Liftex Equipment Rentals Inc.

What Liftex Equipment Rentals Inc. does

Liftex Equipment Rentals Inc. is a Canadian equipment rental company headquartered in Edmonton, Alberta, operating a four-branch network across Western Canada — Edmonton and Calgary in Alberta, plus Burnaby (Vancouver) and Kelowna in British Columbia. The company specializes in mobile elevating work platforms (MEWPs) and related aerial and material handling equipment, serving customers in the construction, maintenance, and event industries. Its end markets span commercial and industrial contractors, facility maintenance operations, and short-term event staging needs.

The company's core fleet comprises scissor lifts, boom lifts (including articulating and telescopic models), telehandlers, and forklifts, with working heights ranging from 10 feet to 185 feet. Liftex sources equipment from a broad set of OEMs including JLG, Genie, Haulotte, Zoomlion, Skyjack, XCMG, Hyster, and Royal Forklifts, providing multi-brand availability across price points and specifications. The company supports its rental fleet with in-house repair and service capabilities staffed by Red Seal journeymen mechanics, and operates an operator safety training program delivered by certified trainers.

Liftex operates a quote-based, project-driven revenue model with five distinct revenue streams: equipment rentals (the core business), equipment sales, operator safety training, equipment transportation, and repair/service. Pricing is transaction-based, consistent with industry norms for project-driven B2B rental. The company is privately held with no institutional investors or funding rounds disclosed, suggesting a self-funded, owner-operator growth profile. With 18 employees, Liftex is a sub-scale regional player in the broader Canadian equipment rental market.

Name

Liftex Equipment Rentals Inc.

Legal name

Liftex Equipment Rentals Inc.

Website

https://liftex.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liftex Equipment Rentals Inc. is a Canadian equipment rental company headquartered in Edmonton, Alberta, operating four branches across Western Canada. It specializes in mobile elevating work platforms including scissor lifts, boom lifts, telehandlers, and forklifts for construction, maintenance, and event industries.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

akta.pro secondary industries

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

Keywords

• Aerial work platforms
• Mobile elevating work platforms
• Scissor lift rentals
• Boom lift rentals
• Forklift rentals

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Equipment Rentals: Core revenue stream from renting MEWPs including scissor lifts, boom lifts, telehandlers, and forklifts. Offers flexible rental terms for short-term and long-term projects.
2. Equipment Sales: Sale of new and used equipment from their fleet. Most used equipment is available for purchase.
3. Safety Training Services: Operator safety training courses for MEWPs and fall arrest certification, with recertification every 3 years.
4. Transportation Services: Equipment delivery to customer sites using company transport equipment and operators at competitive rates.
5. Repair and Service: Aerial work platform repairs and servicing for all makes and models of MEWPs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Liftex Equipment Rentals Inc. rents and sells Mobile Elevating Work Platforms (MEWPs) including scissor lifts (electric and rough terrain), boom lifts (telescopic, articulating, and ultra-high reach up to 185 ft), telehandlers, and forklifts (electric and diesel/gasoline rough terrain). In addition to equipment, the company offers aerial work platform repair services for all makes and models, approved operator safety training courses, and transportation services for rental and customer-owned equipment across Western Canada.

Product overview

Liftex Equipment Rentals Inc. is an equipment rental and sales company specializing in Mobile Elevating Work Platforms (MEWPs) and material handling equipment across Western Canada. The product portfolio centers on man lifts including scissor lifts (electric and rough terrain ranging from 20-56 ft working height), boom lifts (telescopic and articulating from 38-185 ft reach), telehandlers (5,000-12,000 lb capacity), and forklifts (electric and diesel/gasoline rough terrain from 4,400-14,000 lbs). The company also provides related services including aerial work platform repairs for all makes and models, approved operator safety training courses (Man-Lift, Telehandler, and Fall Arrest certifications), and equipment transportation services. Equipment is available for rent or purchase from locations in Edmonton, Calgary, Vancouver (Burnaby), and Kelowna.

Differentiator

Problem solved

Functional benefit

Products and services

• MEWP Rentals (Scissor Lifts, Boom Lifts, Telehandlers) Rental of Mobile Elevating Work Platforms including electric and rough terrain scissor lifts, telescopic and articulating boom lifts (including ultra-high reach models up to 185 ft), and telehandlers for construction, maintenance, and event customers across Western Canada.
• Forklift Rentals (Electric and Diesel/Gasoline Rough Terrain) Rental of electric forklifts for indoor warehouse operations and rough terrain diesel/gasoline forklifts for outdoor industrial material handling, with rated capacities from 4,400 lbs to 7,700 lbs.
• New and Used Equipment Sales Sale of new and used MEWPs including scissor lifts, boom lifts, telehandlers, and forklifts from the company's rental fleet to customers seeking outright equipment ownership.
• Aerial Work Platform (MEWP) Repair and Service Repair, servicing, and annual NDT structural inspection of MEWPs including man lifts, scissor lifts, boom lifts, and telehandlers for all makes and models, performed by certified red seal journeymen mechanics.
• Operator Safety Training Courses Approved operator safety awareness training for manlifts, scissor lifts, telehandlers, and fall arrest, including OSSA-aligned certification, using Genie and JLG certified workbooks with written exams and hands-on operation for wallet card credentials (recertification every three years).
• Equipment Transportation Services Delivery of rental equipment to customer sites and transportation of customer-owned machines, provided with company-owned transport equipment and operators at competitive rates.

Quantifiable outcome

• Equipment maintained to highest standards with annual NDT structural inspection included at no charge

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• ZoomlionminorOthersEquipment brand carried in Liftex's rental fleet for man lift rentals and sales.
• GenieminorOthersEquipment brand carried in Liftex's rental fleet. Training courses use Genie certified workbooks.
• HaulotteminorOthersEquipment brand carried in Liftex's rental fleet for hi-reach equipment rentals.
• JLGminorOthersMajor equipment brand carried in Liftex's rental fleet. Training courses use JLG certified workbooks.
• SkyjackminorOthersEquipment brand carried in Liftex's rental fleet for scissor lift rentals.
• XCMGminorOthersEquipment brand carried in Liftex's rental fleet for telehandler and zoom boom rentals.
• Royal ForkliftsminorOthersEquipment brand carried in Liftex's rental fleet for forklift rentals.
• HysterminorOthersEquipment brand carried in Liftex's rental fleet for forklift rentals.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Herc Rentals: North American equipment rental provider with an equipment rental fleet that includes aerial platforms and material handling. Comparable as a broad-line competitor that pressures regional players on pricing and digital booking.
• Sunbelt Rentals: Second-largest North American equipment rental company with a large aerial platform division and a growing Canadian footprint. Competes with Liftex on multi-site construction accounts and serves as a national-rental benchmark.
• United Rentals: Largest equipment rental company in North America with a substantial aerial platform fleet, serving the same construction, industrial, and events customers across Canada including Alberta and BC. Sets the competitive pricing and service benchmark for MEWP rentals.

Direct peers

• Ahern Rentals: US-based equipment rental company with one of the largest aerial platform fleets in North America, including ultra-high reach booms. Highly comparable on aerial-platform specialty, fleet mix, and project-driven industrial customer base.
• H&E Equipment Services: US rental company with a meaningful aerial work platform and telehandler segment serving construction and industrial customers. Comparable on MEWP-led mix, multi-branch operating model, and value-added service (training, repair).
• Cooper Equipment Rentals: Canadian aerial work platform and equipment rental company operating across multiple provinces with a similar mix of MEWPs, telehandlers, and material handling equipment. Most directly comparable independent Canadian peer by product line and customer base.
• Riwal Group: International specialist in aerial work platform rental, including high-reach booms and telehandlers, serving construction and industrial end-markets. Comparable as a pure-play MEWP specialist with depth in the same equipment categories Liftex operates.

Emerging players

• BigRentz: Online equipment rental marketplace aggregating aerial platform and construction equipment rentals from independent suppliers. Represents the digital/aggregator channel that regional specialists like Liftex must either compete with or join.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/liftex-equipment-rentals-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftex Equipment Rentals Inc.