LEONE 1947
LEONE 1947 is an Italian heritage brand, founded 1947, that manufactures boxing and MMA equipment, protective gear, and sports apparel in Italy under the LEONE 1947 and MADE IN ITALY labels, selling globally to amateur and professional combat-sports practitioners through D2C e-commerce, a B2B wholesale portal, and an apparel storefront.
- Company typePrivate
- Founded1947
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LEONE 1947 does
LEONE 1947 is an Italian combat sports equipment and apparel brand founded in 1947 and operated through Lofas Sprint srl, an Italian limited liability company headquartered in Milan with 42 employees. The company's product portfolio covers boxing and MMA gloves, protective gear (helmets, body protectors, mouthguards, shin guards), training equipment (heavy bags, speed balls, etc.), and a sports apparel range for men, women, and children. Manufacturing is conducted in-house in Italy with an internal R&D/prototyping unit called LABoxe, supporting a two-tier structure: a premium "MADE IN ITALY" line and a broader standard LEONE 1947 range spanning entry-level beginner through expert/champion tiers. The standard line is refreshed through signature and seasonal sub-collections such as DNA, The Greatest, and Flash Tecnico SS26, and the brand has extended into fashion-adjacent apparel via a collaboration with Italian apparel maker Iuter ("Leone by Iuter").
The business operates a multi-channel commercial model. Direct-to-consumer sales run through leone1947.com with multilingual storefronts (Italian, English, Spanish) and shipping to 100+ countries; a separate apparel storefront at leone1947apparel.com handles the apparel line. Wholesale distribution is conducted through a dedicated B2B portal (b2b.leone1947.com) serving retailers, gyms, and likely federations. Supporting marketing assets include an email newsletter and the Leone Magazine content/blog. E-commerce infrastructure is delivered in partnership with HNRG. Revenue mechanics are straightforward consumer-goods economics: unit sales across a price-laddered catalog (entry to premium), wholesale orders via the B2B channel, and ancillary revenue from gift cards. No financial figures (revenue, funding rounds, valuation, or ownership structure beyond the Lofas Sprint srl corporate entity) are publicly disclosed.
LEONE 1947 firmographics
Firmographics- Name
- LEONE 1947
- Legal name
- Lofas Sprint srl
- Website
- https://leone1947.it
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LEONE 1947 is an Italian heritage brand, founded 1947, that manufactures boxing and MMA equipment, protective gear, and sports apparel in Italy under the LEONE 1947 and MADE IN ITALY labels, selling globally to amateur and professional combat-sports practitioners through D2C e-commerce, a B2B wholesale portal, and an apparel storefront.
- Ownership category
- akta.pro rank
LEONE 1947 industry classification
Industry- Product category
- Combat Sports Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)
- akta.pro secondary industries
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where LEONE 1947 is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
LEONE 1947 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of combat sports equipment and apparel through the company's official e-commerce platform, including boxing gloves, protective gear, sports apparel, footwear, accessories, and equipment.
- B2B/Wholesale: Business-to-business sales through the B2B portal (b2b.leone1947.com) for authorized retailers and resellers of combat sports equipment.
- Gift Cards: Digital gift card products for combat sports equipment and apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level beginner products for novice combat sports practitioners |
| Unit Pricing | Pay-as-you-go | Mid-range intermediate products for regular practitioners |
| Unit Pricing | Pay-as-you-go | Premium expert-level equipment for serious practitioners |
| Unit Pricing | Pay-as-you-go | Champion-level professional equipment for elite athletes |
| Unit Pricing | Pay-as-you-go | MADE IN ITALY premium collection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
LEONE 1947 product offering
Product offeringCore offering
LEONE 1947 manufactures and sells Italian-made combat sports equipment and apparel, including boxing gloves, MMA gloves, heavy bag gloves, protective gear (helmets, mouthguards, body protection, shin guards, ankle supports), training equipment (heavy bags, speed balls, striking dummies), technical combat sports apparel, sportswear, footwear, bags, and accessories. Products are sold through a direct-to-consumer e-commerce platform and a B2B wholesale portal for authorized retailers, with the premium MADE IN ITALY line representing the company's highest craftsmanship tier.
