LOHA

What LOHA does

LOHA Health Ltd is a UK-based digital health company founded in 2023 by Professor Alison Metcalfe that delivers a browser-based family relationship platform for parents and carers of young people aged 10-19. The platform codifies systemic family therapy principles into the proprietary TRUCE framework (Trust, Resilience, Understanding, Connection, Empathy) and delivers 12 structured programmes covering challenges such as anxiety, bereavement, bullying, conflict, depression, school pressures, self-harm, sensitive conversations, LGBTQ+, social media and screentime, stress, and family transitions, supported by 38 guided interactive activities lasting 5-20 minutes that use conversation, drawing, writing, and role-play modalities. An optional therapist-led online coaching add-on provides 10-minute group sessions via video chat.

The technology stack is a web-native application accessible on any device without an app download, hosted on Microsoft Azure with TLS 1.2 in transit and 256-bit AES at-rest encryption, GDPR and WCAG 2.1 Level AA compliant, and ORCHA Assured Bronze certified. Payments are processed through Stripe, and the marketing/CRM layer runs on HubSpot. There is no public API, SDK, or documented AI/ML component in the current product despite the CTO's published Conversational AI expertise.

LOHA operates a hybrid GTM: direct-to-consumer self-serve subscriptions priced at an introductory £540 per programme (with a £280 discounted tier referenced), alongside B2B licensing for employers, schools, charities, and health/social care providers who purchase bulk licenses and distribute coupon codes to families, with co-branded versions, admin dashboards, and anonymous group reporting available at custom pricing. Disclosed organisational partners include the NHS, Huntington's Disease Association, Fruitfly Collective, and Bohunt Worthing school. The company is registered in England and Wales (Company No. 14872159) with a registered office in Lancaster and reported headcount of 21; revenue, funding, and ownership details are not publicly disclosed.

Name

LOHA

Legal name

LOHA Health Ltd

Website

https://loha-community.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

LOHA Health Ltd is a UK digital health company that delivers a browser-based family relationship platform for parents and carers of teenagers aged 10-19, offering 12 structured programmes and 38 guided activities built on its proprietary TRUCE framework, sold via direct consumer subscriptions and B2B licenses to employers, schools, charities, and NHS-affiliated providers.

Ownership category

akta.pro rank

Product category

Digital Family Therapy Platform

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

akta.pro secondary industries

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Family therapy platform
• Teen mental health
• Digital systemic therapy
• Parent-teen communication
• Family relationship toolkit

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programme Subscription: Families purchase access to programmes and activities on the LOHA digital platform. Payment is processed through Stripe. Currently offered at introductory rate. Families can also access through organizational coupon codes provided by partner employers, schools, or charities.
2. Business/Organizational Licensing: Organizations including employers, schools, charities, and health/social care providers purchase bulk licenses to provide LOHA access to families they support. Business packages include co-branded versions, admin dashboards, anonymous reporting, and optional add-ons such as therapist-led webinars or coaching sessions. Custom pricing based on team/organization size.
3. Online Coaching Add-on: Optional paid add-on for families wanting additional therapist-led group coaching sessions after completing platform activities. Sessions are approximately 10 minutes and conducted via video.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LOHA operates a digital family relationship platform that delivers guided activities and structured programmes to help parents and carers of teenagers (aged 10-19) communicate more effectively and address challenges like anxiety, bullying, bereavement, and school pressures. The platform is built on a proprietary TRUCE Framework (Trust, Resilience, Understanding, Connection, Empathy) and offers 38 interactive activities plus 12 curated programmes, accessible 24/7 via web browser on any device. An optional therapist-led online coaching add-on is available.

