EasyParcel
EasyParcel is a Southeast Asian cloud-based courier aggregation platform, headquartered in Penang, Malaysia, that connects shippers with 60+ logistics providers across Singapore, Malaysia, Thailand, and Indonesia, serving over 500,000 e-commerce merchants and consumers with unified booking, tracking, and label generation through web, mobile, and API channels.
- Company typePrivate
- Founded2014
- HeadquartersPenang, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EasyParcel does
EasyParcel is a Southeast Asian cloud-based courier aggregation platform headquartered in Penang, Malaysia, founded in 2014 and operating through EasyParcel Singapore Pte Ltd and EasyParcel Sdn Bhd. The company connects shippers with 60+ logistics providers — including Ninja Van, J&T Express, Singapore Post, FedEx, UPS, SF Express, Lalamove, and Grab — enabling rate comparison, booking, label generation, and unified tracking across domestic, international, and on-demand delivery services. The platform serves more than 500,000 active users across Singapore, Malaysia, Thailand, and Indonesia, with international reach extending to 220+ countries via its 'Global Delivery' product, and has tracked over 65 million parcels through its EasyTrack subsystem.
The platform's core technology combines a self-serve web and mobile interface with an API-first architecture that supports native integrations into 25+ e-commerce and marketplace platforms (Shopify, WooCommerce, Wix, eBay, Shopee, Lazada, TikTok Shop, XiaoHongShu, EasyStore, SiteGiant, Boutir, and others) for automated order syncing and label generation. Additional product modules include EasyCover parcel insurance (up to RM10,000), EasyParcel Shop for packaging materials, Bulk Upload (up to 100 parcels) and Bulk Express (up to 300 parcels) for high-volume shippers, branded tracking and notification tools (Custom SMS, WhatsApp, Email, AWB Branding, EasyTrack Branding), QuickSend order forms, QuickReturn reverse logistics, and embeddable widgets for rate checking and tracking on merchant websites.
The revenue model is primarily transaction-based: core booking services carry no subscription fee, with EasyParcel earning commissions or processing fees on each courier booking, supplemented by low-friction subscription and usage-based add-ons (EasyTrack Branding at S$5.99/month or S$47.88/year; branded SMS at S$0.06-0.08 per message; WhatsApp tracking at S$0.08 per shipment; AWB Branding at S$0.04-0.05 per parcel). The company is privately held with 51-100 employees, led by CEO Clarence Leong, and has raised approximately $13.46M across three disclosed funding rounds since 2016, including a $10.55M round in July 2019 led by Gobi Partners with participation from Axiata Digital Innovation Fund and Redbox.
EasyParcel firmographics
Firmographics- Name
- EasyParcel
- Legal name
- EasyParcel Singapore Pte Ltd
- Website
- https://easyparcel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EasyParcel is a Southeast Asian cloud-based courier aggregation platform, headquartered in Penang, Malaysia, that connects shippers with 60+ logistics providers across Singapore, Malaysia, Thailand, and Indonesia, serving over 500,000 e-commerce merchants and consumers with unified booking, tracking, and label generation through web, mobile, and API channels.
- Ownership category
- akta.pro rank
EasyParcel industry classification
Industry- Product category
- Logistics Services
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Local Document & Small Parcel On‑Demand Courier (TLAAADAA), International Express / Time-Definite Small Parcel (TLAAANAB), International Economy / Deferred Small Parcel (TLAAANAC)
Keywords
Where EasyParcel is headquartered
LocationHeadquarters
- HQ city
- Penang
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
EasyParcel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Courier Booking Transaction Fees: Revenue generated from booking courier services through the platform. Users pay for delivery services and EasyParcel earns a commission or processing fee on each transaction.
- Premium Tracking Services: Add-on services including EasyTrack branding (S$5.99/month or S$47.88/year), custom tracking SMS (S$0.06-0.08 per message), tracking WhatsApp notifications (S$0.08/shipment), and AWB branding (S$0.04-0.05/parcel).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go model with no minimum spend or subscription required |
| Subscription | Monthly | EasyTrack Branding - S$5.99/month or S$47.88/year (S$3.99/month) |
| Usage-based | Pay-as-you-go | Tracking SMS notifications - S$0.06 per message |
| Usage-based | Pay-as-you-go | Custom Tracking Email - S$0.05 per parcel |
| Usage-based | Pay-as-you-go | Tracking WhatsApp - S$0.08 per shipment |
| Usage-based | Pay-as-you-go | AWB Branding - S$0.04-0.05 per parcel |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EasyParcel product offering
Product offeringCore offering
EasyParcel operates a cloud-based courier aggregation platform that allows shippers to compare rates, book, and track deliveries across 60+ third-party courier services through a single dashboard. The platform supports domestic, international, global, and on-demand delivery bookings, with native integrations to 25+ e-commerce platforms and a Shipping API for programmatic access. Additional standalone offerings include the EasyTrack multi-courier tracking platform and EasyCover parcel protection insurance up to RM10,000.
