Latinas Rising Up In HR | Latinas Avanzando en Recursos Humanos

What Latinas Rising Up In HR | Latinas Avanzando en Recursos Humanos does

Latinas Rising Up In HR (Latinas Avanzando en Recursos Humanos) is a membership-based professional community platform founded in 2020 by Priscilla Guasso, headquartered in Miami, Florida with a secondary presence in Chicago. The company serves Latina HR professionals across 15+ countries, providing networking, mentorship, leadership development, and credentialing resources through a 500+ member community with 300+ years of combined HR experience. The platform is built on Hivebrite for membership management and SamCart for e-commerce, indicating a third-party-dependent, low-custom-software architecture rather than proprietary technology.

The business operates four revenue streams: tiered membership subscriptions priced at $195–$295 per year, event tickets for in-person summits (e.g., 135 in-person attendees at the 2023 Leadership Summit) and virtual access, book sales from a three-volume anthology series (Volume I 2020, Volume II 2022, Volume III Executive Edition August 2024) with Amazon Best Seller status, and corporate scholarship sponsorships. Corporate partners include Netflix, Hyatt, CDW, CareMax, Robertet Group, and Spark Hire, which both sponsor events and validate the platform's enterprise relevance. The company maintains SHRM certification provider status to anchor its professional development offering.

The company is bootstrapped with no external funding, operates with 23 employees, and runs a 20-member Ambassador Program spanning the U.S. and Mexico as a low-cost distributed growth engine. Geographic expansion is in motion with 12 planned city activations across the U.S., Colombia, and Mexico. The competitive mode is community-driven content and convening rather than technology differentiation, and the revenue base remains sub-$1M based on disclosed scale signals.

Name

Latinas Rising Up In HR | Latinas Avanzando en Recursos Humanos

Legal name

Latinas Rising Up In HR

Website

https://latinasrisingupinhr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Latinas Rising Up In HR is a bootstrapped, Miami-based membership community founded in 2020 that serves 500+ Latina HR professionals across 15+ countries through subscriptions, an annual summit, a three-volume anthology series, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

HR Professional Development Services

NAICS

Business Associations (813910), Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), Inclusive Leadership & Leading Diverse Teams (EDABAAAM)

Keywords

• HR professional community
• Latina leadership development
• Human resources networking
• Professional development membership
• HR mentorship programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership programs (Founding, Premium, and Lite tiers) providing access to community, events, job board, SHRM certification credits, and networking opportunities. Revenue is recurring on an annual basis with tiered pricing.
2. Event Tickets: Leadership Summit tickets priced at $295 including year of membership benefits. Additional in-person events, roundtables, and workshops generate ticket revenue.
3. Book Sales: Sale of inspirational anthologies Latinas Rising Up In HR Volume I, II, and III. Proceeds fund scholarships for students and professionals.
4. Scholarship Program Sponsorships: Corporate partners and individual donors sponsor scholarships for Latina HR students ($500) and professionals ($1,000) funded through book proceeds and direct contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels14 records

Core offering

Latinas Rising Up In HR operates a community platform and membership organization for Latina HR professionals, offering tiered annual memberships (Founding, Premium, and free Lite tiers), an annual Leadership Summit, a five-week Mentorship Circle program, an Ambassador Program, a Scholarship Program, and a global Job Board. The organization also publishes a multi-volume anthology book series featuring inspirational stories of Latina HR leaders and hosts city roundtable networking events across major U.S. cities and Mexico.

