Le Petit Prince

What Le Petit Prince does

Le Petit Prince Licensing, operated by SOGEX SARL (a French private limited company headquartered at 13 Boulevard Edgar Quinet, Paris), manages the global merchandising, licensing, and cultural exploitation of Antoine de Saint-Exupéry's 1943 literary work The Little Prince. The company operates without a proprietary technology platform and earns substantially all of its revenue through licensing royalties: granting rights to international partners across watches, writing instruments, stationery, toys, fashion, tableware, jewelry, F&B, and experiential categories, then collecting royalties while maintaining quality standards over more than 10,000 licensed products worldwide. The Le Petit Prince trademark is owned by POMASE and the licensing business is conducted under the commercial name "Le Petit Prince Licensing."

The company serves two primary customer types. Its enterprise customers are international brand licensees — including IWC Schaffhausen (a 20-year partner that launched a new watch collection in 2026), Montblanc, Moleskine, Sofitel, La Poste, Playmobil, Funko, and many more — who pay royalties to incorporate the IP into their product lines. Its consumer-facing operations include the flagship Le Petit Prince Store in Paris's Latin Quarter (more than 1,000 curated SKUs), the Le Petit Prince Collection online boutique, and an associated aerial theme park (Le Parc du Petit Prince in Alsace) that has attracted 1.2 million visitors. The company won Licensor of the Year at the 2025 Licensing International France Awards.

Supporting offerings include educational pedagogical content for French primary schools, an annual magazine, downloadable digital wallpapers and activity materials, an online knowledge quiz, immersive cultural exhibitions (Atelier des Lumières and global venues), and an XR experience developed with HTC VIVERSE. In November 2025, Sophie Kopaczynski (formerly CEO of The Copyrights Group) was appointed CEO of Le Petit Prince Groupe, with Thomas Rivière continuing as director (gérant) of SOGEX SARL. The Antoine de Saint-Exupéry Foundation for Youth (FASEJ), created in 2009 under the Fondation de France, handles philanthropic activities tied to the author's legacy. The company is private, with no public ticker and no external equity funding evidenced in the available sources.

Name

Le Petit Prince

Legal name

SOGEX SARL

Website

https://lepetitprince.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Petit Prince Licensing, operated by SOGEX SARL in Paris, manages global licensing and merchandising of Antoine de Saint-Exupéry's iconic "The Little Prince" literary IP, serving 30+ international brand licensees and consumers across more than 10,000 licensed products worldwide.

Ownership category

akta.pro rank

Product category

Brand Licensing

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industry

Luxury Licensing & Brand Management (CRAKAFAL)

Keywords

• Brand licensing services
• Intellectual property licensing
• Character merchandising
• Literary IP licensing
• Licensed consumer products

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Licensing and Royalties: Le Petit Prince generates revenue by licensing its brand, characters, and imagery to third-party manufacturers and retailers across product categories such as games, toys, stationery, tableware, fashion, luxury goods, and experiences. Licensees pay royalties for the use of the IP, and the company maintains quality control over licensed products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Le Petit Prince is a literary intellectual property licensing company that manages the global brand rights to Antoine de Saint-Exupéry's 1943 novella "The Little Prince." The company (operating as Le Petit Prince Licensing under SOGEX SARL) grants trademark and character licenses to international partners across product categories including watches, stationery, fashion, tableware, toys, luxury goods, and experiences, with over 10,000 licensed products sold worldwide. It also operates the official Le Petit Prince retail store in Paris and an online boutique, and supports the Le Parc du Petit Prince aerial theme park in Alsace.

