Las Margaritas

What Las Margaritas does

Las Margaritas is a privately-held, single-location Mexican restaurant operating since 1994 at 1999 W 4th Avenue in Vancouver's Kitsilano neighborhood (British Columbia, Canada). The business operates as a full-service dine-in cantina serving Baja-inspired cuisine drawn from Northern Mexico, Baja California, and Southern California, prepared without lard, MSG, preservatives, or food colouring, with cholesterol-free canola oil used for frying and freshly squeezed citrus for cocktails. A patio voted among Vancouver's best and a self-claimed largest tequila collection in British Columbia are central to the value proposition.

Revenue is generated across five streams: in-restaurant dine-in (appetizers $4-$33.95, entrees $15-$33.95, brunch $15-$21, margaritas and tequila flights $6-$45), call-in takeout and third-party delivery via DoorDash, Skip The Dishes, and Uber Eats (with an Order.Online direct ordering storefront), retail salsa and forthcoming tortilla chips sold through select grocery stores, private events and catering (including a buffet-style taco bar package), and physical and digital gift cards (sold via Toast and SecureTree). Pricing is entirely unit-based with no subscription, contract, or membership components.

The operation relies on standard restaurant technology (Toast POS for reservations and gift cards, SecureTree for gift card management, Order.Online for branded ordering) with no proprietary platform, no app, and no disclosed AI/ML capabilities. The company is independently owned with no disclosed external funding, parent company, or management team information available. Customer segments are horizontal: general public diners, group and private-event customers, and catering clients — all concentrated in the Vancouver metro. Marketing is organic (blog, Instagram, email) rather than performance-driven, with content focused on tequila education and recipes.

Name

Las Margaritas

Legal name

Las Margaritas

Website

https://lasmargaritas.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Mexican Restaurant Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Mexican restaurant
• Baja-inspired cuisine
• Tequila bar
• Mexican catering
• Fresh salsa retail

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dine-In: Full-service Mexican restaurant offering dine-in meals including appetizers, mains, brunch, desserts, cocktails, and extensive tequila selection
2. Takeout & Delivery: Call-in takeout orders and third-party delivery through DoorDash, Skip The Dishes, and Uber Eats platforms
3. Retail Products: Fresh salsa products (Medium & Hot varieties) sold at select grocery stores across retail locations
4. Private Events & Catering: Semi-private dining space for holiday parties, birthdays, corporate events, and catering services including taco bar packages
5. Gift Cards: Physical and digital gift card sales for consumer gifting

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Las Margaritas operates a full-service Mexican restaurant in Vancouver's Kitsilano neighborhood serving Baja-inspired and Southern California-style cuisine, including appetizers, main entrees, brunch, cocktails, and the largest tequila collection in British Columbia. The restaurant offers dine-in service on a voted-best patio, call-in takeout, third-party delivery, and sells retail products (fresh Medium & Hot salsa, handmade tortilla chips) at select grocery stores. The restaurant also hosts private group events and catering, and operates for 30+ years since 1994.

