Centre E. Leclerc Urrugne • Saint-Jean-de-Luz

What Centre E. Leclerc Urrugne • Saint-Jean-de-Luz does

Centre E. Leclerc Urrugne • Saint-Jean-de-Luz is a local hypermarket operator owned by PAYS BASQUE DISTRIBUTION (CENTRE LECLERC), a French SAS registered in Bayonne with €1,000,000 of share capital. The company operates as an independent member of the national E.Leclerc cooperative retail network, running a traditional hypermarché in Urrugne (RD 810, open 9h–20h) alongside an E.Leclerc Drive click-and-collect service and an E.Leclerc Auto section at Saint-Jean-de-Luz (Avenue Lahanchipia). The store has been in operation since 1985 and employs 64 people, serving general consumers in the Basque Country region of Pyrénées-Atlantiques.

The business operates three core retail formats: physical hypermarket sales (groceries, household goods, electronics, apparel), E.Leclerc Drive click-and-collect online ordering, and E.Leclerc Auto products and services. The underlying technology is standard retail infrastructure, including the E.Leclerc Drive e-commerce platform and a WordPress-based marketing site, with no proprietary AI features or public APIs. The revenue model is transaction-based across all three formats, anchored on a price leadership positioning ("le moins cher") promoted through weekly catalogues, Marque Repère promotions, and seasonal campaigns. Distribution is regional, with social media channels (Facebook, Instagram, TikTok) complementing physical storefronts and weekly promotional catalogues.

Customer acquisition relies on foot traffic, weekly catalogues, and social media engagement, while differentiation comes from a curated network of 19+ local Basque producer alliances (including Gustatif & Solidaire, Enara kafea, La Ferme Elharra, La Truite de Banka, Maison Petricorena, and others) and community partnerships with Ligue contre le Cancer, Banque Alimentaire, ADAPEI, SNSM, and SKYRHUNE. The store is also pursuing environmental commitments, including a carbon footprint assessment conducted with consultancy Azoco2 involving over 500 customer responses. Pricing is not publicly disclosed but is positioned around the lowest-cost promise within the E.Leclerc network, with promotional discounts on selected product categories.

Name

Centre E. Leclerc Urrugne • Saint-Jean-de-Luz

Legal name

PAYS BASQUE DISTRIBUTION (CENTRE LECLERC)

Website

https://leclercdurrugne.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Centre E. Leclerc Urrugne • Saint-Jean-de-Luz operates a hypermarket in Urrugne and Drive and Auto services in Saint-Jean-de-Luz, serving general consumers in the French Basque Country under the E.Leclerc cooperative brand with local producer alliances and community engagement.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Ultra-Low-Price / Extreme Value Hard Discounters (CRAHADAD)

Keywords

• Hypermarket retail
• Grocery retail
• Click and collect
• Automotive retail
• Promotional catalogues

Headquarters

HQ city

Urrugne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Hypermarket: Traditional brick-and-mortar retail revenue from the E.Leclerc Hypermarché selling general merchandise including food, household goods, electronics, and apparel. Operates from 9h to 20h at RD 810, Urrugne.
2. E.Leclerc Drive: Click-and-collect service allowing customers to order online and pick up at the Saint-Jean-de-Luz location, generating transaction-based revenue.
3. E.Leclerc Auto: Automotive products and services section operating at the Saint-Jean-de-Luz location from 8h to 19h.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The company operates a traditional E.Leclerc hypermarché in Urrugne (open 9h-20h) selling groceries, household goods, electronics, apparel, and general merchandise to local consumers in the Basque Country region. It complements the hypermarket with an E.Leclerc Drive click-and-collect service in Saint-Jean-de-Luz (open 8h30-20h) for online ordering with in-store pickup, and an E.Leclerc Auto service center (open 8h-19h) offering automotive products and services. Promotional pricing through weekly catalogues and seasonal campaigns anchors a "le moins cher" (lowest price) positioning within the E.Leclerc network.

Product overview

Centre E. Leclerc Urrugne • Saint-Jean-de-Luz operates as a multi-format retail operation consisting of three core services: the E.Leclerc Hypermarché (traditional hypermarket in Urrugne), E.Leclerc Drive (online ordering and curbside pickup service in Saint-Jean-de-Luz), and E.Leclerc Auto (automotive department). The company also publishes promotional catalogues and weekly offers featuring products across categories including groceries, electronics (smartphones), bagagerie, household items, and seasonal promotions. The store maintains local alliance partnerships with regional Basque producers including coffee, trout, honey, cheese, ice cream, cider, and various agricultural products.

Differentiator

Problem solved

Functional benefit

Products and services

• E.Leclerc Hypermarché Urrugne Traditional brick-and-mortar hypermarket offering groceries, household items, electronics, apparel, and general merchandise to local consumers in the Basque Country region. Open from 9h to 20h at RD 810, Urrugne.
• E.Leclerc Drive Saint-Jean-de-Luz Online grocery ordering and curbside pickup service. Customers order via the E.Leclerc Drive platform and collect orders at the Saint-Jean-de-Luz location (Avenue Lahanchipia), open 8h30 to 20h.
• E.Leclerc Auto Saint-Jean-de-Luz Automotive products and services department located at Avenue Lahanchipia, Saint-Jean-de-Luz, operating from 8h to 19h. Serves customers' vehicle-related product and accessory needs.

