Laux Brasil

What Laux Brasil does

Grupo Laux Brasil is a privately-held Brazilian event and exhibition services group founded in 2005, originally in Mato Grosso and now headquartered in Indaiatuba, São Paulo. The company organizes, designs, builds, and mounts custom event stands and large-scale events for brands, companies, and organizations in Brazil through a multi-brand structure. Its three wholly-owned sub-brands — LXBR (enterprise custom stands and mounting), estande fácil (self-serve stand rental platform), and hubEV (B2B marketplace connecting brands, exhibitors, and suppliers) — cover the spectrum from bespoke enterprise projects to streamlined SMB procurement and ecosystem intermediation.

The business operates on a project-based, quote-driven revenue model with no publicly disclosed pricing. Customers engage via the group website, contact form, phone, email, and WhatsApp, indicating a direct-to-consumer/enterprise sales motion anchored in the Brazilian domestic market. The 2025 rebrand to Grupo Laux Brasil with the Ipê Amarelo identity marks a positioning shift emphasizing trust, relationships, and growth, while the launch of hubEV signals a tentative move from pure services toward a platform/marketplace model.

No proprietary technology stack, AI capability, or data assets are disclosed. The firm operates with approximately 7 employees — a micro-services structure — and has no published funding history, customer logos, or financial metrics. The group's strategic narrative emphasizes comprehensive event solutions across multiple price points, but evidence of scale, revenue traction, or platform liquidity on hubEV is not available in the input data.

Name

Laux Brasil

Legal name

Grupo Laux Brasil

Website

https://lauxbrasil.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Laux Brasil is a Brazilian event and exhibition services group operating three sub-brands — LXBR (custom enterprise stands), estande fácil (SMB stand rental), and hubEV (B2B event marketplace) — serving brands and organizers in Brazil.

Ownership category

akta.pro rank

Product category

Event Services & Exhibition Stand Construction

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Custom exhibition stands
• Event mounting services
• Trade show booth construction
• Exhibition stand rental
• Event supplier marketplace

Headquarters

HQ city

Indaiatuba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event mounting and stand construction services: Laux Brasil generates revenue through the design, construction, and mounting of custom event stands and large-scale events (LXBR brand), as well as through its simplified stand hiring platform (estande fácil) and its intelligent marketplace connecting brands, exhibitors, and suppliers (hubEV). Revenue is derived from project-based fees, service contracts, and marketplace commissions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Grupo Laux Brasil is a Brazilian event services group that designs, constructs, and mounts custom exhibition stands and large-scale events through its LXBR brand, offers a simplified self-serve platform (estande fácil) for renting event stands, and operates hubEV, an intelligent marketplace that connects brands, exhibitors, and suppliers within the event industry. The group serves the Brazilian domestic market from its headquarters in Indaiatuba, São Paulo.

Product overview

Laux Brasil operates as a group of brands providing comprehensive event and exhibition solutions. The portfolio consists of three sub-brands: LXBR handles custom large-scale event construction and personalized exhibition stands; estande fácil offers a simplified digital platform for quick stand rental procurement; and hubEV serves as an intelligent marketplace connecting brands, exhibitors, and suppliers. Together, these brands deliver end-to-end solutions for the events industry, from design and manufacturing to digital marketplace connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• LXBR: Official assembler of large events and customized exhibition stands
• estande fácil
• hubEV

Products and services

• LXBR Custom Event Stand Construction & Mounting Design, construction, and on-site assembly of customized exhibition stands for large-scale events and trade shows. Targets brands, companies, and organizations in Brazil seeking professional, end-to-end event mounting services.
• estande fácil Stand Rental Platform Self-serve digital platform enabling SMBs and individual organizers to quickly hire pre-configured exhibition stands for events. Streamlines procurement of event exhibition solutions for buyers who do not need fully bespoke design.
• hubEV Event Industry Marketplace Intelligent B2B marketplace connecting brands, exhibitors, and suppliers within the Brazilian event industry. Facilitates discovery and digital matching between demand and supply participants in event planning and execution.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• LXBR (subsidiary brand)coreOthersLXBR is the official mounting brand of Grupo Laux Brasil, specializing in large-scale events and custom exhibition stands. It operates as an internal brand unit rather than an external partner, forming the core service delivery arm of the group.
• estande fácil (subsidiary brand)coreOthersestande fácil is the self-serve stand hiring platform under Grupo Laux Brasil, enabling simplified and fast contracting of exhibition stands for events. It operates as an internal digital product brand.
• hubEV (subsidiary brand)coreOthershubEV is an intelligent marketplace operated by Grupo Laux Brasil, connecting brands, exhibitors, and suppliers within the event industry ecosystem. It functions as an internal B2B marketplace platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Bizzabo: B2B event experience platform offering registration, engagement, and analytics tools. Comparable to the digital/event-tech ambition of hubEV, particularly on the organizer/supplier side of the ecosystem.
• Sympla: Brazilian event ticketing and registration platform serving organizers across the country. Comparable as a Brazilian digital event infrastructure player that could complement or compete with hubEV's marketplace.
• Even3: Brazilian event management SaaS platform used by organizers to run academic and corporate events end-to-end. Comparable to Laux Brasil as a homegrown Brazilian event-tech player with overlapping customer base.

Direct peers

• GL Events: Paris-listed global provider of exhibition stand construction, event services, and venue management. Directly comparable to LXBR's custom event assembly and exhibition stand business, with global scale Laux Brasil lacks.
• Czarnowski: Long-established exhibit and event marketing company offering custom booth design, fabrication, and brand experience services. Direct functional analogue to LXBR's enterprise event assembly work.
• GES (Global Experience Specialists): Global exhibit and event services provider offering custom booth design, fabrication, and logistics. Operates the same core services as LXBR across trade shows and exhibitions.
• Freeman: One of the world's largest exhibition and event services companies, specializing in custom booth design, fabrication, and on-site execution. Closely comparable to LXBR's core custom stand-building and event assembly model.
• Messe Frankfurt: Major global trade fair organizer that also provides booth construction and exhibitor services. Comparable as both an exhibition organizer and as an ecosystem participant in the same value chain as hubEV.

Broad incumbents

• Eventbrite: Public event marketplace and ticketing platform serving organizers and attendees globally. Comparable as a broad incumbent two-sided event marketplace, illustrating the scale hubEV would need to achieve.
• Cvent: Large, established event management software and marketplace platform with broad enterprise footprint. Comparable as a higher-scale incumbent shaping how event organizers procure venues, suppliers, and tech — a model hubEV aspires to in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GrupoLauxBrasil
• Facebookfacebook.com/lauxbrasil
• Instagraminstagram.com/lauxbrasil
• LinkedInlinkedin.com/company/laux-brasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laux Brasil