LA VIGNERY

What LA VIGNERY does

LA VIGNERY is a privately held French specialty retailer of wines, champagnes, spirits, beers, and non-alcoholic beverages, structured as a SAS (Société par Actions Simplifiée) and headquartered in Rambouillet, Île-de-France, with a registered warehouse/distribution address in Coignières. The company operates a hybrid omni-channel distribution model consisting of company-owned retail stores (succursales), affiliated/franchise stores (magasins affiliés), and a PrestaShop-based e-commerce storefront at lavignery.fr offering home delivery across France (1–2 working days) and the European Union (3–5 working days), plus Click & Collect (standard and express) from any store location. The catalog spans roughly 1,500+ SKUs covering all major French AOP/IGP wine regions (Alsace, Bordeaux, Bourgogne, Loire, Rhône, Languedoc, Provence, Corse, Jura, Savoie, Sud-Ouest, Roussillon), international wines, prestige and grower champagnes, a broad spirits range (whisky, rum, cognac, armagnac, calvados, gin, vodka, tequila, liqueurs), the Perfect Draft draft-beer line, and a growing Sans Alcool (non-alcoholic) range.

The business is supported by 18 documented in-store services including complimentary tastings, tasting workshops, gift wrapping, Click & Collect, home delivery, and beer-tap equipment rental. Pricing is structured around a 'Prix Juste' (fair, fixed year-round) per-bottle model, reinforced by a 'Satisfied or Satisfied' guarantee against cork taint or dissatisfaction. Adjacent revenue modules include Carte Cadeau gift cards (redeemable online, in-store, and via Click & Collect), Coffrets Cadeaux gift boxes, and recurring in-store events and animations that drive footfall and incremental product sales. The technology stack is composed of third-party SaaS and integrators (Antadis for e-commerce platform, Zendesk for chatbot, Payplug for payments, OVH for hosting, Clik'n Do/Meti for CRM, Instaply and Nowteam for IT operations) with no in-house AI/ML model disclosed; the signature digital feature is a rule-based 'Générateur d'idées cadeaux' that filters the catalog by region, color, and budget.

The go-to-market is direct-to-consumer (B2C): adult French and European consumers purchasing for everyday consumption, gifting, and special occasions, with no disclosed enterprise or B2B customer concentration. The primary revenue stream is one-time retail sale of alcoholic beverages across physical and digital channels, supplemented by professional services revenue from beer-tap rentals and tasting events. Ownership is private/founder-managed with no disclosed parent company, external investors, or funding rounds; Antony Pereira holds the publication-director role and is responsible for operations and development.

Name

LA VIGNERY

Legal name

La Vignery

Website

https://lavignery.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

LA VIGNERY is a privately held French specialty retailer of wines, champagnes, spirits, and beers, operating company-owned and franchised stores across France alongside an e-commerce platform delivering to France and the EU, primarily serving adult individual consumers (B2C) for everyday and gifting occasions.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Spirits retail
• Champagne sales
• Online wine shop
• Beer distribution

Headquarters

HQ city

Rambouillet, Île-de-France

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail sales of alcoholic beverages: La Vignery generates revenue primarily through the sale of wines, champagnes, spirits, beers, and non-alcoholic beverages across its physical store network and e-commerce platform. Products are sold at unit pricing per bottle, with promotions and bulk offers (lots) available. The company also sells gift cards redeemable in-store and for online orders.
2. Franchise network revenue: La Vignery's distribution network includes both company-owned stores (succursales) and affiliated/franchised stores (magasins affiliés). Revenue is generated through the sale of goods via the franchise network.
3. Professional beer tap rental services: La Vignery rents professional beer tap machines (tireuses à bière) for events, providing a service revenue stream alongside product sales.
4. In-store events and tasting workshops: The company organizes in-store events, tasting workshops (dégustations), and animations that drive foot traffic and incremental product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

LA VIGNERY is a French wine and spirits retailer that sells wines (all major French AOP/IGP regions plus international), Champagnes, spirits, beers, and non-alcoholic beverages through a network of company-owned and franchised physical stores plus a full e-commerce platform (lavignery.fr). The company augments its retail core with ancillary services including Click & Collect, home delivery across France and the EU, gift cards, gift boxes, in-store tastings, gift wrapping, and professional beer tap rentals for events.