Quantifiable outcome

• Over 500 customers engaged in environmental measurement initiative
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• Gustatif & SolidairecoreStrategic or Co-development Partner · 1 August 2025Cooperative partnership with over 100 small French producers. Supports local agriculture through circuit court (short supply chain) distribution. Products feature full transparency from field to plate, including producer names and terroir origin on labels.
• PittikaminorOthers · 1 January 2025Local Basque producer alliance featured in store's 'Les alliances locales' section. Supports regional food producers and artisans.
• Le Sel de Salies-de-BéarnminorOthers · 1 January 2025Local salt producer partnership. Featured in store's 'Les alliances locales' section.
• Hor DagominorOthers · 1 January 2025Local Basque producer featured in store's 'Les alliances locales' section.
• La NinetteminorOthers · 1 January 2025Local Basque producer featured in store's 'Les alliances locales' section.
• Banque AlimentairecoreStrategic or Co-development Partner · 1 January 2025Food bank partnership for charitable collection initiatives, including menstrual poverty awareness campaign with Règles Élémentaires.
• Enara kafeaminorOthers · 1 March 2024Local Basque coffee roaster partnership. Since March 2024, offers 100% Arabica coffee, available in whole bean and ground formats. Torréfié with passion in the Basque Country.
• Maison PetricorenaminorOthersFeatured local artisan producer in store's alliances locales section.
• Maison EderkiminorOthersFeatured local producer in store's alliances locales section.
• EgiazkiminorOthersFeatured local producer in store's alliances locales section.
• La Ferme ElharraminorOthersFeatured local farm producer in store's alliances locales section.
• EtxaldiaminorOthersFeatured local producer in store's alliances locales section.
• La BasquaiseminorOthersLocal fishmonger featured in store's poissonnerie alliance.
• OkinaminorOthersFeatured local producer in store's alliances locales section.
• La Truite de BankaminorOthersLocal trout producer from Banka, Basque Country, operating since 1965.
• ZETOILESminorOthersFeatured local producer in store's alliances locales section.
• BranaminorOthersFeatured local producer in store's alliances locales section.
• AkerbeltzminorOthersFeatured local producer in store's alliances locales section.
• Glace de la fermeminorOthersLocal farm ice cream producer partnership.
• AldabiaminorOthersFeatured local producer in store's alliances locales section.
• La Ferme Pot'YaminorOthersLocal farm producer in store's alliances locales section.
• La Fabrique Chez VincentminorOthersFeatured local artisan producer in store's alliances locales section.
• Règles ÉlémentairesminorStrategic or Co-development PartnerAssociation partnership for menstrual poverty awareness campaign, collaborating with Banque Alimentaire for product collection.
• Ligue contre le CancerminorStrategic or Co-development PartnerPartnership supporting cancer research and awareness initiatives.
• ADAPEIminorStrategic or Co-development PartnerPartnership supporting people with disabilities through initiatives like 'Le Buffet de Mamie'.
• SNSM (Société Nationale de Sauvetage en Mer)minorStrategic or Co-development PartnerPartnership supporting sea rescue operations and maritime safety.
• Goxa LekuminorStrategic or Co-development PartnerLocal environmental or cultural initiative partnership.
• SKYRHUNEminorStrategic or Co-development PartnerCollaboration with local artisan brand SKYRHUNE.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lidl: Hard discount grocer with rapidly expanding footprint in France including Pyrénées-Atlantiques. Competes directly on price ("le moins cher" positioning) for staple groceries; relevant competitive threat for budget-driven shoppers.
• Aldi: Hard discount grocer operating in France with limited-assortment stores. Puts pressure on hypermarché staples and private-label pricing; relevant where Basque Country shoppers value price above assortment breadth.

Broad incumbents

• Carrefour: France's largest grocery retailer operating hypermarchés, supermarchés (Carrefour Market), and proximity stores. Competes for the same Basque Country households on price, assortment, and Drive pickup; has stores in or near Saint-Jean-de-Luz.
• Cora: French hypermarché operator (part of Louis Delhaize/Cora group) running large-format stores outside major urban areas. Competes with E.Leclerc hypermarchés on assortment, price, and Drive for same full-line grocery basket.
• Auchan: Major French hypermarché operator with national footprint and Auchan Drive pickup service. Competes on full-line grocery and general merchandise with similar store formats; relevant for catchment overlap in southwestern France.
• Casino (Groupe Casino): French hypermarché (Géant Casino) and supermarché (Casino Supermarché) operator with strong regional presence in southern France and Drive service. Comparable full-line grocery assortment and local producer programs.
• E.Leclerc (Mouvement Leclerc cooperative): National French cooperative of independently owned hypermarchés under the E.Leclerc banner. Centre E.Leclerc Urrugne is a member; the cooperative is the parent brand that supplies purchasing power, Drive platform, and shared marketing. Direct comparable as the network operator.

Direct peers

• Match (Groupe Louis Delhaize): French mid-size hypermarché/supermarché chain focused on regional catchments in northern and eastern France with similar full-line assortment and Drive service. Comparable single-store economics and cooperative-style footprint.
• Système U (Super U / Hyper U): French cooperative retailer operating Hyper U and Super U formats with comparable mid-size hypermarché footprint and Drive service. Closely comparable business model (independent cooperative member) to Centre E. Leclerc Urrugne.
• Intermarché: French hypermarché/supermarché chain under the Les Mousquetaires cooperative with a similar mid-size hypermarché format, strong price positioning, and Drive service. Closest direct competitor to E.Leclerc in regional French catchments including Pyrénées-Atlantiques.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ELeclercUrrugne
• Instagraminstagram.com/leclerc.urrugne
• TikToktiktok.com/@leclerc.urrugne
• LinkedInlinkedin.com/company/centre-e-leclerc-urrugne

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre E. Leclerc Urrugne • Saint-Jean-de-Luz