability disclosed. The competitive positioning rests on the team's cross-vertical expertise, embedded producer network, and 20+ years of operational track record. The business is privately held, has not raised external funding, and is geographically concentrated in France with selected European engagements.

Name

LARS PROD

Legal name

LARS

Website

https://lars-prod.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LARS PROD is a French event production and technical management agency based in Paris, delivering production direction, technical direction, and tour management for festivals, concerts, fashion shows, and corporate events across France and Europe.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Event production services
• Technical direction management
• Live event logistics
• Festival production oversight
• Tour management services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Production Direction Services: Fees charged for production oversight services including feasibility studies, team recruitment, planning management, budget management, artist logistics, and artistic logistics. Revenue is generated through project-based professional services contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LARS PROD is a French agency that provides production direction, technical direction, and tour management services for live events including festivals, concerts, fashion shows, and corporate events. Engagements cover feasibility studies, team recruitment, production planning and scheduling, budget management with forecast and actual tracking, technical rider creation, site layout plans, security documentation, equipment and logistics coordination, and on-site technical setup supervision. Services are delivered on a project basis at event locations across France and Europe for clients such as festival promoters, luxury fashion houses, touring artists, and corporate event organizers.

Product overview

LARS PROD is a French agency offering three interconnected service pillars for the live events industry: Direction de Production (production management), Direction Technique (technical direction), and Régie de tournée (tour management). These services work together to provide comprehensive end-to-end support for festivals, concerts, fashion shows, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Direction de Production

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Live NationcoreChannel Partner/ Reseller/ DistributorOne of the major producers/partners listed on the company website, indicating ongoing collaboration for event production services in the French market.
• GarorockcoreChannel Partner/ Reseller/ DistributorMajor French music festival with a long-standing relationship with LARS PROD since 2005, indicating trusted partnership for production and technical services.
• V and B Fest'coreChannel Partner/ Reseller/ DistributorMajor French festival partner working with LARS PROD since 2019 for production and technical direction services.
• La Mode en ImagesminorChannel Partner/ Reseller/ DistributorProduction company referenced for fashion show collaborations including Balenciaga, Givenchy, and Valentino events.
• Harley Davidson (Opal Harley Days, Morzine Harley Days, Euro Festival)coreChannel Partner/ Reseller/ DistributorLong-term partnership with Harley Davidson motorcycle events including Opal Harley Days (since 2016), Morzine Harley Days (2017-2023), and Euro Festival Port Grimaud (2014-2019).

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Live Nation: Global live entertainment promoter and producer listed as LARS PROD's core channel partner; overlaps in concert and festival promotion where LARS PROD provides production direction services.
• GL Events: Large French event services group providing venue management, staging, and event production across Europe and globally; a broader incumbent whose event production overlap competes with LARS PROD on large mandates.

Direct peers

• Dushow: France-based technical event services provider (lighting, sound, staging) serving festivals, tours, and corporate events; the closest technical-side peer to LARS PROD's Direction Technique pillar.
• La Mode en Images: Paris-based fashion show and event production house that has collaborated with LARS PROD on Louis Vuitton, Givenchy, and Valentino shows; directly comparable in fashion runway and luxury brand production direction.
• Uzik: Paris-based event and experiential agency partner of LARS PROD; produces corporate events for clients like Google, Ubisoft, and ENGIE — directly overlapping in corporate event production.
• Fighter Productions: French event production partner referenced on LARS PROD's portfolio for conferences and live events; competes in the same boutique production-direction segment.
• Miala: French live music production company listed on LARS PROD's website as a producer partner; offers comparable production and tour management services for concerts and festivals in France.
• Morgane Events: French event production group listed as a client/partner; comparable scope across corporate events, ceremonies (e.g., Grands Prix SACEM), and cultural productions in the French market.
• Magnum: French independent event and audiovisual production agency with comparable festival and corporate client work; competes directly for production direction mandates in the French market.
• Wizard Events: French event production agency serving corporate, institutional, and private clients across France; comparable boutique production-direction offering with similar end-to-end event management positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/squarespace
• LinkedInlinkedin.com/company/lars-prod

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LARS PROD