Product overview

LOHA is a digital family relationship toolkit for parents and carers of young people aged 10-19, built on the proprietary TRUCE Framework (Trust, Resilience, Understanding, Connection, Empathy). The core offering is the Digital Systemic Therapy Platform, which delivers 12 structured programmes and 38 interactive activities covering challenges such as anxiety, bereavement, bullying, conflict, depression, school pressures, self-harm, sensitive conversations, LGBTQ+, social media & screentime, stress, and family transitions. Activities range from 5-60 minutes and use conversation, drawing, writing, and role-play prompts. An optional Online Coaching add-on provides therapist-led 10-minute group sessions via video chat. The platform is accessible 24/7 via web browser on any device with no app download required. Priced at £540 per programme (introductory rate).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Systemic Therapy Platform The primary digital platform delivering guided family relationship activities and structured programmes. Accessible via web browser on mobile, tablet, or desktop with no app download required. Provides 24/7 on-demand access to activities and programmes built on the proprietary TRUCE Framework.
• Online Coaching Optional therapist-led group coaching sessions available after completing platform activities. Sessions run via Zoom or browser-based video chat, typically lasting 10 minutes. Delivered by LOHA-trained therapists experienced in family relationship therapy, trauma-informed care, and adolescent mental health.

Quantifiable outcome

• Reduced panic attacks in teens with anxiety
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bohunt WorthingcoreStrategic or Co-development Partner · 1 May 2025Bohunt Worthing is a secondary school in West Sussex. LOHA partners with the school to provide support to year 8 pupils and their families. The partnership is part of LOHA's expansion into school partnerships, with plans to add more schools to the community.
• Fruitfly CollectivecoreStrategic or Co-development PartnerFruitfly Collective provides support to families where a parent has been diagnosed with cancer. LOHA partners with this charity to provide families with skills to have difficult conversations about illness and family challenges. The partnership enables families in the Fruitfly Collective programme to access LOHA's digital family relationship toolkit.
• Huntington's Disease AssociationcoreStrategic or Co-development PartnerHuntington's Disease Association works with people affected by Huntington's disease. LOHA's partnership supports families dealing with the disease by providing tools to help them communicate about genetic conditions, care responsibilities, and family impacts. LOHA runs a 'Building Stronger Families' family course in partnership with the HDA.
• NHSminorStrategic or Co-development PartnerNHS logo appears on the LOHA website indicating some level of recognition or partnership with the National Health Service. Specific partnership details not extensively documented in available sources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Place2Be: UK children's mental health charity providing school-based counselling and family support. Comparable as a UK school-channel mental health provider, with overlapping beneficiary families and B2B (school contract) distribution model.
• Family Action: UK family support charity providing services including parent support programmes, school-based work, and family relationship support. Comparable in serving UK families and parents via both direct delivery and partner/commissioned channels.
• YoungMinds: UK charity focused on children and young people's mental health, providing resources, parent helpline, and school resources. Comparable in serving the same parent-of-teen audience with self-help content and emotional wellbeing framing.
• Family Lives: UK charity providing support to families, including a helpline, online forums, and resources for parents of teenagers. Comparable target audience (UK parents of teens) and family relationship support, with content rather than clinical delivery as the primary modality.
• Kooth: UK-based digital mental health platform serving children and young people, including anonymous counselling, self-help content, and therapist chat. Directly comparable as a UK digital platform for youth emotional wellbeing, though Kooth is B2C-only and broader than parent-teen relationship focus.
• Relate: UK's largest provider of relationship support and counselling, including family and parent-teen work. Comparable in therapeutic lineage (systemic/relational therapy) and target audience (UK families), though delivered via in-person and video counselling rather than a self-serve digital platform.

Broad incumbents

• BetterHelp: Largest online therapy marketplace globally, offering 1:1 video/text therapy. Comparable as a digital mental health platform targeting individuals and families, but LoHA is differentiated by its self-serve, family-relationship focus and lower-cost model.
• Calm: Global consumer mental wellness app with employer channel. Comparable in B2B licensing to employers and EAPs, and consumer mental health positioning, though content is meditation/sleep focused rather than family-relationship therapy.
• Headspace: Major consumer mental health app offering guided meditation, sleep, and now family/kids content. Comparable as a B2C and B2B (employer/EAP) digital mental health platform, though broader in scope and not focused on parent-teen relational therapy.

Emerging players

• Wysa: AI-driven conversational mental health platform with employer/NHS contracts. Comparable as an early-stage digital mental health platform selling into B2B and NHS channels, with technology-forward positioning, though focused on individual CBT-style self-help rather than family relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Lohahealth
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/loha-health
• Instagraminstagram.com/loha_health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOHA