Levels Fight League
Levels Fight League is an Amsterdam-based MMA promotion and the largest in the Benelux, producing professional and amateur events, broadcasting via ViaPlay and YouTube, and developing European MMA talent through its New Talent program.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Levels Fight League does
Levels Fight League (LFL) is an Amsterdam-based mixed martial arts promotion operating as the largest MMA organization in the Benelux region. Founded in 2020 with its inaugural event in May 2021, LFL produces professional MMA events (LFL1 through LFL24), an amateur development program called LFL New Talent, and distributes content via broadcast partnerships (ViaPlay for the Netherlands, YouTube globally) and pay-per-view (Inplayer). The company operates from a dedicated LFL Studio facility in Amsterdam and has expanded to larger venues including Mediahaven, Gashouder, BET City Arena (Utrecht), and Waagnatie (Antwerp, Belgium).
LFL's core technology consists of live event production infrastructure and broadcast streaming capabilities, with ticketing handled through Ticketmaster integration and direct website sales. The promotion has built a content library of 24+ professional events and an amateur pathway that develops European fighters, attracting talent crossovers from kickboxing (Endy Semeleer, Levi Rigters) and former UFC/Glory veterans. The event-based go-to-market model combines live attendance revenue, broadcast rights, PPV streaming, and corporate sponsorships (10+ brand partners including ViaPlay, Pitbull, Fight IQ, Booster Gear).
The business model generates revenue through four primary streams: live event ticket sales (direct and via Ticketmaster), broadcast licensing (ViaPlay subscription, YouTube advertising), pay-per-view (Inplayer for international audiences), and sponsorships. Customer segments include MMA fans, amateur fighters in the New Talent program, professional fighters competing for titles, and corporate sponsors. Distribution covers the Netherlands domestically and Belgium regionally, with global online streaming reach via YouTube and Inplayer PPV.
Levels Fight League firmographics
Firmographics- Name
- Levels Fight League
- Legal name
- Levels Fight League
- Website
- https://lflmma.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Levels Fight League is an Amsterdam-based MMA promotion and the largest in the Benelux, producing professional and amateur events, broadcasting via ViaPlay and YouTube, and developing European MMA talent through its New Talent program.
- Ownership category
- akta.pro rank
Levels Fight League industry classification
Industry- Product category
- MMA Event Promotion
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)
- akta.pro secondary industry
- Amateur & Developmental Combat Promotions (Feeder leagues) (MPAKAHAG)
Keywords
Where Levels Fight League is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Levels Fight League business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Live Event Tickets: Direct ticket sales for live event attendance at venues including Mediahaven, LFL Studio, Transformatorhuis, Gashouder, Bet City Arena, and Waagnatie. Ticket sales handled through website integration and Ticketmaster
- Pay-Per-View: Pay-per-view streaming through Inplayer platform for international audiences not covered by broadcast partnerships
- Broadcast Rights & Streaming: Broadcast licensing deals with ViaPlay for Dutch market and YouTube for international audiences
- Sponsorships: Corporate sponsorships from partners including ViaPlay, GRM, Pitbull, Fight IQ, Booster Gear, Stempel Prep The Food, JD Productions, and MaxTenten
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Levels Fight League product offering
Product offeringCore offering
Levels Fight League is an Amsterdam-based MMA promotion company that produces and broadcasts live professional and amateur mixed martial arts events in the Benelux region. It operates a numbered event series (LFL1 through LFL24), runs the LFL New Talent amateur development program, distributes fights via YouTube, ViaPlay and InPlayer, and sells tickets directly through its website and Ticketmaster for venues across Amsterdam, Utrecht and Antwerp.
Product overview
Levels Fight League (LFL) is an Amsterdam-based MMA promotion company operating as the biggest MMA promotion in the Benelux. The company runs a multi-product portfolio consisting of professional MMA events (LFL1 through LFL24), an amateur development division called LFL New Talent, live event broadcasts via YouTube and ViaPlay streaming platforms, fighter rankings across weight classes, and exclusive pre-sale ticket access programs. The ethos 'by fighters, for fighters' guides the company's focus on developing the next generation of MMA talent while delivering premium live event experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- LFL Professional MMA Events Professional mixed martial arts event series (LFL1 through LFL24) featuring elite European fighters competing across weight classes with title fights, headline bouts, and tournament formats such as the Heavyweight Grand Prix. Held at venues including LFL Studios, Mediahaven, Transformatorhuis, Gashouder, Bet City Arena (Utrecht) and Waagnatie (Antwerp, Belgium).
- LFL New Talent (Amateur MMA Division) Separate amateur MMA event series branded as LFL New Talent, providing emerging European fighters with a professional competition environment to build competitive records, qualify for championship opportunities, and earn international training camp prizes. Tickets sold through dedicated New Talent ticketing infrastructure.
Quantifiable outcome
- 24 major events produced from May 2021 to September 2026
- +3 more outcomes
Companies that use Levels Fight League
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Levels Fight League technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Levels Fight League partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ViaPlaycorePrimary broadcast partner for Netherlands market. Streams live LFL events on ViaPlay with 48-hour replay access for subscribers. Key distribution channel for Dutch MMA fans.
