LIFE Wellness and Counseling Services

What LIFE Wellness and Counseling Services does

LIFE Wellness and Counseling Services is a privately held, founder-led outpatient mental health practice headquartered at 9401 Beloit Rd, Suite 201, Milwaukee, Wisconsin. The practice employs 20+ licensed therapists delivering trauma-informed, culturally responsive therapy across five service lines: individual mental health therapy (using CBT, DBT, and ACT), family counseling, trauma treatment (EMDR, TF-CBT, DBT, somatic), substance use treatment (motivational interviewing, CBT, harm reduction), and Youth & Adult Comprehensive Community Services (CCS) under contract with the Wisconsin Department of Health Services. Sessions are delivered in person and via telehealth, with session lengths of 50–90 minutes depending on service type.

The underlying technology stack is intentionally lightweight: a third-party ClientSecure.me portal handles online scheduling and intake, supplemented by a phone-based intake coordinator and email/website contact channels. The practice markets through SEO-optimized educational content, free 15-minute consultation calls, and a free insurance verification form. Patient intake is the primary funnel mechanic.

Revenue is generated per session and billed to a mix of Medicaid/BadgerCare, six commercial payers (Anthem, United Healthcare, Aetna, Cigna, Blue Cross Blue Shield, Humana), and self-pay. The practice is in-network with all listed payers and handles insurance paperwork on behalf of clients. Specific session pricing is not publicly disclosed. Ownership is concentrated in founder and CEO Lawanda Chambers, with no disclosed outside investors, funding rounds, or M&A activity; clinical talent is sourced in part through training partnerships with seven Wisconsin-area universities.

Name

LIFE Wellness and Counseling Services

Legal name

LIFE Wellness & Counseling Services

Website

https://lift-ife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LIFE Wellness and Counseling Services is a privately held, founder-led outpatient mental health practice in Milwaukee, WI, employing 20+ licensed therapists to deliver trauma-informed, culturally responsive individual, family, and group therapy — including trauma, substance use, and CCS services — via in-person sessions and telehealth, billed to Medicaid and major commercial insurers.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health counseling
• Trauma-informed therapy
• Family counseling services
• Substance use treatment
• Telehealth therapy

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Individual, family, and group therapy sessions billed to insurance or self-pay. Sessions are 50-90 minutes depending on service type.
2. Insurance Billing: Accepts Medicaid, BadgerCare, Anthem, United Healthcare, Aetna, Cigna, and Blue Cross Blue Shield. Handles all insurance paperwork for clients.
3. Self-Pay: Self-pay option available for uninsured or out-of-network clients

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LIFE Wellness & Counseling Services is a mental health counseling practice in Milwaukee, WI offering individual therapy, family counseling, trauma treatment, substance use treatment, and youth/adult Comprehensive Community Services (CCS). Services are delivered in-person at the Milwaukee office or via telehealth, and are billed through major insurance plans (Medicaid, BadgerCare, Anthem, United Healthcare, Aetna, Cigna, Blue Cross Blue Shield, Humana) or self-pay. The practice employs 20+ licensed therapists applying evidence-based modalities such as CBT, DBT, ACT, EMDR, TF-CBT, and somatic approaches within a trauma-informed, culturally responsive framework.

Product overview

LIFE Wellness & Counseling Services operates as a mental health and counseling practice offering multiple distinct therapy services. The core service portfolio consists of Mental Health Therapy (individual therapy using CBT, DBT, and ACT approaches), Family Counseling, Trauma Treatment (including EMDR and TF-CBT), Substance Use Treatment, and Youth and Adult Services (Comprehensive Community Services). All services are delivered either in-person at their Milwaukee office or via Telehealth, enabling remote access to care. The practice focuses on trauma-informed, culturally responsive therapy for individuals, families, and communities across Milwaukee.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Therapy Individual therapy for adults, teens, and children using evidence-based approaches including CBT, DBT, and ACT to address anxiety, depression, trauma, and life challenges. Sessions available in-person or via telehealth.
• Family Counseling Family counseling services to strengthen family bonds, improve communication, and resolve conflicts. Sessions include all family members or subsets as needed, focusing on patterns, boundaries, and rebuilding trust. Sessions are 60-90 minutes.
• Trauma Treatment Specialized trauma treatment using evidence-based approaches including EMDR, TF-CBT, DBT, and somatic therapies to help survivors process traumatic experiences including PTSD, complex trauma, grief, and intergenerational trauma.
• Substance Use Treatment Compassionate support for recovery from alcohol, drugs, and other substances using motivational interviewing, CBT, and harm reduction approaches. Offers both group and individual therapy options.
• Youth and Adult Services (CCS) Comprehensive Community Services providing a team-based approach including therapy, skill building, and family support for youth and adults with complex behavioral health needs, in partnership with the Wisconsin Department of Health Services.
• Telehealth Services Remote therapy sessions conducted via video conferencing, available for all service types including mental health therapy, family counseling, trauma treatment, and substance use treatment. Provides accessibility for clients who cannot visit in person.

