What IMM - Latino Factor does

Iberia Foods, LLC is a privately-held US consumer packaged goods company that markets and distributes a portfolio of Latin-inspired food and beverage products under the Iberia and Iberia Organic brands. The product catalog spans ten-plus commodity-adjacent categories — beans, beverages (coconut water, aloe vera, guava nectar), chips (cassava, vegetable, plantain), cookies, grains, milk (including coconut milk), olives and oils, pasta, seasoning and sauces (sazon, adobo, tomato paste), and sugar — sold predominantly in cans, jars, and bags through mass-market retail. The company is incorporated as a US LLC with no disclosed parent, no venture or private-equity backing, and no public listing. Revenue is not disclosed and no funding rounds appear in the record.

The business reaches consumers through a multi-channel distribution stack that combines four dominant US retail platforms (Target, Walmart, Amazon, and Instacart), additional supermarket chains, and a direct e-commerce storefront at iberiafoods.com. Go-to-market motion is fundamentally direct-to-consumer at the end-user level, intermediated by these retailers and delivery aggregators. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube) and a recipe content hub featuring Latin-inspired dishes written under the Maria Santos byline, with the site presented bilingually in English and Spanish. The primary target segment is Hispanic/Latino consumers seeking authentic Latin ingredients, with secondary segments in health-conscious organic buyers and general grocery shoppers.

There is no proprietary technology stack, no AI/ML capability, no API or SDK surface, no patents or trademarks on record, and no executive or management team data disclosed. The competitive context places Iberia Foods in direct shelf-space competition with dominant incumbent Goya and a fragmented set of regional Latin food brands; differentiation rests on brand authenticity, breadth of category coverage, the Iberia Organic sub-brand, and achieved omni-channel retail presence.

Name

IMM - Latino Factor

Legal name

Iberia Foods, LLC

Website

https://latinofactor.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Iberia Foods, LLC is a privately-held US CPG brand selling Latin-inspired food and beverage products — including beans, beverages, chips, seasonings, and oils — through Target, Walmart, Amazon, Instacart, and supermarkets, primarily serving Hispanic/Latino consumers seeking authentic ingredients.

Ownership category

akta.pro rank

Product category

Latin/Hispanic Consumer Packaged Foods

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Latin American & Caribbean Grocery Stores (CRAHAFAG), Ethnic & International Online Food Marketplaces (AFAIAMAH)

Keywords

• Latin food products
• Hispanic grocery items
• Organic canned beans
• Latin beverages snacks
• Ethnic food distribution

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Iberia Foods generates revenue through the sale of Latin-inspired food and beverage products including beans, beverages, chips, cookies, grains, milk, olives and oils, pasta, seasonings, sauces, and sugar. Products are sold through retail channels including supermarkets, online marketplaces, and direct-to-consumer e-commerce.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Iberia Foods sells a broad portfolio of Latin-inspired consumer packaged goods across ten categories: beans, beverages, chips, cookies, grains, milk, olives and oils, pasta, seasonings and sauces, and sugar, plus an Iberia Organic sub-line featuring items such as organic canned beans, organic coconut milk, and organic extra virgin olive oil. The brand is anchored on authentic Latin culinary tradition and family recipes, with a recipe database on iberiafoods.com tied to product use cases. Products are sold directly to consumers through the Iberia e-commerce site and through retail and delivery partners including Target, Walmart, Amazon, and Instacart.

Product overview

Iberia Foods is a Latin food products company offering a diverse portfolio of food and beverage products organized across multiple categories: Beans, Beverages, Chips, Cookies, Grains, Milk, Olives and Oils, Pasta, Seasoning and Sauces, and Sugar. The company also features organic product lines and specialty items like Turrón de Maní (peanut nougat). Products are distributed through major retail channels including Target, Instacart, Amazon, and Walmart. Featured products highlighted on the site include Iberia Aloe Vera Original, Iberia Coconut Water, Iberia Cassava Chips, Iberia Vegetable Chips, Iberia Coconut Milk, Iberia Tomato Paste, Iberia Sazon With Saffron, and Iberia Adobo With Sazon. The company emphasizes Latin culinary traditions through its product offerings and recipe content.

Differentiator

Problem solved

Functional benefit

Brands

• Iberia Organic: Organic product line including organic canned beans, organic coconut milk, organic extra virgin olive oil, and organic products.
• Iberia

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TargetcoreChannel Partner/ Reseller/ DistributorIberia Foods products are available for purchase at Target stores and Target.com, providing retail distribution for the consumer packaged goods.
• WalmartcoreChannel Partner/ Reseller/ DistributorIberia Foods products are sold through Walmart stores and Walmart.com marketplace, enabling broad retail distribution.
• InstacartminorChannel Partner/ Reseller/ DistributorIberia Foods products are available for delivery through Instacart's platform, connecting consumers with local retailers for same-day delivery.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• McCormick & Company: Global seasonings and flavors company whose Hispanic-targeted brands and products compete in the same sazón/adobo/seasoning aisle where Iberia operates. Comparable on category overlap though vastly larger and broader in scope.
• Goya Foods: Largest US Hispanic/Latin food brand with an extensive portfolio of beans, rice, seasonings, beverages, and pantry staples sold across virtually every US grocery and mass channel. Directly comparable to Iberia as a competitor in the same product categories targeting the same consumer base, but with vastly greater scale, distribution depth, and brand recognition.
• B&G Foods: US packaged food conglomerate owning Ortega, Las Palmas, Cream of Wheat, and other shelf-stable brands. Comparable as a multi-category packaged food operator selling through mass and grocery channels, though it operates a broader and more diversified portfolio than Iberia.

Emerging players

• Vita Coco: Leading branded coconut water company with mass retail and foodservice distribution. Comparable to Iberia in the beverages category (coconut water is an Iberia SKU) and in the brand-led natural/organic positioning, though Vita Coco is significantly larger and more beverage-focused.
• Zatarain's: McCormick-owned Cajun/Latin-inspired rice, seasonings, and meal mix brand sold through US mass retailers. Comparable to Iberia on authentic-ethnic seasoning/rice positioning and overlap in core categories (grains, seasonings).
• Trader Joe's: Specialty grocery retailer offering its own line of Latin and Hispanic pantry products. Comparable in target consumer (ethnic-cooking curious mainstream shoppers) and Latin food category overlap, though operates a private-label retail model rather than an independent brand.

Direct peers

• Amy's Kitchen: Organic and natural packaged food brand sold through Target, Walmart, and natural food retailers. Comparable to Iberia Organic on positioning (organic sub-line), channel mix (mass retailers), and brand-led content marketing approach.
• La Costeña: Mexican canned foods brand specializing in peppers, beans, sauces, and prepared vegetables with strong US Hispanic market penetration. Comparable to Iberia in product type (Latin packaged foods, canned categories) and target demographic, though narrower in category breadth.
• Badia Spices: Family-owned Latin and Caribbean spice/seasoning brand sold across US mass channels including Walmart. Directly overlaps with Iberia's seasoning and sauces category (adobo, sazón) and serves the same Hispanic/Latino cooking-occasion consumer.
• El Pato: Iconic Mexican-style tomato-based hot sauce brand with broad US retail distribution. Comparable as a Hispanic-targeted packaged food brand in overlapping sauces/seasonings categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iberiafoods
• YouTubeyoutube.com/channel/UCSO2CI49vpcCQvp3NSiuWYw
• Facebookfacebook.com/iberiafood
• Instagraminstagram.com/iberiafoods
• LinkedInlinkedin.com/company/immlatino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMM - Latino Factor