Le Petit Prince
Le Petit Prince Licensing, operated by SOGEX SARL in Paris, manages global licensing and merchandising of Antoine de Saint-Exupéry's iconic "The Little Prince" literary IP, serving 30+ international brand licensees and consumers across more than 10,000 licensed products worldwide.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Le Petit Prince does
Le Petit Prince Licensing, operated by SOGEX SARL (a French private limited company headquartered at 13 Boulevard Edgar Quinet, Paris), manages the global merchandising, licensing, and cultural exploitation of Antoine de Saint-Exupéry's 1943 literary work The Little Prince. The company operates without a proprietary technology platform and earns substantially all of its revenue through licensing royalties: granting rights to international partners across watches, writing instruments, stationery, toys, fashion, tableware, jewelry, F&B, and experiential categories, then collecting royalties while maintaining quality standards over more than 10,000 licensed products worldwide. The Le Petit Prince trademark is owned by POMASE and the licensing business is conducted under the commercial name "Le Petit Prince Licensing."
The company serves two primary customer types. Its enterprise customers are international brand licensees — including IWC Schaffhausen (a 20-year partner that launched a new watch collection in 2026), Montblanc, Moleskine, Sofitel, La Poste, Playmobil, Funko, and many more — who pay royalties to incorporate the IP into their product lines. Its consumer-facing operations include the flagship Le Petit Prince Store in Paris's Latin Quarter (more than 1,000 curated SKUs), the Le Petit Prince Collection online boutique, and an associated aerial theme park (Le Parc du Petit Prince in Alsace) that has attracted 1.2 million visitors. The company won Licensor of the Year at the 2025 Licensing International France Awards.
Supporting offerings include educational pedagogical content for French primary schools, an annual magazine, downloadable digital wallpapers and activity materials, an online knowledge quiz, immersive cultural exhibitions (Atelier des Lumières and global venues), and an XR experience developed with HTC VIVERSE. In November 2025, Sophie Kopaczynski (formerly CEO of The Copyrights Group) was appointed CEO of Le Petit Prince Groupe, with Thomas Rivière continuing as director (gérant) of SOGEX SARL. The Antoine de Saint-Exupéry Foundation for Youth (FASEJ), created in 2009 under the Fondation de France, handles philanthropic activities tied to the author's legacy. The company is private, with no public ticker and no external equity funding evidenced in the available sources.
Le Petit Prince firmographics
Firmographics- Name
- Le Petit Prince
- Legal name
- SOGEX SARL
- Website
- https://lepetitprince.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Le Petit Prince Licensing, operated by SOGEX SARL in Paris, manages global licensing and merchandising of Antoine de Saint-Exupéry's iconic "The Little Prince" literary IP, serving 30+ international brand licensees and consumers across more than 10,000 licensed products worldwide.
- Ownership category
- akta.pro rank
Le Petit Prince industry classification
Industry- Product category
- Brand Licensing
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industry
- Luxury Licensing & Brand Management (CRAKAFAL)
Keywords
Where Le Petit Prince is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Petit Prince business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Licensing and Royalties: Le Petit Prince generates revenue by licensing its brand, characters, and imagery to third-party manufacturers and retailers across product categories such as games, toys, stationery, tableware, fashion, luxury goods, and experiences. Licensees pay royalties for the use of the IP, and the company maintains quality control over licensed products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Le Petit Prince product offering
Product offeringCore offering
Le Petit Prince is a literary intellectual property licensing company that manages the global brand rights to Antoine de Saint-Exupéry's 1943 novella "The Little Prince." The company (operating as Le Petit Prince Licensing under SOGEX SARL) grants trademark and character licenses to international partners across product categories including watches, stationery, fashion, tableware, toys, luxury goods, and experiences, with over 10,000 licensed products sold worldwide. It also operates the official Le Petit Prince retail store in Paris and an online boutique, and supports the Le Parc du Petit Prince aerial theme park in Alsace.