Product overview
EasyParcel is a multi-courier booking and delivery management platform functioning as Southeast Asia's leading eCommerce delivery platform. The core EasyParcel Platform enables users to compare rates from 60+ courier services (including Ninja Van, J&T Express, SingPost, Grab, Lalamove, FedEx, UPS, and others), book domestic, international, and on-demand deliveries, and track shipments through the integrated EasyTrack system. The platform connects with 25+ e-commerce platforms including Shopify, WooCommerce, Shopee, Lazada, TikTok Shop, and various regional platforms for automated order syncing. Additional modules include EasyCover for parcel protection up to RM10,000, EasyParcel Shop for packaging materials, bulk shipping tools (Bulk Upload for up to 100 parcels, Bulk Express for up to 300 parcels), and marketing/branding tools (Custom Tracking SMS/Email/WhatsApp, AWB Branding, EasyTrack Branding, SMS Campaign). Operational utilities include Volumetric Calculator, Tax Calculator, Address Book, and Fragile Logos. The platform also provides embeddable widgets for rate checking, tracking, and weight calculation on external websites.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyParcel Platform Southeast Asia's leading courier service booking platform functioning as a web-based parcel consolidator. Enables users to compare rates from 60+ courier services, book deliveries, and manage all shipping needs from a single dashboard. Serves e-commerce businesses and individual shippers across Singapore, Malaysia, Thailand, and Indonesia.
- Domestic Delivery Fast and reliable domestic parcel delivery services within Singapore and other regional Southeast Asian markets, allowing users to compare and book from multiple local couriers.
- International Delivery Cross-border delivery service enabling businesses and individuals to ship parcels internationally to 220+ countries worldwide through aggregated international courier partners.
- Global Delivery Flexible shipping service allowing parcels to be sent between any two global destinations with no origin restrictions, supporting shipments outside the home market.
- On-Demand Delivery Urgent delivery service ensuring same-day or instant parcel delivery for time-sensitive shipments via on-demand courier partners.
- EasyTrack Multi-courier tracking platform that enables users to track up to 15 parcels simultaneously across 80+ courier services, with branded tracking page options. Over 65 million parcels have been tracked through the EasyTrack system.
- EasyCover Parcel protection insurance service offering coverage up to RM10,000 to secure shipments against loss or damage during transit, available as an add-on during booking.
- EasyParcel Shipping API Shipping API allowing developers to integrate parcel booking, rate comparison, label generation, and shipment management capabilities, with comprehensive documentation and dedicated support via live chat, WhatsApp, or email.
Quantifiable outcome
- Process millions of parcels annually
Companies that use EasyParcel
Customer profileSegments3 records
Ideal customer profiles3 records
EasyParcel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature3 records
EasyParcel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- SPX ExpresscoreMajor courier partner integrated into the EasyParcel platform, providing domestic and cross-border delivery services in Malaysia and Southeast Asia.
- J&T ExpresscoreLeading logistics provider integrated into the EasyParcel network, offering cost-effective shipping solutions for e-commerce merchants.
- Ninja VancoreRegional logistics partner providing last-mile delivery services across Singapore, Malaysia, Thailand, Philippines, Vietnam, and Indonesia.
- Singapore PostcoreNational postal service partner integrated for domestic and international shipping services, leveraging extensive Singapore logistics infrastructure.
- SF ExpresscoreGlobal express delivery partner offering international shipping and logistics solutions through EasyParcel platform.
- FedExcoreInternational express shipping partner providing global delivery capabilities through the EasyParcel platform.
- UPScoreGlobal logistics partner integrated for international shipping and freight services.
- ShopifycoreE-commerce platform integration allowing Shopify merchants to seamlessly connect their stores and access EasyParcel courier booking, label generation, and tracking services.
- WooCommercecoreWordPress e-commerce plugin integration enabling WooCommerce store owners to access EasyParcel shipping services directly from their WordPress dashboards.
- WixcoreWebsite builder platform integration connecting Wix merchants with EasyParcel courier services.
- eBaycoreMarketplace integration allowing eBay sellers to access EasyParcel shipping solutions directly from their eBay selling interface.
- ShopeecoreSoutheast Asian marketplace integration for Shopee merchants to access EasyParcel delivery services.
