xMenu
- Company typePrivate
- Founded2016
- HeadquartersVerona, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What xMenu does
xMenu s.r.l. is an Italian SaaS company, founded in 2016 and headquartered in Verona, that provides branded online ordering systems to small and mid-sized restaurants and food-and-beverage businesses. The company's core offering is a native mobile application (published on Apple App Store and Google Play) that enables restaurants to receive direct orders for delivery, take-away, and dine-in scenarios, bypassing third-party delivery platform commissions. The platform also supports table reservation, at-table ordering, digital menu presentation, online payments (including Ticket Restaurant voucher acceptance), loyalty points collection, marketing automations, and a statistics dashboard.
The underlying technology stack centers on native (not web-based) iOS and Android applications, fully customizable per restaurant with bespoke graphics and branding. xMenu integrates with a broad ecosystem of POS systems (Cassa in Cloud, DigitalBlu, Tilby, Passepartout, iPratico), delivery logistics providers (Glovo, Stuart), and analytics tools (Facebook SDK, Facebook Conversion API), with Deliverect enabling multi-aggregator order syncing in the premium tier. The platform processes approximately 70,000 orders per month across its 700+ restaurant customer base, primarily in Italy.
The business model is a SaaS subscription starting at €39/month with no contractual commitment and a premium tier offering full customization and advanced integrations. Go-to-market is product-led, targeting restaurant owners directly via the company website (xmenu.it), WhatsApp Business contact, Instagram (@xmenu.it), LinkedIn, and word-of-mouth referrals from existing restaurant customers. xMenu operates as a privately held, founder-owned bootstrapped company with 1–10 employees and no disclosed venture capital or institutional investors.
xMenu firmographics
Firmographics- Name
- xMenu
- Legal name
- xMenu s.r.l.
- Website
- https://xmenu.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
xMenu industry classification
Industry- Product category
- Restaurant Online Ordering Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where xMenu is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Markets served
xMenu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription: Subscription-based pricing model starting at €39/month with no duration constraints. Pay only if the service is used, providing flexibility for restaurant owners.
- Custom App Premium: Premium customization services for fully branded app experiences with advanced features like API Conversion FB, Facebook SDK, and Deliverect integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan starting at €39/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
xMenu product offering
Product offeringCore offering
xMenu provides restaurants with a branded native mobile ordering app (available on Apple App Store and Google Play) that serves as a direct channel for receiving online orders, delivery and takeout orders. The platform includes e-commerce ordering, table reservations, at-table ordering, loyalty/points programs, marketing automations, online payments (including Ticket Restaurant), digital menu, and an analytics dashboard, with integrations to POS systems, payment processors, and delivery platforms such as Glovo and Deliverect.
Product overview
xMenu is a unified restaurant ordering platform providing both native mobile apps (iOS/Android) and a modular service portfolio. The core offering consists of the restaurant app with online ordering e-commerce capabilities, supplemented by table reservation, at-table ordering, digital menu, analytics dashboard, marketing automation, loyalty/fidelity programs, online payments, and restaurant ticket acceptance. The platform operates on a SaaS model starting at €39/month with no contractual commitments. Premium add-on services include bespoke app customization (custom branding and design), advanced integrations with POS systems and delivery platforms (Glovo, Deliverect), and marketing analytics tools (Facebook SDK, Conversion API).
Differentiator
Problem solved
Functional benefit
Products and services
- xMenu App Ristoranti Native mobile application (iOS and Android) for restaurants, available on Apple Store and Google Play. Provides a customizable, branded direct ordering channel that allows restaurants to receive customer orders without third-party intermediaries.
- E-commerce per ordini online Online ordering e-commerce module that enables restaurants to accept and process customer orders through the xMenu app platform.
- Prenotazione tavoli Table reservation service that allows restaurants to manage customer bookings through the xMenu platform.
- Ordini dal tavolo At-table ordering functionality that enables dine-in customers to place orders directly from their table via the restaurant's branded app.
- Dashboard Statistiche Statistics dashboard providing restaurants with analytics and insights on order volume, performance, and customer activity.
- Marketing Automations Automated marketing tools that enable restaurants to engage customers through targeted campaigns, push notifications, and retention communications.
- Raccolta Punti / Fidelity Loyalty points and fidelity program module enabling restaurants to reward repeat customers and drive retention.
- Pagamenti Online Integrated online payment processing module for secure transaction handling within the ordering platform.
- Menù Digitale Digital menu functionality that enables restaurants to present their offerings digitally to customers within the branded app.
- Delivery Service Delivery integration service that connects restaurants with Glovo riders for last-mile order fulfillment directly from the xMenu platform.
- Personalizzazioni e-commerce / app Premium customization service offering bespoke app design and graphics tailored to individual restaurant branding, including custom home page, loyalty system integrated with POS, and unique visual identity. Available in the premium customization tier.