Product overview

LA VIGNERY operates a network of wine and spirits retail stores and a full e-commerce platform (lavignery.fr). The core offering spans four principal product pillars: (1) still Wines organized by French AOP/IGP region (Bordeaux, Bourgogne, Rhône, Loire, Alsace, Languedoc, Provence, Corse, Jura, Savoie, Sud-Ouest, Roussillon) and by color/size/budget; (2) Bulles (sparkling wines and Champagnes) including grandes maisons and grower champagnes; (3) Spiritueux (spirits) including whisky, rum, cognac, armagnac, gin, vodka, tequila, and liqueurs; and (4) Bières including Perfect Draft draft beer systems. Adjacent services include a non-alcoholic range (Sans Alcool), gift cards, gift boxes, Click & Collect, home delivery, in-store tasting events, beer tap rentals, and a gift idea generator tool covering the full catalog. The business operates through owned succursale stores and a franchise model, with online sales complemented by 18 defined customer services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vins (Still Wines) Broad catalog of still wines from all major French wine regions and international producers, available for purchase individually online or in-store across France and the EU.
• Bulles (Sparkling Wines & Champagnes) Champagne and sparkling wine range from major houses and grower producers, plus crémants, mousseux, and ciders, sold individually online or in-store.
• Spiritueux (Spirits) Full range of spirits including whisky, rum, cognac, armagnac, gin, vodka, tequila, liqueurs, and additional spirit categories, sold individually online or in-store.
• Bières (Beers) Beer and cider selection sold individually across La Vignery stores and the e-commerce site.
• Perfect Draft (Beer draft system) Perfect Draft keg system and related draft beer equipment sold or rented through La Vignery's online store and physical locations.
• Sans Alcool (Non-Alcoholic Beverages) Non-alcoholic beverage lineup including dealcoholized wines and sparkling alternatives sold individually online and in-store.
• Coffrets Cadeaux (Gift Boxes) Pre-packaged and customizable gift sets of wines, champagnes, and spirits available for purchase online and in-store.
• Carte Cadeau (Gift Card) Digital and physical gift cards redeemable in-store, for Click & Collect, and for online home delivery orders across France.
• Dégustations & Événements (Tasting Workshops and Events) Complimentary permanent in-store tastings plus paid tasting workshops and themed events organized across La Vignery stores to drive foot traffic and product sales.
• Click & Collect Standard and express in-store pickup service allowing customers to order online and collect bottles at any La Vignery store, including same-day express option.
• Livraison à Domicile (Home Delivery) Home delivery service across France (1-2 business days) and the European Union (3-5 business days) via Chronopost and Pallex carriers.
• Emballages Cadeaux (Gift Wrapping) In-store gift wrapping and packaging service for bottles and gift purchases.
• Tireuses à Bières (Beer Tap Rental) Rental of professional beer tap machines for private events, available through La Vignery stores and online.
• Franchise La Vignery Franchise program that licenses the La Vignery wine and spirits retail brand, operating model, and catalog to entrepreneurs opening affiliated stores across France.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• CHRONOPOSTminorChannel Partner/ Reseller/ DistributorProvides parcel delivery services for home delivery orders within France. Listed as one of the two delivery partners in the CGV alongside Pallex.
• PALLEXminorChannel Partner/ Reseller/ DistributorProvides parcel delivery services for home delivery orders, in partnership with Chronopost for shipping across La Vignery's service territory.
• Avis VérifiésminorGTM or Marketing PartnerThird-party customer review platform integrated on the La Vignery website to display verified customer reviews and build purchase confidence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Millesima: Bordeaux-headquartered online fine-wine specialist with strong EU and international delivery. Directly comparable to La Vignery on premium Bordeaux focus, cave premium positioning and export-oriented e-commerce.
• Lavinia: Paris-based premium wine retail chain with flagship stores, restaurant concepts and curated international selection. Closely comparable to La Vignery on premium spirits/cellar curation and experiential in-store retail.
• Wineandco: French online wine retailer carrying a broad multi-region catalogue with competitive pricing. Comparable to La Vignery's e-commerce channel on assortment breadth and value positioning, but without the French physical-store footprint.
• Inter Caves: French wine retail franchise network with hundreds of affiliated stores nationwide. Directly comparable to La Vignery's franchise (magasins affiliés) component and its mass-market wine and spirits assortment.
• Vinatis: Leading French online wine retailer with a deep multi-region catalogue and pan-EU delivery. Directly comparable to La Vignery on e-commerce-led wine retail, though Vinatis is pure-play online versus La Vignery's omni-channel model.
• Nicolas (Réseau Nicolas): France's largest specialty wine retail chain with hundreds of physical stores and a national brand. Directly comparable to La Vignery on multi-store wine retail, AOP/IGP curation, in-store advice and an own e-commerce site, but at materially larger scale.

Broad incumbents

• Carrefour: Largest French grocery retailer with extensive wine sections, private-label tiers and nationwide logistics. Competes with La Vignery for everyday French wine spend and increasingly for online alcohol delivery, but as a broad assortment incumbent rather than a wine specialist.
• Auchan: Major French hypermarket and grocery chain with deep wine and beer ranges and a drive/click-and-collect infrastructure. Comparable to La Vignery on multi-channel grocery-style alcohol retail reach, but as a broad retailer rather than a wine specialist.

Regional players

• Majestic Wine: UK specialty wine retail chain with national store footprint and online sales. Comparable omni-channel specialty wine retail model to La Vignery, but operating primarily in the United Kingdom rather than France.
• Berry Bros. & Rudd: Historic UK fine-wine merchant with London flagship, curated cellars and global delivery. Comparable to La Vignery's premium wine positioning and cave-focused merchandising, but anchored in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lavignery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA VIGNERY