Product overview

Le Petit Prince operates as a literary intellectual property with a multi-channel offering: the core product is Antoine de Saint-Exupéry's philosophical tale published in 1943, now available in over 500 translations. The licensing division (Le Petit Prince Licensing) manages a global portfolio of over 10,000 officially licensed products through partnerships with brands including IWC, Moleskine, Montblanc, and Sofitel. Retail operations include the flagship Le Petit Prince Store in Paris's Latin Quarter and an online store. Supporting offerings include educational content for K-12 classrooms, annual magazines, digital wallpapers and activity materials, and an interactive knowledge quiz. The company also maintains an official presence at immersive exhibitions and cultural events worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Petit Prince Licensing Global licensing program granting rights to use the Le Petit Prince brand, characters, and imagery to international partners across categories such as watches, stationery, fashion, tableware, toys, and experiences. Over 10,000 licensed products worldwide, with quality control managed centrally.

Quantifiable outcome

• Over 10,000 licensed products available worldwide
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered minor and core.

• Lotte GiantsminorOEM/ Whitelabel/ Licensing Partner · 6 July 2026The Lotte Giants baseball team in Busan, South Korea, featured The Little Prince at Sajik Baseball Stadium for the 80th anniversary.
• Gadget4entertainmentminorOEM/ Whitelabel/ Licensing Partner · 22 June 2026Gadget4entertainment unveiled a Le Petit Prince jewelry collection in 925 sterling silver.
• IWC SchaffhausencoreOEM/ Whitelabel/ Licensing Partner · 17 April 2026IWC Schaffhausen has been collaborating with Le Petit Prince for 20 years. In 2026, to mark two decades of partnership and the 80th anniversary, IWC launched a new Le Petit Prince watch collection. IWC's L'Appartement at 73 avenue des Champs-Élysées in Paris was decorated with Little Prince colors for the launch.
• La PostecoreOEM/ Whitelabel/ Licensing Partner · 17 April 2026La Poste has released multiple Little Prince commemorative products including an international stamp for the 80th anniversary, a collector booklet of 12 stamps, printable stamps, NFT stamps, holiday workbooks, and mailing products through Colissimo.
• PlaymobilcoreOEM/ Whitelabel/ Licensing Partner · 8 April 2026Playmobil partnered with Le Petit Prince to create new playsets marking the 80th anniversary of the book's publication in France. The collaboration brings the beloved characters to life through detailed, collectible play experiences.
• IMG LicensingcoreChannel Partner/ Reseller/ Distributor · 24 March 2026IMG Licensing was appointed as the exclusive North American licensing representative for The Little Prince, strengthening the brand's presence in the North American market.
• Sock AffairsminorOEM/ Whitelabel/ Licensing Partner · 17 March 2026Sock Affairs created a Little Prince sock collection featuring the brand's iconic imagery.
• CAVALminorOEM/ Whitelabel/ Licensing Partner · 7 March 2026CAVAL released a new sneaker collaboration with Le Petit Prince, following successful prior collaborations in 2023 and 2024.
• Sushi ShopminorOEM/ Whitelabel/ Licensing Partner · 17 February 2026Sushi Shop unveiled an exceptional collaboration with Le Petit Prince for the 80th anniversary, combining food products with the Little Prince universe.
• SkultunaminorOEM/ Whitelabel/ Licensing Partner · 10 February 2026The Swedish royal supplier Skultuna, founded in 1607, released a Little Prince figurine for Valentine's Day.
• Angel CosmeticsminorOEM/ Whitelabel/ Licensing Partner · 20 January 2026Angel Cosmetics launched 'Le Petit Prince Parfums,' a fragrance collection inspired by the stars and the rose of The Little Prince.
• YotominorOEM/ Whitelabel/ Licensing Partner · 6 December 2025Yoto released an audio experience card for The Little Prince, allowing listeners to rediscover the full text through the Yoto audio platform.
• Käthe WohlfahrtminorOEM/ Whitelabel/ Licensing Partner · 25 November 2025The German Christmas decoration specialist partnered with Le Petit Prince for a holiday season collection.