Quantifiable outcome

• Session length 50-60 minutes for mental health therapy
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Anthem Blue CrosscoreOthersInsurance provider accepted by LIFE Wellness for therapy services. Clients with Anthem coverage can receive mental health services with insurance billing handled by the practice.
• United HealthcarecoreOthersInsurance provider accepted by LIFE Wellness. Clients with United Healthcare coverage can receive therapy services with insurance billing handled by the practice.
• BadgerCarecoreOthersWisconsin Medicaid program accepted by LIFE Wellness, providing accessible mental health services to low-income individuals and families in the state.
• AetnacoreOthersInsurance provider accepted by LIFE Wellness. Clients with Aetna coverage can receive therapy services with insurance billing handled by the practice.
• CignacoreOthersInsurance provider accepted by LIFE Wellness. Clients with Cigna coverage can receive therapy services with insurance billing handled by the practice.
• Blue Cross Blue ShieldcoreOthersInsurance provider accepted by LIFE Wellness. Clients with Blue Cross Blue Shield coverage can receive therapy services with insurance billing handled by the practice.
• HumanacoreOthersInsurance provider accepted by LIFE Wellness. Clients with Humana coverage can receive therapy services with insurance billing handled by the practice.
• Wisconsin Department of Health ServicescoreOthersDHS partner providing Comprehensive Community Services (CCS) for individuals with complex behavioral health needs. Collaboration supports Medicaid-funded mental health and substance use services.
• Alverno CollegeminorStrategic or Co-development PartnerEducational institution partner. May provide training opportunities or educational collaboration related to mental health services.
• Capella UniversityminorStrategic or Co-development PartnerEducational institution partner. May provide training opportunities or educational collaboration related to mental health services.
• Concordia University WisconsinminorStrategic or Co-development PartnerEducational institution partner. May provide training opportunities or educational collaboration related to mental health services.
• Lakeland UniversityminorStrategic or Co-development PartnerEducational institution partner. May provide training opportunities or educational collaboration related to mental health services.
• Marquette UniversityminorStrategic or Co-development PartnerEducational institution partner. May provide training opportunities or educational collaboration related to mental health services.
• Touro UniversityminorStrategic or Co-development PartnerEducational institution partner. May provide training opportunities or educational collaboration related to mental health services.
• University of Wisconsin-SuperiorminorStrategic or Co-development PartnerEducational institution partner. Counseling intern Lanysia attended UW-Superior for Clinical Mental Health Counseling degree.
• Housing Resources Inc.minorStrategic or Co-development PartnerCommunity partner providing housing resources. Collaboration supports holistic approach to client wellness addressing social determinants of health.
• Alzheimer's AssociationminorStrategic or Co-development PartnerHealth organization partner. May provide resources or collaboration for clients and families affected by Alzheimer's disease and related dementias.
• Seal of WisconsinminorStrategic or Co-development PartnerState government partner represented in the partner logos section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SonderMind: National therapist network providing in-person and online therapy, accepting insurance; competes with LIFE for licensed clinicians and clients in the Wisconsin/Midwest market.
• Octave: Therapy practice group with both in-person and telehealth services, insurance-accepting model, and emphasis on clinical quality and therapist matching—comparable operating model to a multi-clinician private practice like LIFE.
• Two Chairs: Multi-site therapy practice operating in several U.S. metros with employed licensed therapists offering in-person and virtual care, insurance-friendly model, and similar evidence-based, client-matching approach to LIFE Wellness.
• Path Mental Health: Outpatient mental health practice offering individual and family therapy with insurance billing and telehealth—directly comparable to LIFE's service mix and payer strategy.

Peers

• BetterHelp:

Emerging players

• Talkiatry: Psychiatry and therapy platform delivering outpatient mental health care via in-person and telehealth, accepting major insurance including Medicaid—overlaps with LIFE on payer mix and service delivery, though more psychiatry-led.
• Grow Therapy: Therapist marketplace connecting clients to in-network providers for online and in-person therapy, accepting Medicaid and commercial insurance—a digital competitor with similar insurance breadth and telehealth-first model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/life-wellness-and-counseling-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFE Wellness and Counseling Services