Loc Troi Group
Loc Troi Group is a Vietnamese integrated agricultural services conglomerate that supplies proprietary seeds, crop inputs, drone-based precision farming, and technical guidance to over 200,000 farmer households through cooperatives, and exports branded sustainable rice to 40+ countries including European retail chains Carrefour and Leclerc.
- Company typePublic
- Founded1993
- HeadquartersAn Giang, Vietnam
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Loc Troi Group does
Loc Troi Group (Công ty Cổ phần Tập đoàn Lộc Trời) is a vertically integrated Vietnamese agricultural services conglomerate headquartered in An Giang province and listed on the UPCoM exchange under ticker LTG. Founded in 1993 as An Giang Plant Protection Services Company and rebranded in 2015, the group operates across three business segments — agricultural inputs (crop protection, fertilizers, seeds), agricultural services (drone spraying, digital farm management, technical consultation through 1,300+ '3 Cùng' field engineers), and consumer food products (premium rice, coffee, purified water, fruits). It owns 12 registered rice varieties including the proprietary Japo 3 Mùa, holds exclusive licenses for OM5451/OM18/OM9577 from the Mekong Delta Rice Institute, and is the only company globally to achieve a perfect 100/100 SRP sustainable rice cultivation score for three consecutive years (2020-2022).
The group's business model is anchored by a network of 200,000+ farmer households organized through a target of 1,000+ new-style cooperatives, into which Loc Troi channels proprietary seeds, agricultural inputs, 0% interest seasonal financing, drone spraying, and guaranteed output purchasing. On the demand side, the company exports to 40+ countries with anchor European retail placement at Carrefour and Leclerc (France) since September 2022, holding an 80,000-ton EVFTA quota that delivered approximately 70% of Vietnam's rice exports to the EU. The Hạt Ngọc Trời and Cơm ViệtNam Rice brands anchor the consumer and export rice business, while the Vibigaba germinated rice line commands a 10x price premium over standard white rice in export markets.
In FY2023, Loc Troi reported record revenue of 16,100 billion VND (~USD 650 million), the third consecutive year of breakthrough growth, supported by 133+ drones (the largest agricultural UAV fleet in Vietnam), the SAP S/4HANA enterprise platform, and a USD 100 million syndicated credit facility. Following a January 2026 leadership transition and the launch of the 'Tái Sinh Mạnh Mẽ' (Strong Rebirth) restructuring program, the group is positioning for further vertical, geographic, and digital expansion including new partnerships with AGRIS and New Green for rice value chain development and AI Aigamo robotics in rice cultivation.
Loc Troi Group firmographics
Firmographics- Name
- Loc Troi Group
- Legal name
- Công ty Cổ phần Tập đoàn Lộc Trời
- Website
- https://loctroi.vn
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Loc Troi Group is a Vietnamese integrated agricultural services conglomerate that supplies proprietary seeds, crop inputs, drone-based precision farming, and technical guidance to over 200,000 farmer households through cooperatives, and exports branded sustainable rice to 40+ countries including European retail chains Carrefour and Leclerc.
- Ownership category
- akta.pro rank
Loc Troi Group industry classification
Industry- Product category
- Rice Production and Agricultural Inputs
- NAICS
- Rice Farming (11116), Rice Milling (311212), Grain and Field Bean Merchant Wholesalers (424510)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA)
- akta.pro secondary industry
- Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)
Keywords
Where Loc Troi Group is headquartered
LocationHeadquarters
- HQ city
- An Giang
- HQ country
- Vietnam
- HQ region
- Asia
Offices6 records
Markets served
Loc Troi Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Rice Production and Export: Core revenue stream from rice cultivation, processing, and international export. Loc Troi produces rice under brands 'Hạt Ngọc Trời' and 'Cơm ViệtNam Rice', selling to European retail chains (Carrefour, Leclerc) and 40+ international markets. In 2023, revenue reached nearly 16,100 billion VND - a record level.
- Agricultural Inputs (Vật tư nông nghiệp): Sale of agricultural materials including crop protection products (thuốc BVTV), fertilizers, and biological organic products. Historically the company's primary revenue driver before diversification into services.
- Seed Production and Sales: Development and commercialization of proprietary rice and crop varieties. Loc Troi has 12 registered rice varieties and licenses exclusive varieties like OM5451, OM18, OM9577 from research institutes. Seed sales support farmer loyalty and input integration.
- Agricultural Services: New business segment established in 2020 providing drone services, precision farming, seasonal management, and technical consultation through the 1,300+ '3 Cùng' agricultural engineer force. Includes digital farming services, Farm Management system, and equipment leasing.
- Food Products: Consumer food products including rice (Hạt Ngọc Trời brand), coffee (Hương Vị Trời), purified water, and fruits. Direct sales to consumers domestically and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Gạo mầm Vibigaba exported at 10x premium compared to regular white rice |
| Usage-based | Pay-as-you-go | Agricultural inputs and services provided to cooperative members with 0% interest credit through seasonal cycles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Loc Troi Group product offering
Product offeringCore offering
Loc Troi Group is an integrated agricultural services and food production company. It manufactures and distributes Hạt Ngọc Trời branded rice, develops proprietary rice seed varieties, produces and distributes agricultural inputs (pesticides, fertilizers), and offers drone-based agricultural services through a network spanning 20 provinces and 200,000+ farmer households. It also markets complementary food products such as Hương Vị Trời coffee, packaged water, and fruit for both domestic retail and export markets.
Product overview
Loc Troi Group operates as a diversified agricultural services conglomerate offering an integrated platform of products and services organized across three main categories: Agricultural Materials (Vật Tư Nông Nghiệp), Food Products (Thực Phẩm), and Services (Dịch Vụ). The Agricultural Materials category includes crop protection products (pesticides), organic biological inputs, fertilizers, and a portfolio of crop seed varieties (rice seeds being a particular strength, with self-bred varieties such as Japo 3 Mùa, Lộc Trời 1–5, and licensed varieties such as OM 5451 and OM 18). The Food Products category is anchored by the Hạt Ngọc Trời branded rice line (with premium variants including Vibigaba germinated rice), complemented by Huong Vi Troi coffee, purified water, and fresh fruits. The Services category encompasses drone-based crop spraying, packaging, agricultural tourism, airline ticketing, and the Thần Nông Vi Hành farmer education media program. The group's value proposition is built on end-to-end integration — from seed research and supply, through agricultural technical services (3 Cùng field force, drone spraying, Farm Management digital platform), to post-harvest processing and branded food product sales in domestic and export markets.
Differentiator
Problem solved
Functional benefit
Brands
- Hạt Ngọc Trời: Premium rice brand of Loc Troi Group, featuring various rice varieties including Loc Troi 1, Loc Troi 28, Jasmine 85, OM5451, and OM18. Multiple products have won international awards including 'Top 3 Best Rice in the World' and various rice competition prizes.
- Hương Vị Trời
- Quản Nông Xanh
- Vibigaba
- Gạo Mầm Vibigaba
- Bệnh Viện Cây Ăn Quả
- Bệnh Viện Cây Lúa
Products and services
- Hạt Ngọc Trời branded rice
Quantifiable outcome
- 100/100 SRP sustainable rice cultivation score achieved for 3 consecutive years (2020, 2021, 2022)
- +6 more outcomes
Companies that use Loc Troi Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Loc Troi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Loc Troi Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- AGRIScorePartnership for developing Vietnam's rice value chain. AGRIS and Loc Troi signed MOU to strengthen sustainable rice value chain development.
- New GreensupportingPartnership to introduce AI Aigamo robot to rice fields for green agriculture promotion.
- T&T FoodscoreCommercial partner accompanying Loc Troi in European market entry, including Carrefour and Leclerc retail distribution in France.
- Kien Giang Provincial Department of AgriculturesupportingTripartite agreement with MB Bank and Loc Troi to develop rice raw material zones in Kien Giang province.
- An Giang Provincial People's CommitteecoreGovernment partnership for new agricultural cooperative model development in An Giang province, with Loc Troi providing technical expertise, inputs, and market access.
- Citek (Công ty CP Công nghệ Citek)coreImplementation partner for SAP S/4HANA ERP deployment across Loc Troi Group. Citek deployed the system within 10 months with Phase 1 operational from January 2021.
- SAP SEcoreSAP S/4HANA ERP system provider chosen as core digital transformation platform for enterprise-wide resource management and digitalization.
- Mekong Delta Rice Institute (Viện Lúa ĐBSCL)coreStrategic R&D partnership 2020-2025 for sustainable rice variety development and Vietnamese rice brand building. Loc Troi holds exclusive licenses for OM5451, OM18, and OM9577 varieties from the institute.
- Southern Fruit Research Institute (SOFRI)corePartnership to establish Fruit Hospital system including 1 central and 11 regional hospitals to support fruit farmers with 57 plant doctors and mobile app. Loc Troi provides drone services and technical expertise.
- Hagihara Farm (Japan)supportingJapanese partner for watermelon seed production. After 2 years of technology transfer, Vietnam successfully exported 8.1 kg of watermelon seeds to Japan, supplying nearly 20 hectares of cultivation.
Scale indicators15 records
Recent moves10 records
Expansion highlights7 records
Loc Troi Group competitors and assessment
Company assessmentBroad incumbents
- Bayer Crop Science: Global crop protection, seed, and digital agriculture provider. Comparable in crop protection chemicals, seed genetics, and digital farming platforms that intersect with Loc Troi's agricultural inputs and Farm Management digital platform offerings.
- Wilmar International: Singapore-listed Asian agribusiness giant with rice milling, trading, and consumer branded rice operations across Vietnam and the region. Comparable as a vertically integrated rice producer/exporter, though far larger and more diversified across edible oils, sugar, and other commodities.
- Syngenta Group: Global crop protection and seed major (now owned by ChemChina/Sinochem). Comparable in seeds and crop protection products that Loc Troi supplies to farmers, though Syngenta is a large multinational input provider rather than a vertically integrated rice exporter.
Direct peers
- LT Foods (Daawat, Royal): Indian listed rice and specialty foods company marketing basmati under Daawat and Royal brands globally. Directly comparable business model: proprietary varieties, contract farming, branded rice export to EU/US retail.
- Vinafood 1 / Vinafood 2: Vietnamese state-owned rice trading and export companies holding significant rice export quotas. Comparable as Vietnam-origin rice exporters serving global markets, though Loc Troi differentiates with private-sector branding, sustainability credentials, and downstream retail.
- Olam Group (Olam Agri): Global agricultural commodities trader with a significant rice and edible oils footprint, including origination, processing, and distribution in Vietnam and Southeast Asia. Closely comparable in business model of integrated sourcing, processing, and branded distribution of rice and agricultural products.
- Vinaseed (Vietnam National Seed Group, NSC): Vietnam-listed seed company with major rice variety portfolios (similar licensed OM-series varieties) and agricultural input distribution. Comparable as a domestic rice seed and input supplier, though with less downstream retail rice exposure than Loc Troi.
- SunRice (Ricegrowers Limited): Australia-listed vertically integrated rice company covering paddy sourcing, milling, branded retail rice (SunRice, Always Fresh), and food service. Highly comparable as a farmer-linked rice producer with strong domestic branding and international export focus.
- KRBL Limited (India Gate): India's largest integrated rice company and owner of the India Gate basmati brand, combining basmati contract farming, milling, and global export. Comparable as a vertically integrated rice player with proprietary varieties and a focus on branded premium rice for export markets.
- PAN Group (Vietnam): Vietnamese agricultural conglomerate covering seeds (PAN-HULIC), rice processing, cashew, and aquaculture. Closest Vietnam-based peer combining input supply (seeds, fertilizers), rice processing, and export, though more diversified across multiple crops than Loc Troi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Loc Troi Group social profiles
Digital presenceLoc Troi Group compliance and trust
Trust signalCompliance10 records
Loc Troi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loc Troi Group leadership team
Management profileNumber of profiles
Profiles6 records
Loc Troi Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Loc Troi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loc Troi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loc Troi Group
What does Loc Troi Group do?
Loc Troi Group is an integrated agricultural services and food production company. It manufactures and distributes Hạt Ngọc Trời branded rice, develops proprietary rice seed varieties, produces and distributes agricultural inputs (pesticides, fertilizers), and offers drone-based agricultural services through a network spanning 20 provinces and 200,000+ farmer households. It also markets complementary food products such as Hương Vị Trời coffee, packaged water, and fruit for both domestic retail and export markets.
Is Loc Troi Group a public or private company?
Loc Troi Group is a public company. It is classified as public and is currently operating.
When was Loc Troi Group founded?
Loc Troi Group was founded in 1993. It employs 101 to 250 people.
Where is Loc Troi Group based?
Loc Troi Group is headquartered in An Giang, Vietnam, in the Asia region.
How does Loc Troi Group make money?
Five revenue lines are on record. Rice Production and Export is the primary driver. The others are agricultural Inputs (Vật tư nông nghiệp), seed Production and Sales, agricultural Services and food Products.
Who are Loc Troi Group's main competitors?
Broad incumbents on record are Bayer Crop Science, Wilmar International and Syngenta Group. Direct peers are LT Foods (Daawat, Royal), Vinafood 1 / Vinafood 2, Olam Group (Olam Agri), Vinaseed (Vietnam National Seed Group, NSC), SunRice (Ricegrowers Limited), KRBL Limited (India Gate) and PAN Group (Vietnam).
Does Loc Troi Group have an API?
No public API is recorded for Loc Troi Group.
What industry is Loc Troi Group in?
Loc Troi Group's product category is Rice Production and Agricultural Inputs. Its primary akta.pro industry code is AFACACAA, Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing), with a secondary code of AFACAAAC, Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress). Its NAICS code is 11116 and its SIC code is 700.