La Smorfia Merano
La Smorfia Merano is an independently owned Italian pizzeria and restaurant in Merano, South Tyrol, serving local residents and tourists through dine-in service, mobile-app-enabled home delivery, and private event hosting.
- Company typePrivate
- Founded-
- HeadquartersMerano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Smorfia Merano does
La Smorfia Merano is an independently owned Italian pizzeria and restaurant operating in Merano, South Tyrol, Italy, with a headcount of approximately five employees and no disclosed external funding, parent company, or institutional ownership. The business runs two physical locations within Merano: a full-service dine-in restaurant at Via Goethe 40c (open Tuesday evening, Wednesday-Sunday lunch and dinner) and a separate delivery and take-away service point at Via Petrarca 38/40 (Tuesday-Sunday 17:30-22:00). It serves local residents and tourists in the South Tyrol region, with trilingual website support in Italian, German, and English reflecting the area's bilingual population and tourism traffic. The legal name is 'La Smorfia Merano Ristorante & Pizzeria' and the business trades under the DBA 'La Smorfia'.
The company's product offerings include traditional pizza, Italian kitchen dishes, and fried specialties delivered across three channels: dine-in table service, delivery and take-away via the xmenu.it ordering platform and dedicated iOS/Android mobile apps, and a private events service branded as the 'Smorfia Experience' offering indoor/outdoor venue reservations with customized menus for graduations, birthdays, and retirement parties. Digital infrastructure consists of the multi-language WordPress-style website, native mobile applications under the package ID 'it.xmenu.smorfia', online table reservations through pienissimo.com and PNS.sm, and standard third-party integrations including Google Analytics, Google Maps, YouTube/Vimeo widgets, and social media plugins for Facebook, Twitter, LinkedIn, and Google+. There are no disclosed proprietary technology platforms, developer APIs, AI/ML capabilities, or SDKs.
The revenue model is traditional restaurant transactions split across one-time dine-in purchases, transaction-fee delivery orders through xmenu.it, and bespoke private event bookings treated as professional-services revenue. Pricing is not publicly disclosed on the website and is communicated via a downloadable PDF menu (most recently dated March 2026). The company is privately held, single-jurisdiction (Italy), with no subsidiaries, no M&A activity, no regulatory actions, no certifications, no disclosed leadership team beyond operational staff, and no GTM motion beyond direct-to-consumer local sales.
La Smorfia Merano firmographics
Firmographics- Name
- La Smorfia Merano
- Legal name
- La Smorfia Merano Ristorante & Pizzeria
- Website
- https://lasmorfiamerano.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Smorfia Merano is an independently owned Italian pizzeria and restaurant in Merano, South Tyrol, serving local residents and tourists through dine-in service, mobile-app-enabled home delivery, and private event hosting.
- Ownership category
- akta.pro rank
La Smorfia Merano industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where La Smorfia Merano is headquartered
LocationHeadquarters
- HQ city
- Merano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
La Smorfia Merano business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Service: Traditional table-service dining at the restaurant location on Via Goethe 40c, Merano, serving pizza and full restaurant menu.
- Delivery & Take Away: Delivery and take-away service operated from Via Petrarca 38/40 location, serving Tuesday through Sunday 17:30-22:00, ordered via mobile app or xmenu platform.
- Private Events: Private event hosting service offering dedicated indoor or outdoor spaces for celebrations including graduation parties, birthdays, and retirement parties. Customizable menus agreed upon with staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dine-in menu pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
La Smorfia Merano product offering
Product offeringCore offering
La Smorfia Merano is a pizzeria and restaurant in Merano, South Tyrol, Italy, offering traditional Italian pizzas and restaurant cuisine through three service channels: dine-in at its Via Goethe 40c location, delivery and take-away from its Via Petrarca 38/40 location, and private event hosting branded as the "Smorfia Experience." The business supports customers via a multilingual website and dedicated iOS/Android mobile applications for ordering and reservations.
Product overview
La Smorfia Merano is a pizzeria and restaurant business operating as a single unified brand with three interconnected service offerings. The core dine-in restaurant experience at Via Goethe 40c provides pizza and kitchen menu items. The Delivery & Take Away service at Via Petrarca 38/40 extends the business to home delivery, accessible via the xmenu.it platform and native mobile apps. The Private Events / Smorfia Experience add-on service enables exclusive room reservations for special occasions with customized catering. The three offerings share the same brand identity, menu, and operational staff, with delivery and private events serving as extensions of the core restaurant experience rather than separate product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Restaurant Traditional Italian pizzeria and restaurant service offered to walk-in and reserved guests at the dine-in location on Via Goethe 40c, Merano, with table reservations managed via the pienissimo.com (PNS.sm) platform.
