Local Pie
- Company typePrivate
- Founded2015
- HeadquartersHilton Head Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Local Pie firmographics
Firmographics- Name
- Local Pie
- Legal name
- Local Pie
- Website
- https://localpie.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Local Pie industry classification
Industry- Product category
- Casual Dining Pizza Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (72232)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Local Pie is headquartered
LocationHeadquarters
- HQ city
- Hilton Head Island
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Local Pie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-In Restaurant Sales: Revenue from customers dining at any of three physical restaurant locations. Covers full menu including pizzas, appetizers, calzones, salads, sandwiches, and desserts, plus full bar with 24 craft beer taps.
- Carryout and Delivery: Revenue from online and call-in takeout orders delivered via Cool Delivery (primary) and DoorDash (Bluffton). Includes call-in ToGo orders at New Riverside location.
- Catering and Events: Revenue from mobile pizza trailer catering and event catering services. Covers weddings, fundraisers, parties, graduations, corporate events, and holiday celebrations. Offers full-service catering with customizable menus, on and off-site catering, and dedicated event planner.
- Loyalty Program: Customer loyalty program offering a physical punch card — buy nine pies and get the tenth free — driving repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Pies (10-inch / 16-inch) |
| Unit Pricing | Pay-as-you-go | Featured Pies (10-inch / 16-inch) |
| Unit Pricing | Pay-as-you-go | Build Your Own Pie (10-inch / 16-inch) |
| Unit Pricing | Pay-as-you-go | Starters and Sides |
| Unit Pricing | Pay-as-you-go | Calzones |
| Unit Pricing | Pay-as-you-go | Salads |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Loyalty Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Local Pie product offering
Product offeringCore offering
Local Pie operates a multi-location wood-fired pizza restaurant chain in coastal South Carolina, serving Neapolitan-style pizzas cooked at over 800 degrees in Mugnaini ovens, alongside calzones, starters, salads, wedges, and desserts. The company also runs full-service and mobile pizza trailer catering for weddings, corporate events, fundraisers, and private parties, supported by a buy-nine-get-one-free physical loyalty punch card.
Product overview
Local Pie operates as a wood-fired pizza restaurant chain with three physical locations in the South Carolina Lowcountry (Hilton Head, Bluffton, and New Riverside). The core offering centers on Neapolitan-style wood-fired pizzas cooked at over 800 degrees, complemented by calzones, starters, salads, wedges, and desserts. The company offers catering services including a mobile pizza trailer, private event spaces at multiple locations, and a loyalty rewards program (buy nine pies, get the tenth free). All locations use Mugnaini wood-fired ovens and feature full bar service with craft beer.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood-Fired Pizza Handcrafted Neapolitan-style pizzas cooked in Mugnaini wood-fired ovens at over 800 degrees, offered as classic pies, featured specialty pies (e.g., SlowCountry Pie, Baller, Parma Princess), and build-your-own options in 10-inch and 16-inch sizes. Served to dine-in, carryout, and delivery customers.
- Calzones Stuffed and oven-baked dough pockets filled with combinations of meats, cheeses, and vegetables, including Lotsa Cheese, Veggie Calzone, Buffalo Chicken, and We 3 Meats varieties. Sold to dine-in and carryout customers.
- Starters and Small Plates Appetizer offerings including Deez Knots, Fried Mozzarella, Local Balls, Fried Green Tomatoes, JUMBO Wings, Buffalo Chicken Dip, Spinach Artichoke Dip, and Mac N' Cheese, priced individually on the menu.
- Salads and Wedges Fresh greens (Caesar, The Jimmy, Cranberry Pecan Spinach, Sous Chef Salad) with optional roasted chicken add-on, plus oven-fired 10-inch dough folded 'wedge' sandwiches in Italian, Meatball, and Garden varieties.
- Desserts Sweet menu items including Caramel Brownie served in a cast iron skillet, Cannoli, Cinna Bites, and Bubby Pie (s'mores-inspired).
- Full-Service Catering On and off-site full-service catering for weddings, fundraisers, parties, graduations, corporate events, and holiday celebrations, with customizable menus spanning creative appetizers, sides, fresh salads, and desserts, supported by a dedicated event planner.
- Mobile Pizza Trailer Catering Mobile wood-fired pizza trailer that travels to off-site venues to cook and serve pizzas at weddings, fundraisers, parties, corporate events, graduations, and holiday celebrations across the Lowcountry.
- Private Event Spaces Bookable private dining and buyout spaces including the Dough Room (up to 14 guests) and main dining room (100+ capacity) at Hilton Head, plus upstairs private dining (up to 50) and main dining room buyout (75+) at Bluffton.