Product overview
Le Petit Prince operates as a literary intellectual property with a multi-channel offering: the core product is Antoine de Saint-Exupéry's philosophical tale published in 1943, now available in over 500 translations. The licensing division (Le Petit Prince Licensing) manages a global portfolio of over 10,000 officially licensed products through partnerships with brands including IWC, Moleskine, Montblanc, and Sofitel. Retail operations include the flagship Le Petit Prince Store in Paris's Latin Quarter and an online store. Supporting offerings include educational content for K-12 classrooms, annual magazines, digital wallpapers and activity materials, and an interactive knowledge quiz. The company also maintains an official presence at immersive exhibitions and cultural events worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Petit Prince Licensing Global licensing program granting rights to use the Le Petit Prince brand, characters, and imagery to international partners across categories such as watches, stationery, fashion, tableware, toys, and experiences. Over 10,000 licensed products worldwide, with quality control managed centrally.
Quantifiable outcome
- Over 10,000 licensed products available worldwide
- +3 more outcomes
Companies that use Le Petit Prince
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Le Petit Prince technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Petit Prince partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered minor and core.
- Lotte GiantsminorThe Lotte Giants baseball team in Busan, South Korea, featured The Little Prince at Sajik Baseball Stadium for the 80th anniversary.
- Gadget4entertainmentminorGadget4entertainment unveiled a Le Petit Prince jewelry collection in 925 sterling silver.
- IWC SchaffhausencoreIWC Schaffhausen has been collaborating with Le Petit Prince for 20 years. In 2026, to mark two decades of partnership and the 80th anniversary, IWC launched a new Le Petit Prince watch collection. IWC's L'Appartement at 73 avenue des Champs-Élysées in Paris was decorated with Little Prince colors for the launch.
- La PostecoreLa Poste has released multiple Little Prince commemorative products including an international stamp for the 80th anniversary, a collector booklet of 12 stamps, printable stamps, NFT stamps, holiday workbooks, and mailing products through Colissimo.
- PlaymobilcorePlaymobil partnered with Le Petit Prince to create new playsets marking the 80th anniversary of the book's publication in France. The collaboration brings the beloved characters to life through detailed, collectible play experiences.
- IMG LicensingcoreIMG Licensing was appointed as the exclusive North American licensing representative for The Little Prince, strengthening the brand's presence in the North American market.
- Sock AffairsminorSock Affairs created a Little Prince sock collection featuring the brand's iconic imagery.
- CAVALminorCAVAL released a new sneaker collaboration with Le Petit Prince, following successful prior collaborations in 2023 and 2024.
- Sushi ShopminorSushi Shop unveiled an exceptional collaboration with Le Petit Prince for the 80th anniversary, combining food products with the Little Prince universe.
- SkultunaminorThe Swedish royal supplier Skultuna, founded in 1607, released a Little Prince figurine for Valentine's Day.
- Angel CosmeticsminorAngel Cosmetics launched 'Le Petit Prince Parfums,' a fragrance collection inspired by the stars and the rose of The Little Prince.
- YotominorYoto released an audio experience card for The Little Prince, allowing listeners to rediscover the full text through the Yoto audio platform.
- Käthe WohlfahrtminorThe German Christmas decoration specialist partnered with Le Petit Prince for a holiday season collection.
- Le Petit Prince GroupecoreSophie Kopaczynski was appointed CEO of Le Petit Prince (LPP Groupe), joining from The Copyrights Group. LPP Groupe is the parent entity overseeing the brand's licensing operations.
- SOVA Jewelry HouseminorThe Ukrainian jewelry house SOVA Jewelry House created its first licensed jewelry collection inspired by The Little Prince.
- AlanuiminorThe Italian fashion house Alanui created an exclusive capsule collection featuring fringed designs inspired by The Little Prince.
- MinaLimacoreMinaLima (the creative studio behind the Harry Potter film graphic design) partnered with Le Petit Prince and Gallimard to create an illustrated and animated anniversary edition for the 80th anniversary. This is the first such edition in the book's history.
