Linnea

What Linnea does

Linnea is a privately held French direct-to-consumer e-commerce retailer specializing in home textiles, operating from Saint-Marcellin in the Auvergne-Rhône-Alpes region. The company was founded in 2009 and serves consumers in France and Belgium through its owned storefront at linnea.fr, running on the eziboutik e-commerce platform. Its catalog spans more than 5,000 product references organized into home linens (linge de lit) including bedding sets, duvet covers, sheets, and its signature duvet collections (ELSA synthetic, FINLANDE natural goose down, VELAY LUXE premium down); bath linens (linge de bain) covering towels, bath sets, and bathrobes (PURE, NAIA, ALPHA collections); table linens (linge de table); bedding protection (protège-matelas, mattress toppers, surmatelas); home décor (coussins, rideaux, tapis, bougies); practical household items; and haberdashery fabrics and padding. Select product lines are manufactured in France.

The business operates on a transactional, pay-as-you-go revenue model with no subscription component. Pricing spans roughly €10 for basic items to over €1,000 for premium down comforters, with a free-shipping threshold of €90 and heavy reliance on seasonal promotions — including the SOLDES ÉTÉ event with up to 70% discounts and tiered newsletter promo codes (ETEC10, ETEC20, ETEC30). Customer segments are horizontal: general French and Belgian consumers seeking home textiles, with a secondary niche targeting owners of king-size and non-standard bed sizes who struggle to find properly fitting linens elsewhere. Marketing is conducted primarily through email newsletters, a content blog (blog.linnea.fr), and seasonal sale campaigns. Linnea is independently operated with no identified institutional investors, parent company, or disclosed management team beyond a small staff of 11 employees.

Name

Linnea

Legal name

Linnea

Website

https://linnea.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Linnea is a French direct-to-consumer e-commerce retailer (founded 2009, 11 employees, based in Saint-Marcellin) selling over 5,000 home textile references — bedding, bath, table linens, and décor — to general consumers in France and Belgium, with select French-manufactured product lines and a niche focus on king-size and non-standard bed dimensions.

Ownership category

akta.pro rank

Product category

Home Textiles Retail

akta.pro industry

PRIMARYCRAIALAA

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Home textiles e-commerce
• Bedding products retail
• Bath linens online
• Table linens retail
• Home decor shop

Headquarters

HQ city

Saint Marcellin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Linnea generates revenue through direct product sales of home textiles including bedding, bath linens, table linens, and home decor items. Products are sold as one-time purchases with pricing ranging from budget items (~€10) to luxury items (€1000+). The revenue model is transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Linnea is a French direct-to-consumer e-commerce retailer specializing in home textiles, offering more than 5,000 product references across bed linens, bath linens, table linens, bedding protection, home decor, and practical household items. The company sells its own catalog of home linens, with certain duvet collections (ELSA, FINLANDE, VELAY LUXE) manufactured in France. Products are sold individually to consumers in France and Belgium via the linnea.fr website with free shipping over €90 and seasonal sales promotions.