• Le Petit Prince GroupecoreOthers · 8 November 2025Sophie Kopaczynski was appointed CEO of Le Petit Prince (LPP Groupe), joining from The Copyrights Group. LPP Groupe is the parent entity overseeing the brand's licensing operations.
• SOVA Jewelry HouseminorOEM/ Whitelabel/ Licensing Partner · 6 November 2025The Ukrainian jewelry house SOVA Jewelry House created its first licensed jewelry collection inspired by The Little Prince.
• AlanuiminorOEM/ Whitelabel/ Licensing Partner · 25 October 2025The Italian fashion house Alanui created an exclusive capsule collection featuring fringed designs inspired by The Little Prince.
• MinaLimacoreStrategic or Co-development Partner · 21 October 2025MinaLima (the creative studio behind the Harry Potter film graphic design) partnered with Le Petit Prince and Gallimard to create an illustrated and animated anniversary edition for the 80th anniversary. This is the first such edition in the book's history.
• GallimardcoreStrategic or Co-development Partner · 21 October 2025Gallimard published the new MinaLima illustrated anniversary edition of The Little Prince for the 80th anniversary, as well as a new Folio anniversary edition and musical tale adaptation.
• Mi CuentominorOEM/ Whitelabel/ Licensing Partner · 1 October 2025Mi Cuento offers personalized Little Prince books, allowing children and adults to experience a customized version of the story.
• LaduréeminorOEM/ Whitelabel/ Licensing Partner · 6 September 2025Ladurée partnered with Le Petit Prince for an exclusive Afternoon Tea experience in Japan, featuring limited-edition packaging and products.
• Riad SattoufminorStrategic or Co-development Partner · 1 September 2025Cartoonist and filmmaker Riad Sattouf illustrated a new edition of Saint-Exupéry's 'Terre des hommes,' released October 2, 2025, with an exhibition at Galerie Gallimard.
• Vajillas CoronaminorOEM/ Whitelabel/ Licensing Partner · 25 August 2025The Colombian tableware brand launched an exclusive Little Prince collection for the Colombian market.
• SOVA ProductionminorStrategic or Co-development Partner · 3 August 2025SOVA Production created 'The Little Prince on Ice,' a grand poetic ice show touring France starting October 2025.
• UNESCOminorStrategic or Co-development Partner · 30 July 2025The Little Prince was engraved on a disc for UNESCO Lunar Missions, bringing the story to future lunar explorations.
• Corn Maze CombourgminorOEM/ Whitelabel/ Licensing Partner · 25 July 2025The Little Prince returned to a corn maze in Combourg, France, for a summer experience following a successful prior year.
• Chinai's CurryminorOEM/ Whitelabel/ Licensing Partner · 18 July 2025Chinai's Curry restaurants in China celebrated cherry blossom season with Little Prince-themed offerings across 90+ locations.
• 3.PARADISminorOEM/ Whitelabel/ Licensing Partner · 7 July 2025Fashion brand 3.PARADIS presented a Little Prince capsule collection at Paris Fashion Week, titled 'Steps to Nowhere.'
• CASETiFYminorOEM/ Whitelabel/ Licensing Partner · 20 June 2025CASETiFY launched a phone case collection in collaboration with Le Petit Prince for International Little Prince Day.
• Vendéspace La Roche-sur-YonminorStrategic or Co-development Partner · 10 May 2025Vendéspace hosted the world premiere of the cine-concert of Mark Osborne's Little Prince animated film on December 7, 2025.
• Atelier des LumièrescoreOEM/ Whitelabel/ Licensing Partner · 17 March 2025The Atelier des Lumières in Paris hosted a major immersive Little Prince exhibition titled 'The Little Prince: An Immersive Odyssey,' which was later extended until August 31, 2025, and also shown at Bassins des Lumières (Bordeaux), Carrières des Lumières (Les Baux-de-Provence), and Phoenix des Lumières (Dortmund).
• FunkominorOEM/ Whitelabel/ Licensing Partner · 20 June 2023Funko released a Special Edition Pop! figurine of The Little Prince for the 80th anniversary.
• B612 PlanetminorOEM/ Whitelabel/ Licensing Partner · 29 May 2023B612 Planet created a collection of cashmere plaids for babies featuring The Little Prince.
• On Entertainment (Playmobil)coreStrategic or Co-development Partner · 1 January 2019On Entertainment (Playmobil) partnered with comic book artist and filmmaker Joann Sfar for an ambitious live-action Little Prince mini-series project.
