Le Carré 150 | Diffusion Momentum

What Le Carré 150 | Diffusion Momentum does

Diffusion Momentum is a registered Canadian non-profit cultural organization (organisme de bienfaisance enregistré) operating Le Carré 150, a multidisciplinary cultural venue inaugurated in September 2015 in Victoriaville, Quebec. It presents more than 250 professional performances per year across theatre, dance, music, comedy, cinema, circus, and children's programming, organized into branded series such as Ciné-Club (member of the Association des cinémas parallèles du Québec since 2016) and Les Grands Explorateurs. The venue comprises four physical spaces — the 650-seat Italian-style Salle Les-frères-Lemaire, Cabaret Guy-Aubert, Studio Monique-Bourgeois, and Terrasse Daniel-Gaudreau — and also houses the Centre d'art Jacques-et-Michel-Auger for contemporary visual and media arts, where over 95% of activities are offered free.

The underlying operating technology is conventional cultural-venue management and event production tooling, with no disclosed proprietary features. Distribution runs through the dedicated tuxedobillet.com online ticketing platform (CAD $3 service fee per ticket), a physical box office, phone sales, and direct corporate/membership channels; revenue is generated by individual show tickets at CAD $28-$38, three subscription tiers (L'Initié, Le Complice, Le Passionné offering 20-30% discounts on 3-6+ shows), two annual memberships (Accès Privilèges at CAD $30, Accès Corpo at CAD $60), group/dinner-show packages, gift certificates, venue rentals for private and corporate events, and an annual donation campaign — currently a CAD $2M 10th-anniversary drive (2025-2026).

The customer base is structurally diversified: a long tail of individual ticket buyers from the Centre-du-Québec region, school groups from preschool to collegial level (subsidized via Quebec's Measure 15086), and corporate/association buyers via the Accès Corpo program. The organization is sustained by a tri-layer public funding base (Government of Canada, Government of Quebec via CALQ/SODEC, Ville de Victoriaville) and a 20+ partner sponsor network led by Desjardins (Grand Présentateur) and Hydro-Québec. The senior team is co-directed by Roxanne Genest (general and artistic direction) and Xavier Desruisseaux (general and administrative direction), with governance provided by a multi-sector Board of Directors chaired by Daniel Sicotte.

Name

Le Carré 150 | Diffusion Momentum

Legal name

Diffusion Momentum

Website

https://lecarre150.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Diffusion Momentum is a Quebec-registered non-profit that operates Le Carré 150, a multidisciplinary cultural venue in Victoriaville presenting 250+ professional performances annually across theatre, dance, music, comedy, cinema, and circus, with attached visual-arts programming via the Centre d'art Jacques-et-Michel-Auger, serving Centre-du-Québec audiences, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Performing arts venue
• Cultural event programming
• Live entertainment services
• Arts exhibition space
• Venue rental services

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Primary revenue stream from individual show tickets, subscription packages, and group bookings. Ticket prices range from approximately $28-$38 per show with member discounts available.
2. Membership programs: Accès Privilèges ($30/year) and Accès Corpo ($60/year) provide discounts, presales, and exclusive benefits to drive repeat attendance.
3. Venue rentals and corporate events: Spaces available for rental including the Grande Salle Les-frères-Lemaire, Cabaret Guy-Aubert, Studio Monique-Bourgeois, Terrasse Daniel-Gaudreau, and lounges for private events and corporate functions.
4. Donations and fundraising: Annual donation campaigns targeting 10th anniversary campaign goal of $2M, with recognition programs from Le Complice ($20-$499) to Le Visionnaire ($150,000+).
5. Gift certificates: Gift certificates (chèques-cadeaux) available for purchase for show tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Le Carré 150 operates a multidisciplinary performing arts venue in Victoriaville, Quebec, presenting more than 250 professional performances annually across music, theatre, dance, comedy, cinema, and circus, complemented by the Centre d'art Jacques-et-Michel-Auger contemporary visual arts exhibition space. The organization sells individual show tickets, season subscriptions (3-6 shows at 20-30% off), annual memberships (Accès Privilèges and Accès Corpo), group and tourism packages, gift certificates, school outing programming, and venue rentals for corporate and private events.

Product overview

Le Carré 150 | Diffusion Momentum operates a single unified venue and service offering, centered on its multidisciplinary cultural venue in Victoriaville, Quebec. The core product is the Le Carré 150 performance venue comprising multiple distinct spaces: the 650-seat Italian-style Salle Les-frères-Lemaire for large productions, the intimate and modular Cabaret Guy-Aubert, Studio Monique-Bourgeois with its glass facade opening to the terrace, and the outdoor Terrasse Daniel-Gaudreau. The Centre d'art Jacques-et-Michel-Auger provides a separate contemporary art exhibition center offering over 95% free programming. The venue presents more than 250 professional performances annually across music, theatre, dance, comedy, circus, and cinema disciplines, organized into branded series including Ciné-Club, Les Grands Explorateurs, and themed series. Supplementary products and services include Accès Privilèges and Accès Corpo annual memberships ($30-60/year) providing pre-sale access and discounts, season subscriptions (3-6+ shows at 20-30% savings), group packages with dinner-show combinations, gift certificates, venue rental options, and a dedicated school programming service with subsidized cultural field trips. Cultural mediation activities complement the programming with workshops, artist encounters, and educational resources. The organization also operates a donation campaign supporting programming, artistic development, mediation, and facility improvements.