Product overview

Linnea is a French e-commerce home textiles retailer offering over 5,000 product references across multiple categories. The company's product portfolio centers on bed linens (linge de lit) including bedding sets, duvet covers, fitted sheets, pillows, and its signature duvet collections (ELSA synthetic, FINLANDE natural down, and VELAY LUXE premium down); bath linens (linge de bain) featuring bath sets, bathrobes (PURE, NAIA, ALPHA collections), and towels; table linens (linge de table); bedding protection (protège-matelas, mattress toppers); home décor (cushions, rugs, curtains); practical household items; and haberdashery (fabrics and padding). The offering spans from everyday essentials to luxury items, with key differentiators including French manufacturing for certain collections, organic cotton options (CHAMPA collection), and a focus on both standard and unusual bed sizes including King-size formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Linens (Linge de lit) Bed linens category including bedding sets (parures de lit), duvet covers (housses de couette), fitted sheets (draps housse), flat sheets (draps plats), pillowcases (taies d'oreiller), bolster cases (taies de traversin), duvets (couettes), blankets (couvertures), plaids, pillows (oreillers), bolsters (traversins), and cushions (coussins). For general consumers seeking home bedding and linens for all bed sizes.
• Bath Linens (Linge de bain) Bath linens category including bath sets (parures de bain), bathrobes (peignoirs), bath towels (draps de bain), shower towels (draps de douche), hand towels (serviettes de toilette), guest towels (serviettes invité), washcloths (gants de toilette), bath mats (tapis de bain), beach towels, beach bags, and bath accessories. For general consumers seeking bath and beach linens.
• Table Linens (Linge de table) Table linens category including tablecloths (nappes), oilcloth (toiles cirées), table napkins (serviettes de table), table runners (sets de table), table paths (chemins de table), aprons (tabliers), dishcloths (torchons), and kitchen accessories. For general consumers seeking dining and kitchen textiles.
• Bedding Protection (Protection literie) Bedding protection products including mattress protectors (protège-matelas), fitted protectors (alèses), pillow and bolster protectors (sous-taies oreiller et traversin), mattress renovators (rénove matelas), mattress toppers (surmatelas), and child/baby bedding protection. For general consumers seeking to extend mattress life and provide protection.
• Home Decor (Décoration) Home decoration items including cushions and covers (coussins et housses), bedspreads (dessus de lit), tableware (arts de la table), curtains and sheers (rideaux et voilage), wall decor (décoration murale), plush toys (peluche), poufs, rugs (tapis), candles (bougies), and decorative objects. For general consumers seeking home decoration products.
• Practical Home (Maison pratique) Practical household items including laundry baskets (paniers à linge), home accessories, storage solutions (rangements et gain de place), door sweeps (bas de porte), shopping bags (sacs shopping), nightstands (tables de chevet), and portable items. For general consumers seeking functional household products.
• Haberdashery (Mercerie) Haberdashery items including upholstery fabrics (tissus d'ameublement) in cotton, mixed, polyester, and velvet; fancy fabrics (tissus fantaisie) in square and jacquard patterns; and padding (rembourrage) in natural and synthetic varieties. For consumers seeking fabrics and DIY textile materials.
• Couettes ELSA (Synthetic Duvets) Synthetic fiber duvets available in 4 seasons, summer, and winter variants. Features include 200+300 = 500 g/m2 total grammage for 4-season versions, with 100% cotton envelopes and capiton quilting. Sizes range from 140x200 cm to 300x300 cm. Manufactured in France. For general consumers seeking synthetic duvet solutions.
• Couettes FINLANDE (Natural Goose Down Duvets) Natural goose down duvet collection featuring 85% white goose down, 15% feathers, 100% cotton percale envelope with damask quilting. Available in summer (180 g/m2), temperate (300 g/m2), winter (400 g/m2), and 4-season (180+300 = 480 g/m2) variants. Sizes from 140x200 cm to 300x300 cm. Manufactured in France. For consumers seeking natural down duvet options.
• Couettes VELAY LUXE (Luxury Goose Down Duvets) Luxury natural goose down duvet collection featuring 85% goose down and 15% goose feathers, percale cotton envelope with 139 threads/cm2 weave. Available in temperate (300 g/m2) and very warm winter (400 g/m2) variants. Sizes from 160x200 cm to 300x300 cm. Manufactured in France. For consumers seeking premium luxury down duvet products.
• Bathrobes (Peignoirs) Bathrobe collections including PURE collection (hooded and shawl-collar styles in cotton), NAIA collection (terry cotton shawl-collar robes), ALPHA collection (cotton shawl-collar robes), EFFICIENCE PURE (kimono style), and KEA (cotton muslin kimono robes) for adults and children. For general consumers seeking bathrobes.
• Blankets (Couvertures) Blanket collection including VOLTA (pure virgin Woolmark wool 500g/m2), ASPEN (100% brushed wool 2 faces), ISBA (100% polyester fleece 320g/m2 treated non-fire), TEDDY (100% polyester fleece 350g/m2), DOLCE (100% polyester microvelours), and NARVIK (luxury polyester fleece 430g/m2). For general consumers seeking blankets.
• Bedding Sets (Parures de lit) Bedding sets featuring collections including METROPOLIS (satin cotton with graphic lines), NIAGARA (geometric patterns), AMAZONIA (jungle chic cotton), ENZO (black satin elegance), TOCO (tropical toucans), MARLOW MIEL (geometrics), FEERIE (white sage elegance), and PLUMES (feather elegance). Available in cotton, percale, and satin qualities. For general consumers seeking coordinated bedding sets.
• Beach Linens (Linge de plage) Beach linens including beach towels (drap de plage), foutas (fouta towels), beach bags (sacs de plage), and beach accessories in fantaisie and traditional styles. For general consumers seeking beach and outdoor textile products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• DODO: French bedding specialist focused on duvets, pillows, and bedding protection. Highly comparable product overlap in core duvet categories (synthetic, natural, premium down) and similar D2C-plus-retail distribution in France.
• Carré Blanc: Heritage French home textile retailer selling bed linens, bath linens, and table linens through owned retail and e-commerce. Comparable in category breadth, French brand positioning, and emphasis on mid-to-premium bedding.
• Blanc des Vosges: French bedding and home textile specialist with deep catalog of sheets, duvets, and bed linens sold through its own e-commerce site. Directly comparable in product mix (French-made, multi-tier pricing) and D2C model targeting French consumers.
• Becquet: French home textile specialist selling bedding, curtains, and decorative textiles through catalog and online channels. Comparable D2C positioning, broad textile catalog, and French-language customer base.

Emerging players

• Tediber: French D2C sleep brand known for mattresses, bedding, and pillows. Overlaps with Linnea's duvet, pillow, and bedding protection categories while sharing the French D2C playbook and premium positioning.

Regional players

• Brooklinen: Leading US D2C bedding brand selling sheets, duvets, and bath linens directly online. Comparable D2C-only model, branded-product focus, and curated bedding catalog, though serving North America rather than Europe.
• Parachute Home: US D2C home brand offering bedding, bath, and home essentials. Similar premium-tier D2C positioning and curated textile assortment, but operating primarily in the North American market.

Broad incumbents

• Maison du Monde: French home furnishings and decor retailer with a meaningful textile assortment (bedding, curtains, rugs). Comparable D2C e-commerce footprint in France but operates with a much broader lifestyle product portfolio.
• La Redoute: Major French multi-category apparel and home retailer with substantial bedding and home textile assortment. Overlaps with Linnea's home textile categories as part of a much broader fashion-and-home portfolio.
• Cyrillus: French multi-category retailer offering home textiles alongside apparel. Comparable channel (D2C e-commerce) and some product overlap in bedding and bath, though home is one of several categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/linnea-fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linnea