网易游戏雷火事业群
NetEase Leihuo Business Unit (网易游戏雷火事业群) is the Hangzhou-based internal game development division of NetEase, Inc., operating nearly 2,000 staff across flagship MMORPG franchises (逆水寒, 倩女幽魂, 天谕), the global battle royale 永劫无间, and mobile/sports titles, serving PC, mobile, and console gamers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersHangzhou, China
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What 网易游戏雷火事业群 does
NetEase Leihuo Business Unit (网易游戏雷火事业群) is a wholly-owned internal game development division of NetEase, Inc. (NASDAQ: NTES), headquartered in Hangzhou, China, and founded in 2007 as NetEase's first Hangzhou-based game studio. It operates a multi-franchise game studio portfolio with nearly 2,000 employees across R&D, operations, and marketing, organized around three flagship MMORPG brands — 倩女幽魂 (Qian Nv You Hun), 天谕 (Tian Yu), 逆水寒 (Ni Shuihan) — and a diversified slate of live-service titles including the globally distributed battle royale 永劫无间 (Naraka: Bladepoint) and the mobile sports title 全明星街球派对 (All-Star Streetball Party). The division also operates the in-development open-world title 代号无限大 (Project Infinite) and is publicly expanding into anime-style, FPS, and console/PC genres.
The studio's underlying technology base centers on a dedicated in-house AI research group called Fuxi, described as the only AI research studio in China focused exclusively on gaming applications, which supplies AI-driven gameplay features integrated into flagship titles. Leihuo distributes games via NetEase-owned digital platforms, Chinese mobile app stores, and PC gaming channels; Naraka: Bladepoint extends distribution globally on PC and consoles. Studio content has received official recognition from CCTV6 and Xinhua News Agency, supporting brand strength in the Chinese market.
Leihuo operates a free-to-play monetization model on consumer-facing game products, generating revenue through in-game transactions, ongoing engagement, and live-service operations across a long tail of individual players in PC, mobile, and console channels. As an internal NetEase division, it does not have independent funding rounds and is financed through parent-company capital allocation; revenue and detailed financials are not separately disclosed. Strategic activity centers on extending the three flagship franchises, commercializing in-house gaming AI, building international reach through 永劫无间 and upcoming titles, and seeding talent via the CCF-NetEase Leihuo Joint Research Fund and university partnerships.
网易游戏雷火事业群 firmographics
Firmographics- Name
- 网易游戏雷火事业群
- Legal name
- NetEase Leihuo Business Unit
- Website
- https://leihuo.163.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NetEase Leihuo Business Unit (网易游戏雷火事业群) is the Hangzhou-based internal game development division of NetEase, Inc., operating nearly 2,000 staff across flagship MMORPG franchises (逆水寒, 倩女幽魂, 天谕), the global battle royale 永劫无间, and mobile/sports titles, serving PC, mobile, and console gamers worldwide.
- Ownership category
- akta.pro rank
网易游戏雷火事业群 industry classification
Industry- Product category
- Online Game Development and Publishing
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where 网易游戏雷火事业群 is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
网易游戏雷火事业群 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Game Products and Services: Generates revenue through multiple flagship game titles including MMORPGs (逆水寒, 倩女幽魂, 天谕), action games (永劫无间), and sports games (全明星街球派对). Revenue is derived from game sales, in-game purchases, and ongoing player engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
网易游戏雷火事业群 product offering
Product offeringCore offering
网易游戏雷火事业群 is NetEase's first game studio in Hangzhou (founded 2007), operating as a multi-franchise game development division with nearly 2,000 employees. It develops, publishes, and operates free-to-play online games across PC, mobile, and console, anchored by three flagship MMORPG brands (倩女幽魂/Qian Nü You Hun, 天谕/Tian Yu, 逆水寒/Ni Shuihan) and extending into action (永劫无间/Naraka: Bladepoint) and sports (全明星街球派对/All-Star Streetball Party) genres. The studio also runs China's only gaming-focused AI research lab (伏羲/Fuxi) that applies frontier AI to gameplay, NPC behavior, and production pipelines.
Product overview
网易游戏雷火事业群 is a leading game development division of NetEase, operating as a multi-franchise game studio portfolio. The studio has successfully established three flagship game brands: 逆水寒 (Ni Shuihan), 倩女幽魂 (Qian Nü You Hun), and 天谕 (Tian Yu). Additional titles include the battle royale action game 永劫无间 (Naraka: Bladepoint) and mobile basketball game 全明星街球派对 (All-Star Streetball Party). The portfolio spans MMORPGs, action games, sports games, and is expanding into new genres including anime-style games and console/PC titles. The division also operates the in-development project 代号无限大 (Project Infinite).
Differentiator
Problem solved
Functional benefit
Brands
- 逆水寒: Flaghship MMORPG franchise, available as both PC client and mobile game
- 永劫无间
- 倩女幽魂
- 天谕
- 全明星街球派对
- 金乌纪
- 代号无限大
Products and services
- 逆水寒 (Ni Shuihan / Justice Online) Flagship open-world MMORPG franchise available on both PC client and mobile, featuring AI-powered gameplay elements, cultural Chinese theming, and recognition from CCTV6 and Xinhua News Agency. Targeted at Chinese MMO players.
- 倩女幽魂 (Qian Nü You Hun / Ghost) Flagship fantasy RPG game franchise with cultural-heritage collaboration content, originally launched as a PC title and expanded to a mobile adaptation. Targeted at Chinese fantasy RPG players.
- 天谕 (Tian Yu / Revelation) Flagship high-fantasy MMORPG franchise with oceanic exploration themes, available on PC and later adapted to mobile. Targeted at MMO players seeking open-world fantasy experiences.
- 永劫无间 (Naraka: Bladepoint) Multiplayer battle royale action game with melee combat, available on PC and consoles, developed by 24 Entertainment under NetEase Leihuo. Achieved global popularity and is supported by the 金乌纪 (Jinwu Era) cultural development project.
- 全明星街球派对 (All-Star Streetball Party) Mobile basketball game featuring NBA star collaborations and arcade-style gameplay. Targeted at sports/casual mobile gamers; partnered with the Yao Foundation (姚基金) in 2024 for charity work.
- CCF-网易雷火联合基金 (CCF-NetEase Leihuo Joint Research Fund) Joint research fund operated with the China Computer Federation (CCF) to fund academic collaboration with universities on gaming technology research and talent development. Targeted at academic researchers and partner universities in China.
Companies that use 网易游戏雷火事业群
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
网易游戏雷火事业群 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
网易游戏雷火事业群 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- 姚基金minor全明星街球派对 (All-Star Streetball Party) partnered with Yao Foundation for charity work, combining sports games with public welfare activities.
- 蓝丝带海洋保护协会minor天谕手游 (Revelation Mobile) partnered with Blue Ribbon Ocean Conservation Association to protect marine environment through in-game activities.
- CCF-网易雷火联合基金coreCCF (China Computer Federation) and NetEase Leihuo joint research fund for academic collaboration with universities, supporting technology research and talent development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
网易游戏雷火事业群 competitors and assessment
Company assessmentBroad incumbents
- Tencent Games: China's largest game publisher (Honor of Kings, PUBG Mobile publishing, Riot Games, Epic Games stake). Overlaps heavily with Leihuo across MMORPG, action, and sports genres, with much larger distribution and marketing scale.
- Ubisoft: European AAA developer of open-world action RPGs (Assassin's Creed, The Division) with strong live-service and console-PC distribution — comparable for Leihuo's open-world ambitions with 代号无限大.
- Activision Blizzard (Microsoft): Global AAA publisher behind World of Warcraft, Diablo, Call of Duty, Overwatch. Highly comparable for MMORPG and live-service action titles where Leihuo competes, and a benchmark for global AAA economics.
- Electronic Arts (EA): Global publisher of live-service sports titles (FC, Madden, NBA Live) and multiplayer shooters. Directly comparable for Leihuo's 全明星街球派对 basketball title and for live-service monetization design.
- 2K Games: Publisher of NBA 2K, the dominant basketball simulation globally. Most directly comparable peer for Leihuo's 全明星街球派对 mobile basketball franchise and IP-partnership model with NBA stars.
Direct peers
- Lilith Games: Shanghai-based mobile-first F2P developer (AFK Arena, Rise of Kingdoms). Comparable as a top-tier Chinese F2P studio with global hit-making capability on mobile.
- miHoYo (HoYoverse): China-headquartered developer of Genshin Impact, Honkai Star Rail, and Honkai Impact 3rd — direct competitor across Chinese MMORPG/AAA open-world genres and the most successful Chinese F2P game studio globally.
- Perfect World Games: Long-standing Chinese MMORPG and action developer (Perfect World, DOTA-related titles in China). Directly comparable as a China-based F2P MMORPG studio with multi-franchise output.
- Nexon: Korean F2P MMORPG and action publisher (MapleStory, Dungeon & Fighter, The First Descendant). Comparable as a long-running Asian F2P MMORPG studio with global live-service titles.
- Hero Entertainment: Chinese developer of Arknights and other F2P titles across PC and mobile. Comparable as a multi-genre Chinese F2P studio with significant global player base and anime-style pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
网易游戏雷火事业群 social profiles
Digital presence网易游戏雷火事业群 financial estimates
Financial estimateRevenue estimate
Valuation estimate
网易游戏雷火事业群 leadership team
Management profileNumber of profiles
网易游戏雷火事业群 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
网易游戏雷火事业群 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 网易游戏雷火事业群
What does 网易游戏雷火事业群 do?
网易游戏雷火事业群 is NetEase's first game studio in Hangzhou (founded 2007), operating as a multi-franchise game development division with nearly 2,000 employees. It develops, publishes, and operates free-to-play online games across PC, mobile, and console, anchored by three flagship MMORPG brands (倩女幽魂/Qian Nü You Hun, 天谕/Tian Yu, 逆水寒/Ni Shuihan) and extending into action (永劫无间/Naraka: Bladepoint) and sports (全明星街球派对/All-Star Streetball Party) genres. The studio also runs China's only gaming-focused AI research lab (伏羲/Fuxi) that applies frontier AI to gameplay, NPC behavior, and production pipelines.
Is 网易游戏雷火事业群 a public or private company?
网易游戏雷火事业群 is a private company. It is classified as corporate owned and is currently operating.
When was 网易游戏雷火事业群 founded?
网易游戏雷火事业群 was founded in 2007. It employs 101 to 250 people.
Where is 网易游戏雷火事业群 based?
网易游戏雷火事业群 is headquartered in Hangzhou, China, in the Asia region.
How does 网易游戏雷火事业群 make money?
One revenue line is on record: game Products and Services.
Who are 网易游戏雷火事业群's main competitors?
Broad incumbents on record are Tencent Games, Ubisoft, Activision Blizzard (Microsoft), Electronic Arts (EA) and 2K Games. Direct peers are Lilith Games, miHoYo (HoYoverse), Perfect World Games, Nexon and Hero Entertainment.
Does 网易游戏雷火事业群 have an API?
No public API is recorded for 网易游戏雷火事业群.
What industry is 网易游戏雷火事业群 in?
网易游戏雷火事业群's product category is Online Game Development and Publishing. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAJ, Sports/Racing Game Studios. Its SIC code is 7371.