Latrobe Golf Club

What Latrobe Golf Club does

Latrobe Golf Club is a private, membership-based golf club founded in 1948 and located at 8 Farm Road, Alphington, Victoria, approximately 7 kilometres from Melbourne's central business district. The club operates two golf courses: an 18-hole Championship Course measuring 6,062 metres at par 72, and a 5-hole par-3 layout known as the Island Course. Supporting facilities include practice areas, a clubhouse with refurbished lounge and dining capacity for up to 150 guests, smaller function rooms for up to 40 attendees, a golf shop, and professional coaching.

The club generates revenue from six primary streams: annual membership subscriptions across multiple tiers, green fees and casual play, corporate golf day packages offered on Mondays and Thursdays, private function and event hire, pro shop hardware sales, and coaching services. It also hosts the WPGA Drummond Golf Melbourne International, an official stop on the WPGA Tour of Australasia and the only women's professional golf tournament in Metropolitan Melbourne, drawing 50-80 professionals from up to 14 countries. The club sells directly through its website, phone, email, and on-site facility, with no third-party distribution. Marketing is conducted across a broad social media footprint including TikTok, Instagram, Facebook, YouTube, and LinkedIn.

Latrobe Golf Club is governed as a community club for its members and has a published 2024-2028 Strategic Plan. It is a signatory to Golf Australia's Women in Golf Charter and maintains reciprocal playing arrangements with other clubs. The organisation is independent, with no parent company, no external equity holders, and no disclosed funding rounds. Headcount is approximately 25 employees, and revenue is not publicly disclosed.

Name

Latrobe Golf Club

Legal name

Latrobe Golf Club

Website

https://latrobegolf.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Latrobe Golf Club is a private, 1948-founded golf club in Alphington, Victoria, 7km from Melbourne's CBD. It operates an 18-hole championship course, a par-3 course, clubhouse, pro shop, and coaching, serving members, corporate clients, and event hosts, and hosts the WPGA Drummond Golf Melbourne International.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club memberships
• Corporate golf days
• Private function venues
• Golf coaching services
• Golf tournament hosting

Headquarters

HQ city

Alphington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual and ongoing membership fees providing access to golfing facilities, clubhouse amenities, and member services. Various membership tiers offered including introductory rates for new members.
2. Green Fees and Casual Play: Revenue from non-member golfers playing the Championship Course or Island Course on a per-round basis.
3. Private Functions and Events: Catering and venue hire revenue from private functions including anniversaries, birthday parties, and corporate events held in the clubhouse lounge and dining area (up to 150 attendees) and smaller function rooms (up to 40 attendees).
4. Corporate Golf Days: Tailored corporate golf packages offered on Mondays and Thursdays, including championship course access, catering, and professional event management.
5. Pro Shop Sales: Golf equipment, apparel, and accessories sales through the on-site golf shop.
6. Coaching Services: Golf coaching and instruction services provided at the club's practice facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Latrobe Golf Club is a private member-based golf club offering access to an 18-hole Championship Course and a 5-hole par 3 Island Course, supported by practice facilities, a clubhouse with dining and function rooms, a pro shop, and professional coaching. The club also sells corporate golf day packages, hosts private functions and meetings/seminars, and operates as a sanctioned tournament venue for the WPGA Drummond Golf Melbourne International.