Differentiator

Problem solved

Functional benefit

Brands

• Centre d'art Jacques-et-Michel-Auger: Professional exhibition center for contemporary visual and media arts, housed within Le Carré 150.

Products and services

• Le Carré 150 Performance Venue
• Centre d'art Jacques-et-Michel-Auger
• Accès Privilèges Membership
• Accès Corpo Membership
• Season Subscriptions
• Group Packages and Tourism
• Gift Certificates (Chèque-cadeau)
• School Programming
• Venue Rental
• Cultural Mediation Activities
• Ciné-Club
• Les Grands Explorateurs Series
• Donation Campaign

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• DesjardinscoreGTM or Marketing PartnerGrand presentator of programming - primary sponsor providing major financial support and visibility for the venue's cultural programming. Desjardins logo is prominently featured on all communications.
• Hydro-QuébeccoreGTM or Marketing PartnerSeries partner supporting the venue's programming series. Provides brand visibility and financial support for cultural events.
• Cégep de VictoriavillesupportingGTM or Marketing PartnerEducational institution partner supporting cultural programming through sponsorship of series and events.
• Promutuel AssurancesupportingGTM or Marketing PartnerInsurance company partner sponsoring programming series and events.
• Mazda VictoriavillesupportingGTM or Marketing PartnerAutomobile dealer partner supporting venue events with sponsorship contributions.
• Subaru VictoriavillesupportingGTM or Marketing PartnerAutomobile dealer partner supporting venue events with sponsorship contributions.
• Groupe HébertsupportingGTM or Marketing PartnerVehicle rental company partner supporting venue through sponsorship.
• Costco DrummondvillesupportingGTM or Marketing PartnerWarehouse retailer partner contributing to venue sponsorship.
• Manoir du Lac WilliamsupportingGTM or Marketing PartnerHotel and hospitality partner offering accommodation packages for out-of-town performers and patrons.
• VoskersupportingGTM or Marketing PartnerLocal technology company partner supporting venue sponsorship.
• CascadessupportingGTM or Marketing PartnerPulp and paper company partner contributing to special project sponsorship.
• Distillerie EuclidesupportingGTM or Marketing PartnerLocal distillery partner offering products and discounts for members. 10% discount on non-alcoholic products for members.
• Ville de VictoriavillecoreGTM or Marketing PartnerMunicipal government partner providing core funding and institutional support for the cultural venue.
• Conseil des arts et des lettres du Québec (CALQ)coreGTM or Marketing PartnerProvincial arts council providing funding and recognition for cultural programming.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Centre des arts de Shawinigan: Regional cultural center in Shawinigan, Quebec hosting theatre, music, dance, and visual arts programming for the Mauricie region. Comparable non-profit regional arts presenter model with embedded visual arts programming.
• Salle André-Mathieu: Regional performing arts presenter in Laval, Quebec offering concerts, comedy, and family programming across a single main venue. Highly comparable multi-disciplinary regional presenter model targeting suburban/rural-area audiences with limited urban alternatives.
• Ex-Centris: Montreal multidisciplinary cultural complex combining cinema (parallel cinema), performing arts, and exhibitions. Most comparable Quebec peer given parallel-cinema programming (Cin\u00e9-Club) and exhibition programming alongside live performance.
• Théâtre du Rideau Vert: Long-established Montreal theatre presenting full seasons of theatre productions and operating its own venue. Comparable presenter-organization model in Quebec, though urban-based and theatre-only.
• Théâtre Hector-Charland: Performing arts presenter and theatre company in Repentigny, Quebec operating a regional multi-disciplinary venue. Highly comparable regional presenter model serving suburban Quebec audiences.
• Salle Albert-Rousseau: Multidisciplinary performing arts hall in Sainte-Foy (Quebec City) presenting music, comedy, theatre, and dance for a regional Quebec audience. Closely comparable scale and programming breadth to Le Carré 150.
• Diffusion Scéna: Quebec network supporting independent performing arts presenters across the province with booking services and touring support. Direct peer as a regional-presenter support organization operating in the same vertical and serving similar small-market venues.

Broad incumbents

• TOHU: Montreal performing arts venue and creative hub dedicated to circus arts and multidisciplinary creation. Comparable as a non-profit regional arts venue operator with embedded creation programs, but with a specialized focus.
• Place des Arts (Montréal): Montreal's flagship performing arts complex hosting multiple resident companies across multiple theatre spaces. Broader-incumbent peer operating at much larger scale in the same geographic market region.
• Capitole de Québec: Large heritage performing arts venue in Quebec City presenting concerts, comedy, and musicals at greater scale than Le Carré 150. Comparable presenter/category operator but with significantly larger main-hall capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-carre-150

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Carré 150 | Diffusion Momentum