Product overview

Latinas Rising Up In HR is a community platform for Latina HR professionals and allies, offering a multi-tiered membership model (Founding, Lite, and Premium at $195-$295/year) providing access to exclusive events, job boards, mentorship programs, and professional development resources. The organization operates an annual Leadership Summit, Mentorship Circle (5-week program), Ambassador Program (14-month volunteer leadership), and Scholarship Program (6 student scholarships of $500 and 3 professional scholarships of $1,000). Core offerings include three published anthology books (Volume I, II, III) featuring inspirational stories of Latinas in HR, a global job board, and city roundtable events across the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Founding Membership Annual paid membership at $195 per year providing access to membership directory, live feed access, SHRM credits, quarterly virtual events, Leadership Summit recordings, mentorship program access, social media spotlights, global job board, podcast speaking opportunities, event discounts, quarterly newsletter, workshop recordings, 1-hour coaching session, and light resume review.
• Lite Membership Free annual membership providing global job board access and quarterly newsletter with no paid features required.
• Premium Membership Annual membership at $295 per year including all Founding Membership benefits plus subject matter expert resources covering Health, Financial, Career, and Outplacement services.
• Leadership Summit Annual virtual and in-person leadership summit for HR professionals offering professional development credits (PDCs), networking, workshops, and speaker sessions. Tickets include year-long membership benefits.
• Mentorship Circle Five-week bi-weekly mentorship program connecting HR professionals with mentors. Program includes Keys to Intentional YOU, Empowered YOU, Confident YOU, Authentic YOU, and Unleash the Leader in YOU modules.
• Ambassador Program Volunteer leadership program spanning 14 months where ambassadors coordinate local events, engage on social media, and represent the organization in their cities. Currently has 20 ambassadors representing U.S. and Mexico.
• Scholarship Program Scholarship program offering $500 awards for student scholarships and $1,000 for professional scholarships to support Latinas in HR education and certifications. Funded by book proceeds.
• Global Job Board Global job board connecting members with career opportunities in HR. Accessible to all membership tiers with premium access to partner job listings.
• Latinas Rising Up In HR Volume I Inspirational anthology featuring 20 motivational stories of HR leaders demonstrating perseverance, growth, purpose and resilience. Became Amazon Best Seller in 6 categories.
• Latinas Rising Up In HR Volume II Second volume featuring 15 new contributing authors sharing stories of Latinas rising in HR across various industries. Includes Spanish edition.
• Latinas Rising Up In HR Volume III - Executive Edition Third volume 'Executive Edition' showcasing inspiring stories of past and present HR professionals who have surmounted obstacles in corporate America, non-profit, government, and entrepreneurship sectors.
• City Roundtables In-person networking events hosted in various U.S. cities including Houston, Chicago, Miami, Dallas, San Diego, Los Angeles, and Seattle. Complimentary or low-cost community gatherings for members.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• NetflixcoreGTM or Marketing Partner · 15 October 2022Major corporate partner that has collaborated on multiple events including 'Behind the Scenes with Netflix' (October 2021), 'Rising Up Through HR Burnout' (September 2022), and hosted live events at Netflix headquarters. Both organizations share values around storytelling and authentic representation. Netflix provides event sponsorship, job board access, and panel participation.
• HyattcoreGTM or Marketing Partner · 15 October 2022Hospitality partner sponsoring Leadership Summit and book launch events. Hyatt provides job board access for community members and has hosted networking events. HR leadership from Hyatt participates as speakers and panelists at organization events.
• CDWcoreGTM or Marketing Partner · 15 October 2022Technology partner that hosted the Together We Rise 2023 Community Book Tour event in Chicago. CDW provides speakers for panels and supports community networking events.
• Robertet GroupsupportingGTM or Marketing Partner · 15 October 2022Flavor and fragrance company that sponsored the 2022 Leadership Summit and Volume II Book Launch. HR leadership participates in organization events.
• CareMax Inc.supportingGTM or Marketing Partner · 15 October 2022Healthcare company that sponsored the 2022 Leadership Summit and book launch, supporting the organization's mission and scholarship programs.
• Fig Factor MediacoreStrategic or Co-development Partner · 15 October 2022Publishing partner that produced Latinas Rising Up In HR Volumes I, II, and III. FFM worked with the organization to bring forward the voices of contributing authors, handling editorial, design, and distribution. Team members include Gabriela Hernández Franch, Jessica Galvan, and Kyle Knur.
• MeetYoocoreTechnology or IntegrationVirtual online platform partner enabling global access to Leadership Summit 2023. Provides the technology infrastructure for virtual event delivery, expanding geographic reach beyond in-person attendees.
• Spark HiresupportingGTM or Marketing PartnerHR technology partner providing job board access and recruitment solutions for community members. Listed as corporate supporter on website.
• Topo ChicominorGTM or Marketing PartnerBeverage sponsor of 2022 Leadership Summit providing event refreshments and support for the book launch celebration.
• University of Miami Herbert Business SchoolcoreStrategic or Co-development PartnerHosted inaugural Leadership Summit and Volume II Book Launch at Storer Auditorium in Miami, Florida (October 2022). University team including Cecilia Sanchez, Blanca Ripoll-Garcia, and Jose Sosa provided venue, support, and institutional credibility. Partner includes international relations and academic programming perspectives.
• HACE (Hispanic Association on Corporate Responsibility)supportingStrategic or Co-development PartnerHispanic advocacy organization that supports corporate responsibility initiatives. Alberto Otrega from HACR participated in 2022 Leadership Summit panels.
• HispanicProsupportingChannel Partner/ Reseller/ DistributorHispanic professional network serving as community partner helping promote Latinas Rising Up In HR opportunities to their network of HR professionals.
• The LatinistasupportingChannel Partner/ Reseller/ DistributorWomen-focused professional organization serving as community partner for promoting Latina HR leadership opportunities and events.
• United LatinassupportingStrategic or Co-development PartnerOrganization led by Sandra Noemi Torres that provides statistics and trends on Latinas in the workplace. Partner for understanding community landscape and sharing data on Latina representation in HR.
• Manifesting Leadership Group, LLCcoreOthersParent company holding award funds and managing scholarship disbursements. Scholarship funds are distributed directly to enrolled schools or certification programs through this entity.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Latinas in Tech: Community organization supporting Latina professionals in the technology sector. Highly comparable community-led model targeting Latina professionals with corporate partnerships, events, and mentorship, though focused on the technology vertical rather than HR specifically.
• National Association of Latina and Latino Anthropologists (NALLA) - reference: National Hispanic Business Women Association: National organization supporting Latina business and professional women through networking, leadership programs, and corporate engagement. Comparable membership-and-events business model serving the Latina professional community.
• Hispanic Association on Corporate Responsibility (HACR): Hispanic advocacy organization promoting Hispanic inclusion in corporate America. Listed as a strategic community partner that participated in the 2022 Leadership Summit, and operates in the same Hispanic-DEI-and-corporate-engagement space.
• HACE (Hispanic Alliance for Career Enhancement): National nonprofit dedicated to advancing Hispanic professionals through career development, leadership programs, and corporate partnerships. Operates in a directly comparable Hispanic-talent-pipeline space with similar corporate-partnership-led revenue model.
• HispanicPro: Hispanic professional network serving as a community partner to promote Latina HR leadership opportunities. Direct comparable in the Hispanic-professional-networking space, with overlapping member audiences.