• Antoine de Saint-Exupéry Foundation for Youth (FASEJ)coreStrategic or Co-development Partner · 1 January 2009The FASEJ was created in 2009 under the aegis of the Fondation de France by the family of Antoine de Saint-Exupéry, his admirers, and personalities from culture, science, and aviation. It carries out philanthropic activities to improve the daily lives of young people. The official website links to fasej.org.
• MoleskinecoreOEM/ Whitelabel/ Licensing PartnerMoleskine produces Little Prince-themed notebooks, notebooks, and sets sold globally through stationery and gift retail channels.
• MontblanccoreOEM/ Whitelabel/ Licensing PartnerMontblanc launched a Le Petit Prince-themed writing collection and hosted a gala to celebrate the 75th anniversary of the book.
• SofitelminorOEM/ Whitelabel/ Licensing PartnerSofitel hotels feature Little Prince-themed Kids Club experiences, including at properties such as Sofitel Krabi Phokeethra.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Tolkien Estate / Middle-earth Enterprises: Middle-earth Enterprises (formerly Tolkien Enterprises) manages licensing rights to J.R.R. Tolkien's literary works across film, games, merchandise, and theme parks. Comparable to Le Petit Prince as a literary IP estate leveraging a single iconic author property.
• Peanuts Worldwide: Peanuts Worldwide manages the Snoopy/Charlie Brown IP — a globally beloved character property licensed across merchandise, media, fashion, and experiences. Highly comparable literary/comic character licensing business model.
• Dr. Seuss Enterprises: Dr. Seuss Enterprises licenses the works of Theodor Geisel across books, films, theme parks, and consumer products globally. Closely comparable to Le Petit Prince as a literary IP licensing operation with broad product category reach and a long-standing brand.
• Sanrio: Sanrio (Hello Kitty) is a Japanese character licensing company managing globally recognized IP through licensing, retail, and themed experiences. Like Le Petit Prince, Sanrio's business model is centered on granting IP rights across product categories to third-party manufacturers and retailers worldwide.
• Astrid Lindgren / Saltkråkan AB: Astrid Lindgren's estate manages licensing rights to Pippi Longstocking, Karlsson-on-the-Roof, and other beloved children's literary properties across product categories and theme parks (Junibacken). Closely comparable single-author literary IP licensing business.
• The Copyrights Group: The Copyrights Group is a UK-based literary IP licensing agency managing properties including Paddington Bear, Peter Rabbit, and others. Direct peer in the European literary licensing space; notably, Le Petit Prince's new CEO joined from this firm.
• Moomin Characters: Moomin Characters manages the literary IP of Tove Jansson's Moomins — a beloved Nordic literary property licensed globally across product categories, exhibitions, and themed experiences. Direct comparison to Le Petit Prince as a literary-character licensing business.

Broad incumbents

• Wildbrain (Peanuts and Teletubbies owner): Wildbrain is a Canadian entertainment company managing a portfolio of children's character IPs (Peanuts, Teletubbies, Strawberry Shortcake) across licensing, content, and digital. Comparable as a broader character licensing operation, though diversified across multiple properties.
• Mattel (consumer products / licensing): Mattel is a major toy and consumer products company that both owns and licenses IP (Barbie, Hot Wheels, etc.) to global retailers. Comparable as an incumbent in character-driven product licensing, but operates at much greater scale and with owned brands.

Others

• Brand Licensing Europe / Licensing International: Industry trade association representing the global brand licensing industry. Not a peer per se, but a relevant ecosystem body — Le Petit Prince won its 2025 Licensor of the Year award in France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Le_PetitPrince
• YouTubeyoutube.com/@LePetitPrinceOff
• Facebookfacebook.com/lepetitprinceofficiel
• LinkedInlinkedin.com/company/lepetitprince
• Instagraminstagram.com/lepetitprinceofficiel
• TikToktiktok.com/@lepetitprinceofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Petit Prince