- GallimardcoreGallimard published the new MinaLima illustrated anniversary edition of The Little Prince for the 80th anniversary, as well as a new Folio anniversary edition and musical tale adaptation.
- Mi CuentominorMi Cuento offers personalized Little Prince books, allowing children and adults to experience a customized version of the story.
- LaduréeminorLadurée partnered with Le Petit Prince for an exclusive Afternoon Tea experience in Japan, featuring limited-edition packaging and products.
- Riad SattoufminorCartoonist and filmmaker Riad Sattouf illustrated a new edition of Saint-Exupéry's 'Terre des hommes,' released October 2, 2025, with an exhibition at Galerie Gallimard.
- Vajillas CoronaminorThe Colombian tableware brand launched an exclusive Little Prince collection for the Colombian market.
- SOVA ProductionminorSOVA Production created 'The Little Prince on Ice,' a grand poetic ice show touring France starting October 2025.
- UNESCOminorThe Little Prince was engraved on a disc for UNESCO Lunar Missions, bringing the story to future lunar explorations.
- Corn Maze CombourgminorThe Little Prince returned to a corn maze in Combourg, France, for a summer experience following a successful prior year.
- Chinai's CurryminorChinai's Curry restaurants in China celebrated cherry blossom season with Little Prince-themed offerings across 90+ locations.
- 3.PARADISminorFashion brand 3.PARADIS presented a Little Prince capsule collection at Paris Fashion Week, titled 'Steps to Nowhere.'
- CASETiFYminorCASETiFY launched a phone case collection in collaboration with Le Petit Prince for International Little Prince Day.
- Vendéspace La Roche-sur-YonminorVendéspace hosted the world premiere of the cine-concert of Mark Osborne's Little Prince animated film on December 7, 2025.
- Atelier des LumièrescoreThe Atelier des Lumières in Paris hosted a major immersive Little Prince exhibition titled 'The Little Prince: An Immersive Odyssey,' which was later extended until August 31, 2025, and also shown at Bassins des Lumières (Bordeaux), Carrières des Lumières (Les Baux-de-Provence), and Phoenix des Lumières (Dortmund).
- FunkominorFunko released a Special Edition Pop! figurine of The Little Prince for the 80th anniversary.
- B612 PlanetminorB612 Planet created a collection of cashmere plaids for babies featuring The Little Prince.
- On Entertainment (Playmobil)coreOn Entertainment (Playmobil) partnered with comic book artist and filmmaker Joann Sfar for an ambitious live-action Little Prince mini-series project.
- Antoine de Saint-Exupéry Foundation for Youth (FASEJ)coreThe FASEJ was created in 2009 under the aegis of the Fondation de France by the family of Antoine de Saint-Exupéry, his admirers, and personalities from culture, science, and aviation. It carries out philanthropic activities to improve the daily lives of young people. The official website links to fasej.org.
- MoleskinecoreMoleskine produces Little Prince-themed notebooks, notebooks, and sets sold globally through stationery and gift retail channels.
- MontblanccoreMontblanc launched a Le Petit Prince-themed writing collection and hosted a gala to celebrate the 75th anniversary of the book.
- SofitelminorSofitel hotels feature Little Prince-themed Kids Club experiences, including at properties such as Sofitel Krabi Phokeethra.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Le Petit Prince competitors and assessment
Company assessmentDirect peers
- The Tolkien Estate / Middle-earth Enterprises: Middle-earth Enterprises (formerly Tolkien Enterprises) manages licensing rights to J.R.R. Tolkien's literary works across film, games, merchandise, and theme parks. Comparable to Le Petit Prince as a literary IP estate leveraging a single iconic author property.
- Peanuts Worldwide: Peanuts Worldwide manages the Snoopy/Charlie Brown IP — a globally beloved character property licensed across merchandise, media, fashion, and experiences. Highly comparable literary/comic character licensing business model.