Product overview
LEONE 1947 is an Italian combat sports equipment and apparel company established in 1947, offering a comprehensive portfolio centered around boxing, MMA, kickboxing, and related combat sports. The product lineup consists of two primary tiers: the premium MADE IN ITALY/LEONE SPORT line featuring Italian-manufactured gloves (boxing, bag, MMA, fit/karate), protective gear (helmets, body protectors, mouthguards, shin guards, ankle guards), training equipment (heavy bags, speed balls, dummies), and technical apparel; and the standard LEONE 1947 brand offering comparable products. Products are further organized by skill level (Principiante/beginner, Intermedio/intermediate, Esperto/expert, Campione/champion) and include specialized sub-lines such as Linea DNA (gold-accented premium), The Greatest collection (Orlando and Romeo series), and seasonal collections like Flash SS26. The portfolio also encompasses sports apparel for men, women, and children, footwear, bags, and accessories. The company operates a B2B portal for wholesale distribution to authorized retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Leone Sport / MADE IN ITALY: Premium Italian-made combat sports equipment line
- Leone Magazine
- DNA
- The Greatest
- Leone by Iuter
- Flash Tecnico SS26
- Leone 1947 Apparel
Products and services
- Boxing Gloves Boxing gloves in multiple tiers — premium MADE IN ITALY Italian-manufactured and standard LEONE 1947 — designed for boxers at all skill levels from beginner to champion, for training and competition.
- MMA Gloves Mixed Martial Arts gloves designed for grappling and striking in MMA training and competition, for MMA practitioners.
- Heavy Bag Gloves Heavy bag training gloves available in MADE IN ITALY (Italian-made) and standard LEONE 1947 lines, for striking practice on heavy bags.
- Fitness and Karate Gloves Training gloves for general fitness training and karate activities.
- Gym Training Gloves General gym/training gloves for workout activities and gym use.
- Protective Helmets Protective helmets for combat sports training and competition, available in MADE IN ITALY (Italian-made) and standard LEONE 1947 lines.
- Mouthguards Mouthguards providing dental and oral protection during combat sports training and competition.
- Hand Wraps and Under-Gloves Hand wraps and under-gloves providing additional hand and wrist protection underneath boxing gloves during training.
- Body Protection Body protection equipment for combat sports, available in MADE IN ITALY (Italian-made) and standard LEONE 1947 lines.
- Shin Guards Shin guards for protecting the lower legs and shins during combat sports training and competition.
- Ankle Supports and Guards Ankle supports and guards providing lower leg protection during combat sports.
- Foot Covers Foot covers designed for combat sports training to protect the feet and provide grip.
- Heavy Bags Heavy bags for striking training, available in MADE IN ITALY (Italian-made) and standard LEONE 1947 lines.
- Speed Balls Speed balls and speed pears designed for improving hand-eye coordination, timing, and striking speed in boxing training.
- Striking Dummies Free-standing or wall-mounted striking dummies used for practicing strikes and combinations during combat sports training.
- Men's Athletic Apparel Men's athletic apparel including tank tops, t-shirts, shorts, pants, leggings, tracksuits, and hoodies for general fitness and gym training.
- Women's Athletic Apparel Women's athletic apparel including sports bras, tank tops, t-shirts, shorts, leggings, tracksuits, and hoodies for general fitness and gym training.
- Technical Boxing Apparel Technical boxing apparel for men including tank tops, shorts, full boxing suits, boxing shoes, ring gowns, and sauna suits.
- Kickboxing and Muay Thai Apparel Technical apparel for kickboxing and Muay Thai practitioners, unisex, designed for striking training.
- MMA Technical Apparel Technical MMA apparel for men including rashguards, fight shorts, leggings, and full MMA suits for training and competition.
- Karate and Judo Uniforms Technical uniforms and apparel for karate and judo practitioners, unisex, designed for traditional martial arts practice and competition.
- Women's Technical Sports Apparel Technical sports apparel designed for women across combat sports disciplines.
- Children's Combat Sports Equipment Combat sports equipment and apparel sized and designed for children, including youth boxing gloves, protective gear, and sportswear for youth martial arts training.
- Athletic Footwear Athletic footwear including boxing shoes and training slippers/ciabatte for combat sports and training.
- Gym Bags and Backpacks Gym bags, backpacks, duffle bags, and waist packs designed for carrying sports equipment to and from training.
- Training Accessories Training accessories including towels, jump ropes, timers, water bottles, and small gadgets supporting combat sports and fitness training.
- Gift Cards Digital gift cards available for purchase and redemption across the LEONE 1947 product catalog.
- B2B Wholesale Portal Dedicated B2B portal (b2b.leone1947.com) providing authorized retailers, sporting goods shops, and martial arts gym operators with wholesale pricing and access to the full product catalog.