- LazadacoreSoutheast Asian e-commerce platform integration connecting Lazada sellers with EasyParcel courier network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EasyParcel competitors and assessment
Company assessmentDirect peers
- Aftership: Hong Kong–based post-purchase shipment tracking and logistics intelligence platform serving 10,000+ brands. Competes most directly with EasyParcel's EasyTrack tracking layer and adjacent branded-tracking, returns, and notification capabilities.
- Easyship: Hong Kong–headquartered cross-border shipping aggregator offering rate comparison across 250+ couriers and integrations with major e-commerce platforms. Closest direct competitor to EasyParcel with a similar courier-aggregation, multi-carrier rate-comparison model serving SMB merchants.
- Shiprocket: India-based shipping aggregator and logistics platform aggregating 15+ courier partners with deep e-commerce platform integrations. Highly comparable aggregator business model targeting SMB e-commerce shippers in a large emerging market, analogous to EasyParcel's ASEAN positioning.
- ShipStation: Multi-carrier shipping software platform with broad e-commerce platform integrations serving SMB and mid-market merchants. Competes directly with EasyParcel on rate-shopping, label generation, and workflow automation for online sellers, though primarily North America/Europe focused.
- Shippo: Shipping API and aggregator platform providing multi-carrier rate comparison, label generation, and tracking for SMB and developer customers. Directly comparable technology stack and target customer base to EasyParcel's API-first and PLG offering.
- ClickPost: Multi-carrier shipping API and aggregation platform offering rate shopping, label generation, tracking, and returns for e-commerce merchants. Comparable courier-agnostic, integration-heavy architecture and SMB-to-enterprise shipper focus.
Regional players
- Parcel2Go: UK-based parcel delivery aggregator offering multi-courier comparison and booking for SMBs and consumers. Operates an essentially identical aggregator-plus-rate-comparison model to EasyParcel, but serves UK and European markets rather than Southeast Asia.
Broad incumbents
- Ninja Van: Leading Southeast Asia last-mile delivery company and a core courier partner of EasyParcel. While not a direct shipping aggregator, Ninja Van offers its own e-commerce shipping tools and represents both a partner and a potential competitive threat to EasyParcel's SMB shipper base.
- Lalamove: On-demand intra-city delivery platform operating across ASEAN and other emerging markets. Partner of EasyParcel for on-demand deliveries, but also offers direct merchant delivery solutions and competes for the same on-demand parcel use case.
Emerging players
- Janio: Southeast Asia cross-border logistics aggregator and freight network providing rate comparison and booking across regional and global carriers. Comparable cross-border parcel aggregator model in the same geographies, though narrower scope than EasyParcel's multi-product platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyParcel social profiles
Digital presenceEasyParcel financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyParcel leadership team
Management profileNumber of profiles
Profiles1 record
EasyParcel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyParcel M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyParcel
What does EasyParcel do?
EasyParcel operates a cloud-based courier aggregation platform that allows shippers to compare rates, book, and track deliveries across 60+ third-party courier services through a single dashboard. The platform supports domestic, international, global, and on-demand delivery bookings, with native integrations to 25+ e-commerce platforms and a Shipping API for programmatic access. Additional standalone offerings include the EasyTrack multi-courier tracking platform and EasyCover parcel protection insurance up to RM10,000.
Is EasyParcel a public or private company?
EasyParcel is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyParcel founded?
EasyParcel was founded in 2014. It employs 51 to 100 people.
Where is EasyParcel based?
EasyParcel is headquartered in Penang, Malaysia, in the Asia region.
How does EasyParcel make money?
Two revenue lines are on record. Courier Booking Transaction Fees are the primary driver. The others are premium Tracking Services.
Who are EasyParcel's main competitors?
Direct peers on record are Aftership, Easyship, Shiprocket, ShipStation, Shippo and ClickPost. Parcel2Go is listed as a regional player. Broad incumbents are Ninja Van and Lalamove. Janio is listed as an emerging player.
Does EasyParcel have an API?
Yes. EasyParcel provides a Shipping API that allows developers to integrate parcel booking, rate comparison, and shipment management capabilities. The API supports individual or marketplace API options, with comprehensive documentation covering endpoints, parameters, response formats, and code examples. Dedicated API support is available via live chat, WhatsApp, or email. Developer documentation is at developers.easyparcel.com/?pg=DocAPI&c=Singapore&type=Individual.
What industry is EasyParcel in?
EasyParcel's product category is Logistics Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of TLAAADAA, Local Document & Small Parcel On‑Demand Courier. Its NAICS code is 492110 and its SIC code is 7370.