Product overview

Latrobe Golf Club is a golf club and hospitality venue offering golfing and event services. The core offering includes two golf courses: the 18-hole Championship Course (par 72, 6062 metres) and the 5-hole par 3 Island Course. The club provides practice facilities, coaching, and a golf shop. Beyond golf, the venue offers corporate golf packages, private function hosting (up to 150 guests), and conference/meeting facilities. The club also hosts tournaments including the WPGA Drummond Golf Melbourne International.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Course 18-hole championship golf course measuring 6062 metres, par 72, set against the Yarra River backdrop. Available for member play, casual green fee play, and corporate golf days.
• The Island Course 5-hole par 3 course providing a relaxed and engaging golfing experience for beginners, casual players, and corporate beginners' events.
• Membership Subscriptions Annual golf and social memberships providing access to courses, practice facilities, clubhouse, and member services, with introductory rates for new members.
• Coaching Services Professional golf coaching and instruction available to members and visitors of all skill levels.
• Corporate Golf Days Tailored corporate golf event packages on Mondays and Thursdays, including Championship Course access, catering, off-peak discount pricing June–August, shotgun start format for 4–39 players, and dedicated professional event management.
• Private Functions and Events Event hosting for anniversaries, birthdays, and corporate functions, including catering options of sit-down meals, buffets, and cocktails, with capacity up to 150 in the main lounge or 40 in smaller rooms.
• Meetings & Seminars Conference and meeting venue hire with wireless internet, projectors, drop-down presentation screens, and flexible table configurations for corporate meetings and seminars.
• Tournament Hosting Golf tournament hosting services, including the WPGA Drummond Golf Melbourne International, the only women's-only professional tournament in Metropolitan Melbourne. Fields have included 50–80 professionals from up to 14 nationalities.
• Green Fees and Casual Play Per-round access for non-member golfers to play the Championship Course or Island Course.
• Golf Shop (Pro Shop) On-site retail selling golf equipment, apparel, and accessories to members and visitors.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Drummond GolfmajorGTM or Marketing PartnerNaming sponsor for the WPGA Drummond Golf Melbourne International tournament hosted at Latrobe Golf Club. Drummond Golf is an Australian golf retailer providing tournament sponsorship and brand association with the club's premier women's professional event.
• Victoria State GovernmentmajorGTM or Marketing PartnerGovernment sponsorship of the WPGA Drummond Golf Melbourne International tournament. Provides legitimacy and support for the club's professional tournament hosting activities.
• WPGA Tour of AustralasiacoreStrategic or Co-development PartnerOfficial tour sanctioning body for the Drummond Golf Melbourne International tournament. Latrobe Golf Club hosts this premier women's professional golf event as an official WPGA Tour stop, attracting 50-80 female professionals from broad nationalities.
• Golf AustraliacoreStrategic or Co-development PartnerNational governing body for golf in Australia. Latrobe Golf Club is a signatory to Golf Australia's Women in Golf Charter and operates under Golf Australia governance for sanctioned tournaments.
• Reciprocal ClubsminorChannel Partner/ Reseller/ DistributorNetwork of golf clubs with reciprocal arrangements allowing Latrobe members to access playing privileges at partner clubs, and vice versa. Listed on the club's Reciprocal Clubs page.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Yarra Yarra Golf Club: Inner-eastern Melbourne private members' club; similar member subscription model, corporate event offerings, and tournament hosting profile to Latrobe.
• Victoria Golf Club: Private members' golf club in Melbourne's inner south-east; championship course, member-driven model, and tournament-hosting history make it a like-for-like comparable within the same metro catchment.
• Commonwealth Golf Club: Inner-southeastern Melbourne members' club; championship course, social/clubhouse offerings, and tournament pedigree closely parallel Latrobe's product mix.
• Metropolitan Golf Club: Sandbelt members' club in South Oakleigh; comparable championship layout, member model, and hosting of professional events. Closely matches Latrobe in operating structure and metropolitan positioning.
• Huntingdale Golf Club: Private members' club in Mount Waverley with an 18-hole championship course and recurring professional tournament hosting - comparable scale, event strategy, and member base.
• Sandhurst Club: Members-only golf and lifestyle club in Melbourne's south-east with championship course, clubhouse, and corporate event facilities - direct competitor for the same Melbourne metro member and corporate event wallet.
• Royal Melbourne Golf Club: Premier private members' golf club in Melbourne's sandbelt; operates two championship courses with comparable membership, tournament hosting, and inner-metro member base. Most direct comparable in scale, prestige, and operating model.
• Woodlands Golf Club: Private members' club in Melbourne's south-east; similar 18-hole championship layout, member subscription model, and corporate golf/event revenue streams.
• Kingston Heath Golf Club: Sandbelt private members' club in Melbourne's south-east; hosts top-tier professional tournaments and operates an 18-hole championship course - directly comparable venue type, member model, and tournament-hosting function.

Regional players

• Sanctuary Lakes Golf Club: Members' club in Melbourne's south-west (Point Cook); offers comparable membership, corporate golf, and event capabilities, but operates in a different geographic catchment, reducing direct competition while remaining a relevant Melbourne-metro peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latrobegolfclub
• YouTubeyoutube.com/channel/UCFJQgW9wht9LXJUSkf_4OgQ
• Facebookfacebook.com/Latrobegolf
• LinkedInlinkedin.com/company/latrobe-golf-club
• Instagraminstagram.com/latrobegolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latrobe Golf Club