- GRMminorSponsor partner with logo placement on LFL website partners section.
- PitbullminorEquipment sponsor providing MMA mats. Logo featured in partners section.
- Fight IQminorSponsor partner with logo placement in partners section.
- Booster GearminorSponsor partner with logo placement in partners section.
- Stempel Prep The FoodminorFood sponsor partner with logo placement in partners section.
- JD Productions (Photo & Video)minorProduction partner providing photo and video services for events.
- MaxTentenminorSponsor partner with logo placement in partners section.
- TicketmastercorePrimary ticketing platform for live event ticket sales. Used for high-profile events including Heavyweight Grand Prix and LFL14 Grand Prix.
- InplayercorePay-per-view video platform hosting LFL fight replays and live event streaming for international audiences outside broadcast partnerships.
- RolexbendeminorFeature film production company filming content at LFL events for broadcast and publication purposes per event T&Cs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Levels Fight League competitors and assessment
Company assessmentBroad incumbents
- UFC: The dominant global MMA promotion owned by TKO Group Holdings. LFL competes for European MMA talent and audiences as a regional alternative, and several LFL fighters (Tom Breese, Chris Fishgold) are UFC veterans who have moved downstream.
- ONE Championship: Singapore-based global combat sports promotion covering MMA, kickboxing, and Muay Thai. ONE's kickboxing and striking-to-MMA crossover strategy parallels LFL's approach with Levi Rigters and Endy Semeleer.
- Professional Fighters League (PFL): Global MMA league with a season-format tournament structure (similar to LFL's Heavyweight Grand Prix). PFL acquired Bellator in 2023 and operates internationally, competing for the same European viewership and talent that LFL targets.
Direct peers
- Cage Warriors: UK/European MMA promotion historically known as a major UFC feeder league. Operates regional events across Europe with a similar talent-development-to-professional pathway as LFL, making it a directly comparable European MMA peer.
- ARES Fighting Championship: French-based MMA promotion operating in the European regional market. Competes for European MMA talent and viewership, particularly in the French-speaking market adjacent to LFL's Benelux footprint.
- KSW: Poland's largest MMA promotion and the leading Central European MMA brand. Operates in a similar regional model with regular events, broadcast partnerships, and a Grand Prix tournament format — a closely comparable peer to LFL within continental Europe.
Regional players
- Brave Combat Federation: Bahrain-based MMA promotion focused on emerging-market talent (Asia, Africa, Middle East). Comparable to LFL as a regional promotion platform but operates in a different geographic theater with a similar talent-development ethos.
Emerging players
- Invicta FC: All-women's MMA promotion operating in the same niche regional event model as LFL. While gender-focused, it shares the same structural characteristics: regional events, broadcast partnerships, talent development pipeline.
Others
- Glory Kickboxing: Premium kickboxing promotion where Levi Rigters and Endy Semeleer built their careers. LFL's signing of these Glory stars represents a direct talent migration from Glory into LFL's MMA ecosystem, making it a strategic feeder/upstream peer.
- Fight Night Champion / European MMA Rankings: While not a promotion itself, Tapology is the primary database and media platform used by MMA fans to track regional promotions like LFL. Included as an ecosystem participant for benchmarking LFL's event relevance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Levels Fight League social profiles
Digital presenceLevels Fight League financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levels Fight League leadership team
Management profileNumber of profiles
Levels Fight League funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levels Fight League M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levels Fight League
What does Levels Fight League do?
Levels Fight League is an Amsterdam-based MMA promotion company that produces and broadcasts live professional and amateur mixed martial arts events in the Benelux region. It operates a numbered event series (LFL1 through LFL24), runs the LFL New Talent amateur development program, distributes fights via YouTube, ViaPlay and InPlayer, and sells tickets directly through its website and Ticketmaster for venues across Amsterdam, Utrecht and Antwerp.
Is Levels Fight League a public or private company?
Levels Fight League is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Levels Fight League founded?
Levels Fight League was founded in 2021. It employs 11 to 50 people.
Where is Levels Fight League based?
Levels Fight League is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Levels Fight League make money?
Four revenue lines are on record. Live Event Tickets are the primary driver. The others are pay-Per-View, broadcast Rights & Streaming and sponsorships.
Who are Levels Fight League's main competitors?
Broad incumbents on record are UFC, ONE Championship and Professional Fighters League (PFL). Direct peers are Cage Warriors, ARES Fighting Championship and KSW. Brave Combat Federation is listed as a regional player. Invicta FC is listed as an emerging player. Others are Glory Kickboxing and Fight Night Champion / European MMA Rankings.
Does Levels Fight League have an API?
No public API is recorded for Levels Fight League.
What industry is Levels Fight League in?
Levels Fight League's product category is MMA Event Promotion. Its primary akta.pro industry code is MPAKAHAI, Combat Sports Event Series & Tournament Operators (Grand Prix, leagues), with a secondary code of MPAKAHAG, Amateur & Developmental Combat Promotions (Feeder leagues). Its NAICS code is 71121 and its SIC code is 7990.