- Dr. Seuss Enterprises: Dr. Seuss Enterprises licenses the works of Theodor Geisel across books, films, theme parks, and consumer products globally. Closely comparable to Le Petit Prince as a literary IP licensing operation with broad product category reach and a long-standing brand.
- Sanrio: Sanrio (Hello Kitty) is a Japanese character licensing company managing globally recognized IP through licensing, retail, and themed experiences. Like Le Petit Prince, Sanrio's business model is centered on granting IP rights across product categories to third-party manufacturers and retailers worldwide.
- Astrid Lindgren / Saltkråkan AB: Astrid Lindgren's estate manages licensing rights to Pippi Longstocking, Karlsson-on-the-Roof, and other beloved children's literary properties across product categories and theme parks (Junibacken). Closely comparable single-author literary IP licensing business.
- The Copyrights Group: The Copyrights Group is a UK-based literary IP licensing agency managing properties including Paddington Bear, Peter Rabbit, and others. Direct peer in the European literary licensing space; notably, Le Petit Prince's new CEO joined from this firm.
- Moomin Characters: Moomin Characters manages the literary IP of Tove Jansson's Moomins — a beloved Nordic literary property licensed globally across product categories, exhibitions, and themed experiences. Direct comparison to Le Petit Prince as a literary-character licensing business.
Broad incumbents
- Wildbrain (Peanuts and Teletubbies owner): Wildbrain is a Canadian entertainment company managing a portfolio of children's character IPs (Peanuts, Teletubbies, Strawberry Shortcake) across licensing, content, and digital. Comparable as a broader character licensing operation, though diversified across multiple properties.
- Mattel (consumer products / licensing): Mattel is a major toy and consumer products company that both owns and licenses IP (Barbie, Hot Wheels, etc.) to global retailers. Comparable as an incumbent in character-driven product licensing, but operates at much greater scale and with owned brands.
Others
- Brand Licensing Europe / Licensing International: Industry trade association representing the global brand licensing industry. Not a peer per se, but a relevant ecosystem body — Le Petit Prince won its 2025 Licensor of the Year award in France.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Petit Prince social profiles
Digital presenceLe Petit Prince financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Petit Prince leadership team
Management profileNumber of profiles
Profiles2 records
Le Petit Prince funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Petit Prince M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Petit Prince
What does Le Petit Prince do?
Le Petit Prince is a literary intellectual property licensing company that manages the global brand rights to Antoine de Saint-Exupéry's 1943 novella "The Little Prince." The company (operating as Le Petit Prince Licensing under SOGEX SARL) grants trademark and character licenses to international partners across product categories including watches, stationery, fashion, tableware, toys, luxury goods, and experiences, with over 10,000 licensed products sold worldwide. It also operates the official Le Petit Prince retail store in Paris and an online boutique, and supports the Le Parc du Petit Prince aerial theme park in Alsace.
Is Le Petit Prince a public or private company?
Le Petit Prince is a private company. It is classified as family owned and is currently operating.
When was Le Petit Prince founded?
Le Petit Prince was founded in -1. It employs 51 to 100 people.
Where is Le Petit Prince based?
Le Petit Prince is headquartered in Paris, France, in the Europe region.
How does Le Petit Prince make money?
One revenue line is on record: licensing and Royalties.
Who are Le Petit Prince's main competitors?
Direct peers on record are The Tolkien Estate / Middle-earth Enterprises, Peanuts Worldwide, Dr. Seuss Enterprises, Sanrio, Astrid Lindgren / Saltkråkan AB, The Copyrights Group and Moomin Characters. Broad incumbents are Wildbrain (Peanuts and Teletubbies owner) and Mattel (consumer products / licensing). Brand Licensing Europe / Licensing International is listed as an others.
Does Le Petit Prince have an API?
No public API is recorded for Le Petit Prince.
What industry is Le Petit Prince in?
Le Petit Prince's product category is Brand Licensing. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of CRAKAFAL, Luxury Licensing & Brand Management. Its NAICS code is 533 and its SIC code is 6794.