Companies that use LEONE 1947
Customer profileSegments4 records
Ideal customer profiles3 records
LEONE 1947 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LEONE 1947 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IutercoreCollaborative brand partnership creating the 'Leone by Iuter' limited edition collection, combining LEONE 1947's combat sports equipment expertise with Iuter's sportswear design aesthetic. This represents a co-branding strategic collaboration targeting fashion-conscious fitness consumers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LEONE 1947 competitors and assessment
Company assessmentDirect peers
- RDX Sports: UK-based combat sports equipment company offering gloves, apparel, protective gear, and training equipment across boxing, MMA, and fitness. Comparable in broad product portfolio, D2C e-commerce focus, and multi-tier pricing — competing directly for the entry-to-mid practitioner segment.
- Venum: French-origin global combat sports and MMA brand offering gloves, apparel, training gear, and equipment across boxing, MMA, Muay Thai, and fitness. Directly comparable in product breadth, D2C + B2B distribution model, and international scope; both target the same practitioner tiers from beginner to professional.
- Fairtex: Thai manufacturer and retailer of Muay Thai and combat sports equipment, including gloves, shin guards, training apparel, and heavy bags. Comparable as a heritage combat sports manufacturer with vertically integrated production and global distribution; particularly close in the Muay Thai/kickboxing assortment.
- Twins Special: Thai boxing equipment brand producing gloves, shin guards, and training gear widely used in Muay Thai and kickboxing. Comparable in vertically integrated manufacturing, heritage brand equity, and global distribution to combat sports practitioners.
- Hayabusa Fightwear: Canadian combat sports equipment company specializing in MMA, boxing, and BJJ gloves, protective gear, and apparel. Comparable in premium positioning, R&D-driven product development, and skill-tiered offering; competes head-to-head in the high-end glove and protection category.
- Cleto Reyes: Mexican boxing glove manufacturer renowned for handcrafted professional-grade gloves and combat sports equipment. Closely comparable as a heritage, manufacturing-led boxing brand positioned at the premium tier with strong professional-athlete endorsement — a near analog to Leone 1947's MADE IN ITALY positioning.
- Title Boxing: US boxing and combat sports equipment retailer and brand selling gloves, heavy bags, training gear, and apparel. Comparable in equipment breadth and skill-tiered offering; competes for the same practitioner base particularly in the Americas market.
Emerging players
- Sanabul: US-based combat sports brand offering gloves, apparel, and training gear with strong DTC and social media-driven marketing. Comparable as a digitally native challenger targeting the same boxing and MMA customer base, primarily competing in entry-to-mid tiers.
Broad incumbents
- Everlast Worldwide: Iconic global boxing and combat sports brand producing gloves, apparel, footwear, and equipment. Comparable as the most established legacy combat sports label with overlapping product depth (gloves, training gear, apparel) and similar broad multi-tier positioning, but operates at significantly larger scale with licensing and apparel dominating.
- Adidas (combat sports line): Global sportswear giant with boxing and combat sports product lines, including training apparel, footwear, and equipment accessories. Comparable as a broad incumbent operating in adjacent combat sports categories with much larger scale; not a specialist but a strategic competitor for athlete endorsements and lifestyle crossover.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LEONE 1947 social profiles
Digital presenceLEONE 1947 financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEONE 1947 leadership team
Management profileNumber of profiles
LEONE 1947 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEONE 1947 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEONE 1947
What does LEONE 1947 do?
LEONE 1947 manufactures and sells Italian-made combat sports equipment and apparel, including boxing gloves, MMA gloves, heavy bag gloves, protective gear (helmets, mouthguards, body protection, shin guards, ankle supports), training equipment (heavy bags, speed balls, striking dummies), technical combat sports apparel, sportswear, footwear, bags, and accessories. Products are sold through a direct-to-consumer e-commerce platform and a B2B wholesale portal for authorized retailers, with the premium MADE IN ITALY line representing the company's highest craftsmanship tier.
Is LEONE 1947 a public or private company?
LEONE 1947 is a private company. It is classified as family owned and is currently operating.
When was LEONE 1947 founded?
LEONE 1947 was founded in 1947. It employs 11 to 50 people.
Where is LEONE 1947 based?
LEONE 1947 is headquartered in Milan, Italy, in the Europe region.
How does LEONE 1947 make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are B2B/Wholesale and gift Cards.
Who are LEONE 1947's main competitors?
Direct peers on record are RDX Sports, Venum, Fairtex, Twins Special, Hayabusa Fightwear, Cleto Reyes and Title Boxing. Sanabul is listed as an emerging player. Broad incumbents are Everlast Worldwide and Adidas (combat sports line).
Does LEONE 1947 have an API?
No public API is recorded for LEONE 1947.
What industry is LEONE 1947 in?
LEONE 1947's product category is Combat Sports Equipment. Its primary akta.pro industry code is CRAMADAI, Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps), with a secondary code of IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear). Its NAICS code is 339920 and its SIC code is 3949.