- Delivery & Take-Away Home delivery and counter take-away service for pizzas and restaurant dishes operated from the Via Petrarca 38/40 location, supported by iOS and Android mobile apps and the xmenu.it online ordering platform.
- Smorfia Experience Private events hosting service that offers a curated Italian dining experience for private celebrations such as birthdays, anniversaries, and small group events in Merano.
Companies that use La Smorfia Merano
Customer profileSegments3 records
Ideal customer profiles3 records
La Smorfia Merano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature2 records
La Smorfia Merano partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
La Smorfia Merano competitors and assessment
Company assessmentDirect peers
- Pizzium: Italian pizza chain with multiple locations in northern Italy. Comparable in offering traditional Neapolitan-style pizza, full-service restaurant experience, and a regional presence that mirrors La Smorfia's South Tyrol catchment.
- Berberè: Italian artisanal pizza chain with locations in northern Italian cities. Directly comparable to La Smorfia on traditional pizza preparation, sit-down dining, and a multi-location regional footprint.
- Sorbillo: Heritage Neapolitan pizzeria brand with locations in Naples and other Italian cities. Comparable to La Smorfia in its traditional Neapolitan pizza focus, dine-in service, and multi-channel restaurant offering.
- Alice Pizza: Italian pizza-focused chain operating franchised and company-owned locations. Comparable to La Smorfia in its pizza-centric menu, takeaway and delivery emphasis, and Italian casual dining positioning.
- Rossopomodoro: One of Italy's most established Neapolitan-style pizzeria chains, with multiple locations across Italy and internationally. Directly comparable to La Smorfia on product (traditional Neapolitan pizza), full-service restaurant model, and Italian casual dining positioning.
- Spontini: Milan-based pizza chain known for thick-crust Italian pizza, with dine-in and takeaway operations. Comparable to La Smorfia in its pizza-focused offering and casual Italian dining model, though it operates in a different urban setting.
- Pizzeria Da Michele: Historic Neapolitan pizzeria with international locations. Comparable to La Smorfia in its traditional Neapolitan pizza heritage, dine-in service model, and brand-led positioning in the Italian casual dining segment.
Broad incumbents
- Roadhouse: Italian casual dining chain owned by Cigierre. Comparable to La Smorfia on casual Italian dining and physical restaurant locations, but operates a much broader menu and a national footprint.
- Eataly: Large Italian food and餐厅 concept combining grocery retail, restaurants, and Italian culinary experiences. Overlaps with La Smorfia on Italian cuisine, full-service dining, and experiential eating occasions, but operates at a much larger scale and broader portfolio.
Others
- xmenu.it: Delivery and take-away ordering platform powering La Smorfia's branded mobile apps. Listed as a peer because it is an enabling ecosystem participant for La Smorfia's delivery operations rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
La Smorfia Merano social profiles
Digital presenceLa Smorfia Merano financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Smorfia Merano leadership team
Management profileNumber of profiles
La Smorfia Merano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Smorfia Merano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Smorfia Merano
What does La Smorfia Merano do?
La Smorfia Merano is a pizzeria and restaurant in Merano, South Tyrol, Italy, offering traditional Italian pizzas and restaurant cuisine through three service channels: dine-in at its Via Goethe 40c location, delivery and take-away from its Via Petrarca 38/40 location, and private event hosting branded as the "Smorfia Experience." The business supports customers via a multilingual website and dedicated iOS/Android mobile applications for ordering and reservations.
Is La Smorfia Merano a public or private company?
La Smorfia Merano is a private company. It is classified as unknown and is currently operating.
When was La Smorfia Merano founded?
La Smorfia Merano was founded in -1. It employs 1 to 10 people.
Where is La Smorfia Merano based?
La Smorfia Merano is headquartered in Merano, Italy, in the Europe region.
How does La Smorfia Merano make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are delivery & Take Away and private Events.
Who are La Smorfia Merano's main competitors?
Direct peers on record are Pizzium, Berberè, Sorbillo, Alice Pizza, Rossopomodoro, Spontini and Pizzeria Da Michele. Broad incumbents are Roadhouse and Eataly. xmenu.it is listed as an others.
Does La Smorfia Merano have an API?
No public API is recorded for La Smorfia Merano.
What industry is La Smorfia Merano in?
La Smorfia Merano's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.