Product overview

Las Margaritas operates as a full-service Mexican restaurant in Vancouver's Kitsilano neighborhood, offering dine-in service with a patio, along with complementary products and services. The core offering includes Baja-inspired Mexican cuisine prepared without lard, MSG, or preservatives, paired with an extensive tequila collection (the largest in B.C.) and top-shelf margaritas. The company extends its brand through retail products including Medium & Hot Salsa and Homemade Tortilla Chips sold at grocery stores, as well as group events and catering services. Additional offerings include gift cards (physical and digital), takeout and delivery via third-party platforms, and a blog featuring recipes and culinary content.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Mexican Restaurant Service Full-service Mexican restaurant serving Baja-inspired and Southern California-style cuisine, featuring fresh ingredients without lard, MSG, preservatives, or food colouring. Operates a patio voted one of Vancouver's best, serves weekend brunch, and offers dine-in seating plus a semi-private dining area.
• Margaritas and Cocktails Top-shelf margaritas made with freshly squeezed citrus juice, including Classic Margarita, Slush Margarita, Cadillac Margarita, Bull Dog, and other variations. Also offers mezcal negronis, micheladas, piña coladas, and sangria. Prices range from $6 to $40.
• Tequila Collection and Flights Largest tequila collection in British Columbia, featuring Blanco, Reposado, Añejo, and Extra Añejo tequilas plus mezcales from various distilleries, with tequila flights available. Pricing ranges from $25 to $50 per 1-2oz pour.
• Group Events and Catering Semi-private dining space for holiday parties, birthdays, corporate meetings, engagement parties, bachelor/bachelorette parties, farewell parties, and pre/post wedding brunches. Catering includes buffet-style taco bar service for off-premise events.
• Physical and Digital Gift Cards Las Margaritas gift cards (physical and digital) for gifting to co-workers, friends, and family, redeemable at the restaurant.
• Fresh Medium and Hot Salsa (Retail) Fresh Medium and Hot salsa varieties (500ml, $5.50) made with all-natural, quality ingredients including Himalayan Salt, sold at select grocery stores across the Vancouver area for at-home consumption.
• Homemade Tortilla Chips (Retail) Hand-cut fresh-made tortilla chips (7oz, $4.50) sold for takeout at the restaurant, with expansion to retail grocery stores announced as coming soon.
• Takeout and Delivery Call-in takeout and third-party delivery service via DoorDash, Skip The Dishes, and Uber Eats, plus direct online ordering through the restaurant's own branded Order.Online store page.

Quantifiable outcome

• Patio voted one of the best in Vancouver

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Las Margaritas menu items for delivery through the DoorDash platform.
• Skip The DishesminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers in Vancouver to order Las Margaritas for delivery through the Skip The Dishes platform.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership providing customers another option to order Las Margaritas for delivery through Uber Eats.
• North Point BrewingminorChannel Partner/ Reseller/ DistributorLocal craft brewery featured on rotating tap at Las Margaritas, offering Strawberry Blonde and Hazy IPA varieties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chipotle Mexican Grill: Largest North American fast-casual Mexican chain. Comparable as a broader Mexican category incumbent that competes for takeout, delivery, and casual Mexican dining occasions, though at a different price point and service model.
• Joey Restaurant Group: Western Canadian upscale-casual restaurant chain with a strong cocktail and happy hour program. Comparable as a Pacific-Canadian full-service casual dining incumbent with overlapping patio and bar economics.
• Earls Restaurant: Established Canadian full-service casual dining chain. Comparable as a Canadian casual-dining incumbent with similar per-cover pricing, patio dining, and bar-driven revenue mix, though broader menu offering.
• Cactus Club Cafe: Canadian upscale-casual dining chain with a strong beverage program. Comparable as a Canadian full-service restaurant chain competing for similar diner occasions, though broader menu and not Mexican-focused.

Direct peers

• Tacofino: Vancouver-based Mexican restaurant group with multiple locations and a focus on Baja-inspired tacos and casual Mexican fare. Most directly comparable peer given overlapping geography, cuisine style, and casual full-service positioning.
• La Taqueria: Award-winning Vancouver Mexican taqueria known for ingredient-focused tacos. Comparable as a Vancouver-based Mexican concept competing for the same dine-in and takeout customer base.
• El Camino's: Vancouver Mexican restaurant and cantina with a strong cocktail/tequila program. Directly comparable given overlapping cuisine, full-service model, and bar-driven identity in the same Kitsilano-adjacent market.

Regional players

• Nuba Restaurant Group: Vancouver-based ethnic casual dining group (Lebanese/Middle Eastern) with multiple locations. Comparable as a Vancouver casual ethnic restaurant group competing for similar diner occasions and middle-market full-service customers.
• Burrito Boyz: Canadian fast-casual burrito chain founded in Toronto. Comparable as a Canadian Mexican concept, though primarily counter-service and not full-service dining.
• Mucho Burrito: Canadian fast-casual Mexican chain. Comparable as a Canadian Mexican concept, though positioned at a faster, lower price point than Las Margaritas' full-service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/las-margaritas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Margaritas