What Live On Purpose does

Live On Purpose is a privately held corporate wellness and positive psychology consultancy founded by Dr. Aymee Coget approximately 17 years ago, operating from the San Francisco Bay Area/Northern California region (with Canadian market reach demonstrated through Fibernetics). The company delivers science-based experiential programs designed to improve employee engagement, reduce stress and burnout, and build positive workplace culture, grounded in 25 years of positive psychology research and drawing on Dr. Barbara Fredrickson's Broaden and Build Theory and Sonja Lyubomirsky's happiness research.

The core product portfolio comprises three service offerings — Executive Leadership Coaching, Workshops & Webinars, and fee-based Keynote Speeches — delivered as custom-designed, virtually-delivered engagements. Underlying these services is the proprietary five-step Happiness for HumanKind framework organized around progressive curriculum modules (Wake Up, Feel Good, Be the Resolution, Be in Connection, Live Your Best Life), a Metrics of Wellbeing Benchmarking System for outcome measurement, and a 3:1 positive-to-negative emotion ratio formula. Branded programs include Happiness Makeover® and Upward Spiral. A consumer-facing revenue stream exists through two Amazon-distributed books: 'The Happiness for HumanKind Playbook' and 'Calling in the Workplace' workbook.

The business model is professional services consulting: pricing is quote-based and negotiated per engagement, with multi-year contracts available and a complimentary 30-minute consultation serving as the lead conversion mechanism. The go-to-market is enterprise field sales combined with thought leadership marketing — the company leverages Dr. Coget's IEEE P7000 and P7010 standards co-authorship, press coverage in outlets such as the New York Times and Health.com, blog content, and keynote speaking engagements to attract organizational buyers across technology, healthcare, telecom, and nonprofit verticals. Customer base includes ~30 named logos including Facebook (Meta), CyberGrants, OneMedical, 6sense, and Fibernetics.

Name

Live On Purpose

Legal name

Live On Purpose

Website

https://liveonpurposetoday.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Live On Purpose is a corporate wellness consultancy delivering science-based positive psychology workshops, executive coaching, and keynote speeches to enterprise clients. Founded by Dr. Aymee Coget, it serves organizations seeking to improve employee engagement, reduce burnout, and build positive workplace culture through a proprietary five-step happiness framework.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Corporate wellness programs
• Executive leadership coaching
• Positive psychology training
• Workplace wellness workshops
• Employee engagement consulting

Headquarters

HQ city

San Francisco, CA

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Wellness Workshops & Webinars: Customized corporate wellness workshops and webinars delivered virtually to organizations. Programs are designed to address employee resiliency, stress reduction, morale, and productivity. Pricing is negotiated per client engagement.
2. Executive Leadership Coaching: One-on-one positive leadership coaching for executives and senior leaders, focused on enhancing leadership qualities and improving corporate wellness culture from the top down.
3. Keynote Speeches: Fee-based speaking engagements on corporate wellness, positive leadership, and workplace happiness topics.
4. Published Books: Revenue from the sale of published books on happiness and well-being, including 'The Happiness for HumanKind Playbook' and 'Finding Your Blissful Calling' workbook, sold through Amazon and other retail channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Live On Purpose is a corporate wellness consulting firm that delivers positive psychology-based programs through workshops, webinars, executive leadership coaching, and keynote speeches. The firm helps organizations reduce employee stress, burnout, and disengagement by applying evidence-based frameworks such as the 3:1 positive-to-negative emotion ratio, and packages its work into structured curricula like the Happiness Makeover® and Upward Spiral programs. Offerings are sold directly to organizations on a custom-quote basis, with self-published books offered as supplementary paid products via Amazon.

Product overview

Live On Purpose is a corporate wellness and positive psychology company offering experiential programs designed to transform organizations from the inside out. The portfolio consists of Executive Leadership Coaching, Workshops & Webinars, and Speeches as core service offerings, complemented by educational books including 'The Happiness for HumanKind Playbook' and 'Calling in the Workplace'. The company also offers structured programs including the Happiness Makeover® holistic leadership development program and the Upward Spiral positive psychology leadership program. All offerings are backed by 25 years of research in happiness science and positive psychology, focusing on cultivating sustainable happiness with measurable results in overall well-being for individuals, teams, and large organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Happiness For Humankind: Published books and program brand focused on sustainable happiness and well-being
• Happiness Makeover
• Upward Spiral

Products and services

• Executive Leadership Coaching

Quantifiable outcome

• 4–10x ROI: For every $1 spent, organizations see an estimated $4–10 return in productivity and stress reduction
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IEEE (Institute of Electrical and Electronics Engineers)coreStrategic or Co-development Partner · 1 March 2020Dr. Aymee Coget contributed to the development of two IEEE standards: IEEE P7000 (Model Process for Addressing Ethical Concerns During System Design) and IEEE P7010 (Wellbeing Metrics Standard for Ethical AI and Autonomous Systems), approved in March 2020. These standards represent significant co-development work at the intersection of AI ethics and human well-being.
• Fibernetics (Canada)minorImplementation/ SI/ Consulting PartnerFibernetics, a Canadian telecommunications company, implemented Live On Purpose's positive culture program and became a top employer in its community as a result. This represents an implementation partner relationship where the company delivered its wellness framework to a client's workforce.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Limeade: Employee well-being, engagement, and inclusion platform used by large enterprises; overlaps with Live On Purpose's culture and engagement outcomes but is a software-led incumbent rather than a boutique consulting firm.
• TELUS Health (LifeWorks): Global employee well-being, mental health, and benefits provider serving multinationals; a large incumbent adjacent to Live On Purpose's enterprise culture and resilience offerings.
• Virgin Pulse: Long-established corporate well-being and engagement platform serving large employers; a broader incumbent offering surveys, rewards, and content where Live On Purpose offers bespoke consulting and curriculum.

Direct peers

• Calm Business: Enterprise tier of the Calm app focused on mental health, sleep, and resilience for distributed workforces; a direct competitor in the corporate mindfulness and well-being space.
• Modern Health: Global mental health platform combining therapy, coaching, and digital programs for enterprise; closely comparable to Live On Purpose's coaching-plus-workshop model, especially for stress and burnout use cases.
• BetterUp: Enterprise coaching and well-being platform combining 1:1 coaching with measurement; directly comparable to Live On Purpose's executive coaching and positive leadership programs, but delivered via a scaled, tech-enabled platform.
• Wellable: Corporate wellness platform offering well-being programs, challenges, and content for employers; a comparable mid-market player targeting HR and people-ops buyers similar to Live On Purpose's enterprise segment.
• Lyra Health: Enterprise mental health benefits provider delivering therapy, coaching, and self-care resources; competes for the same HR and well-being budgets and addresses overlapping stress, anxiety, and burnout pain points.
• Whil (Wellbeats): Workplace mindfulness, resilience, and well-being training platform sold to HR teams; competes in the same corporate training category with a more digital, scalable delivery model.
• Headspace for Work: Corporate mindfulness, meditation, and resilience offering targeting HR buyers; overlaps with Live On Purpose's workplace wellness workshops and stress/burnout curriculum but distributes digital content at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liveonpurposeac

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live On Purpose