Broad incumbents

• The Female Quotient: Women's equality platform hosting events and media at major conferences and within Fortune 500 brands. Comparable community-plus-corporate-partnership business model advancing women in the workforce, though broader in scope than the Latina-in-HR focus.
• SHRM (Society for Human Resource Management): The dominant HR professional association in the U.S., offering certification, professional development credits, and member communities. Latinas Rising Up In HR is a SHRM-approved recertification provider, positioning it as a niche complement that serves the Latina subset of SHRM's broader HR professional audience.
• Ellevate Network: Established global professional women's network offering membership, events, mentoring circles, and corporate partnerships. Comparable membership-plus-events-plus-mentorship monetization model, though broader women-in-business positioning.

Emerging players

• The Mom Project: Digital talent marketplace and community platform connecting women (including returning mothers) with career opportunities. Comparable women-focused community plus job-board plus corporate-partnership monetization model, though broader demographic targeting.

Others

• Manifesting Leadership Group, LLC: Entity associated with the parent organization that holds scholarship funds until recipients provide proof of enrollment. Indicates an adjacent legal-entity structure supporting the organization's philanthropic operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/latinasinhr
• YouTubeyoutube.com/channel/UCm4xyQAD68s4dKXza7cOwFA
• Facebookfacebook.com/LatinasInHR
• LinkedInlinkedin.com/company/latinasrisingupinhr
• Instagraminstagram.com/latinasinhr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latinas Rising Up In HR | Latinas Avanzando en Recursos Humanos