Quantifiable outcome
- 700+ restaurants using the platform
- +1 more outcomes
Companies that use xMenu
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles1 record
xMenu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
xMenu partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GlovocorexMenu is one of the main Glovo partners in Italy for on-demand delivery services. Restaurants can integrate Glovo delivery riders alongside their own staff. Glovo on Demand service provides fixed cost per delivery for xMenu restaurant customers.
- StuartminorDelivery logistics partner integrated with the ordering platform
Scale indicators3 records
Recent moves5 records
xMenu competitors and assessment
Company assessmentDirect peers
- Flipdish: Flipdish is an Irish-founded SaaS offering branded mobile apps, online ordering, loyalty, and marketing tools for restaurant chains across Europe. Highly comparable to xMenu in product scope (branded apps, direct ordering, marketing, loyalty) and target SMB/mid-market restaurant segment.
- GloriaFood: GloriaFood provides free online ordering systems, mobile apps, and table reservations for independent restaurants worldwide. Closely comparable to xMenu's core offering: branded ordering, native mobile apps, loyalty features, and a low-/no-cost entry tier aimed at SMB restaurants.
- ChowNow: ChowNow is a US-based SaaS providing direct online ordering, branded apps, and commission-free ordering tools for independent restaurants. Directly comparable to xMenu's anti-commission, direct-channel thesis and SMB restaurant focus.
- Deliverect: Deliverect is a Belgian-founded SaaS that syncs restaurant orders across delivery platforms (Uber Eats, Just Eat, Deliveroo, Glovo) and POS systems. Directly comparable to xMenu because both serve restaurants with online ordering and aggregator integration, and Deliverect is explicitly listed as an xMenu integration partner.
Others
- Glovo: Glovo is a major on-demand delivery aggregator operating across Southern Europe (and xMenu's primary delivery partner in Italy). Comparable as an ecosystem participant: Glovo is both a partner that fulfills xMenu orders and a potential competitor with its own restaurant merchant tools.
Broad incumbents
- TheFork (Tripadvisor): TheFork, owned by Tripadvisor, is a leading European restaurant reservation and discovery platform with built-in online ordering and table management. Operates broadly in the same restaurant-tech space as xMenu but at much larger scale and as part of a wider travel/dining portfolio.
- Olo: Olo is a US-listed restaurant SaaS powering direct digital ordering for large chain restaurants via branded apps and aggregators. Comparable in product category (branded ordering, integrations) but targets enterprise chains rather than xMenu's SMB base.
Emerging players
- Cuboh: Cuboh consolidates delivery orders from multiple platforms into a single restaurant dashboard and integrates with POS systems. Comparable to xMenu's aggregator-integration story and SMB restaurant focus, though more operational than consumer-facing.
- Bbot: Bbot provides online ordering, contactless menus, and table-side payment solutions for restaurants. Comparable to xMenu's table ordering, digital menu, and payments modules, though primarily focused on the US market.
Regional players
- Restolab: Restolab is a French restaurant tech provider offering online ordering, click-and-collect, and loyalty for SMB restaurants. Closely comparable to xMenu in product scope and SMB target, but focused primarily on the French market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
xMenu social profiles
Digital presencexMenu financial estimates
Financial estimateRevenue estimate
Valuation estimate
xMenu leadership team
Management profileNumber of profiles
xMenu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xMenu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xMenu
What does xMenu do?
xMenu provides restaurants with a branded native mobile ordering app (available on Apple App Store and Google Play) that serves as a direct channel for receiving online orders, delivery and takeout orders. The platform includes e-commerce ordering, table reservations, at-table ordering, loyalty/points programs, marketing automations, online payments (including Ticket Restaurant), digital menu, and an analytics dashboard, with integrations to POS systems, payment processors, and delivery platforms such as Glovo and Deliverect.
Is xMenu a public or private company?
xMenu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was xMenu founded?
xMenu was founded in 2016. It employs 1 to 10 people.
Where is xMenu based?
xMenu is headquartered in Verona, Italy, in the Europe region.
How does xMenu make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are custom App Premium.
Who are xMenu's main competitors?
Direct peers on record are Flipdish, GloriaFood, ChowNow and Deliverect. Glovo is listed as an others. Broad incumbents are TheFork (Tripadvisor) and Olo. Emerging players are Cuboh and Bbot. Restolab is listed as a regional player.
Does xMenu have an API?
Yes. xMenu offers API capabilities as evidenced by references to 'API Conversion FB' integration and 'Facebook SDK' integration in the Premium pricing tier. Specific API types, endpoints, authentication methods, rate limits, and public availability are not detailed on the source pages.
What industry is xMenu in?
xMenu's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its SIC code is 7373.