- Local Loyalty Card Program Physical punch card loyalty program rewarding customers with a free tenth pie after purchasing nine pies, distributed at all Local Pie locations.
Companies that use Local Pie
Customer profileSegments4 records
Ideal customer profiles4 records
Local Pie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Local Pie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cool DeliverycoreCool Delivery is the primary online ordering and delivery partner for Local Pie, facilitating convenient online ordering and fast delivery through its platform (itscooldelivery.com/restaurants).
- DoorDashminorDoorDash provides third-party delivery service for the Local Pie Bluffton location.
- MugnainicoreMugnaini is the manufacturer of wood-fired ovens used at ALL Local Pie locations. Mugnaini is known worldwide for exquisite craftsmanship for over 130 years and is a key element of the cooking technology that defines Local Pie's product.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Local Pie competitors and assessment
Company assessmentDirect peers
- Mellow Mushroom: Multi-location fast casual pizza chain known for stone-baked/wood-fired style pizzas, craft beer, and casual dine-in atmosphere. Closest direct competitor to Local Pie's positioning around premium ovens, craft beer, and full bar service.
- &pizza: Fast casual pizza concept focused on oval Roman-style pies, dine-in and delivery. Comparable to Local Pie as a fast casual pizza brand with strong design identity and urban/suburban retail footprint.
- Blaze Pizza: Fast casual build-your-own pizza chain with dine-in and digital ordering. Comparable to Local Pie on fast casual service model, customizable menu, and multi-location footprint, though Blaze is more centralized and scaled.
- Pieology Pizzeria: Fast casual customizable pizza chain with dine-in, carryout, and delivery. Comparable to Local Pie on build-your-own pricing model, fast casual service style, and multi-unit operations.
- MOD Pizza: Fast casual artisan pizza chain with build-your-own model, dine-in, and delivery. Comparable to Local Pie on fast casual pizza positioning, multi-revenue-stream structure, and community-oriented brand values.
Broad incumbents
- Bertucci's: Casual dining brick-oven pizza chain offering dine-in, carryout, and catering. Comparable to Local Pie on brick/wood-oven pizza preparation, casual dining format, and full-service catering capability.
- Domino's Pizza: Global QSR pizza leader with extensive delivery and carryout infrastructure. Comparable to Local Pie as a multi-location pizza operator serving the same Lowcountry customer base via delivery, though at a radically different price point and service model.
- California Pizza Kitchen: Larger casual dining chain with a broader non-traditional pizza menu, full bar, and dine-in focus. Comparable to Local Pie on casual pizza positioning with full bar, but operates at significantly larger scale and broader menu.
- Marco's Pizza: Growing franchise pizza chain with carryout and delivery focus. Comparable to Local Pie on multi-unit pizza operations and delivery channel, though positioned more as QSR/limited service than full-service dining.
Regional players
- Pie Tap Pizza Workshop: Texas-based fast casual pizza concept with craft beer and a focus on premium toppings. Comparable to Local Pie on fast casual pizza with full bar, but operates in a different geography (DFW region).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Local Pie social profiles
Digital presenceLocal Pie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Pie leadership team
Management profileNumber of profiles
Local Pie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Pie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Pie
What does Local Pie do?
Local Pie operates a multi-location wood-fired pizza restaurant chain in coastal South Carolina, serving Neapolitan-style pizzas cooked at over 800 degrees in Mugnaini ovens, alongside calzones, starters, salads, wedges, and desserts. The company also runs full-service and mobile pizza trailer catering for weddings, corporate events, fundraisers, and private parties, supported by a buy-nine-get-one-free physical loyalty punch card.
Is Local Pie a public or private company?
Local Pie is a private company. It is classified as unknown and is currently operating.
When was Local Pie founded?
Local Pie was founded in 2015. It employs 11 to 50 people.
Where is Local Pie based?
Local Pie is headquartered in Hilton Head Island, United States, in the North America region.
How does Local Pie make money?
Four revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are carryout and Delivery, catering and Events and loyalty Program.
Who are Local Pie's main competitors?
Direct peers on record are Mellow Mushroom, &pizza, Blaze Pizza, Pieology Pizzeria and MOD Pizza. Broad incumbents are Bertucci's, Domino's Pizza, California Pizza Kitchen and Marco's Pizza. Pie Tap Pizza Workshop is listed as a regional player.
Does Local Pie have an API?
No public API is recorded for Local Pie.
What industry is Local Pie in?
Local Pie's product category is Casual Dining Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 72251 and its SIC code is 5812.